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Top 3 Video Styles to Use For Student Recruitment Marketing
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Top 3 Video Styles to Use For Student Recruitment Marketing

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Top 3 Video Styles For Student Recruitment Marketing

Top 3 Video Styles For Student Recruitment Marketing


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Transcript

  • 1. Webinar Hosted by: Peter Matejcek
  • 2. Agenda • Video styles to make you stand out from the crowd • Effective use of video and messaging in virtual tours • Trackable success using video analytics • About HuStream
  • 3. Video Styles to Make Your School Stand Out The Challenges: • Effectively communicate your message • Differentiate your school from others • Influence prospective students to enroll with you
  • 4. Video is Critical Online • Video is the preferred form of communication • Everyone is adding video to their website to replace text • Challenge with how it’s used Still need to hold their attention for longer than 38 seconds Poor video messaging
  • 5. Message, Content & Experience You need video content that … • Tells your story about facilities, programs and culture • Gives viewers a “choose your own adventure” experience • Where the storyteller is a student and authentically tells “why here?”
  • 6. Video Styles to Make Your School Stand Out Hosted Explainer Video Animated Video Motion Graphic Video Interactive Video
  • 7. Hosted Explainer Video • Real, live person talking to the camera • Speaking about/demonstrating your organization’s message • Authentic, passionate, engaging and influential host
  • 8. Animated Video • Cartoon or Whiteboard animation • Characters resonate with viewers – funny and truthful • Useful for increasing brand awareness
  • 9. Motion Graphic Video • Uses a number of graphic combinations - Versatile production • Tells the story of a product/service in an explanatory video • Can be used in B2B or B2C promotion
  • 10. Interactive Video • The next evolution in online video • “Choose your own adventure” style navigation • Highly engaging viewer experience
  • 11. Effective Use of Video in Virtual Tours • What is your communication objective? • Target audience appeal • Effective video segments • • • • • School brand awareness Campus life Academic experience Student services and faculty Interactive video linking to other topics with video
  • 12. Before Lots of Text
  • 13. After Social Video
  • 14. Interactive Virtual Tours Work • Increases engagement through interactivity • Short to the point video clips. 45 seconds MAX • Speaks to the student from their understanding • HuStream uses historical analytics to understand what students want to know
  • 15. Trackable Success Using Video Analytics
  • 16. Analytics Samples
  • 17. First Month Results • 1270 Active Unique Viewers • 2:50 min Average Engagement Time Per Viewer • 4.4 Clips per viewer (Total 5560) • 610 Words Consumed per Viewer (2.5 Pages) • 2.3 % Conversion (Apply now)
  • 18. Technology Awards • University Of Fraser Valley - Silver Award • • 2012 CASE District VIII Communication Awards competition in the Creative Uses of Technology & Social Media Douglas College - Silver Award • 2011 Paragon award from NCMPR, the National Council for Marketing and Public Relations
  • 19. About HuStream Video Agency • HuStream produces videos that engage viewers, differentiates you from the competition, and helps organizations create truly engaging and successful online video strategies.
  • 20. Thank you!
  • 21. Ready to get started? Let’s go… www.hustream.com peter@hustream.com 1-877-717-5807