Facebook Essentials

Presenting... !e Facebook Essentials Avani Misra www.avanimisra.com For Support: support@avanimisra.com For Feedback: http://avanimisra.biz/feedback Partnership and Business Enquiries: mail@avanimisra.com

Income Disclaimer This should go without saying, but the lawyers don’t agree, so here we go: Nothing in this report is not intended to serve as a guarantee of income. The report hopes to give you an idea of whats possible. Success in this business - as with anything, requires leadership, hard work and dedication. As much as I want all of us to succeed, your success is not a promise that I can make for you. Be your own guarantee and watch things fall in place :) Avani MisraAdvisory: Sometimes, a link contained in this report may be what is called an affiliate link, meaning that if you make a purchase off my recommendation (if any), then I might get a cut. Please be reassured that I will never recommendanything that I don’t love myself – I am here for the long haul, and I cannot imagine allowing an one-off profit of a few dollars putting our relationship at risk :) Secondly, you will never pay a price higher than you should because you use my link – if anything, you might get adiscounted offer or a bonus. I hope that made sense, but if you have any questions, they are more than welcome at my email or support desk, a link to which is on the front page.

About the Author Hey! My name is Avani, and I lurk mostly in the space between a chair and a keyboard, or I am dancing about on a treadmill nearby. I’ve been making varied attempts at the “part time internet entrepreneurship thing” since 2010. Not awfully long, but it’s a fun, hectic and eventful journey, and I will be delighted if you would be a part of it – and let me be a part of yours, too!I am not sure if a comma separated list of the movies I watch, or the music I listen to, or thebooks I read, or the software I use, or just good old adjectives of my own choosing will actuallywork towards building up a fair picture “about” me. Even if they do, I am not entirely sure that theywould be of more than passing interest to you, so I’m going to pass up on this wonderfulopportunity to call myself (nice) names.I’ll leave it to you to figure out* what the adjectives should be, and perhaps we can tally those listsduring the time that’s somehow not employed in anything more interesting (and no, I don’t meanFacebook).*Of course, since you have come this far, you’re cordially invited to poke me (virtually!) at myvarious hang outs online (please click the text, and not the images – thanks!) I’ll look forward tohearing from you! FaceBook LinkedIn My Blog Good Ol’ Email Twitter Skype: avanimisra

Table Of Contents -- 4 --Why Facebook...? 6 Top 10 Stats You Should Know about FacebookFacebook - " basics 8 FB Statuses and Edge Rank Edge Rank Explaining Facebook to business ownersFacebook Adve#$ing 13 Free Advertising Paid Advertising How Facebook Advertising Works Target Your Advertisements Create Facebook Compliant Advertisements Keep An Eye On Your CTR Choose The Appropriate Time To Run Your Ads Set A Reasonable Maximum Bid Choose CPC Over Impressions Avani Misra ♦ My Blog ♦ My Secrets

Table Of Contents -- 5 --Facebook Pa%s 19 How can a FB Page help your business? The new Facebook TimelineM$cellanes FB Strategies 22 Facebook and Twitter Facebook and YoutubeEpilogue 26 Memberships and Masterminds Mindset and Productivity Wordpress and Blogging My Products Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 6 --Why Facebook...?Social media marketing has evolved rapidly over the last 5 years. Thereare more and more brands turning to social media than ever before!The main social media website Facebook has attracted over 800 millionusers so far and it has already been predicted that it will hit 1 billionmembers by August 2012! And when you think sites like Pinterest areovertaking this momentum – it just boggles your mind, doesn’t it? :)But I digress... back on topic now – I want to go on about Facebook fora bit! At the time of this writing, there has also been talk of a Facebooksearch engine that is going to be incorporated within Facebook – so the Join theleverage Facebook can potentially provide your business is huge! UltimateThe timeline change is all set (again, at the time of this write up!) to Socialimpact Facebook usage big time, and we’re going to look at how you Challengecan make the most of the inevitable change that Facebook is goingthrough. TodayBefore I go into why you need to use Facebook for your business, hereare some stats to whet your appetite... -CLICK HERE- [Free Video]Top 10 Stats You ShouldKnow about FacebookFacebook currently has 845 million active users.Facebook accounts for 1 out of every 5 pageviews on the internetworldwide.Facebook users share over 100 billion connections collectively.Over 50% of the population in North American uses Facebook.250 million photos are uploaded to Facebook daily. Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 7 --There are 2.7 billion likes every single day on Facebook.57% of Facebook users are female. 43% of Facebook users are male.The social media giant has 425 million mobile users.The average Facebook user spends 20 minutes on the site per visitBrands increased 46% engagement with Facebook Timeline and 24million brands on Facebook (roughly 75%) have still NOT upgraded toTimelineSources:http://infographiclabs.com Facebook 2012 Infographichttp://simplymeasured.com “The Impact of Facebook Timeline for Join theBrands” 2012 Ultimate Social Challenge Today -CLICK HERE- [Free Video]So – well – as you can see, FB is an absolute monster! You can’tafford to stay off it any more. :) Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 8 --Facebook - # basicsJust in case you haven’t gotten on the Facebook bandwagon yet –really, where have you been? :) – I am going to go over some of thebasics briefly, so we’re on the same page. If you are FB savvy, feel freeto skip right ahead.FB Statuses and Edge RankBecause there are so many social network terms out there, let’sstart this lesson by distinguishing early on what a Facebook status Join theactually is. A Facebook status is a post that appears for your contacts Ultimateto read. Whereas before, Facebook statuses were immediatelybroadcast for everyone, now there are plenty of privacy settings to Socialprotect the person by letting them choose who can actually read their Challengemessages. TodayYou can also interact through your Facebook status. Friends and othercontacts are allowed to comment on the Facebook status or simplyLike the status. Recently, Facebook has added a tagging feature to -CLICK HERE-Facebook statuses. Put @ in the beginning and you are allowed to tagas many as 6 people in a post. Friends and contacts that are tagged [Free Video]will be notified in the same way that they are also notified whensomebody else or the status owner has replied a status he commentedon.How are Facebook statuses important for professionals, you may ask?Well, Facebook statuses are what many consider as the very essenceof Facebook. Here, customers, potential customers and otherinterested parties can interact on a particular piece of information in acasual manner that is way more convenient and conversational thanemail or even Twitter actually will.With Facebook statuses also, almost everyone can join in the Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 9 --conversation (that is if you want them to) which makes for a casualpromotion of your product, service or company. The Facebook status isa powerful part of using Facebook for your business. The number ofLikes and comments for every Facebook status will help your pageclimb up in its search engine position.Facebook statuses can also help you with branding efforts. For yourFacebook marketing to be successful it is important that you monitoryour page carefully, that you keep your status posts enthusiastic andprofessional at the same time.While its tempting to place something instantly catching, hilarious oreven shocking, you need to ask yourself first whether this will help thebusiness reputation in the long run or will it just server as temporaryentertainment?It is important to optimize Facebook statuses in order to make themmore searchable for potential customers. A good feature to use is Join theFacebook status tagging. What makes this so advantageous for Ultimatebusiness owners is that when you tag affiliated companies in the post, itwill also appear on their page. Therefore exposing your company to Socialcustomers who may be looking at a related site. You can also do this Challengewith community pages. When you tag a community page, you will gainaccess to millions of potential customers who may have the same Todayinterests as your business.While its important to organize your Facebook status updates, it isnt -CLICK HERE-recommended that you leave all the work to organizing sites like [Free Video]Hootsuite. Checking through a Profile or Fan Page that are dominatedby RSS Feeds is a turnoff for most potential customers. Clients want tofeel like they’re interacting with a real person in the company, so bemindful of interaction.Edge RankEdge Rank is Facebook’s formula for rating content that’ll show up inyour fans’ News Feed.Ever wonder why you could have 500+ friends on your list and youwould generally see only about 15–20 posts at a time? EdgeRank has Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 10 --a hand in that.For posts made with a “ROI” in mind, you have to be mindful of keepingthings engaging, or risk disappearing into oblivion. Join the Click here to find out how Post Planner can help maintain your Ultimate Edge Rank and keep those visitors and fans coming back :) Social Challenge TodayExplaining Facebook to -CLICK HERE-business owners [Free Video]Some business owners ask, why is it important to establish onlinepresence through social networking sites particularly Facebook evenwhen if you already have an official website?The answer to that