Transforming Imagination into Reality
HP partners Century Communication Ltd. in its requirement of huge computing
power and high-end graphics by providing cutting edge IT systems.
“We wanted the best workstations, the best network and the best server
blades available, so that we could reduce image-rendering time, and even
reduce the number of artists,”
Abhishek Tewari, Director, CCL
HP customer case Objectives:
study:
•Deliver high speed, cost-effective, highly
By unleashing the reliable IT solutions and services to catapult CCL
power of HP's towards the market leader slot.
complete range of IT •Reduction in operational and maintenance
solutions from costs - Lower Total Cost of ownership.
workstations to blade •To pack increased compute power into a
servers, Century smaller space.
•Support CCL's “Go Green” strategy with HP's
Communication Ltd.
eco-friendly workstations, servers etc.
(CCL) is now able to
produce larger Approach:
•Offer powerful, flexible and reliable HP
volumes of digital
workstation XW6600 for next-generation
content much faster processing technology.
and more cost- •Deploy HP's Proliant BL460c G5 blade server
effectively. technology for 40% faster image rendering.
IT Improvements:
Industry: •Faster rendering solutions through space and
Media & energy saving servers. Powering Media With Special Effects
Entertainment •Reliable Processors packed with robust
Century Communication Limited (CCL), an
technology to support latest version of Maya,
incorporated media & entertainment company,
3DS Max etc. from Autodesk..
has interests in post-production of film & video,
Business benefits: visual effects (VFX), animation, radio, airtime
Accelerated growth of information network sales, digital news room services and other
•Better return on investment. growing aspects of the media and entertainment
•Better performance meant increased level of business. CCL's brands include Pixion, Pearl
confidence in clients. Media, CCL Studio, CCL Radio and
Metamorphosis. While Pearl Media is into Ad
•Multi-pronged growth in infrastructure to attract
Sales business, CCL Studios in Film city Noida
prestigious projects from Bollywood and
controls high-end digital news room production
Hollywood.
studios. Capitalizing on new business
•Lower cost of production to edge out the
opportunities, CCL Radio has recently ventured
competition
into the FM sector and has bagged nine radio
Lower costs: licenses in various cities across India. CCL's
•Reduction in requirement of power. another arm Metamorphosis is into
conceptualization and execution of complete on-
•Significant drop in wait time of artists and
air design, branding and packaging for television
customers.
channels.
•Huge savings in total cost of ownership.

Pixion, one of CCL's brands, is a pioneer in the HP provided CCL with Proliant BL 460c G5 servers
post-production business. It is one of the most for increased performance and huge monetary
respected and dominant name in visual effects savings. The performance of a HP blade server is
(VFX), animation and postproduction services like approx 40% better as compared to traditional
Telecine, Editing, Finishing, Compositing and servers. These high power computing blade
CGI. Pixion has facilities in Mumbai, Noida and solutions from HP enabled CCL to render larger
Chennai. These state-of-the-art post production volumes of digital content much faster and more
facilities provide end-to-end digital solutions cost-effectively. This also saved a lot of valuable
ranging from Offline to Online Processing, time of artist and customers that was wasted in a
Graphics and Digital Sound to film and video rendering process. “We did a stress test,
production houses. It has a state-of-the-art comparing HP to other hardware manufacturers,
infrastructure that employs some of the leading to see how the workstations, servers and networks
digital artists in the country and around the world. would respond under heavy loads,” says
Pixion has to its credit hi-end VFX and digital Abhishek. “HP hardware out-performed the
intermediate work of Bollywood blockbusters like competition in every test we ran.”
Don, Namastey London, Honeymoon Travels,
Shaka Laka Boom Boom, Khoya Khoya Chand For compatibility with all the latest graphic
and No Smoking to name a few. The studio is also applications ( Maya, 3DS Max Combustion), HP
working on the VFX of a couple of Hollywood XW6600 Workstations were offered to CCL.
movies Packed with an intriguing mix of high performance
and design, the HP xw6600 with Nvidia Quadro
graphical card delivers up to twice the graphic
performance to accomplish more in lesser time
with greater reliability. Designed and engineered
for environments where space is at a premium , HP
Workstations proved to be space efficient for CCL.
HP xw6600 are distinctly low noise because of its
airflow and quiet fan technology. This helped CCL
build a more productive work environment. With
the energy-wise system design of HP workstations
CCL was able to lower its energy consumption and
power costs. HP workstations have proved to be
low maintenance and clutter free tool for CCL as its
completely tool-less chassis and screw-less
component mounting, make it the easiest to
service and upgrade.
CCL has studios in Noida, Mumbai and Chennai
and HP has the largest IT infrastructure spread
across India offering wide service network. One of
Unifying technology and vision for sustained the major advantages for CCL while bringing in
growth these HP solutions was that it could shuffle IT
The capabilities of the digital artists have risen, so infrastructure across states and yet have reliable
has the level of audience sophistication, resulting service assurance from HP. CCL also had the
in ever rising expectations. HP understood CCL's assurance of HP's unique Application
rising demand for visual effects coupled with Competency Centres for leading Independent
extreme performance and storage requirements. Software Vendors, which helps CCL get faster
HP's technical consultants not only came up with resolutions for its application problems.
complete end-to-end solutions covering hardware,
software and services, but also offered very “We wanted the best workstations, the best
competitive prices and other pre- & post-sales network and the best server blades available, so
support. Also it was ensured that CCL experience that we could reduce image-rendering time, and
no unplanned downtime so as to provide artists even reduce the number of artists,” Abhishek
with 24x7 access to data. Tewari, Director, CCL says. “Our objective was
also to improve our efficiency by 40% compared
to what we had before. HP perfectly fitted in our
scheme of things.”
Abhishek Tewari, Director, CCL

