Wikipedia in Museums What Why How


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A presentation given at the Association of Museums in Indianapolis, IN, July 2012.

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  • Liam inspired us to have our own Wikipedian in Residence, the second and longest-running and first to be hired on full time.Liam visited a few months after Lori started to kick start our cooperation and help us host our first events.
  • Wikipedians in Residenceand National GLAM Coordinators can be found in:Israel, India, Germany, the UK, Sweden, Italy, South Africa, Denmark, Spain, Australia, France.And in organizations as diverse as Consumer Reports, the Online Computer Library Center (OCLC), and the Open Knowledge Foundation.
  • End of 2011: 264 Images donated361 articles using the imagesAcross 49 languagesOver 7 million page views of articles with our images in them.
  • By April we had 6,000 scans on just 4 codes. (We now have 7.)Some days we have upwards of 40 scans on a single code.
  • Wikipedia is the most popular/well-known project that is maintained by the Wikimedia Foundation, which is a non-profit based in the US.Sister projects include Wikisource, Wiktionary, WikiNews, Wikimedia CommonsWikipedia established in 2001 11years later: 4 million articles in English (just occurred last week!) Over 1 million in German Wikipedia Wikipedia is in 284 languages
  • Wikipediadoesnotaccept: facts,allegations,ideas and stories for which no reliable published source exists. What does this mean for museums?Oral history is a bit of a debate right now, but the discussion is going in the right direction. Right now, oral history that is published online is able to be used, as long as only the facts are delivered.Remember though, that your website, collections records, and blogs are authoritative sources!My general rule of thumb is that I would not encourage you write an entire article just based on a blog written by a curator, but that blog could be a single source among others that serves to fill in the gaps in information –from an expert who has this nuanced information to share.The methods for citing facts in Wikipedia are a little more extreme than in other publications. Literally any fact that can be challenged should have a citation associated with it. This is what we mean by “Wikipedia outsourcing truth.” Assume that a Wikipedian will come and challenge your statement, so always include a citation after that information. This more often comes in the form of a citation after every sentence, but sometimes a paragraph is OK. When I’m reviewing articles, it’s a red light for me if an entire paragraph goes without a citation.Neutral, secondary sources are preferred, but primary sources are OK to fill in gaps.
  • Wikipedia was an outgrowth of the free and open source software movement in the 1990s.Everything in any of the Wikimedia projects is freely available to reuse and remix.We now use a Creative Commons license, but only specific ones that allow for content to be freely reused. This means that non-commercial and no-derivatives licenses are not allowed.
  • GLAM-Wiki is a global community of volunteer Wikipedians who help galleries, libraries, archives, and museums with sharing their resources on Wikipedia. This includes hundreds of Wikipedians around the world who are working alongside the formally titled Wikipedians in Residence. We are not a formal entity, but the Wikimedia Foundation has supported our work through a number of grants and events. This all started two years ago, when Wikipedia would not have been considered a core part of any museum’s mission. Most didn’t really take GLAM-Wikimedia collaboration seriously until institutions like the British Museum and the Smithsonian began to legitimize the concept. This image is of our first GLAMcamp (which is an inwardly-focused event where we develop documentation to support our work, rather than an outward-focused event where we do outreach to cultural professionals.) It was held in April 2011 in New York City. We’ve now had multiple GLAMcamps where we develop tools, documentation, and broad strategy for outreach. This first GLAMcamp really helped to organize the global GLAM community, and it came at a perfect time. It was about a year after Liam’s initial residency at the British Museum, I had been in my position at the Children’s Museum for about nine months.And things were about to really take off in the US with Dominic McDevitt-Parks’ residency at the US National Archives, and Sarah Stierch’s residency at the Smithsonian.
  • As that summer began, we all began to receive a surprising amount of press surrounding our residencies. This wasn’t something we expected, but we went with it.The National Archives had stories in the Huffington Post and the Atlantic, and many other publications.
