Recruitment Strategies Using Web 2.0 Social Networking Technologies March 30, 2009 - Federated Press Council Conference By...
Public  Relations Social  Media  Optimization Business  Development
Agenda <ul><li>1:35-2:30 -  Using social networking tools and word of mouth to increase marketing and brand  your organiza...
Agenda <ul><li>1:35-2:30 -  Using social networking tools and word of mouth </li></ul><ul><li>to increase marketing and br...
 
Web2.0 Strategies  <ul><li>1. Build Web2.0 Culture as Core Competence  </li></ul><ul><li>2. Trend Watching, Benchmarking, ...
Web2.0 Strategies <ul><li>6. Enterprise2.0 – bring it inside  </li></ul><ul><li>7. Share - Turn Applications into Open Pla...
 
http://blog.jobzcafe.com/
Social Bookmarking  Web Services  Example:  http://cbt20.org
Recruiters:  Be More Like Amazon  and Less Like Kmart Example:  http://www.biojobblog.com/promo/about/ Example:  http://ww...
Conversations
Agenda <ul><li>2:30-3:30 - Measuring the ROI of social media </li></ul><ul><li>Setting a target for your recruitment campa...
 
ROI for Conversations <ul><li>ROI for conversations </li></ul><ul><li>Are we currently part of conversations about our pro...
Quantitative   <ul><li>AideRSS </li></ul><ul><li>Digg  reviews </li></ul><ul><li>Feedburner </li></ul><ul><li>Google Analy...
 
 
Conversations
Agenda <ul><li>4:00- 4:50 - Adopting social media to supplement traditional media </li></ul><ul><li>Assessing how employme...
Employer Brand  <ul><li>Our Company </li></ul><ul><li>Job Details  </li></ul><ul><li>Working with Us  </li></ul><ul><li>Hu...
Benefits <ul><li>Broader reach </li></ul><ul><li>Change preoccupations </li></ul><ul><li>Influence online conversations </...
Benefits <ul><li>Higher quality applications.  Candidates in the pipeline come from a known and trusted source, rather tha...
References <ul><li>Why HR Should Care about Social Media   </li></ul><ul><li>Employer  branding   </li></ul><ul><li>Employ...
Suggested 3 Month Pilot Project <ul><li>Select key words, key phrases, and search phrases </li></ul><ul><li>Scan and aggre...
Conversations
Thank You Howard Oliver CEO, What If What Next™ whatifwhatnext.com [email_address] 905-709-8582
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Recruitment Strategies Using Web 2.0 Social Networking Technologies

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Interactive Workshop on Recruitment Strategies Using Web 2.0 Social Networking Technologies - March 30, 2009 - Federated Press Council Conference. Topics:
Using social networking tools and word of mouth to increase marketing and brand your organization
Measuring the ROI of social media
Adopting social media to supplement traditional media
Suggested pilot project for HR professionals

Reference links supplied. For more info email: whatifwhatnext@on.aibne.com

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  • Hope you enjoyed the presentation.... There is more to talk about if you are interested. Skype me at howard.o or email at whatifwhatnext (at) on dot aibn dot com
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Recruitment Strategies Using Web 2.0 Social Networking Technologies

