rel="author": the importance of Google Authorship
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rel="author": the importance of Google Authorship

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Why is Google Authorship important and how can it benefit my website's search rankings? Check out this Hotwire presentation on the importance of the rel = author tag to learn how it can help you in ...

Why is Google Authorship important and how can it benefit my website's search rankings? Check out this Hotwire presentation on the importance of the rel = author tag to learn how it can help you in the

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rel="author": the importance of Google Authorship rel="author": the importance of Google Authorship Presentation Transcript

  • Rel=“author”: theimportance of GoogleAuthorship
  • Google value high-quality, originaland well-writtenweb content. Hotwire | rel=“author”: the importance of Google Authorship
  • Authorship is oneof Google‟s newways of measuringsite value. Hotwire | rel=“author”: the importance of Google Authorship View slide
  • Authorship is thebyline of the future. Hotwire | rel=“author”: the importance of Google Authorship View slide
  • Authorship helpsvalidate what isconsidered „good‟content. Hotwire | rel=“author”: the importance of Google Authorship
  • But what doesAuthorship look liketo the end user? Hotwire | rel=“author”: the importance of Google Authorship
  • Here‟s the searchresults for Mashablefounder, PeteCashmore. Hotwire | rel=“author”: the importance of Google Authorship
  • • Google Authorship (rel=“author”) has been set up for the second search result, which means that Pete‟s image appears within the body of the search engine results page (SERP). • This adds an immediate visual element that shows you who is the author of that page. • These can be set for any type of webpage, but best benefit blogs, articles and other content with an editorial perspective.Hotwire | rel=“author”: the importance of Google Authorship
  • Almost one-in-fivesearches feature therel=“author” tag inthe top 100 results.Research for SearchMetrics(Source) Hotwire | rel=“author”: the importance of Google Authorship
  • What are thebenefits for usingrel=“author” in thelong term? Hotwire | rel=“author”: the importance of Google Authorship
  • Google are foreverredefining what isconsidered a „goodlink.‟ Hotwire | rel=“author”: the importance of Google Authorship
  • Validated authorlinks, are expectedto be the best linksin the future. Hotwire | rel=“author”: the importance of Google Authorship
  • Remember, one-in-five searches featureauthorship in thetop 100 results. Hotwire | rel=“author”: the importance of Google Authorship
  • Take advantage of afree and relatively-untapped SEOresource. Hotwire | rel=“author”: the importance of Google Authorship
  • The importance ofGoogle Authorship• Find out more about Hotwire, read the Hotwire blog, or find us on any of the following social networks: Google+, Twitter, Facebook or Pinterest.