  • Just for some more quick examples: Sarah Stierch was featured in the Chronicle of Philanthropy and elsewhere.
  • The Children’s Museum has had a lot of local coverage, including spots on local NPR radio and an interview in the print publication Indianapolis Woman.
  • And around the same time as GLAMcamp New York I had the opportunity to write a blog post for the Center for the Future of Museums.This eventually led me to write a version of this post for the printed AAM Museum magazine, which was printed in September. All of these opportunities led to a lot of interest in GLAM in the US, but we still weren’t necessarily mainstream.
  • Last June, this tweet came from the Center for the Future of Museums.“Wikipedian in Residence: Trend or Fad?” It was in reaction to Dominic’s press for his residency at the Archives, and I would say that this sums up the general feelings that the US cultural sector had about GLAM at that time. I don’t think I’ve ever been at once so excited and so frustrated by a tweet! But it led me to become even more determined to prove that GLAM was sticking around.
  • And wouldn’t you know? Less than a year later, the Wikipedian in Residence model was included in the inaugural Center for the Future of Museums TrendsWatch report. Not a fad. A trend.
  • By this past December, we had many museums get started with partnerships and many more who were interested in getting started. This list is not intended to be able to be read, but to illustrate the scope of what we were trying to support. The larger names are those who had completed long-term projects or who had Wikipedians in Residence.The smaller names are those who were in the pipeline, asking for help and wanting to get started.It was at this time that I began my position as US Cultural Partnerships Coordinator for the Wikimedia Foundation, which I’ve carried out in tandem with my work at the Children’s Museum.Through my work with the Wikimedia Foundation, I’ve had the opportunity to carry out a lot of outreach, which I’ll tell you more about in a second.
  • But this outreach has resulted in this increased level of interest among US cultural institutions. This is what my list looks like, as of today.
  • One of our main outreach efforts was at the American Association of Museums, who invited us to present about GLAM in the Panel, “Wikipedia and the Museum: Lessons from Wikipedians in Residence.”The fact that they invited us was a major coup, as it’s the largest museum conference in the US with around 4,000 attendees. Of the 150 sessions at the conference, we were also chosen to be one of 10 in the online conference, where we reached even more people.The AAM conference becamea major turning point for the GLAM movement. This was the first time that it became clear that museums were embracing Wikipedia as a serious tool for furthering their missions. We went in expecting to do a lot of convincing – but no one needed to know “why.” They all just wanted to know “how.”This quote comes from a recap written by a museum blogger who attended our session. It was an entire post about why museums should embrace Wikipedia.AAM was also the start of our cooperation with The Getty. Our contact there told me that our presence at AAM was what changed the minds of her colleagues who previously hadn’t taken GLAM seriously.
  • Following AAM, this idea that GLAM had finally “made it” continued at MuseumNext, an international museum technology conference.Nancy Proctor, Head of Mobile Strategy at the Smithsonian, framed her keynote around Wikipedia, pointing to it as an ideal example of a distributed community of experts and engaged contributors.In fact, three of the four keynotes included Wikipedia as an example, as well as many other sessions. MuseumNext was the first time that I had seen GLAM professionals telling each other, repeatedly, that Wikipedia was useful, relevant, and worth pursuing. Once again, it wasn’t about the “why” anymore, it was about the “how.”
  • Archives and libraries have also been making great strides within GLAM-Wiki.TheWikipedian in Residence at the and the staff at the US National Archives have been doing their own outreach, including the Archivist of the United States himself, David Ferriero.The National Archives’ outspoken support for GLAM has been extremely important within the US. And this was made even more explicit when Wikimedia wasrepeatedly mentioned in the National Archives' recently released Open Government Plan for 2012-14.
  • Libraries have also come into their own over the past two years, especially with the successful Wiki Loves Libraries campaign last fall, which will be replicated again this year.When I began my position with the foundation, I was eager to see more of the “L in GLAM” in our Outreach efforts. In addition to Wiki Loves Libraries and other Edit-a-Thons throughout the US, the Online Computer Library Center, or OCLC started a Wikipedian in Residence project this spring. – A huge step for GLAM-library collaboration.