is actually simple – it’s because Facebook is moreaccessible and to most, more user-friendly than any traditional websitewill ever be. It gives a sense of friendliness to business that putsprospects at ease and lends a sense of credibility to businesses whohave no website to speak of.Aside from this, a Facebook page allows a business to be moreinteractive with present and potential customers, getting their feedback Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 11 --for everything from product reviews to testimonials. While it may seemscary because you can be given both positive and negative feedback,businesses should not be afraid because with Facebook it can beeasily moderated.If you have a mind to you can retain the best feedback and hide therest. This way, most potential customers will be able to read thepositive testimonials of previous customers. Such feedback adds atouch of authenticity to your business, and can entice the potentialcustomer reading it.Furthermore, customers who are tired of traditional online marketingsuch as email, newsletters and online ads will look to the Facebookpage to have their questions answered. Having a Facebook page willgive your business access to over 500 Million users without evenhaving to buy e-mail addresses like what traditional email marketingresort to. Join theInteraction isnt limited to Facebook updates and wall posts though. UltimateYou can also use Apps to provide photos, notes and videos. Whenusing a Fanpage which is the recommended page for businesses Social(instead of the more personal profile page), you can change the posting Challengeability of fans which allow them to post photos, videos and links to thepage. This way, potential customers will be able to see how other Todaycustomers use the product or service.Again, this can engage the community to be more interactive as was -CLICK HERE-successfully executed by the Pampers’ Facebook Fanpage. Other [Free Video]companies like Ben & Jerry’s go as far as polling customers. Thisgives customers a sense of power with regards to their products, whichin turn will give them a sense of ownership and acceptance.Facebook is also a great tool to gain audience to promos, specialprices and discounts as in the case of the company rushIMPRINT, whouse their page to feature their products for sale.The site easily leads back to their official website as well as their tollfree number. Some even use Facebook to give exclusive deals to theircustomers. This is a good way to gauge the effectively of your page.Various incentives can be given exclusively to Facebook users whicharent accessible by those who follow you through e-mail, Twitter oryour official website. Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 12 --Other companies such as Baskin Robbins develop and use aFacebook application to make their Facebook page more interactiveand enticing to customers. Through their account, they’re giving out avery enticing deal, a Buy One, get one promo that most enthusiasts willnot surpass.Facebook is an easy tool to master and can add just the right sense offun, differentiating you and your business from the rest in the market. Join the Ultimate Social Challenge Today -CLICK HERE- [Free Video] Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 13 --Facebook Adve$%ingFree AdvertisingUsing Facebook as the means for free advertising is probably one ofthe wisest movies any business person can make in this competitivemarketing age. As we have been discussing Facebook offers plenty ofopportunities for the business owners to launch develop and growthrough its influential social network.Through Facebook, you can actually choose who to target just as easilyas a paid system such as Google Ads does. Through Facebook, youcan choose the location, interests, relationship status, gender, age and Join thelocation of your target market. What a convenient way to start your Ultimatemarketing strategy online! SocialThe best part is that it can actually be free if you want it to be. ChallengeFacebook gives you the option of running free or paid promotions. Thepaid aspect is through Facebook’s formal ads. TodayNow, how do you run free promotions? -CLICK HERE-Why, through your personal network, of course, or through your fan [Free Video]page. If you’re launching a product, service or brand, it isrecommended to have a formal fan page. Nevertheless, personalconnections such as friends, friends of friends, acquaintances andrelatives will help greatly in building your business social network.Wall updates, photos, notes, group discussions and basically any otherposts will help the product or service stay top-of-mind. As I mentionedin your last lesson, prospective customers want companies to haveenthusiastic and informative updates.Tip: Dont make the mistake of barraging your customers or potentialcustomers with too many Facebook updates at one time, or worse,continuously flood their Facebook walls with the same message placedseveral times. Spamming is annoying no matter