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U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
U-Profit "Local SEO" Howard Flint SEP13
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U-Profit "Local SEO" Howard Flint SEP13

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"Local SEO" Slides from DAY TWO of Howard Flint's presentation at U-Profit conference, Las Vegas SEP13

"Local SEO" Slides from DAY TWO of Howard Flint's presentation at U-Profit conference, Las Vegas SEP13

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Transcript

  • 1. • Local SEO: • Directories • Google +, Maps, Local • Facebook – “EdgeRank” • Content • Constant Contact – some basics, some helpful tips • Putting it all together
  • 2. SEO
  • 3. SEO
  • 4. SEO
  • 5. SEO
  • 6. SEO SEO
  • 7. SEO SEO SEO
  • 8. Content is King for SEO Results As Google has changed and refined its ranking algorithms over the years, one thing has become more and more clear: Google ranks websites, blogs and social media based on content quality.The more relevant, original and educational that content is, the higher your site’s ranking will be.
  • 9. #1 Google Can’t Read Google doesn’t understand English or any other language.When it looks at your website, it only sees your keywords in the context of the words around it, but doesn’t understand any of it.
  • 10. #1 Google Can’t Read Google doesn’t understand English or any other language.When it looks at your website, it only sees your keywords in the context of the words around it, but doesn’t understand any of it.
  • 11. #2 Google Can Count Use the same keywords too often, and Google notices.The ranking algorithms treat overuse of keywords and phrases negatively.
  • 12. #3 Google Can Compare Google’s massive database operations mean that it checks to see if your content is duplicated elsewhere. Google rewards fresh, original content with higher rankings and ranks unoriginal content lower.
  • 13. #4 Google Likes New Content Google values fresh, recent and updated content highly when it ranks websites. Stale content gets lower rankings. #3 Google Can Compare Google’s massive database operations mean that it checks to see if your content is duplicated elsewhere. Google rewards fresh, original content with higher rankings and ranks unoriginal content lower.
  • 14. #4 Google Likes New Content Google values fresh, recent and updated content highly when it ranks websites. Stale content gets lower rankings. #3 Google Can Compare Google’s massive database operations mean that it checks to see if your content is duplicated elsewhere. Google rewards fresh, original content with higher rankings and ranks unoriginal content lower. #5 Google Watches Users Google’s algorithms are based on how users treat results and how they use websites. A high bounce rate, for example, occurs when website visitors leave a site soon after landing on it. Google gives sites with low bounce rates higher rankings, since longer visits are evidence of high content quality. Its algorithms measure user behavior to judge website quality.
  • 15. Putting it all together: • Custom Templates for BETTER BRANDING in Constant Contact or other services. • Website Content re-write for better SEO • Local SEO: Google +, Directories, Reviews

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