  • The mission of the Wikimedia Foundation aligns closely with the missions of most cultural institutions.They want to share knowledge just like we do – they’re just doing so on a global scale, and on one of the most visible online platforms.
  • 10:55 – 13:47
  • Institutions are increasingly expected to make their content and resources available online. We like to argue that Wikipedia is one of the most cost-efficient ways to do this. But not online does Wikipedia allow you to digitize your collections and share your resources,it also naturally places your content on the most globally accessible platform available. Content often is translated organically by the community, who wants to see new information available for as many as possible.
  • Catalan, Spanish, Turkish, French, Korean, Italian, Japanese, Russian, Finnish
  • Wikipedians will be the first to tell you to not cite Wikipedia. We are not asking educators, librarians, or cultural professionals to encourage the citation of Wikipedia. It’s a tertiary source.Starting point for information.Use the citations to find deeper information. > GLAMs should ensure that THEY are in those citations so that Since you know people are using Wikipedia for information, put your sources into it.You are making it more reliable, and directing people to your content.We’re making it better – together.
  • Adrianne is one of the most prolific writers of Featured Articles in the Wikipedia community. This article is one that she is most proud of.How do you know your contribution won’t be changed negatively?Vandalism is much lower than many believe. Wikipedians patrol recent changes and many bots revert obvious vandalism.How is it identifiable as a reliable source?Every contribution should have a citation that links to your digitized version of the source. (Or the print version, if digital doesn’t exist.)The citation is the identifier, just like in any peer-reviewed journal.
  • Wikipedia already is your e-volunteer program. You’re just not affiliated with it, yet.
  • Each collaboration will be different because each organization is different, and has different resources.When considering what your GLAM-Wiki cooperation might look like, you want to look at what resources you have to offer. These can include obvious things such as digital assets, archival materials, or topical expertise.But they can also include your already existing programs and audience.Consider how your current programs can be adapted to incorporate Wikipedia. Consider your current audiences and loyal patrons. Would they be interested in learning how to edit Wikipedia?Depending on your resources, you may want to focus on motivating your already existing on-site community, or you may want to work towards building a new community dedicated to Wikipedia projects, taking advantage of the interests of Wikipedians.
  • When thinking through what project you’d like to carry out, it’s useful to look through our current best practices and case studies.We have centralized all of our documentation on our global GLAM-Wiki webpage, (I’ll note that this is different from the GLAM:US portal I’m about to tell you about.)On glamwiki.orgyou can review our best practices, types of events, and case studiesFrom all different types of projects from all over the world. Some include Wikipedians in Residence, some do not.This screenshot shows the case studies landing page for The Children’s Museum, which includes specific case studies on our image donation, MAPs project that Sarah mentioned, our Featured Article collaboration, staff outreach, and our implementation of QRpedia.
  • Whether or not you choose to bring on a Wikipedian in Residence, it’s important that you connect with the GLAM-Wiki community.By doing so, you’ll have the entire GLAM-Wiki community at your back. While there have been about a dozen Wikipedians in Residence, there are hundreds of volunteers involved in GLAM-Wiki more broadly. They have specific skills ranging from copyright and image donations, to mass metadata uploads, to events coordination, training, education and outreach.As a group, we help advocate for your institution and make sure that you don’t get stuck as you navigate Wikipedia. We also can help with the crowdsourcing aspects of certain projects. As Liam mentioned, Wikipedia can be your E-Volunteer program. GLAM-Wiki can connect you with a global community of volunteers who want to share knowledge, just like you.
  • The GLAM-Wiki community is also a great way to build and diversify your museum’s “tribe.” We LOVE to brag about the great GLAM-Wiki projects going on around the world in our social media, on our list-servs, newsletters, and in our trainings and conference presentations.You can receive great word of mouth, on a global scale.By showing good faith in wanting to partner with Wikimedia, you’re gaining serious popularity points within a huge, new, virtual user base, who will not only help you with your project, but will also become intimately aware of the great resources you have to offer.