who does it, so take Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 14 --care that you avoid doing that to your friends and fans.The best way to avoid spamming others, however intentional orunintentional, is to choose your target market well. Nobody wants toreceive a wall post that is a generic message of a product they’re noteven interested in.You can control who sees your message by researching theperson’s likes or dislikes which may be apparent in their profile page oryou may also ask from a personal contact. You can even check outorganizations or groups that they are affiliated with online which arerelated to your business or industry.Another way to place a wall post in that isnt tantamount to spamming isto place it like a personal message. The less generic the message is,the better. You may start with something like, ‘Hi. I just saw from yourprofile that you like Ice Cream and I though you may be interested in a Join thefree sample of our Homemade Ice Cream.’ UltimateIf this strategy is a bit too forward for you, then work on making SocialFacebook applications that can insert advertisements into them orbetter yet, try Social Ads. Demographically speaking, these two are Challengemore effective and less time consuming than having to analyze yourcustomers one by one. TodayPaid Advertising -CLICK HERE- [Free Video]Gone are the day of spending countless, exhausting hours setting upcarefully constructed pay per click marketing only to discover that all ofyour ads were pulled without notice, and apparently without reason.PPC (pay per click) marketing is a high speed strategy for getting youradvertisements in front of your targeted market quickly, however withthe risks involved with Google pulling the rug out from under countlessmarketers by pausing their ads or worse, banning their accountswithout notice, its become evident that anyone serious aboutmaximizing exposure for their advertisements while retaining FULLcontrol over your promotions needs to look for an alternative provider. Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 15 --In comparison with traditional pay per click marketing, the actual coststo advertise on Facebook are well below industry standard, PLUS evenmore importantly perhaps, Facebook actually has fewer advertisersthen Adwords or other PPC marketplaces.That means that you are have less competition to worry about and willbe able to reach your target customers faster, easier and at a lowercost than with any other advertising network.How Facebook Advertising WorksWith Facebook, their advertising channels are based on DISPLAYrather than per SEARCH .What this means is that instead of users having to enter in specificsearch terms or keywords, your advertisements will be trigger to appearbased on the page content that the user is reading. Join theAnother factor that plays a part in the advertisements that are shown to UltimateFacebook users is based on whether they "vote" for current Socialadvertisements. ChallengeWith every advertisement featured within the Facebook network, there Todayis a thumbs up icon that appears below the advertisement that allowssomeone viewing the ad to vote for it.If someone votes for an advertisement, it indicates to Facebook that -CLICK HERE-they should display additional advertisements of the SAME kind (based [Free Video]on category, keywords and overall relevancy), ensuring the bestexperience possible for Facebook members.As a Facebook advertiser, you will also be able to promote yourproducts and services using images, a feature that is not usuallyavailable within traditional PPC marketing.Images are an incredible asset in maximizing conversion rates becauseyou can tailor the images used in your ads to push the "right buttons" orpull at emotional triggers that you know will have an impact on youraverage customer. Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 16 --For example, if you were placing an advertisement that offered a teethwhitening kit, you could place a simple image of a "before" and "after"that offers the reader with a visual aid that leaves an incredibleimpression.Images can ultimately be one of the LEADING motivators in gettingtargeted customers to click through your advertisements and exploreyour offer.So, how can you start exploiting the popularity and massive outreach ofthe Facebook network to gain maximum exposure for your business?Here are a few tips to help you get started:Target Your Advertisements Join theYou want your entire advertisement to be heavily targeted towards youraverage customer. Ultimate SocialThis includes any images that are featured within your ads as well asthe advertising text that is featured below the image. Challenge TodayWith Facebook, you are able to set up a very targeted advertisement,including targeting specific age groups, locations, education levels,what people have indicated that they are interested in based on theirprofile summary, and can even target primarily men or women. -CLICK HERE-The more carefully you create highly targeted advertisements, the [Free Video]better your ads will perform, so make sure you spend a bit of timecrafting your ads so that they effectively target your customer base.Create Facebook CompliantAdvertisementsFacebook wants to maintain a user-friendly community and in order todo this they are very strict with the types of advertisements that areallowed to be circulated throughout their network.This means that you cannot use slang; improper grammar and youmust refrain from using any images or text that could be consideredoffensive. Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 17 --Dont look at these guidelines as a downside to using Facebook butinstead, consider how this quality control will HELP you create higherconverting advertisements that are genuinely targeted to your customerbase.Keep An Eye On Your CTRCTR which stands for Click Through Rate and you want to keep an eyeon how well your advertisements are performing.Your ads should never go below 2%, and if you notice that anadvertisement is starting to fall below that level, you will want to tweakyour advertisement and reconsider who your advertisement is targetedto.Are you asking the right questions in your advertisement? Using theright image? Join theMake sure that you spend time evaluating the effectiveness of your Ultimateadvertisement to generate maximum conversion rates and avoid having Socialyour advertisements paused or removed. ChallengeChoose The Appropriate Time To Run TodayYour AdsYou can choose to run your advertisements continuously throughout -CLICK HERE-the day or based on specific start and end dates. You will want to runyour advertisements throughout the day continuously, unless you need [Free Video]to pause it for a specific reason such as if you are going away onholiday, or you find that specific times of the day are converting better(based on the locations you are interested in targeting).Set A Reasonable Maximum BidYou will want to set a maximum daily bid that you are comfortable withand fits within your budget.Facebook will provide a suggested maximum bid based on the contentof your advertisement and your targeting configuration. Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 18 --Consider setting your maximum bid slightly lower than Facebooksrecommended minimum and adjust it as you need to based on youradvertisements conversion rates and overall exposure.Choose CPC Over ImpressionsYou can also choose to pay for impressions or per click. Its alwaysbest to choose CPC (cost per click) for the most part, especially duringyour testing phase. You can always change this later on if you need to. Join the Ultimate Social ChallengeTake FB Ads by the neck – an in-depth course on FB Advertising Today if you are hungry for more :) -CLICK HERE- [Free Video] Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 19 --Facebook Pa&sDoes your business have a Facebook page?Nope? You’re leaving some serious cash and interaction on the table!A Facebook page will allow your business to market to a hugeaudience that is waiting for your product/service. These people will thenbe able to recommend your services to their friends and families.You are also going to be able to let people comment on your products/services – thus providing a interactive platform for your customers. Join theHere are some examples of Facebook Business Pages that haveattracted a large amount of fans. Ultimate Social Challenge Today -CLICK HERE- [Free Video] Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 20 -- Join the Ultimate Social Challenge Today -CLICK HERE-How can a FB Page help your [Free Video]business?Having a Facebook page can help your business in a number of ways...Interaction with your customersYou can interact with your customers on a more social level and ithelps customers to give you suggestions and feedback about yourbusiness. This can help build a relationship with your customers.Provide discounts and special offers to loyal customersYou can also use a FB page to announce discounts and special offersto customers. Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 21 --Generate Leads for your BusinessYou can also use a FB page to have an optin form, to capture emailaddresses.It is free to create a Facebook page!You can create a Facebook page today and start getting targeted likeson your page.The new Facebook TimelineFacebook pages are now in the new Timeline format. This means thetraditional pages are now replaced and instead the new Timeline formatallows businesses much more scope.You can create your Facebook Timeline page today by going to https:// Join thewww.facebook.com/about/pages UltimateYou will then need to follow the instructions. SocialOr you can make things even simpler for yourself (especially if you plan Challengeto deal with offline clients) by using this really simple and elegant TodayFacebook Page Maker – that works from within Wordpress. It’s goingto be great if you like Wordpress! -CLICK HERE- [Free Video] Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 