  1. 1. Recruitment Strategies Using Web 2.0 Social Networking Technologies March 30, 2009 - Federated Press Council Conference By Howard Oliver CEO, What If What Next™
  2. 2. Public Relations Social Media Optimization Business Development
  3. 3. Agenda <ul><li>1:35-2:30 - Using social networking tools and word of mouth to increase marketing and brand your organization </li></ul><ul><li>2:30-3:30 - Measuring the ROI of social media </li></ul><ul><li>3:30-4:00: Networking break </li></ul><ul><li>4:00-4:50 - Adopting social media to supplement traditional media </li></ul><ul><li>4:50-5:00: Wrap-up </li></ul>
  4. 4. Agenda <ul><li>1:35-2:30 - Using social networking tools and word of mouth </li></ul><ul><li>to increase marketing and brand your organization </li></ul><ul><li>Using social networking tools and word of mouth to increase marketing and brand your organization </li></ul><ul><li>Engaging in community development online, especially how online networks and physical space work together </li></ul><ul><li>How to create a buzz online </li></ul><ul><li>How to use tagging to connect your networks with others - - including how to use delicious, flickr and YouTube to link content and be traceable </li></ul>
  5. 6. Web2.0 Strategies <ul><li>1. Build Web2.0 Culture as Core Competence </li></ul><ul><li>2. Trend Watching, Benchmarking, Prototype </li></ul><ul><li>3. Focus on the I </li></ul><ul><ul><li>Made in/for/by People (users): Give all control to People, automated self-service </li></ul></ul><ul><ul><li>People Power: Open and Connect People. Collective Intelligence and Network Effect </li></ul></ul><ul><ul><li>Watch your kids – they get it </li></ul></ul><ul><li>4. Build Lightweight & Easy Campaigns </li></ul><ul><li>5. Get Everyone involved </li></ul>
  6. 7. Web2.0 Strategies <ul><li>6. Enterprise2.0 – bring it inside </li></ul><ul><li>7. Share - Turn Applications into Open Platforms: Data is the Next Intel Inside </li></ul><ul><li>8. Join and setup Ecosystems </li></ul><ul><li>9. Connect & Development to Bridge the Gap </li></ul><ul><li>10. Leverage the Long Tail </li></ul><ul><li>11. Learning by Doing </li></ul>
  7. 9. http://blog.jobzcafe.com/
  8. 10. Social Bookmarking Web Services Example: http://cbt20.org
  9. 11. Recruiters: Be More Like Amazon and Less Like Kmart Example: http://www.biojobblog.com/promo/about/ Example: http://www.biocrowd.com/
  10. 12. Conversations
  11. 13. Agenda <ul><li>2:30-3:30 - Measuring the ROI of social media </li></ul><ul><li>Setting a target for your recruitment campaign using social media </li></ul><ul><li>Identifying metrics to measure social media </li></ul><ul><li>What to measure in blogs, podcasts and other content-sharing sites </li></ul><ul><li>How to track the effectiveness of your messages in the blogosphere </li></ul>
  12. 15. ROI for Conversations <ul><li>ROI for conversations </li></ul><ul><li>Are we currently part of conversations about our product/industry? </li></ul><ul><li>How are we currently talked about versus our competitors? </li></ul><ul><li>Then to measure success, we ask whether we were able to: </li></ul><ul><li>Build better relationships with our key audiences? </li></ul><ul><li>Participate in conversations where we hadn’t previously had a voice? </li></ul><ul><li>Move from a running monologue to a meaningful dialogue with customers? </li></ul>
  13. 16. Quantitative <ul><li>AideRSS </li></ul><ul><li>Digg reviews </li></ul><ul><li>Feedburner </li></ul><ul><li>Google Analytics </li></ul><ul><li>Xinu </li></ul>
  14. 19. Conversations
  15. 20. Agenda <ul><li>4:00- 4:50 - Adopting social media to supplement traditional media </li></ul><ul><li>Assessing how employment candidates perceive the credibility of social media versus traditional media </li></ul><ul><li>Are social media becoming mainstream? </li></ul><ul><li>How is recruitment through social media changing recruitment through traditional media? </li></ul><ul><li>Are social media powerful enough in the recruitment process to use on their own? </li></ul>
  16. 21. Employer Brand <ul><li>Our Company </li></ul><ul><li>Job Details </li></ul><ul><li>Working with Us </li></ul><ul><li>Human Element </li></ul><ul><li>Talent Hub </li></ul>
  17. 22. Benefits <ul><li>Broader reach </li></ul><ul><li>Change preoccupations </li></ul><ul><li>Influence online conversations </li></ul><ul><li>Reach passive candidates </li></ul><ul><li>Differentiate </li></ul>
  18. 23. Benefits <ul><li>Higher quality applications. Candidates in the pipeline come from a known and trusted source, rather than open channels such as general job boards, newspapers and commercial resume databases. </li></ul><ul><li>Lower recruiting costs. Applications sourced through exclusive online communities cost less to process and have a higher yield than applications sourced through direct response advertising. </li></ul><ul><li>Reduced time-to-hire. Recruiting from a talent pipeline results in reduced time-to-hire, the most frequently cited measure of the efficiency in recruiting. Candidates in the pipeline can be tapped as soon as specific requisitions are opened. </li></ul>
  19. 24. References <ul><li>Why HR Should Care about Social Media </li></ul><ul><li>Employer branding </li></ul><ul><li>Employment Branding: the Only Long-Term Recruiting Strategy </li></ul><ul><li>jobzcafe </li></ul><ul><li>Forrester Declares Social Media as Mainstream References </li></ul>
  20. 25. Suggested 3 Month Pilot Project <ul><li>Select key words, key phrases, and search phrases </li></ul><ul><li>Scan and aggregate hits from blogs, social media, forums, boards and other media using iGoogle or similar </li></ul><ul><li>Report to management bi-weekly for foster new thinking </li></ul><ul><li>After 1-2 months start planning blog for specific recruitment requirements and to advance your overall employer brand </li></ul><ul><li>What If What Next™ can help you implement this and other social media projects. </li></ul>
  21. 26. Conversations
  22. 27. Thank You Howard Oliver CEO, What If What Next™ whatifwhatnext.com [email_address] 905-709-8582
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