  • Over the course of this year myself and a group of volunteers have created the GLAM/US Portal. This page links out to the global glamwiki page and the resources there, but it also offers it’s own structure that is unique to the US community.The goal of this space is to allow culturalprofessionals to be more self-sufficient in finding information about GLAM and finding resources to get started with a partnership.It includes a Connect page, a Contribute page, and the GLAM Bookshelf.
  • The GLAM/US/Connect page has a number of lists of individuals who can assist you. We suggest that you create a personal username (there are instructions for how to do this) and post a note on the talk page of a Wikipedian who is listed here. Depending on the type of project you want to pursue, you can get in touch with either an Outreach Volunteer or just an Online Volunteer. There is also a list of cultural professionals who have already carried out partnerships and are willing to answer questions.
  • One of the best ways to connect with a specific Wikipedian is through our new State Connect pages. This is the example for Indiana. Each one has local contacts, associated WikiProjects made up of Wikipedians who are interested in your state or region, links to your local Campus Ambassadors (college students who are trained in Wikipedia outreach).It also includes current or past GLAM partnerships and any press for these projects.
  • I wanted to share a little bit more about an important resource for you: Campus Ambassadors.Campus Ambassadors are unique in that they are both online and on-site. They are trained university students and professors who can come teach your institution how to edit Wikipedia, or who could run a workshop for your program participants. If you’re going to focus with engaging Wikipedians online, they can also connect you with the appropriate WikiProjects or specific Wikipedians who could help you carry out your project.
  • Throughout this process, you’ll also be wanting to spread the word about your ideas for working with Wikipedia with your staff. We know that this isn’t always easy. The GLAM: US Portal offers a GLAM Bookshelf that lists powerpoints, handouts, and project plans that we have created. You can use and distribute any of them freely. Included on the Bookshelf is the GLAM One-Pager, the handout that you also received today.This is a great overview to help you get started with sharing about GLAM-Wiki.
  • For the rest of 2012, the focus will be on making GLAM self-sustaining in the US beginning in 2013.We’re at a point where cultural professionals themselves are becoming highly experienced in Wikimedia partnerships. GLAMs can now help GLAMs.So we’re developing a centralized space where GLAM professionals and Wikipedians can come together to discuss ideas, share resources, and generally support one another.It’s called the GLAM-Wiki US Consortium, which I launched just two weeks ago at Wikimania in DC. It will begin as an informal professional network. But the goal is to become a more formal entity, perhaps a non-profit, in another year or so. For now, the focus is on creating a useful and efficient platform for GLAM professionals and Wikipedians. For the next two months, we will all discuss what infrastructure will work best. You can join the conversation about the GLAM Consortium on the GLAM:US portal.
  • After this year, what I really hope to see are GLAMs feeling empowered and supported enough to do big things through Wikimedia partnerships. In the future, I hope to see more institutions stepping out like the Indiana Historical Society, who believe a long-term Wikimedia partnership to be so important, that their Director of Education changed positions to be their “Wikipedia and Research Editor.” Elaine is serving as the Historical Society’s Wikipedian in Residence and has been working hard to get an ongoing partnership off on the right foot. That’s really what we want, are for the experts in cultural institutions to become a part of the Wikipedia community. Not just be on the sidelines. And we’re getting there.
  • That wraps the presentation portion of our time. This is how you can find the GLAM-Wiki community, and if you have any specific requests for resources or case studies just let me know.We’ll now open it up to questions.
