Kathy Korman Frey's presentation at the 2010 Grow Smart Business Conference in DC

1. @ChiefHotMomma
#GrowSmartBiz
evolved company
=
successful company
Kathy Korman Frey
@ChiefHotMomma
Founder, Hot Mommas Project & Sisterhood U
GW School of Business, CFEE
#GrowSmartBiz 11.5.10

2. @ChiefHotMomma
#GrowSmartBiz
“Oh, great, we’re going to
talk about our feelings”

3. @ChiefHotMomma
#GrowSmartBiz
The evolved and successful
company
Is doing something…

4. @ChiefHotMomma
#GrowSmartBiz
….as basic as 1 + 1
They value
communication

5. @ChiefHotMomma
#GrowSmartBiz
TRENDS:
Social, Social Skills Revolution

6. @ChiefHotMomma
#GrowSmartBiz
• Social media
• Generations
• WAH – Work at Home

7. @ChiefHotMomma
#GrowSmartBiz
“Don’t let a casual
appearance, feeling, or vibe
inappropriately impact your
communications or…
you will look like a tool.”
How Not to Look Like A Tool in Business
Communications
Link

8. @ChiefHotMomma
#GrowSmartBiz
For every 10 minutes we are at
work, between five and eight
minutes are spent in some
form of communication
activity…
E.T Klemmer, Journal of
Communication
–Study Link 1
–Study Link 2

9. @ChiefHotMomma
#GrowSmartBiz
“Businesses that communicate
…are more successful at
engaging employees and
achieving desired business
results.”
Watson Wyatt Communication
ROI Study
–Study Link

10. @ChiefHotMomma
#GrowSmartBiz
Companies that promote
women are more profitable.
Why is this relevant ?
Dr. Ray Adler, “Women in the Executive
Suite Correlates to High Profits”
–Study Link

11. @ChiefHotMomma
#GrowSmartBiz
The female brain prizes
communication and
relationships above all other
traits.
Dr. Louann Brizendine,
The Female Brain
–Study Link

12. @ChiefHotMomma
#GrowSmartBiz
How to Capitalize

13. @ChiefHotMomma
#GrowSmartBiz
BEFORE

14. @ChiefHotMomma
#GrowSmartBiz
Hire women

15. @ChiefHotMomma
#GrowSmartBiz
The RIGHT women

16. @ChiefHotMomma
#GrowSmartBiz
The RIGHT people
Develop values statement,
include communication
But when, and how?....

17. @ChiefHotMomma
#GrowSmartBiz
Values Statement “When”
Small / solo biz
• @ Two + successful hires
Large business
• @ NOW

18. @ChiefHotMomma
#GrowSmartBiz
Values Statement “How”
McPath (McccPath): Team Values
Mind – A great mind. Addicted to learning new
things.
Communication - Good communication skills,
including social media.
Consistent - Has a personal “system” that works for
them.
Coachable – Open to being coached into peak
performance.
Passion - Passionate about project.
Techy - Techy.or ability to learn fast.
High Drive - Accustomed to and comfortable in
high-drive, high-expectation environments. Not
easily overwhelmed.

19. @ChiefHotMomma
#GrowSmartBiz
DURING

20. @ChiefHotMomma
#GrowSmartBiz
Mentoring
Formal mentoring program
• Coffee Fridays
• Use mentoring template
Template (see page 1)

21. @ChiefHotMomma
#GrowSmartBiz
Role Playing
NOT this
kind

22. @ChiefHotMomma
#GrowSmartBiz
• Back 20 of meeting
• Start general
• Get feedback
• Get specific
Role Playing

23. @ChiefHotMomma
#GrowSmartBiz
“Hey. C u ltr @ the mtg.”
This is okay for
__Boss
__Client
__Same age colleague
__Same age friend
__Direct report
Role Playing

24. @ChiefHotMomma
#GrowSmartBiz
“Get this on my desk. Work Saturday if
you have to.”
This is okay for
__Boss
__Client
__Same age colleague
__Same age friend
__Direct report
Role Playing

25. @ChiefHotMomma
#GrowSmartBiz
Evolved companies are
making more money
Evolved companies prioritize
communication
You can too…
Join the social, social skills
revolution!
Summary

26. @ChiefHotMomma
#GrowSmartBiz
You can too…
• BEFORE: Diversity,
specifically female
• BEFORE: Values
• DURING: Mentoring
• DURING: Role modeling
Summary

27. @ChiefHotMomma
#GrowSmartBiz
@ChiefHotMomma
HotMommasProject.org
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