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Source: InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, Franc...
//Template 1• Tekst
//Template 1• Tekst
On consumers                co-creating//Template 1      brands• Tekst
#146
Cool//Template 1• Tekst
Source: InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, Franc...
R2=.57                                       R2=.62              R2=.74InSites Consulting Brand Model tested by path analy...
Real//Template 1• Tekst          Insert movie Adidas
Real//Template 1• Tekst
//Authenticity forGeneration Y                Real
Real
Real//Template 1• Tekst
Real
QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you?Source...
Real//Template 1• Tekst
Real①Stay true to your roots, but don’t shout  //Template 1    • Tekst②Warm is the new cool①Be open and respectful, listen...
Self//Template 1• Tekst
Self
Self
Self
Self//Template 1• Tekst          Insert movie rorschach U by Kotex
Self//Template 1• Tekst
Self//Template 1• Tekst
Self//Template 1• Tekst
Self//Template 1• Tekst
Self//Template 1• Tekst
Self//Template 1• Tekst
Self//Template 1• Tekst
Happy
Happy//Template 1• Tekst
Happy//Template 1• Tekst
Happy
// I WILL NEVER FORGET THE DAY…                                                                                           ...
Happy//Template 1• Tekst
// I WILL NEVER FORGET THE DAY…                                                                                           ...
Happy
Happy//Template 1• Tekst
Happy//Template 1• Tekst
Happy//Template 1• Tekst
Happy//Template 1• Tekst
Happy   //Template 1①Deliver gratifications = challenges  • Tekst①Don’t use negative emotions①Everyone likes happy endings !
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
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How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)

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Transcript of "How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)"

  1. 1. Source: InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France,Denmark, Sweden, Netherlands, Belgium, Spain, Italy, Romania, Poland, Brazil, India, and China.
  2. 2. //Template 1• Tekst
  3. 3. //Template 1• Tekst
  4. 4. On consumers co-creating//Template 1 brands• Tekst
  5. 5. #146
  6. 6. Cool//Template 1• Tekst
  7. 7. Source: InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France,Denmark, Sweden, Netherlands, Belgium, Spain, Italy, Romania, Poland, Brazil, India, and China.
  8. 8. R2=.57 R2=.62 R2=.74InSites Consulting Brand Model tested by path analysis
  9. 9. Real//Template 1• Tekst Insert movie Adidas
  10. 10. Real//Template 1• Tekst
  11. 11. //Authenticity forGeneration Y Real
  12. 12. Real
  13. 13. Real//Template 1• Tekst
  14. 14. Real
  15. 15. QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you?Source: InSites Consulting BENELUX study for LEVI’s Europe 2008
  16. 16. Real//Template 1• Tekst
  17. 17. Real①Stay true to your roots, but don’t shout //Template 1 • Tekst②Warm is the new cool①Be open and respectful, listen (like friends)
  18. 18. Self//Template 1• Tekst
  19. 19. Self
  20. 20. Self
  21. 21. Self
  22. 22. Self//Template 1• Tekst Insert movie rorschach U by Kotex
  23. 23. Self//Template 1• Tekst
  24. 24. Self//Template 1• Tekst
  25. 25. Self//Template 1• Tekst
  26. 26. Self//Template 1• Tekst
  27. 27. Self//Template 1• Tekst
  28. 28. Self//Template 1• Tekst
  29. 29. Self//Template 1• Tekst
  30. 30. Happy
  31. 31. Happy//Template 1• Tekst
  32. 32. Happy//Template 1• Tekst
  33. 33. Happy
  34. 34. // I WILL NEVER FORGET THE DAY… Happy Extreme experience (e.g. skydiving, mount climbing) When I was dumped by my partner Graduated Meeting the love of my life Becoming a sport Surprise Death of a person champion N = 40 close to me Happiness Anger My first kiss N = 156 N = 13 Got my driving license When I got in a fight Fear Disgust N = 30 N = 14 New school Sadnes Discovered I had no s real friends when I N = 93 Moved needed them most Encountered aggression Was diagnosed Being dumped by my with a serious boy/girl friend Parents got illness divorcedSource; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,Romania, Poland, Brazil, India, and China.
  35. 35. Happy//Template 1• Tekst
  36. 36. // I WILL NEVER FORGET THE DAY… Happy Extreme experience (e.g. skydiving, mount climbing) When I was dumped by my partner Graduated Meeting the love of my life Becoming a sport Surprise Death of a person champion N = 40 close to me Happiness Anger My first kiss N = 156 N = 13 Got my driving license When I got in a fight Fear Disgust N = 30 N = 14 New school Sadnes Discovered I had no s real friends when I N = 93 Moved needed them most Encountered aggression Was diagnosed Being dumped by my with a serious boy/girl friend Parents got illness divorcedSource; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,Romania, Poland, Brazil, India, and China.
  37. 37. Happy
  38. 38. Happy//Template 1• Tekst
  39. 39. Happy//Template 1• Tekst
  40. 40. Happy//Template 1• Tekst
  41. 41. Happy//Template 1• Tekst
  42. 42. Happy //Template 1①Deliver gratifications = challenges • Tekst①Don’t use negative emotions①Everyone likes happy endings !
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