SlideShare a Scribd company logo
1 of 119
Download to read offline
HORNALL ANDERSON 1
DANCING WITH
THE EIGHT BALLMAKING SOCIAL INSIGHTS ACTIONABLE
Dancing with the Eight Ball: Making Social Insights Actionable — Hornall Anderson
WE DESIGN
& TRANSFORM
BRANDS.
HORNALL ANDERSON 4
HORNALL ANDERSON 5
HORNALL ANDERSON 6
HORNALL ANDERSON 7
HORNALL ANDERSON 8
HORNALL ANDERSON 9
HORNALL ANDERSON 10
... THEN
WE MAKE
IT REAL
WE
IMAGINE
WHAT’S
POSSIBLE
HORNALL ANDERSON 12
HORNALL ANDERSON 13
HORNALL ANDERSON 14
HORNALL ANDERSON 15
PRIMARY WAGE
EARNER
HORNALL ANDERSON 16
HOME
IMPROVEMENT
HORNALL ANDERSON 17
VALUE
HORNALL ANDERSON 18
HIGH
PERFORMANCE
HORNALL ANDERSON 19
REAL ESTATE
HORNALL ANDERSON 20
STYLE
HORNALL ANDERSON 21
COOL
HORNALL ANDERSON 22
HORNALL ANDERSON 23
HORNALL ANDERSON 24
SHIFT FROM A WIN/LOSE
TO A LEARN APPROACH
PRINCIPLE 1
HORNALL ANDERSON 25
HORNALL ANDERSON 26
RE-LEARNING
AMBIGUITY
TO
OPPORTUNITY
HORNALL ANDERSON 29
HORNALL ANDERSON 30
PARTNER WITH
TRANSLATORS VS REPORTERS
PRINCIPLE 2
HORNALL ANDERSON 31
HORNALL ANDERSON 32
HORNALL ANDERSON 33
TOPIC 1
TOPIC 2
TOPIC 3
HORNALL ANDERSON 34
TOPIC 1
TOPIC 2
KEY DRIVER
KEY DRIVER
KEY DRIVER
TOPIC 3
HORNALL ANDERSON 35
HORNALL ANDERSON 36
not driving
commitment
Products are
discussed
Products
are not
discussed, Products are
driving commitment
LOW PCS,
HIGH VOLUME
BRAND X
BRAND X
BRAND X
BRAND X
BRAND X
LOW PCS,
LOW VOLUME
HIGH PCS,
HIGH VOLUME
HIGH PCS,
LOW VOLUME
HORNALL ANDERSON 37
WHAT
HORNALL ANDERSON 38
WHAT
WHY
HORNALL ANDERSON 39
HORNALL ANDERSON 40
DEFINE YOUR TARGET BY
ENGAGEMENT VS DEMOGRAPHICS
PRINCIPLE 3
HORNALL ANDERSON 41
HORNALL ANDERSON 42
CITIZEN
PROFESSIONAL
OCCUPATIONAL
ADVOCATE
AMBASSADOR
CELEBRITY
INFLUENCER:
THE ABILITY TO CAUSE OR
CONTRIBUTE TO A CHANGE
IN OPINION OR BEHAVIOR.
HORNALL ANDERSON 44
PAID MEDIA
EARNED MEDIA
OWNED MEDIA
WEBSITES
MOBILE (WAP, APPS)
PURLs
EMAIL
WEB APPS (RIAs)
GAMES
VIDEOS
PODCASTS
BLOGS
ARTICLES
WEBINARS
VIRTUAL EVENTS
OLA (BANNERS)
SEM (CPC, CPA)
MOBILE (SMS)
SPONSORED CONTENT
SPONSORSHIP
DIRECT MAIL
DR PRINT
DR VIDEO (TVC, WEB)
LIVE EVENTS
POS/RETAIL
LAUNCH
PLATFORMS
ADVOCATE HUBS
SUPPORT SYSTEMS
DRIVES TRAFFIC
RAISES AWARENESS
LEAD GENERATION
UGC
VIDEOS (UNBOXING)
PHOTOS
PERSONAL BLOGS
FAN FORUMS
PRESS
REVIEWS
COMMENTS
REFERRAL LINKS
SEARCH
GAINS TRUST
AMPLIFIES REACH
POTENTIAL LONG TAIL
1
DISCOVER
2
FAMILIARIZE
VIEW
FOLLOW
LIKE
ENGAGE
SHARE
3
EVALUATE
4
ADOPT
5
ENDORSE
INFLUENCEE:
A PERSON OR GROUP OF
PEOPLE WHO CHANGE THEIR
OPINION OR BEHAVIOR AS
THE RESULT OF EXPOSURE
TO NEW INFORMATION.
HORNALL ANDERSON 47
LISTEN TO THE SILENCES/
EXPLORE THE UNEXPECTED
PRINCIPLE 4
HORNALL ANDERSON 48
HORNALL ANDERSON 49
HORNALL ANDERSON 50
BRAND
MONITORING
HORNALL ANDERSON 51
HORNALL ANDERSON 52
95%
