10 things you should know, but no one ever told you - 2011 version

A PRESENTATION BY EVAN VAN LISSUM

www.slideshare.net/hotei

10 thingsto know aboutthe internet2011 version

1. What may be true today, might be false tomorrow

Source 1: Facebook Europe

1. What may be true today, might be false tomorrow2. We are halfway...adapt now

Novelty Normal Source 2: Peter Hinssen, The new normal

NEW RULES

1. Zero tolerance for digital failure gmail down for 3 hours --> CNN news Source 2: Peter Hinssen, The new normal

2. The era of “good enough” It does not have to be perfect we do not have to build rolls royces Source 2: Peter Hinssen, The new normal

LESSON 2Adapt to the new rules

1. What may be true today, might be false tomorrow2. We are halfway...adapt now3. Still using banners?

It’s more likelyto survive a plane crashthan to click on a banner Source 3: Business Insider

Who clicks? Source 4: Mediapost

Who clicks?• 99% never clicks Source 4: Mediapost

Who clicks?• 99% never clicks• 0,9% clicks once a month Source 4: Mediapost

Who clicks?• 99% never clicks• 0,9% clicks once a month• 0,1% are addicted clickers Source 4: Mediapost

Who are those addicts? Source 4: Mediapost

Who are those addicts?• Female Source 4: Mediapost

Who are those addicts?• Female• 45+ Source 4: Mediapost

Who are those addicts?• Female• 45+• They love gambling Source 4: Mediapost

Who are those addicts?• Female• 45+• They love gamblingSame people wholove to talk to telemarketeers Source 4: Mediapost

Banners can work, even overlooked.Buy cheap space. Nobody sees the adsanyway. The subliminal effect is the same. Source 5: Advertising Lab

LESSON 3Think beyond the banner

1. What may be true today, might be false tomorrow2. We are halfway...adapt now3. Still using banners?4. Cross media works better

TV or online?

LESSON 4TV + online = win.

1. What may be true today, might be false tomorrow2. We are halfway...adapt now3. Still using banners?4. Cross media works better5. Be extremely direct

Googleby the average marketeer

Source 7: Karl Gilis, AG Consult

80%of your visitorsare interested in thesame 2 things

Be extremelyTO THE POINT Source 9: Jason Putorti

Be extremelyTO THE POINT• people don’t read, they scan Source 9: Jason Putorti

Be extremelyTO THE POINT• people don’t read, they scan• think in flows, not in screens Source 9: Jason Putorti

LESSON 5Don’t make users think

1. What may be true today, might be false tomorrow2. We are halfway...adapt now3. Still using banners?4. Cross media works better5. Be extremely direct6. Go mobile

50% of the people suffer ofNomophobiathe fear of being out of mobilephone contact.(lost, run out of battery or credit, nonetwork coverage)

Useresponsive design

Source 10: Boagworld

Mobileadvertising

58%of teens say they “always” or“sometimes” look at mobile ads Source 11: The Nielsen Company

LESSON 6Go mobile

1. What may be true today, might be false tomorrow2. We are halfway...adapt now3. Still using banners?4. Cross media works better5. Be extremely direct6. Go mobile7. A QR code will not make your brand cool

QR codeA key to unlock value for the consumer

create• Qurify, Kaywa, Scanbury, QR Stuff, Delivr• Google’s URL shortener

create• Qurify, Kaywa, Scanbury, QR Stuff, Delivr• Google’s URL shortenerscan

create• Qurify, Kaywa, Scanbury, QR Stuff, Delivr• Google’s URL shortenerscan• iPhone: downloadable app iTunes• Blackberry, Android: Scan Life

Source 12: 2D code

3 reasons to scanLessons from Japan Source 12: 2D code

3 reasons to scanLessons from Japan• To use a coupon (31%) Source 12: 2D code

3 reasons to scanLessons from Japan• To use a coupon (31%)• To apply for a special promotion (31%) Source 12: 2D code

3 reasons to scanLessons from Japan• To use a coupon (31%)• To apply for a special promotion (31%)• To have more information on a product (23%) Source 12: 2D code

A QR code on yourbusiness card willnot increase your sales.Neitherwill it make you look cool

LESSON 7

LESSON 7make sure it isVERY REWARDING...

LESSON 7make sure it isVERY REWARDING......and that itWORKS!

1. What may be true today, might be false tomorrow2. We are halfway...adapt now3. Still using banners?4. Cross media works better5. Be extremely direct6. Go mobile7. A QR code will not make your brand cool8. Go Facebook, Facebook and Facebook

=internet

Only 3 things matter todayFacebook + online video + mobile webthe rest is becoming irrelevantless SEO, more FB ads

LESSON 8Go Facebook

1. What may be true today, might be false tomorrow2. We are halfway...adapt now3. Still using banners?4. Cross media works better5. Be extremely direct6. Go mobile7. A QR code will not make your brand cool8. Go Facebook, Facebook and Facebook9. Cherish your fan page like a holy shrine

How to get fanson your Facebookpage?

T-shirt brand?

Source 15: Ad Age

not aT-shirt brand?

Facebook Ads

http://xyofeinstein.wordpress.com	216
http://www.conseilsmarketing.fr	171
http://jonasjanssens.t15.org	94
http://yvesfrateur.be	67
http://www.conseilsmarketing.com	31
http://afleury.posterous.com	27
http://paper.li	20
http://www.linkedin.com	11
http://sach.leonguyen.com	11
https://cleverwood.bluekiwi.net	8
http://a0.twimg.com	7
http://mundo-powerpoints.blogspot.com	3
http://sthercosmeticos.blogspot.com	1
http://sitecore.uidaho.edu	1
http://www.twylah.com	1
https://si0.twimg.com	1

10 things you should know, but no one ever told you - 2011 version

by Evan Van Lissum

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