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How Cool Brands Stay Hot @ Trends in Kids & Jongeren Marketing 2011 (by Joeri Van den Bergh)
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How Cool Brands Stay Hot @ Trends in Kids & Jongeren Marketing 2011 (by Joeri Van den Bergh)

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Joeri Van den Bergh is one of the speakers at the Trends in Kids & Youth Marketing Conference in the Netherlands. Check out his presentation on How Cool Brands Stay Hot. …

Joeri Van den Bergh is one of the speakers at the Trends in Kids & Youth Marketing Conference in the Netherlands. Check out his presentation on How Cool Brands Stay Hot.

How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on five years of intensive new research, it provides insights into the consumer psychology and behaviour of ‘the Millennials’. It will help you to connect with this new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them.

Published in Business , Technology
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Transcript

  • 1. //Template 1• Tekst
  • 2. //Template 1• Tekst
  • 3. //Template 1• Tekst
  • 4. #146 Cool
  • 5. Cool//Template 1• Tekst
  • 6. R2=.57 R2=.62 R2=.74InSites Consulting Brand Model tested by path analysis
  • 7. //Template 1• Tekst
  • 8. //Template 1• Tekst
  • 9. //Template 1• Tekst
  • 10. Unique//Michael stole the moonwalk from David… //Template 1 • Tekst
  • 11. // who stole it from Marcel Marceau //Template 1 • Tekst
  • 12. //Template 1• Tekst
  • 13. Unique//Does this remind you of something? //Template 1 • Tekst
  • 14. Unique//Dietrich Mateschitz //Template 1 • Tekst
  • 15. Unique//Uniqueness by stealing from other industries //Template 1 • Tekst
  • 16. Unique//Template 1• Tekst
  • 17. Unique//But watch out for too different… //Template 1 • Tekst
  • 18. Unique //Template 1①Sustain your unique proposition & style • Tekst①But adapt to the changing environment①Not forgetting about your core audience
  • 19. Happy
  • 20. Happy//Template 1• Tekst
  • 21. Happy//Template 1• Tekst
  • 22. Happy
  • 23. // I WILL NEVER FORGET THE DAY… Happy Extreme experience (e.g. skydiving, mount climbing) When I was dumped by my partner Graduated Meeting the love of my life Becoming a sport Surprise Death of a person champion N = 40 close to me Happiness Anger My first kiss N = 156 N = 13 Got my driving license When I got in a fight Fear Disgust N = 30 N = 14 New school Sadnes Discovered I had no s real friends when I N = 93 Moved needed them most Encountered aggression Was diagnosed Being dumped by my with a serious boy/girl friend Parents got illness divorcedSource; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,Romania, Poland, Brazil, India, and China.
  • 24. Happy//Template 1• Tekst
  • 25. // I WILL NEVER FORGET THE DAY… Happy Extreme experience (e.g. skydiving, mount climbing) When I was dumped by my partner Graduated Meeting the love of my life Becoming a sport Surprise Death of a person champion N = 40 close to me Happiness Anger My first kiss N = 156 N = 13 Got my driving license When I got in a fight Fear Disgust N = 30 N = 14 New school Sadnes Discovered I had no s real friends when I N = 93 Moved needed them most Encountered aggression Was diagnosed Being dumped by my with a serious boy/girl friend Parents got illness divorcedSource; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,Romania, Poland, Brazil, India, and China.
  • 26. Happy
  • 27. Happy//Template 1• Tekst
  • 28. Happy//Template 1• Tekst
  • 29. Happy//Template 1• Tekst
  • 30. Happy //Template 1①Deliver gratifications = challenges • Tekst①Don’t use negative emotions①Everyone likes happy endings !
  • 31. How many times “hot” in our book „How Cool Brands Stay Hot‟
  • 32. //Template 1• Tekst
  • 33. www.howcoolbrandsstayhot.com/yourbookCode: #KJ11