10 things you should know, but no one ever told you-2010 version

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The first quote of the “10 things” presentation of DMF2009 was: “What might be true today, may be false tomorrow”. One year later, this quote seems more valid than ever. Times are changing at the speed of light. This year’s “10 things” presentation is an accurate update of what is still valid, what is not anymore valid and other nice things to know about the internet. So, everyone who wants an update in 25 minutes about what’s hot or not, is more than welcome.

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  • 10 things you should know, but no one ever told you-2010 version

    1. A PRESENTATION BY EVAN VAN LISSUM
    2. www.delicious.com/10things
    3. 10 thingsto know aboutthe internet
    4. 0 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not assmart as you3. SEO: Google does not use keyword meta tag in webranking4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if usedproperly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    5. 0 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not assmart as you3. SEO: Google does not use keyword meta tag in webranking4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if usedproperly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    6. WHAT WILL THE FUTURE BRINGsource: worldwidestar.wordpress.com
    7. 0 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not assmart as you3. SEO: Google does not use keyword meta tag in webranking4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if usedproperly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    8. Design
    9. ESSENCE!
    10. BIG Buttons + Search
    11. mostimportantcontent THE FOLDothercontent
    12. The Fold. Click vs scroll source: http://www.useit.com/alertbox/scrolling-attention.htmlPercent of Viewing Time Pixels from top
    13. Picture better than1000 words.Pictures + Animations +Video(max 2 min)
    14. Airline ticketshttp://www.anywayanyday.com
    15. LESSON 2Your audience is probablynotas smart as you. Make iteasy.
    16. 0 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not assmart as you3. SEO: Google does not use keyword meta tag in webranking4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if usedproperly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    17. MOBILE
    18. more than 7 billion apps
    19. more than 7 billion apps
    20. 3 mio sold in 80 days
    21. LESSON 3Go mobile
    22. 0smart as you3. Go mobile 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if usedproperly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    23. How to get yourFacebook pagebanned?
    24. • The first 10 people to comment on this po win tickets.
    25. • The first 10 people to comment on this po win tickets.• 25th fan will win a slab of beer!
    26. • The first 10 people to comment on this po win tickets.• 25th fan will win a slab of beer!• Tag yourself in this photo and win tickets.
    27. • The first 10 people to comment on this po win tickets.• 25th fan will win a slab of beer!• Tag yourself in this photo and win tickets.Read the promotion guidelineshttp://www.facebook.com/promotions_guidelines.php
    28. Promotion guidelines:6.1We may modify these Promotion Guidelinesat any time without notice to you.
    29. Facebook requires that anyonewanting to administer a promotionor sweepstakes on their Facebook Pagefirst get written approval.
    30. Facebook requires that anyonewanting to administer a promotionor sweepstakes on their Facebook Pagefirst get written approval.Paying 10.000 EURO helps
    31. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-
    32. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?
    33. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem
    34. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem• You need interaction = Catch 22
    35. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship
    36. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too
    37. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too• Stalking your friends won’t help
    38. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too• Stalking your friends won’t help• Having friends stalking you, does help
    39. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too• Stalking your friends won’t help• Having friends stalking you, does help• Links in status updates +1
    40. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too• Stalking your friends won’t help• Having friends stalking you, does help• Links in status updates +1• Photo and video in status +10
    41. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too• Stalking your friends won’t help• Having friends stalking you, does help• Links in status updates +1• Photo and video in status +10• Comments = key
    42. source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-How Facebook decideswhat to put in yournews feed?• Newcomers have a problem• You need interaction = Catch 22• “Top news” censorship• “Most recent news” is censored too• Stalking your friends won’t help• Having friends stalking you, does help• Links in status updates +1• Photo and video in status +10• Comments = key• Popular kids win
    43. in Belgium
    44. source: http://www.bvlg.be
    45. source: http://www.bvlg.be
    46. LESSON 4Use social media,but do it wisely
    47. 0smart as you3. Go mobile 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if usedproperly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    48. Bestviral agency in the world?
    49. Contest of Lano, aNorwegian brand for babyshampoo.The winning photo will be on the packaging.
    50. Winner:Mikael with 29.105 votes
    51. • Rickrolling. “never gone give you up”. 40 mio views
    52. • Rickrolling. “never gone give you up”. 40 mio views• Rumour Steve Job died. Market value went down with 10 billion dollar in 10 minutes.
    53. LESSON 5The internet is stillthe largest experiment inanarchy we have ever had.
    54. 0smart as you3. Go mobile 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform...if usedproperly7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    55. DigitalAgenciesof the Future
    56. iPhoneScreen grabs
    57. Google
    58. GoogleiPhone/ iPad
    59. GoogleiPhone/ iPad HTML5
    60. LESSON 6Flash?
    61. 0smart as you3. Go mobile 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash?7. Banners are not very sexy8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    62. MEETTHE iAD
    63. What is the iAD?
    64. What is the iAD?Rich media banners on iPhone/iPod apps
    65. What is the iAD?Rich media banners on iPhone/iPod apps
    66. LESSON 7Rich media banners rock!
    67. 0smart as you3. Go mobile 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash?7. Rich media banners rock8. Online video is steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    68. October 2009100.000.000 videos a dayevery minute = 8 hours new contentVideo is shared the most of all
    69. October 20102.000.000.000 videos a dayevery minute = 24 hours new contentVideo is shared the most of all
    70. INFOBESITAS
    71. Devourhttp://devour.com/
    72. LESSON 8Online video is even moresteaming hot!
    73. 0smart as you3. Go mobile 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash?7. Rich media banners rock8. Online video is even more steaming hot9. Change your way of thinking10. Never forget that ultimatly it is only advertising
    74. Only 2 things matter...RELEVANCE& IDEAS
    75. 1. Peoplerelevant Be will seek you out
    76. become an anteater guru (you don’t need to reach millons)
    77. what if......you are not selling the most relevant thing in human existence?
    78. 2. Amazing ideas are like a neutron bomb you don’t have to be right on target to get the job done
    79. 22.055.893 views
    80. LESSON 9Be relevant orhave a great idea!
    81. 0smart as you3. Go mobile 91. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not as4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash?7. Rich media banners rock8. Online video is even more steaming hot9. Be relevant10. Never forget that ultimatly it is only advertising
    82. How to sellYOUR online campaign?
    83. STEP 1:Get numbershttp://discoverdigitallife.com/
    84. STEP 2:Get more numbershttp://www.google.com/trends
    85. STEP 3:Put numbers in quoteshttp://www.numberquotes.com
    86. STEP 4:Write your SM strategyhttp://whatthefuckismysocialmediastrategy.com/
    87. STEP 5:Present all in a nice cloudhttp://www.wordle.net/
    88. STEP 6:Check your reputationhttp://thewhuffiebank.org/
    89. LESSON 10Do your homework.Do it yourself.
    90. More work and wisdom at Booth D101. What may be true today, might be false tomorrow2. Keep it simple, your audience is probably not assmart as you3. Go mobile4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash?7. Rich media banners rock8. Online video is even more steaming hot9. Be relevant10. Do your homework. Do it yourselffor a presentation at your office: www.10things.be

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