  • Wikipedia in Museums What Why How

    1. 1. Lori Byrd Phillips | Angela McNew Association of Midwest Museums July 2012 What, Why, and HowWikipedia in the Museum -WIKI Galleries, Libraries, Archives, Museums @glamwiki #glamwiki
    2. 2. What, Why, and HowWikipedia in the Museum What The Children’s Museum & Wikipedia What is Wikipedia What is GLAM Why Mission Access Expertise How GLAM: US Portal GLAM: US Consortium
    3. 3. WhatThe Children’s Museum & Wikipedia
    4. 4. Wikipedian in Residence cc by-sa 3.0, The Children’s Museum of Indianapolis Backstage Pass| November 2010
    5. 5. From 1 …to 21National GLAM Coordinators PanelWikimania 2012 | Washington DC
    6. 6. Backstage Pass Events cc by-sa 3.0, The Children’s Museum of Indianapolis Backstage Pass | November 2010
    7. 7. Image donationscc by-sa 3.0 The Children’s Museum of Indianapolis
    8. 8. Multimedia donations cc by-sa 3.0, The Children’s Museum of Indianapolis
    9. 9. Edit-a-Thons cc by-sa 3.0, The Children’s Museum of IndianapolisCaplan Collection Edit-a-Thon | August 2011
    10. 10. Featured Article Collaboration
    11. 11. “I like the idea that what we accomplishas a team will be on the webfor anyone with internet access and a computer to see.” cc by-sa 3.0, Lori Phillips Museum Apprentice Program
    12. 12. QRpedia cc by-sa 3.0, The Children’s Museum of Indianapolis “With technology today people can share, collaborate, andimprove information from all over the world. You can do this for carousels, and you can do it for anything.” – Jimmy Wales
    13. 13. What WikipediaPolicies & Culture
    14. 14. Wikimedia | Wikipedia
    15. 15. Five Pillars
    16. 16. Encyclopedic Notable A topic has received significant coverage in reliable sources that are independent of the subject
    17. 17. Neutral No Original Research Verifiable Wikipedia outsources truth via authoritative sources.
    18. 18. Free Reusable Re-mixable Free as in speech. Free as in beer.
    19. 19. Creative Commons & Wikipedia
    20. 20. Civil Don’t bite the newbies Find consensus and assume good faith.
    21. 21. No Rules Be bold improving Sometimes Wikipedia requires making an exception to a rule.
    22. 22. Anatomy of an article
    23. 23. WhatGLAM-Wiki
    24. 24. cc by-sa 3.0, Sarah StierchGLAMcamp New York | Spring 2011
    25. 25. “Museums & Wikipedia: The Future of Collaboration & Accessibility” American Association of Museums
    26. 26. How far has GLAM-Wiki come? June 2011
    27. 27. March 2012
    28. 28. Smithsonian Institution Libraries Smithsonian Institution National Museum of Natural HistoryThe Children’s Museum National Air & Space Museum Delaware Art Museum of Indianapolis Denver Art Museum New York Public Library Natural History Museum of Los Angeles The Brooklyn Museum Metropolitan Museum of Art National Archives and Cincinnati Museum Center Birmingham Museum of ArtThe Walters Art Museum Record Administration The Field Museum Shedd Aquarium The Henry Ford Atlanta-Fulton Central Library Archives of American Chemical Heritage Foundation Balboa Park Online Collaborative Art Chippewa Nature Center Smart Museum of Art, University of Chicago Smithsonian Archives Museum of Modern Indiana Historical Society Frye Art Museum ArtThe Kress Foundation City of Riverside Museum Department Indianapolis Museum of Art Minnesota Historical Society Ronald Reagan Presidential Library City of Milwaukee