22 --M%cellane(s FBStrategiesFacebook and TwitterWhile some will argue that Facebook and Twitter can never worktogether to achieve a common goal in terms of business, this notion isreally just a matter of professional adjustment. In online discussions,Facebook has been constantly related to personal contacts andupdates while Twitter is more widely known for its professionalpurposes. And for a time, that impression was true until Facebook Join thecreated its Fan Page. UltimateWith a Fan Page, profiles can be professional and used for Socialbusiness updates. Both continue to still have their own set of Challengeadvantages of disadvantages though. As we have been discussing,Facebook can bring a social and emotional impact to your product Todaymuch more naturally than Twitter can although it can also be subject toa lot of unnecessary clutter. -CLICK HERE-Twitter, on the other hand, gives fast and easy updates. The concept ofmicroblogging can target a different market and can help you watch [Free Video]what competition is doing.Moreover, these two can actually work together in getting moreprospects. After all, there are people who still continue to use Twitteralone and some who still prefer opening just their Facebook page. Somy question is, why not create two accounts to garner a wider market?With both social networks, you as the account moderator shouldbe very careful as to what to what you post. Be mindful of postingpersonal issues and refrain from talking about business problems,disagreements and so on. Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 23 --You should stick to things that your customers or potential customerswill be interested in such as project updates, product launches, usefullinks, updates from the official website, any news from events,conferences or meetings attended, sales, promos, incentives andpotential collaborations with clients are more preferable inclusions.Remember that both are social networks and being a social network,you should provide a politely casual but not overly personal tone whenmaking Tweets and Facebook posts. Respond in a proper mannerwhen customers ask for assistance or make product inquiries.It is also good to infuse some personality to your Tweets and pageupdates. Don’t just talk about products, services or company businessthe time. This will annoy followers and will even bore them.There are several ways that you can link Twitter to Facebook inorder to better organize your updates. Twitter has an official page Join thewhich gives you instructions with a Twitter application that integratesthe two together. Similarly, there is also a Facebook application which Ultimatehelps organize Fan Page contacts directly to the Twitter account too. SocialThis way, you can be sure of the consistency of the news given. ChallengeBy being consistent with your posts you can effectively put your TodayFacebook and Twitter accounts to work for your business. You can usethem both to drive traffic to your website through your marketing effortsby incorporating contests, exclusive news, articles and more. This way,you can gain maximum coverage from both sites. -CLICK HERE- [Free Video]Facebook and YoutubeIts no secret that promoting your business through videos online is oneof the most effective ways to attract new customers. Videos areeffective for many reasons. They retain a certain novelty that websitesdont carry anymore. Whether for creative or practical purposes, videoscan help publicize your business in a positive light. You only have tosee how YouTube has turned plenty of struggling artists into overnightsensations to understand the impact of video for business branding.From a professional stand point, significance is the key when it comesto posting videos. The video and its content will ultimately depend on Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 24 --what the purpose you want it to serve and whether it will help yourproduct, service or business to be seen in a positive way in the publiceye.So, before clicking that post button, ask yourself whether the video willhelp you achieve your goals. Will it generate interest? Will it helpcustomers learn how to use your product’s more effectively? Will itdifferentiate you from other businesses? Whatever the goal is, alwaysbe sure to validate before posting.There is no doubt that YouTube is one of the best places to distributeyour videos. But, did you know that Facebook is also a fantastic placeto share videos on and its relatively easy to do especially if you alreadyhave your videos on Youtube.If you dont then you should upload your videos to Youtube because itwill make it much easier for you to share them on Facebook. After you Join thehave your videos on you tube all you have to do is click on the sharebutton and follow by clicking on the site that you want to place the video Ultimatein. In this case, that would be your Facebook wall or page. This will Sociallead you to your Facebook account where you will have to log in