The first quote of the “10 things” presentation of DMF2009 was: “What might be true today, may be false tomorrow”. One year later, this quote seems more valid than ever. Times are changing at the speed of light. This year’s “10 things” presentation is an accurate update of what is still valid, what is not anymore valid and other nice things to know about the internet. So, everyone who wants an update in 25 minutes about what’s hot or not, is more than welcome.

1. A PRESENTATION BY EVAN VAN LISSUM

2. www.delicious.com/10things

3. 10 things
to know about
the internet

4. 0
9
1.
What may be true today, might be false tomorrow
2.
Keep it simple, your audience is probably not as
smart as you
3.
SEO: Google does not use keyword meta tag in web
ranking
4.
Use social media, but do it wisely
5.
They know more about you than you often realise
6.
Flash is a wonderful multimedia platform...if used
properly
7.
Banners are not very sexy
8.
Online video is steaming hot
9.
Change your way of thinking
10.
Never forget that ultimatly it is only advertising

5. 0
9
1.
What may be true today, might be false tomorrow
2.
Keep it simple, your audience is probably not as
smart as you
3.
SEO: Google does not use keyword meta tag in web
ranking
4.
Use social media, but do it wisely
5.
They know more about you than you often realise
6.
Flash is a wonderful multimedia platform...if used
properly
7.
Banners are not very sexy
8.
Online video is steaming hot
9.
Change your way of thinking
10.
Never forget that ultimatly it is only advertising

6. WHAT WILL THE FUTURE BRING
source: worldwidestar.wordpress.com

7. 0
9
1.
What may be true today, might be false tomorrow
2.
Keep it simple, your audience is probably not as
smart as you
3.
SEO: Google does not use keyword meta tag in web
ranking
4.
Use social media, but do it wisely
5.
They know more about you than you often realise
6.
Flash is a wonderful multimedia platform...if used
properly
7.
Banners are not very sexy
8.
Online video is steaming hot
9.
Change your way of thinking
10.
Never forget that ultimatly it is only advertising

8. Design

9. ESSENCE!

10. BIG Buttons + Search

11. most
important
content
THE
FOLD
other
content

12. The Fold. Click vs scroll
source: http://www.useit.com/alertbox/scrolling-attention.html
Percent of Viewing Time
Pixels from top

13. Picture better than
1000 words.
Pictures + Animations +
Video
(max 2 min)

14. Airline tickets
http://www.anywayanyday.com

16. LESSON 2
Your audience is probably
not
as smart as you. Make it
easy.

17. 0
9
1.
What may be true today, might be false tomorrow
2.
Keep it simple, your audience is probably not as
smart as you
3.
SEO: Google does not use keyword meta tag in web
ranking
4.
Use social media, but do it wisely
5.
They know more about you than you often realise
6.
Flash is a wonderful multimedia platform...if used
properly
7.
Banners are not very sexy
8.
Online video is steaming hot
9.
Change your way of thinking
10.
Never forget that ultimatly it is only advertising

18. MOBILE

19. more than 7 billion apps

20. more than 7 billion apps

21. 3 mio sold in 80 days

24. LESSON 3
Go mobile

25. 0
smart as you
3.
Go mobile
9
1.
What may be true today, might be false tomorrow
2.
Keep it simple, your audience is probably not as
4.
Use social media, but do it wisely
5.
They know more about you than you often realise
6.
Flash is a wonderful multimedia platform...if used
properly
7.
Banners are not very sexy
8.
Online video is steaming hot
9.
Change your way of thinking
10.
Never forget that ultimatly it is only advertising

26. How to get your
Facebook page
banned?

29. • The first 10 people to comment on this po
win tickets.

30. • The first 10 people to comment on this po
win tickets.
• 25th fan will win a slab of beer!

31. • The first 10 people to comment on this po
win tickets.
• 25th fan will win a slab of beer!
• Tag yourself in this photo and win tickets.

