Your SlideShare is downloading. ×
Using slideshare to find decision makers
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Using slideshare to find decision makers

523

Published on

Use SlideShare as a prospecting tool to find decision makers for your sales and marketing efforts.

Use SlideShare as a prospecting tool to find decision makers for your sales and marketing efforts.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
523
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.   HotProspect.com 398 Fifth Street, San Francisco, CA 94105   hello@hotprospect.com   The Electric Slide: Using SlideShare to find decision makersIn this post I’m going to cover some of the techniques I’ve used to harness theamazing sales intelligence that is wrapped up in SlideShare’s presentation index.In case you’re unfamiliar, SlideShare is a place where presentations areuploaded and digitized, making all content on these slides searchable viaSlideShare’s site. It’s the YouTube of PowerPoint presentations, if you will.But, what can you learn from a presentation hosted on SlideShare? 1. Contact information. Important people, likely including decision makers at some of your target prospect companies, like to give presentations. It’s commonplace for a presenter to include their social media handles and/or email address somewhere in their presentation. This is usually on the first or last slide of the deck. 2. Context about the contact and the company. A presenter often gives a brief overview of their company and their own professional background. This information can be really useful in helping you craft a custom pitch for this contact. 3. Common ground. I am a big believer in finding common ground with a prospect as a way to start building your credibility. Making an intelligent comment about a presentation that the prospect may have given in the past is potentially a great way to cut through the cold email noise.There are three types of searches that I’ve had success using on SlideShare: 1. Company name. This will help you find presentations that are either by, or about, the company you are targeting. Often, this will help you find context and contacts. 2. Contact name. If a contact you are targeting is mentioned in a presentation and/or has an account on SlideShare then they will show up in the search results. 3. Industry or role. You may not have a specific company or contact in mind. That’s OK! Try searching for an industry or a target buyer role (i.e. VP of Marketing, CTO) to find prospects that meet your criteria.
  • 2.   HotProspect.com 398 Fifth Street, San Francisco, CA 94105   hello@hotprospect.com  What if you can’t find the specific contact you are looking for? Not every CEO orcompany executive is on the conference presentation circuit, after all. Trysearching for folks in community management or evangelist type roles at yourtarget organization. While these folks may not be your target buyer, they areoften a great way to get an internal referral. These folks typically give lots ofpresentations and are often very accessible.As with any prospecting technique, results will likely vary based on the types ofcompanies and industries that you target. Give SlideShare a shot and see if it isa valuable addition to your prospecting tool kit.###

×