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10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
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10 things you should know, but no one ever told you-2010 version

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The first quote of the “10 things” presentation of DMF2009 was: “What might be true today, may be false tomorrow”. One year later, this quote seems more valid than ever. Times are changing at the …

The first quote of the “10 things” presentation of DMF2009 was: “What might be true today, may be false tomorrow”. One year later, this quote seems more valid than ever. Times are changing at the speed of light. This year’s “10 things” presentation is an accurate update of what is still valid, what is not anymore valid and other nice things to know about the internet. So, everyone who wants an update in 25 minutes about what’s hot or not, is more than welcome.

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  • Transcript

    • 1. A PRESENTATION BY EVAN VAN LISSUM
    • 2. www.delicious.com/10things
    • 3. 10 thingsto know aboutthe internet
    • 4. 0 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not assmart as you3. SEO: Google does not use keyword meta tag in webranking4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if usedproperly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    • 5. 0 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not assmart as you3. SEO: Google does not use keyword meta tag in webranking4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if usedproperly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    • 6. WHAT WILL THE FUTURE BRINGsource: worldwidestar.wordpress.com
    • 7. 0 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not assmart as you3. SEO: Google does not use keyword meta tag in webranking4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if usedproperly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    • 8. Design
    • 9. ESSENCE!
    • 10. BIG Buttons + Search
    • 11. mostimportantcontent THE FOLDothercontent
    • 12. The Fold. Click vs scroll source: http://www.useit.com/alertbox/scrolling-attention.htmlPercent of Viewing Time Pixels from top
    • 13. Picture better than1000 words.Pictures + Animations +Video(max 2 min)
    • 14. Airline ticketshttp://www.anywayanyday.com
    • 15. LESSON 2Your audience is probablynotas smart as you. Make iteasy.
    • 16. 0 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not assmart as you3. SEO: Google does not use keyword meta tag in webranking4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if usedproperly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    • 17. MOBILE
    • 18. more than 7 billion apps
    • 19. more than 7 billion apps
    • 20. 3 mio sold in 80 days
    • 21. LESSON 3Go mobile
    • 22. 0smart as you3. Go mobile 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if usedproperly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    • 23. How to get yourFacebook pagebanned?
    • 24. • The first 10 people to comment on this po win tickets.
    • 25. • The first 10 people to comment on this po win tickets.• 25th fan will win a slab of beer!
    • 26. • The first 10 people to comment on this po win tickets.• 25th fan will win a slab of beer!• Tag yourself in this photo and win tickets.
    • 27. • The first 10 people to comment on this po win tickets.• 25th fan will win a slab of beer!• Tag yourself in this photo and win tickets.Read the promotion guidelineshttp://www.facebook.com/promotions_guidelines.php
    • 28. Promotion guidelines:6.1We may modify these Promotion Guidelinesat any time without notice to you.
    • 29. Facebook requires that anyonewanting to administer a promotionor sweepstakes on their Facebook Pagefirst get written approval.
    • 30. Facebook requires that anyonewanting to administer a promotionor sweepstakes on their Facebook Pagefirst get written approval.Paying 10.000 EURO helps
    • 31. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-
    • 32. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?
    • 33. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem
    • 34. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem• You need interaction = Catch 22
    • 35. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship
    • 36. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too
    • 37. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too• Stalking your friends won’t help
    • 38. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too• Stalking your friends won’t help• Having friends stalking you, does help
    • 39. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too• Stalking your friends won’t help• Having friends stalking you, does help• Links in status updates +1
    • 40. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too• Stalking your friends won’t help• Having friends stalking you, does help• Links in status updates +1• Photo and video in status +10
    • 41. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too• Stalking your friends won’t help• Having friends stalking you, does help• Links in status updates +1• Photo and video in status +10• Comments = key
    • 42. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too• Stalking your friends won’t help• Having friends stalking you, does help• Links in status updates +1• Photo and video in status +10• Comments = key• Popular kids win
    • 43. in Belgium
    • 44. source: http://www.bvlg.be
    • 45. source: http://www.bvlg.be
    • 46. LESSON 4Use social media,but do it wisely
    • 47. 0smart as you3. Go mobile 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if usedproperly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    • 48. Bestviral agency in the world?
    • 49. Contest of Lano, aNorwegian brand for babyshampoo.The winning photo will be on the packaging.
    • 50. Winner:Mikael with 29.105 votes
    • 51. • Rickrolling. “never gone give you up”. 40 mio views
    • 52. • Rickrolling. “never gone give you up”. 40 mio views• Rumour Steve Job died. Market value went down with 10 billion dollar in 10 minutes.
    • 53. LESSON 5The internet is stillthe largest experiment inanarchy we have ever had.
    • 54. 0smart as you3. Go mobile 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if usedproperly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    • 55. DigitalAgenciesof the Future
    • 56. iPhoneScreen grabs
    • 57. Google
    • 58. GoogleiPhone/ iPad
    • 59. GoogleiPhone/ iPad HTML5
    • 60. LESSON 6Flash?
    • 61. 0smart as you3. Go mobile 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash?7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    • 62. MEETTHE iAD
    • 63. What is the iAD?
    • 64. What is the iAD?Rich media banners on iPhone/iPod apps
    • 65. What is the iAD?Rich media banners on iPhone/iPod apps
    • 66. LESSON 7Rich media banners rock!
    • 67. 0smart as you3. Go mobile 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash?7. Rich media banners rock8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    • 68. October 2009100.000.000 videos a dayevery minute = 8 hours new contentVideo is shared the most of all
    • 69. October 20102.000.000.000 videos a dayevery minute = 24 hours new contentVideo is shared the most of all
    • 70. INFOBESITAS
    • 71. Devourhttp://devour.com/
    • 72. LESSON 8Online video is even moresteaming hot!
    • 73. 0smart as you3. Go mobile 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash?7. Rich media banners rock8. Online video is even more steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    • 74. Only 2 things matter...RELEVANCE& IDEAS
    • 75. 1. Peoplerelevant Be will seek you out
    • 76. become an anteater guru (you don’t need to reach millons)
    • 77. what if......you are not selling the most relevant thing in human existence?
    • 78. 2. Amazing ideas are like a neutron bomb you don’t have to be right on target to get the job done
    • 79. 22.055.893 views
    • 80. LESSON 9Be relevant orhave a great idea!
    • 81. 0smart as you3. Go mobile 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash?7. Rich media banners rock8. Online video is even more steaming hot9. Be relevant10. Never forget that ultimatly it is only advertising
    • 82. How to sellYOUR online campaign?
    • 83. STEP 1:Get numbershttp://discoverdigitallife.com/
    • 84. STEP 2:Get more numbershttp://www.google.com/trends
    • 85. STEP 3:Put numbers in quoteshttp://www.numberquotes.com
    • 86. STEP 4:Write your SM strategyhttp://whatthefuckismysocialmediastrategy.com/
    • 87. STEP 5:Present all in a nice cloudhttp://www.wordle.net/
    • 88. STEP 6:Check your reputationhttp://thewhuffiebank.org/
    • 89. LESSON 10Do your homework.Do it yourself.
    • 90. More work and wisdom at Booth D101. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not assmart as you3. Go mobile4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash?7. Rich media banners rock8. Online video is even more steaming hot9. Be relevant10. Do your homework. Do it yourselffor a presentation at your office: www.10things.be

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