Rel=“author”: theimportance of GoogleAuthorship
Google value high-quality, originaland well-writtenweb content.    Hotwire | rel=“author”: the importance of Google Author...
Authorship is oneof Google‟s newways of measuringsite value.    Hotwire | rel=“author”: the importance of Google Authorship
Authorship is thebyline of the future.     Hotwire | rel=“author”: the importance of Google Authorship
Authorship helpsvalidate what isconsidered „good‟content.    Hotwire | rel=“author”: the importance of Google Authorship
But what doesAuthorship look liketo the end user?    Hotwire | rel=“author”: the importance of Google Authorship
Here‟s the searchresults for Mashablefounder, PeteCashmore.    Hotwire | rel=“author”: the importance of Google Authorship
• Google Authorship                                               (rel=“author”) has been set up                          ...
Almost one-in-fivesearches feature therel=“author” tag inthe top 100 results.Research for SearchMetrics(Source)           ...
What are thebenefits for usingrel=“author” in thelong term?    Hotwire | rel=“author”: the importance of Google Authorship
Google are foreverredefining what isconsidered a „goodlink.‟    Hotwire | rel=“author”: the importance of Google Authorship
Validated authorlinks, are expectedto be the best linksin the future.     Hotwire | rel=“author”: the importance of Google...
Remember, one-in-five searches featureauthorship in thetop 100 results.    Hotwire | rel=“author”: the importance of Googl...
Take advantage of afree and relatively-untapped SEOresource.    Hotwire | rel=“author”: the importance of Google Authorship
The importance ofGoogle Authorship• Find out more about Hotwire, read the Hotwire blog, or find  us on any of the followin...
rel="author": the importance of Google Authorship
Upcoming SlideShare
Loading in …5
×

rel="author": the importance of Google Authorship

1,980
-1

Published on

Why is Google Authorship important and how can it benefit my website's search rankings? Check out this Hotwire presentation on the importance of the rel = author tag to learn how it can help you in the

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,980
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

rel="author": the importance of Google Authorship

  1. 1. Rel=“author”: theimportance of GoogleAuthorship
  2. 2. Google value high-quality, originaland well-writtenweb content. Hotwire | rel=“author”: the importance of Google Authorship
  3. 3. Authorship is oneof Google‟s newways of measuringsite value. Hotwire | rel=“author”: the importance of Google Authorship
  4. 4. Authorship is thebyline of the future. Hotwire | rel=“author”: the importance of Google Authorship
  5. 5. Authorship helpsvalidate what isconsidered „good‟content. Hotwire | rel=“author”: the importance of Google Authorship
  6. 6. But what doesAuthorship look liketo the end user? Hotwire | rel=“author”: the importance of Google Authorship
  7. 7. Here‟s the searchresults for Mashablefounder, PeteCashmore. Hotwire | rel=“author”: the importance of Google Authorship
  8. 8. • Google Authorship (rel=“author”) has been set up for the second search result, which means that Pete‟s image appears within the body of the search engine results page (SERP). • This adds an immediate visual element that shows you who is the author of that page. • These can be set for any type of webpage, but best benefit blogs, articles and other content with an editorial perspective.Hotwire | rel=“author”: the importance of Google Authorship
  9. 9. Almost one-in-fivesearches feature therel=“author” tag inthe top 100 results.Research for SearchMetrics(Source) Hotwire | rel=“author”: the importance of Google Authorship
  10. 10. What are thebenefits for usingrel=“author” in thelong term? Hotwire | rel=“author”: the importance of Google Authorship
  11. 11. Google are foreverredefining what isconsidered a „goodlink.‟ Hotwire | rel=“author”: the importance of Google Authorship
  12. 12. Validated authorlinks, are expectedto be the best linksin the future. Hotwire | rel=“author”: the importance of Google Authorship
  13. 13. Remember, one-in-five searches featureauthorship in thetop 100 results. Hotwire | rel=“author”: the importance of Google Authorship
  14. 14. Take advantage of afree and relatively-untapped SEOresource. Hotwire | rel=“author”: the importance of Google Authorship
  15. 15. The importance ofGoogle Authorship• Find out more about Hotwire, read the Hotwire blog, or find us on any of the following social networks: Google+, Twitter, Facebook or Pinterest.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×