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Google Analytics (GA) is a Web Analytic tool, that helps a user analyze the traffic to their website site. It is free, requires no installation and easy to setup. This presentation illustrates how to ...

Google Analytics (GA) is a Web Analytic tool, that helps a user analyze the traffic to their website site. It is free, requires no installation and easy to setup. This presentation illustrates how to setup an account, understand how GA works, the dashboard, Key Performance Index (KPI), and Balance Score Card (BSC).

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  • Click on Add a New Profile. This will bring up the Google Analytics pages. Select Analytics Setting and then select the Create New Website Profile. Enter the website that you want to monitor Click on the finish button when done.
  • This tracking code snippet should be included in your site's pages so that it appears at the bottom of the page's HTML (or generated-HTML) structure, before the closing tag
  • Time Matrics How Time on Page and Time on Site are calucated How Avg. Time on Page and Avg. Time on Site are calculated About the Length of Visit Report Content Reports How to use and interpret the Top Content, Content by Title, and Content Drilldown reports How to use the Top Landing Pages report How to use and interpret the Entrance Paths report.

Score   google analytics Score google analytics Presentation Transcript

  • Google Analytics Vazi Okhandiar, MBA, PMP [email_address]
  • What is Online Marketing? Online marketing, also referred to as internet-marketing, web-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet. - Wikipedia
  • What is Web Analytics?
    • Web analytics is a collection, analysis and reporting of internet data for the purpose of understanding and optimizing web usage.
  • Google Analytics
    • Google Analytics can be used for
    • Where your website visitors coming from?
    • How long do they stay on your site?
    • What are they looking at?
    • Which Keyword/phrases are they using?
    • Predicting what’s likely to occur in the future?
    • Understanding customer behavior
    • Improve allocation of company resources
    • Investing intelligently in marketing campaigns
  • Google Analytics Tool
    • Setting up Google Analytics
    • Understanding how Google Analytics works
    • Introduction to Google Dashboard
      • Key Performance Index (KPI)
      • Monitoring Adsense
      • Setting an Alert
      • Customizing Report
  • Part 1: Register Your Site with Google Analytics
    • Step 1:Go to www.google.com/analytics and click on “Access Analytics” once the account is created.
  • Part 1: Register Your Site with Google Analytics
    • Step 2: Login using Google Account and Click on “Add a new Profile”
    1 3 4 2
  • Part 1: Register Your Site with Google Analytics
    • Step 3: Copy the HTML/JavaScript code (Tracking Code) that is generated by Google Analytics
  • Part 1: Register Your Site with Google Analytics
    • Step 4: Paste the tracking code (HTML/JavaScript) provided by the Google Analytics before the </body> tag on all the web pages that needs to be monitored.
    <script type=&quot;text/javascript&quot;>   var gaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;);  document.write(unescape(&quot;%3Cscript src='&quot; + gaJsHost + &quot;google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E&quot;));  </script>  <script type=&quot;text/javascript&quot;>  try{  var pageTracker = _gat._getTracker(&quot;UA-xxxxxx-x&quot;);  pageTracker._trackPageview();  } catch(err) {} </script>
  • Understanding HTML Page
    • <html>
    • <head>
    • … .
    • </head>
    •   ----------------------------------------------------------
    • <body>
    • <! -- HTML to display content of a page-->
    • : :
    • </body>
    • </html>
  • Part 2: How does Google Analytics Work?
  • How does Google Analytics Work?
  • Note
    • Google Analytics should be used for trend analysis rather than exact number
    • The users should have
      • JavaScript turned on their browser
      • Accept cookies to identify returning customer.
    December 2009: 233,848,493 websites source: http://hottopicsonline.info/internet/how-many-websites-are-there
  • Part 3: Tracking the visitor – After Activation Status changes from to when Google Analytics starts gathering information on the website. Go to www.google.com/analytics and log in. Website Profile
  • Google Analytics - Dashboard Report Navigation Settings Help Help Calendar selection Export (PDF, XML, CVS, PDF) Traffic Source Visitors Trend Site Usage Information Map Overlay Content Overview Visitors Overview
  • All Traffic Sources
    • All Traffic Sources
      • Source
      • Medium
      • Campaign
      • Keyword
      • Ad Content
      • Visitor Type
      • Landing Page
    • Geographic
      • Language
      • Continent
      • Sub Continent Region
      • Country/Territory
      • Region
      • City
    • Browser
      • Browser
      • Operating System
      • Screen Colors
      • Screen Resolution
      • Flash Version
      • Java Support
    • Network
      • Service Provider
      • Hostname
      • Connection Speed
  • Google Analytics: Key Performance Index (KPI)
    • Visitors Analysis
      • New vs Returning visitor
      • Local vs International visitor
      • Average number of page view per visitor
      • Average Time spent on the site
      • Average Bounce Rate
    • Traffic Analysis
      • Direct vs Indirect Traffic
      • Referring Site
    • Keyword Analysis
      • keywords and phrases used by visitors
      • Landing page based on the keyword
  • Visitors: Overview Note: 30% of Visitors visit a website for research
    • Visitors Analysis
    • New vs. Returning visitor
    • Average number of pageviews per visitor
    • Average Time spent on the site
    • Average Bounce Rate
  • Visitors: Map Overlay Local vs. International visitor
  • Keywords
    • Keyword Analysis
    • Keywords used to find the site
    • Average time spent on the site
    • Bounce Rate
  • Top Landing Page What are the Top Landing Page? What is the Bounce Rate on these pages?
  • Exit Pages When are visitor exiting the pages? Why are people exiting from those pages?
  • Overlay Use overlay to view the most & least visited pages.
  • Monitoring Adsense
    • Content>Adsense>Overview
    • Unique visitors
    • Visitor Language
    • AdSense revenue generated
    • AdSense CTR (Click Through Rate)
    • AdSense eCPM ( effective cost per thousand impressions)
    • AdSense Unit Impressions
    • AdSense Unit Impressions/Visit
    • AdSense Page Impressions
    • AdSense Page Impressions/ Visit
  • Setup An Alert
    • You can setup Daily/Weekly/Monthly to receive report
    1 3 4 2 5
  • Customized Reporting Dashboards You can put all the information you need on a custom dashboard & you can email to others. Data Export You can export your data directly from the Google Analytics interface into Excel, CSV, PDF and tab delimited files.
  • Regularly Monitor your KPIs KPIs Jan Feb … Dec Visits Absolute Unique Visitors Page Views Av Page view Time on Site Bounce Rate New Visits Local visitors International Visitors
  • Summary
    • Know your business
    • Identify your keywords.
    • Develop content around your keywords.
    • Add Google Tracking code to all your pages and content you want to track.
    • Analyze Google Analytics Report on regular basis.
    • Fine-tune your web content based on the analysis.
  •