5%
HORNALL ANDERSON 53
50%50%
HORNALL ANDERSON 54
HORNALL ANDERSON 55
KEY PRINCIPLES
HORNALL ANDERSON 56
1.	 SHIFT FROM A WIN/LOSE
TO LEARN APPROACH
KEY PRINCIPLES
HORNALL ANDERSON 57
1.	 SHIFT FROM A WIN/LOSE
TO LEARN APPROACH
2.	 PARTNER WITH TRANSLATORS
VS REPORTERS
KEY PRINCIPLES
HORNALL ANDERSON 58
1.	 SHIFT FROM A WIN/LOSE
TO LEARN APPROACH
2.	 PARTNER WITH TRANSLATORS
VS REPORTERS
3.	 DEFINE YOUR TARGET BY
ENGAGEMENT VS DEMOGRAPHICS
KEY PRINCIPLES
HORNALL ANDERSON 59
1.	 SHIFT FROM A WIN/LOSE
TO LEARN APPROACH
2.	 PARTNER WITH TRANSLATORS
VS REPORTERS
3.	 DEFINE YOUR TARGET BY
ENGAGEMENT VS DEMOGRAPHICS
4.	 LISTEN TO THE SILENCES/
EXPLORE THE UNEXPECTED
KEY PRINCIPLES
WHAT IF YOUR CUSTOMERS
ALREADY REDEFINED YOUR
INDUSTRY?
CASE
UNDERSTANDING THE RAPIDLY CHANGING HIGH TECH B2B MARKET
HORNALL ANDERSON 61
MERGER
ACQUISITION
4X
APPLE
RECESSIONCOMPETITORS
HORNALL ANDERSON 62
SWITCH
HORNALL ANDERSON 63
STAY
SWITCH
HORNALL ANDERSON 64
Month 1
Low
High
Month 6
ATTRITION AQUISITION
HORNALL ANDERSON 65
VALUE
HORNALL ANDERSON 66
SERVICE
VALUE
B2B?
HORNALL ANDERSON 68
HORNALL ANDERSON 69
HORNALL ANDERSON 71
1
DISCOVER
2
FAMILIARIZE
VIEW
FOLLOW
LIKE
ENGAGE
SHARE
3
EVALUATE
4
ADOPT
5
ENDORSE
HORNALL ANDERSON 73
HORNALL ANDERSON 74
PAID MEDIA
EARNED MEDIA
OWNED MEDIA
WEBSITES
MOBILE (WAP, APPS)
PURLs
EMAIL
WEB APPS (RIAs)
GAMES
VIDEOS
PODCASTS
BLOGS
ARTICLES
WEBINARS
VIRTUAL EVENTS
OLA (BANNERS)
SEM (CPC, CPA)
MOBILE (SMS)
SPONSORED CONTENT
SPONSORSHIP
DIRECT MAIL
DR PRINT
DR VIDEO (TVC, WEB)
LIVE EVENTS
POS/RETAIL
LAUNCH
PLATFORMS
ADVOCATE HUBS
SUPPORT SYSTEMS
DRIVES TRAFFIC
RAISES AWARENESS
LEAD GENERATION
UGC
VIDEOS (UNBOXING)
PHOTOS
PERSONAL BLOGS
FAN FORUMS
PRESS
REVIEWS
COMMENTS
REFERRAL LINKS
SEARCH
GAINS TRUST
AMPLIFIES REACH
POTENTIAL LONG TAIL
HORNALL ANDERSON 75
HORNALL ANDERSON 76
HORNALL ANDERSON 77
HORNALL ANDERSON 78
HORNALL ANDERSON 79
1
DISCOVER
2
FAMILIARIZE
3
EVALUATE
4
ADOPT
5
ENDORSE
HORNALL ANDERSON 80
1
DISCOVER
2
FAMILIARIZE
3
EVALUATE
4
ADOPT
5
ENDORSE
HORNALL ANDERSON 81
WORK
HORNALL ANDERSON 82
WORK
HOME
LEARN
PARTNER
ENGAGE
EXPLORE
A new definition of our client’s industry.
Unearthing niche B2B dialogue; greater
understanding of information needs & customer
journey; experience strategy for new B2B set.
Identified new set of influencers & decision makers.
Identified their preferred ways of using and
dispersing information.
Separating the irrelevant from the significant
issues. Identifying unmet service/expertise need
that differentiated us against competition.
WHAT DOORS OPEN WHEN
MARGINS SHRINK?
CASE
IDENTIFYING NEW OPPORTUNITIES AND UNMET NEEDS IN VALUE CPG
HORNALL ANDERSON 85
HORNALL ANDERSON 86
15%
HORNALL ANDERSON 87
Safeway Organics Target Up & Up Whole Foods 365
