Mobile marketing vs telemarketing
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Mobile marketing vs telemarketing Presentation Transcript

  • 1. MOBILE MARKETING VS TELEMARKETINGCold calling is a sign of desperation!!! By: Hawk, TWITTER: @HAWKNINE blog.telekomxchange.com www.telekomxchange.com 10/2/2012
  • 2. TOPICS STATE OF TELEMARKETING WHAT IS SMS? GLOBAL MESSAGING REVENUES Consumer reaction to mobile ads ERICSSON REPORT Most Effective Mobile Sales Promo/Direct Response Campaign THE NEXT 4 BILLION (MENA REGION) THE GROWTH OF SOCIAL MEDIA CALL TO ACTION MOBILE MARKETING VS TELEMARKETING Tips and tools for creating a solid Mobile Marketing1/10/12 campaign
  • 3. STATE OF TELEMARKETING Is telemarketing dead? "Cold calling is over. The only people who dont realize it are the people still making them. Or worse - their bosses" (Jeffrey H. Gitomer) By: Hawk 10/2/2012
  • 4. STATE OF TELEMARKETING  Nearly 50 million Americans have placed themselves on the National Do Not Call Registry, in an effort to keep the phone solicitors at bay.  Whats more, the governments new Telemarketing Sales Rule requires marketers to undertake the onerous and costly task of checking their lists against the Do Not Call list each quarter and purge any proscribed numbers.They also must ensure that companynames and phone numbers appearon caller ID displays. The penaltiesare stiff: some $11,000 in fines pererrant call. 10/2/2012 By: Hawk
  • 5. STATE OF TELEMARKETING  “Cold calling is a sign of desperation, lack of imagination most of all self denial”  Common places and countries where telemarketing is strong or a no other option job for the locals, these places have many similarities but one stands out; POOR ECONOMY OR LACK OF OPPORTUNITIES!“Majority of the telemarketers truly despise their job;they are either school drop out or people who aredeprived of opportunities; nevertheless these peopleare not happy and dont like their job = knowing thisguess whos calling for dinner; well yes not a very By: Hawk 10/2/2012positive person!”
  • 6. What is SMS? Short Message Service Delivers 160 characters in Western Languages 7.8 trillion SMS trillion messages were sent in 2011. SMS traffic is expected to reach 9.6 trillion in 2012 • By 2013 worldwide SMS revenue is forecast to break the USD 150 billion mark for the first time next, and will continue to grow for the next two years. • Portio says: “SMS is not dead. SMS is still the king and will remain so for some time to come” • Informa (May 2012): 5.9 trillion SMS messages were sent in 2011. SMS traffic is expected to reach 9.4 trillion messages by 2016. • However, Informa forecasts that SMS’s share of global mobile messaging traffic will fall from 64.1 percent in 2011, to 42.1 percent in 2016, as it loses share to mobile instant messaging (IM). By: Hawk 10/2/2012
  • 7. Global messaging revenuesPortio Research (Febuary 2012): The worldwide mobile Japan rules the roost when it comes to mobilemessaging market is worth US$202 billion in 2011, rising to advertising, based on its highly developed mobile$310.2 billion in 2016. Asia Pacific generated the highest Web. Mobile marketing and advertising expenditures inmobile messaging revenues in 2011. In 2011, the main Japan in 2009 was 103.1 billion Yen, thats US$1.14contributors to messaging revenues were SMS 63.5 billion (according to Dentsu). Year-on-year growth waspercent; MMS 15.3 percent; Mobile email 16.2 percent and 12.9 percent. There are lots more juicy stats in thismobile IM 5.0 percent. Guide to mobile in Japan More than half of U.S.Informa (May 2012) predicts that the IM market will be mobile ad spending is local.worth US$16 billion in 2016, of which mobile operators will BIA/Kelsey (June 2011): U.S. mobile ad spending willtake 54 percent of revenues and OTT messaging service grow from US$790 million in 2010 to $4 billion in 2015. Local ad spend will grow from US$404 million to $2.8providers, such as WhatsApp and iMessage), will take 46 billion.percent. Also in 2016, mobile e-mail will generate $32 • This makes locally targeted mobile ads 51 percent ofbillion in revenues and MMS $20.7 billion. overall U.S. mobile ad spending, growing to 70 percent by 2015. 10/2/2012 By: Hawk
  • 8. Consumer reaction to mobile ads • How many people see and react to mobile ads? According to consumer research by The MMA and Lightspeed Research (October 2010), in UK, France and Germany, 45 percent of consumers (especially younger people) noticed mobile advertising and of these, 29 percent responded to it. Of those that responded to the ads, the following went on to make a purchase: Germany 49 percent; UK 47 percent; and France 22 percent. • The most effective form of ads was opt-in SMS in the UK (40 percent said they were more likely to respond to these) and in France (21 percent); while in Germany it was mobile Web ads (27 percent). • Time sensitive special offers or discounts (especially m-coupons) were most likely to lead to purchase. • People were most likely to purchase mobile content such as applications, music and games. By: Hawk 10/2/2012
  • 9. ERICSSON REPORTBy: Hawk 10/2/2012
  • 10. Most Effective Mobile Sales Promotion/Direct Response CampaignWinner: Pepsico/Rabarba for PepsiContent in a Bottle. Summary: Uniquecodes were found under the lids of Pepsibottles. By: Hawk 10/2/2012
  • 11. Most Effective Mobile Sales Promotion/Direct Response CampaignMost Effective Mobile Advertising CampaignWinner: Fetch Media and Sony ColumbiaMusic for the launch of Calvin Harris & Kelissingle Bounce.Summary: The only promotion for the newCalvin Harris single was via mobile advertising. By: Hawk 10/2/2012
  • 12. Most Effective Mobile Sales Promotion/Direct Response CampaignMost Effective Tablet ApplicationWinner: BSkyB for Sky News for iPadSummary: Sky News for iPad is an app builtaround live events and breaking newsdisplayed. By: Hawk 10/2/2012
  • 13. THE NEXT 4 BILLION (MENA REGION) By 2016 Africa and Middle East will overtake Europe as the second largest region for mobile subscribers . By: Hawk 10/2/2012
  • 14. THE GROWTH OF SOCIAL MEDIA If FACEBOOK WAS A COUNTRY IT WOULD BE THE WORLD 3RD LARGEST By: Hawk 10/2/2012
  • 15. MOBILE MARKETING VS TELEMARKETING REALITY CHECK; SOMEBODY NEEDS TO BE SOLD!!! By: Hawk 10/2/2012
  • 16. STILL DON’T GET IT?By: Hawk 10/2/2012
  • 17. WINNING THE RACE! By: Hawk 10/2/2012
  • 18. CALL TO ACTION!!!Example: Mike doesnthave much money buthe created a mobilemarketing campaignwith his FACEBOOKNETWORK of friends; hebegan promoting hisproducts and knowhow to his FACEBOOKfriends! By: Hawk 10/2/2012
  • 19. CALL TO ACTION!!! Another smart thingMIKE TOLD HIS FB Mike did; along withFRIENDS BY SMS "BUY his message heEVERYTHING WHOLESALE posted a link on hisFOR THE REST OF YOUR site or BlogLIFE"!!! HIS PROSPECTS ARE DEFINITELY WARMER THEN IF HE USED THE OLD DEAD WAY OFSimple the guy saved time and cut down the sales STRAIGHTprocess by 70% TELEMARKETING! By: Hawk 10/2/2012
  • 20. CALL TO ACTION!!!By: Hawk 10/2/2012
  • 21. CALL TO ACTION!!! MIKE MADE IT!!!By: Hawk 10/2/2012
  • 22. TILL NEXT TIME! LET YOUR IMAGINATION FLOWBy: Hawk 10/2/2012