    29. 29. Indiana Historical Bureau The Walker National Museum Natural History Natural History Museum of LA Delaware Art Museum Minnetrista National Air & Space Museum The Children’s Museum of Computer History Museum Denver Art Museum Oakland Museum of California Indianapolis OCLC The Met City of Riverside Smithsonian Institution Archives Cincinnati Museum Center Erie Art Museum Indiana Historical National Archives at Smithsonian American Art Birmingham Museum of Art The Henry Ford Society Kansas City The Field Museum Clark Atlanta University New York Public Library Shedd Aquarium Carnegie Mellon University The Brooklyn Museum Museum of Motherhood Nasher Museum of Art Archives of American Art Maryland Humanities Council LACMA St. Augustine 450th Atlanta-Fulton Central Library Museum National WWII ʻImiloa AstronomyCenterBiodiversity Heritage Library The Henry FordBoard of Broadcasting Governors Chemical Heritage Foundation National Building Museum National Archives and Balboa Park National Gallery of Art Johns Hopkins Museum StudiesRecord Administration Chippewa Nature Center Quincy Art Center Smart Museum of Art Center for History & New Media MoMA The Walters Art Museum Indiana State Museum Women’s Museum Indianapolis MuseumEncyclopedia of Life of Art Dallas Museum of Art Arizona Women’s Heritage Trail Art Institute of Chicago Toledo Museum of Art National Archives at BostonNational Museum of the American Minneapolis Institute of Arts Ronald Reagan Presidential Library Frye Art Museum Indian The Getty Minnesota Historical Society Mudd Manuscript Library, Princeton
    30. 30. “The GLAM initiative is a prime exampleof how Wikipedia and user-generated content continues to move front and centeras a mainline cc by-sa 3.0, Sarah Stierch information resource.” -Robert ConnollyAmerican Association of Museums | Minneapolis
    31. 31. “The Smithsonian as a Wikipedia of the physical world.” - Nancy Proctor MuseumNext 2012 | Barcelona
    32. 32. "Our work with Wikipediais changing the way we think about our work.” – David Ferriero
    33. 33. “I was delighted to find that Wikipedia had an initiativethat is so closely linked to the mission of libraries & cultural heritage institutions everywhere.” - Merrilee Proffitt, OCLC cc by-sa 3.0, Undead q
    34. 34. Why Mission AccessExpertise
    35. 35. Mission empower and engage people around the worldto collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally.“Imagine a world in which every single human being can freely share in the sum of all knowledge. That’s what we’re doing.” - Jimmy Wales
    36. 36. “If Wikipedia is good enough for theArchivist of the United Statesthen it’s good enough for you.” - David Ferriero cc by-sa 3.0 Sebastian Wallroth Wikimania 2012 |Closing Plenary
    37. 37. Global & Multilingual Accessibility cc by-sa 3.0, Leigh Thelmadatter Translate-a-Thon | August 2011
    38. 38. How globally accessibleis information about your museum?
    39. 39. But are we now saying Wikipedia is reliable? Wikipedia ≠ reliable source GLAM content = reliable source WIKI
    40. 40. “Your brilliantcontributions willbe made better, not worse!”– Dr. Adrianne Wadewitz, Professor and scholar of English Literature, IU
    41. 41. “Were doing the same thing, for the same people, for the same reason, in the same medium... …Lets do it together.”cc-by-3.0 David Howe - Liam Wyatt
    42. 42. How GLAM:US PortalGLAM:US Consortium
    43. 43. Does your museum have a volunteer program? e-volunteer program?
    44. 44. Online vs. On-Site E-Volunteers Existing Motivation Assets Needs Benefits Resources Special WikiProjects Apply Understanding Digitized, access toOnline & local expertise to of Wikipedia organized digital Wikipedians a useful task community resources content Guides/ Museum Traditional Loyalty to Access to on- assistance toOn-site programs & the museum site resources learn volunteer events appreciation Wikipedia
    45. 45. glamwiki.orgbest practices & case studies
    46. 46. The GLAM-Wiki Support System Cc by-sa 3.0 Helpameout Wikimania 2012 | Washington DC
    47. 47. Diversify your museum’s tribe
    48. 48.
    49. 49. GLAM:US/Connect
    50. 50. cc-0 Campus Ambassadors:Wikipedia in Higher Education
    51. 51. GLAM/US/Bookshelf
    52. 52. GLAM-Wiki US ConsortiumWP:GLAM/US/Consortium
    53. 53. Indiana Historical Society | 2012
    54. 54. PKM. cc-by-saInfo us.glamwiki.orgTwitter @glamwiki | #glamwikiFacebook GLAMWiki.USEmail