HORNALL ANDERSON 88
CORE INGREDIENT
TREAT
TREAT, HEALTHFUL
FAMILIAR
TREAT, HEALTHFUL,
FLAVOURFULFAMILIAR,
TREAT, HEALTHFUL,
COMPETITION?
HORNALL ANDERSON 95
LOWER COST
VARIETIES?
HORNALL ANDERSON 96
HORNALL ANDERSON 97
HORNALL ANDERSON 99
$?,OOO
CORE INGREDIENT
CATEGORY
EVERY DAY
BEST QUALITYEVERY DAY +
FLAVOURS THEY LOVE
BEST QUALITYEVERY DAY +
+
?
LEARN
PARTNER
ENGAGE
EXPLORE
A new definition of value opportunity.
Understanding hierarchy of flavor/trust/quality.
We are an everyday treat for the entire family.
Mum is a tiger yellow tag shopper who demands
the best quality her dollar can buy.
Our client had permission to shift from ingredient
expert to trusted category expert.
WHAT IF WE BUILT FOR
THE NEXT GENERATION
OF CUSTOMERS NOW?
CASE
DESIGNING NEW PRODUCTS/SERVICES FOR THE NEXT GENERATION
OF LUXURY TRAVELERS
HORNALL ANDERSON 107
LUXURY
TRAVELER
HORNALL ANDERSON 108
HORNALL ANDERSON 110
HORNALL ANDERSON 111
HORNALL ANDERSON 112
HORNALL ANDERSON 113
1 2 3
#LIVINGTHEDREAM
#GRATEFUL
#EXOTIC
#BEJEALOUS
HORNALL ANDERSON 116
LUXURY
TRAVELER
HORNALL ANDERSON 117
“THEY’VE BEEN ABLE TO GET A RICHER EXPERIENCE WITH
SOME OF THE DESTINATIONS. WHERE WE MIGHT HAVE
BUZZED IN AND OUT OF A DESTINATION IN FIVE HOURS IN
THE 80S OR 90S, IN LOOKS LIKE COMPANIES ARE OFFERED
MORE IN-DEPTH EXPERIENCES IN A PARTICULAR PLACE
WITH A MENU OF OPTIONS…THE PEOPLE COMING UP NOW
AREN’T LOOKING TO GO TO AS MANY PLACES AS THEY CAN.
THEY WANT TO SAY THEY DID SOMETHING UNUSUAL IN
THESE AREAS. BY THE TIME THEY HIT RETIREMENT AGE
THEY ARE SO WELL-TRAVELED ALL READY.”
Dancing with the Eight Ball: Making Social Insights Actionable — Hornall Anderson
Dancing with the Eight Ball: Making Social Insights Actionable — Hornall Anderson
HORNALL ANDERSON 120
Under 50
Traditional
Destinations
New
Destinations
Over 50
JOURNEY A
JOURNEY C
JOURNEY B
HORNALL ANDERSON 121
Communal Intergenerational
YOUNGER ELITE TRAVELERS OLDER ELITE TRAVELERS
LEARN
PARTNER
ENGAGE
EXPLORE
What luxury means to the next generation of
affluent traveller.
Uncovering the exclusive silent dialogue of the
elite through imagery sourcing.
Identified shared and discrete travel destinations
Gained clarity on what travel ingredients needed to
make a buzz-worthy luxury journey.
Understand how we can differentiate & service a
new generation of traveler while not neglecting our
legacy customers.

More Related Content

Recently uploaded

Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 

Recently uploaded (19)

Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 

Featured

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Featured (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

Dancing with the Eight Ball: Making Social Insights Actionable — Hornall Anderson