32. • The first 10 people to comment on this po
win tickets.
• 25th fan will win a slab of beer!
• Tag yourself in this photo and win tickets.
Read the promotion guidelines
http://www.facebook.com/promotions_guidelines.php

33. Promotion guidelines:
6.1
We may modify these Promotion Guidelines
at any time without notice to you.

34. Facebook requires that anyone
wanting to administer a promotion
or sweepstakes on their Facebook Page
first get written approval.

35. Facebook requires that anyone
wanting to administer a promotion
or sweepstakes on their Facebook Page
first get written approval.
Paying 10.000 EURO helps

36. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-

37. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-
How Facebook decides
what to put in your
news feed?

38. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-
How Facebook decides
what to put in your
news feed?
•
Newcomers have a problem

39. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-
How Facebook decides
what to put in your
news feed?
•
Newcomers have a problem
•
You need interaction = Catch 22

40. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-
How Facebook decides
what to put in your
news feed?
•
Newcomers have a problem
•
You need interaction = Catch 22
•
“Top news” censorship

41. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-
How Facebook decides
what to put in your
news feed?
•
Newcomers have a problem
•
You need interaction = Catch 22
•
“Top news” censorship
•
“Most recent news” is censored too

42. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-
How Facebook decides
what to put in your
news feed?
•
Newcomers have a problem
•
You need interaction = Catch 22
•
“Top news” censorship
•
“Most recent news” is censored too
•
Stalking your friends won’t help

43. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-
How Facebook decides
what to put in your
news feed?
•
Newcomers have a problem
•
You need interaction = Catch 22
•
“Top news” censorship
•
“Most recent news” is censored too
•
Stalking your friends won’t help
•
Having friends stalking you, does help

44. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-
How Facebook decides
what to put in your
news feed?
•
Newcomers have a problem
•
You need interaction = Catch 22
•
“Top news” censorship
•
“Most recent news” is censored too
•
Stalking your friends won’t help
•
Having friends stalking you, does help
•
Links in status updates +1

45. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-
How Facebook decides
what to put in your
news feed?
•
Newcomers have a problem
•
You need interaction = Catch 22
•
“Top news” censorship
•
“Most recent news” is censored too
•
Stalking your friends won’t help
•
Having friends stalking you, does help
•
Links in status updates +1
•
Photo and video in status +10

46. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-
How Facebook decides
what to put in your
news feed?
•
Newcomers have a problem
•
You need interaction = Catch 22
•
“Top news” censorship
•
“Most recent news” is censored too
•
Stalking your friends won’t help
•
Having friends stalking you, does help
•
Links in status updates +1
•
Photo and video in status +10
•
Comments = key

47. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-
How Facebook decides
what to put in your
news feed?
•
Newcomers have a problem
•
You need interaction = Catch 22
•
“Top news” censorship
•
“Most recent news” is censored too
•
Stalking your friends won’t help
•
Having friends stalking you, does help
•
Links in status updates +1
•
Photo and video in status +10
•
Comments = key
•
Popular kids win

48. in Belgium

49. source: http://www.bvlg.be

50. source: http://www.bvlg.be

51. LESSON 4
Use social media,
but do it wisely

52. 0
smart as you
3.
Go mobile
9
1.
What may be true today, might be false tomorrow
2.
Keep it simple, your audience is probably not as
4.
Use social media, but do it wisely
5.
They know more about you than you often realise
6.
Flash is a wonderful multimedia platform...if used
properly
7.
Banners are not very sexy
8.
Online video is steaming hot
9.
Change your way of thinking
10.
Never forget that ultimatly it is only advertising

53. Best
viral agency in the world?

54. Contest of Lano, a
Norwegian brand for baby
shampoo.
The winning photo will be on the packaging.

55. Winner:
Mikael with 29.105 votes

58. • Rickrolling. “never gone give you up”.
40 mio views

59. • Rickrolling. “never gone give you up”.
40 mio views
• Rumour Steve Job died. Market value went down
with 10 billion dollar in 10 minutes.