again.Then add a message to go along with the video then click post and Challengeyou’re finished. TodayTIP: Short videos are more effective than long ones especially whenpaired with Facebook. Even instructional videos have to be short. It is agood idea to keep the clip down to five minutes or less. You dont want -CLICK HERE-to take the chance that your audience may not view it completely if it’s [Free Video]too long or too difficult to play.You also want to make sure that the video is high quality. It doesnthave to be an award-winning piece. Just make sure that the audiencedoesnt have any difficulty when listening to or watching it.Most of the time your videos will sever your business well for a verylong time, but if the effectiveness of the video slows down, stops orwhen the video has been overplayed, make sure to take it off of yourYoutube channel and your Facebook page too.An overplayed, overused or outdated video can hurt your businessreputation more than helping it. This will also help avoid confusionwhen customers are searching through your Facebook page. Avani Misra ♦ My Blog ♦ My Secrets

)e Facebook Essentials -- 25 --Since there are so many options for creating video there is no reasonthat you cant create good marketing videos for your business andsharing them on Facebook. By taking advantage of user-generatedcontent and creating your own marketing videos, you can effectivelyreach your target market and brand your business quickly.To take your Facebook marketing to the next level of success youshould start using video. You could run video contests, share productvideos and collect video testimonials, not to mention a wide variety ofother options available for clever marketers. If you arent sure how toincorporate video into your marketing plan then start by doing someresearch and looking at your competitors Facebook pages to get someideas for your own business.There is no doubt that using video on your Facebook page willpositively boost your brand and increase conversions, guaranteed :) Join theHere’s wishing you all the very best with your FB ventures, and do let Ultimateme know how you get along! Social Challenge Today -CLICK HERE- [Free Video] Avani Misra ♦ My Blog ♦ My Secrets

My Favorite Resources! EpilogueHere is some further reading and additional resources (some free, some paid) that I have cherished using, andI hope very much that you will like them just as much!Memberships and MastermindsEarn1KADay – So many of us think of this group as our extended/virtual family. If you are looking for a reallyclose knit, well-meaning, interactive, fun and intelligent community of fellow marketers and some of the mostabundant and generous selection of downloads, you will love this place.The Syndicate – This group was responsible for my first personal success in a product launch. Owe it to themfor making my first my best experience ever, and I can’t recommend them highly enough for being anamazingly productive and supportive group! Use the coupon avani to get a 50% discount!Product Drop – I don’t buy too many bright shiny objects any more, thanks to this one all-encompassingmembership that gives me so many cool premium resources for one low monthly price.Mindset and Productivity5 Bucks A Day – The guide that got many a newbie started, awesome mindset preparation if you are new andtotally overwhelmed by the options :)Mindset Hackers – My own blog on all things to do with learning and productivity and such.Action Enforcer – The last bit of daily-life-organizing help that you will need!The Daily Success Plan – Free and awesome guide to jump-starting your day – the clever and productiveway :) [Does require an opt-in but totally worth it!]

!Wordpress and BloggingWoothemes – My go-to resource for quality wordpress themes. Great support and great looking themes, aswell :) I do have a developers license to all of them, so if you are proficient with wordpress, don’t need theirsupport right away, and just want to play around – do let me know.WPTwin – A very solid wordpress cloning tool – with emphasis on speed and ease of use. I use it all the timeto transfer websites for myself and my clients, and to make my own wordpress themes and sites available inthis format to make lives simpler and faster for others. Highly recommended! Available at a discount from this link ($20 off retail, and an additional product as well) :)My ProductsDollars on Demand – My first product ever. This is a link to the WSO thread. If the WSO has closed by thetime you read this, you should be able to get a copy from here instead.My Product Membership – Get all my products for a super-crazy price, plus a number of bonuses. :)I have a number of other products and reports, but you can see them all from my membership site, and buythem at one-off prices if you so prefer. I’m really looking forward to your visit and connecting more, so do stopby! Gracias!

Facebook Essentials

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Facebook Essentials Document Transcript