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Why is YouTube important? by Howard Flint of Ghost Partner
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Why is YouTube important? by Howard Flint of Ghost Partner

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The basics of why YouTube and video marketing in general is good for SEO and marketing

The basics of why YouTube and video marketing in general is good for SEO and marketing

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Transcript

  • 1. Why is important?
  • 2. More than 1 billion unique users visit YouTube each month Mobile makes up almost 40% of YouTube's global watch time Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth 100 hours of video are uploaded to YouTube every minute Why is important? According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
  • 3. Why do Video marketing? The use of video increases interaction with potential customers by 48%. SEO Chance of finding your website on the first page of Google's organic search results increases by 53Xs if using video. It is predicted that in a year 2017 video content will take 90% of all Internet content. The average visitor will remain on the website 2 minutes longer if the site contains a video. 87% of Social Media users (Twitter, Facebook, YouTube) watched branded videos on YouTube channels. 87% online marketing campaigns use videos. Why is important?
  • 4. 6 Best Practices 1. YouTube is a Tool 2. Make Content, Not Ads 3. Become The Face of Your Business 4. Everyone Starts at Zero 5. Leverage the Newest features of YouTube. 6. Push People To Your Website 7. Utilize Paid Views Why is important? 8. Collaborate 9. Leverage YouTube Videos for SEO YouTube is the second largest search engine after Google and the two play really nicely together
  • 5. Secret? Consistency Vigilance Why is important?
  • 6. Q&A Why is important?
  • 7. Thank You & Goodbye