Webinar Hosted by:

Peter Matejcek
Agenda
•

What the Process looks like

•

Real costs to budget for

•

How to choose the right vendor

•

Effective video ...
Video Strategy Process
• Step 1 - Scope and Design
• Step 2 – Production and Post
• Step 3 – Launch and Optimize
# 1 - Scope and Design
•

Setting of goals for video – purpose, uses

•

What type of video? Short form (>8 mins), long fo...
Scripting Tips
•

Authentic, natural speak, re-create your real-life
conversations

•

Give Value, get to the point, boil ...
# 2 - Production and Post
• Lights, camera, action!
• Going off script – sometimes good stuff percolates on
set. Don’t be ...
Post-Production
•

Compile all your assets (still pics, logos,) and
mockup the design

•

Don’t be scared to show people y...
#3 – Launch and Optimize
•

Make an image with a big video play button
so people know that it is a video not a
picture.

•...
Video and Social Media
•

“In-Bound Marketing” – drive traffic and eyeballs back to
your website where people are more lik...
Analytics - Dashboard

Engagement &
Conversion
Analytics - Flow popularity

Viewers path
& Content
consumed
Costs to Budget For
• $800 - $100,000+
•Set

a % of marketing budget for video

•

Quality and style of video

•

What dic...
How to Choose the Right Vendor
•

Define your vision – goals and corporate personality

•

Do research – Find specific gen...
How to Choose the Right Vendor

•

Define a budget – is there an existing video budget?

•

Make your selection!
How to Choose the Right Vendor
Video Styles & Content Strategy
Hosted Explainer Video

Animated Video

Motion Graphic Video

Interactive Video
Hosted Explainer Video
•

Real, live person talking to the camera

•

Speaking about/demonstrating your organization’s mes...
Animated Video
•

Cartoon or Whiteboard animation

•

Characters resonate with viewers – funny and truthful

•

Useful for...
Motion Graphic Video
•

Uses a number of graphic combinations - Versatile production

•

Tells the story of a product/serv...
Interactive Video
•

The next evolution in online video

•

“Choose your own adventure” style navigation

•

Highly engagi...
Maximizing the Video’s Lifetime
•

Avoid time stamping

•

Write script as generalized as possible

•

Make video adaptabl...
About HuStream Video Agency
HuStream produces videos that increases viewer
engagement and differentiates you from the comp...
Thank you!
Ready to get started?
Let’s go…
www.hustream.com
peter@hustream.com
1-877-717-5807
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5 Critical Steps for Creating an Online Video Strategy That Delivers

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Learn how to create on online video strategy that'll make you look like Captain of the All-Star team.

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5 Critical Steps for Creating an Online Video Strategy That Delivers

  1. 1. Webinar Hosted by: Peter Matejcek
  2. 2. Agenda • What the Process looks like • Real costs to budget for • How to choose the right vendor • Effective video styles and content strategies • Maximizing the lifetime of the videos
  3. 3. Video Strategy Process • Step 1 - Scope and Design • Step 2 – Production and Post • Step 3 – Launch and Optimize
  4. 4. # 1 - Scope and Design • Setting of goals for video – purpose, uses • What type of video? Short form (>8 mins), long form (8+mins), entertaining, interactive/multi-clip? • Deciding style, location, creating timeline • Scripting – establish your audience and speak to them in language natural to that relationship • Talent - establish your audience and choose someone who will resonate with that persona
  5. 5. Scripting Tips • Authentic, natural speak, re-create your real-life conversations • Give Value, get to the point, boil down the message • Translate a 3 Min conversation off-line into 1 Min online • 140 – 190 words can be spoken per minute. Copy and paste any script into Word and do a word count. • Make sure the script has a Call to Action!
  6. 6. # 2 - Production and Post • Lights, camera, action! • Going off script – sometimes good stuff percolates on set. Don’t be afraid to mix it up • Hit all the marks – make sure there is adequate audio, lighting to match the message and delivery • Gear and the people involved – who do you need on set, more importantly who do you NOT need
  7. 7. Post-Production • Compile all your assets (still pics, logos,) and mockup the design • Don’t be scared to show people your edits • View it through your audience’s eyes • iMovie works for do-it yourself
  8. 8. #3 – Launch and Optimize • Make an image with a big video play button so people know that it is a video not a picture. • Placement – don’t bury it! Put it on your home page and give it solid real estate • Promotion – get the word out! Social media updates, email a link to webpage with video, drive traffic to the video • Time the launch of video with other marketing initiatives. Give it more bang and get more eyeballs.
  9. 9. Video and Social Media • “In-Bound Marketing” – drive traffic and eyeballs back to your website where people are more likely to contact you • Use video as pure blog content (no text) OR insert video to supplement a text based blog • Add video to your Facebook updates • Tweet out links to your video/video blog • People love to watch good videos! Don’t be shy about sharing your digital assets.
  10. 10. Analytics - Dashboard Engagement & Conversion
  11. 11. Analytics - Flow popularity Viewers path & Content consumed
  12. 12. Costs to Budget For • $800 - $100,000+ •Set a % of marketing budget for video • Quality and style of video • What dictates costs?  Length of shoot  Location  Props  Gear  Editing requirements
  13. 13. How to Choose the Right Vendor • Define your vision – goals and corporate personality • Do research – Find specific genres that would be a good fit: corporate video, training, product/service, testimonial, branding • Request a quote – Get multiple quotes from companies with different video styles
  14. 14. How to Choose the Right Vendor • Define a budget – is there an existing video budget? • Make your selection!
  15. 15. How to Choose the Right Vendor
  16. 16. Video Styles & Content Strategy Hosted Explainer Video Animated Video Motion Graphic Video Interactive Video
  17. 17. Hosted Explainer Video • Real, live person talking to the camera • Speaking about/demonstrating your organization’s message • Authentic, passionate, engaging and influential host
  18. 18. Animated Video • Cartoon or Whiteboard animation • Characters resonate with viewers – funny and truthful • Useful for increasing brand awareness
  19. 19. Motion Graphic Video • Uses a number of graphic combinations - Versatile production • Tells the story of a product/service in an explanatory video • Can be used in B2B or B2C promotion
  20. 20. Interactive Video • The next evolution in online video • “Choose your own adventure” style navigation • Highly engaging viewer experience
  21. 21. Maximizing the Video’s Lifetime • Avoid time stamping • Write script as generalized as possible • Make video adaptable – able to replace content without replacing whole Time your video around brand launches • Utilize interactive video technology – create smaller video clips
  22. 22. About HuStream Video Agency HuStream produces videos that increases viewer engagement and differentiates you from the competition. We help you create truly engaging and successful online video strategies. We are Video with Benefits.
  23. 23. Thank you!
  24. 24. Ready to get started? Let’s go… www.hustream.com peter@hustream.com 1-877-717-5807

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