60. LESSON 5
The internet is still
the largest experiment in
anarchy we have ever had.

61. 0
smart as you
3.
Go mobile
9
1.
What may be true today, might be false tomorrow
2.
Keep it simple, your audience is probably not as
4.
Use social media, but do it wisely
5.
They know more about you than you often realise
6.
Flash is a wonderful multimedia platform...if used
properly
7.
Banners are not very sexy
8.
Online video is steaming hot
9.
Change your way of thinking
10.
Never forget that ultimatly it is only advertising

62. Digital
Agencies
of the Future

63. iPhone
Screen grabs

65. Google

66. Google
iPhone/
iPad

67. Google
iPhone/
iPad
HTML5

68. LESSON 6
Flash?

69. 0
smart as you
3.
Go mobile
9
1.
What may be true today, might be false tomorrow
2.
Keep it simple, your audience is probably not as
4.
Use social media, but do it wisely
5.
They know more about you than you often realise
6.
Flash?
7.
Banners are not very sexy
8.
Online video is steaming hot
9.
Change your way of thinking
10.
Never forget that ultimatly it is only advertising

70. MEET
THE iAD

71. What is the iAD?

72. What is the iAD?
Rich media banners on iPhone/iPod apps

73. What is the iAD?
Rich media banners on iPhone/iPod apps

75. LESSON 7
Rich media banners rock!

76. 0
smart as you
3.
Go mobile
9
1.
What may be true today, might be false tomorrow
2.
Keep it simple, your audience is probably not as
4.
Use social media, but do it wisely
5.
They know more about you than you often realise
6.
Flash?
7.
Rich media banners rock
8.
Online video is steaming hot
9.
Change your way of thinking
10.
Never forget that ultimatly it is only advertising

77. October 2009
100.000.000 videos a day
every minute = 8 hours new content
Video is shared the most of all

78. October 2010
2.000.000.000 videos a day
every minute = 24 hours new content
Video is shared the most of all

79. INFOBESITA
S

80. Devour
http://devour.com/

82. LESSON 8
Online video is even more
steaming hot!

83. 0
smart as you
3.
Go mobile
9
1.
What may be true today, might be false tomorrow
2.
Keep it simple, your audience is probably not as
4.
Use social media, but do it wisely
5.
They know more about you than you often realise
6.
Flash?
7.
Rich media banners rock
8.
Online video is even more steaming hot
9.
Change your way of thinking
10.
Never forget that ultimatly it is only advertising

84. Only 2 things matter...
RELEVANCE
& IDEAS

85. 1. Peoplerelevant
Be will seek you out

86. become an anteater guru
(you don’t need to reach millons)

87. what if...
...you are not selling the
most relevant thing in
human existence?

89. 2. Amazing ideas
are like a neutron bomb
you don’t have to be right on target
to get the job done

91. 22.055.893 views

92. LESSON 9
Be relevant or
have a great idea!

93. 0
smart as you
3.
Go mobile
9
1.
What may be true today, might be false tomorrow
2.
Keep it simple, your audience is probably not as
4.
Use social media, but do it wisely
5.
They know more about you than you often realise
6.
Flash?
7.
Rich media banners rock
8.
Online video is even more steaming hot
9.
Be relevant
10.
Never forget that ultimatly it is only advertising

94. How to sell
YOUR online campaign?

95. STEP 1:
Get numbers
http://discoverdigitallife.com/

97. STEP 2:
Get more numbers
http://www.google.com/trends

99. STEP 3:
Put numbers in quotes
http://www.numberquotes.com

101. STEP 4:
Write your SM strategy
http://
whatthefuckismysocialmediastrategy.com/

103. STEP 5:
Present all in a nice cloud
http://www.wordle.net/

105. STEP 6:
Check your reputation
http://thewhuffiebank.org/

107. LESSON 10
Do your homework.
Do it yourself.

108. More work and wisdom
at Booth D10
1.
What may be true today, might be false tomorrow
2.
Keep it simple, your audience is probably not as
smart as you
3.
Go mobile
4.
Use social media, but do it wisely
5.
They know more about you than you often realise
6.
Flash?
7.
Rich media banners rock
8.
Online video is even more steaming hot
9.
Be relevant
10.
Do your homework. Do it yourself
for a presentation at your office: www.
10things.be