Surging ahead with HP Solutions
With its use of HP's high-end IT for its core business “We understand the benefit of Quadro-
applications, CCL has been able to lower the cost Professional graphics V/s other consumer
of production and speed up workflow for higher solutions. Quality, stability, reliability and
growth. In conjunction with this, Pixion's passion, longevity are the hallmark of the Quadro brand”
commitment and perseverance have established it
as a studio which is at par with any other studio in Abhishek Tewari, Director, CCL
the world. With an eye on expansion in the
international market Pixion has acquired two
London studios, Men-from-Mars and Molinare.
While Pixion has completely bought out Men-from-
Mars, it has acquired a 76 per cent stake in
Molinare. Pixion envisions having a footprint in the
American market by acquiring at least one post
production studio in Los Angeles. The company
plans to utilise the studios for international projects
as well as set up an outsourcing pipeline for its
studios in India to take its post production business
to the next level.
With a perfect blend of avant-garde vision, robust
technology from HP, best-in-class talent and
professional approach, CCL is committed to
create international benchmarks in conversion of
imagination into reality & be a leader in the
global media and entertainment industry.
To learn more, visit www.hp.com
© 2009 Hewlett-Packard Development Company, L.P The information contained herein is subject to change
.
without notice. The only warranties for HP products and services are set forth in the express warranty statements
accompanying such products and services. Nothing herein should be construed as constituting an additional
warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
Other names and brands may be the property of their respective owners.

Fact Sheet
• Company:
Century Communication Limited
• Director:
Abhishek Tewari
• Number of Employees:
200
• Clients:
Spread across North America, Europe and Asia
Pacific.
• Key Projects:
Bollywood blockbusters :
- Don
- Namastey London
- Honeymoon Travels
- Shaka Laka Boom Boom
• HP Product Details:
- HP xw4600 workstations
- HP xw6600 workstations
- HP xw8600 workstations
- HP xw9400 workstations
- HP Proliant BL460c G5 blade servers
- HP Dreamcolor monitors
• HP CCL Account Team:
- Name - Account Manager
- Name - Business Manager - Workstations
- Name - Business Manager
To learn more, visit www.hp.com
© 2009 Hewlett-Packard Development Company, L.P The information contained herein is subject to change
.
without notice. The only warranties for HP products and services are set forth in the express warranty statements
accompanying such products and services. Nothing herein should be construed as constituting an additional
warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
Other names and brands may be the property of their respective owners.