Craig’s List – Trashed newspapers classified revenues
YouTube trashed Hollywood. In 2005, it did not exist. Google bought it for $1.65 billion and Viacom is suing it for $1 billion—and both for the same reason: it has utterly disrupted the status quo of audience behavior
Skype trashed phone company revenues – particularly long distance.
Broadband – is about to land many new TV services.
The internet is the change agent Then & Now 2000>> 2010 adults who use the internet THEN: slow, stationary connections built around my computer 79% 46% have broadband at home 64% 5% own a cell phone 50% 82% NOW: faster, mobile connections built around outside servers and storage connect wirelessly 59% 0% use “cloud” >66% <10% tech social networkers 48% 0% June 15, 2010
Australian online population in 2010 9 in 10have broadbandat home Over 17 million Australians are online 40% use Internet while watching TV They look at 92 domains and 3,029 pages THEY SPEND 22h hours online 15 hours watching TV 10.3h listening to radio 3.4h and 2.1h reading newspaper and magazines Source : Nielsen online consumer report Feb 2011
Numbers Agenda Key Themes 2015: NetBiscuits – Mobile Internet RhoMobile – Building Apps
Australians are searching more from mobile devices Android Nexus One Mobile web adoption 8x faster than the desktop web Moto Droid & Eris 12%of all Google queries in Dec 2010 came from mobile devices Android myTouch 3,000% + growth in 3 years iPhone 3GS Palm Pre Blackberry Storm Android G1 iPhone 3G iPhone 2008 2009 Source: Google Internal Data, based on a basket of 20,000 keywords
People use their phone differently Mobile provides the opportunity to remain constantly connected to your customers as they ‘go mobile’
And they use it constantly throughout the week Mobile provides the opportunity to remain constantly connected to your customers as they ‘go mobile Desktop Search Queries Mobile Search Queries Source: Citi Investment Research and Analysis; iCrossing Mobile U.S. Google Internal Data, 2010