Gedling Borough Council & TerminalFour - Aiming for the Stars

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The presentation by James Hall (Gedling BC) at the recent Building Perfect Council Website conference on the 14th July 2011

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Gedling Borough Council & TerminalFour - Aiming for the Stars

  1. 1. Communications Team<br />How Gedling BC are aiming for the stars<br />James Hall,Web Development Officer (GBC)<br />
  2. 2. How We Started<br />Why do we need communications?<br /><ul><li> Identified a need for change
  3. 3. New CMS
  4. 4. Full time Web Officer
  5. 5. Partnership formed with RBC and NSDC
  6. 6. Won funding from NIEG</li></li></ul><li>GBC, RBC & NSDC Partnership<br />Why do we need communications?<br />
  7. 7. What We Have in Nottinghamshire<br />Why do we need communications?<br /><ul><li> Number of similar sized and populated authorities
  8. 8. Aim to work together and improve
  9. 9. Web Managers Group, Customer Service Group, PR Group</li></li></ul><li>Research & Review<br />Why do we need communications?<br /><ul><li> Review past BC reports
  10. 10. Visit ‘best practice’ sites
  11. 11. Full review of all systems
  12. 12. Created online website consultation
  13. 13. Built up contacts of residents focus group</li></li></ul><li>Research & Review<br />Why do we need communications?<br />So we have current web users views, is that good enough?<br />In a word, No!<br />
  14. 14. Research & ReviewWhat is @socitm’s BC looking at?<br />Why do we need communications?<br />Information<br />Links elsewhere<br />Currency<br />News value<br />E-mail<br />Transactions<br />Participation<br />Use of A to Z list<br />Use of search engine<br />Navigation<br />Use of location <br />Accessibility<br />Resilience<br />
  15. 15. Putting it into practiceLook & Feel<br />Why do we need communications?<br /><ul><li> Admit there are problems
  16. 16. Listen to visitor views (Internal / External)
  17. 17. Design one/two option(s)
  18. 18. Show to editors, senior management and SMALL group of cllrs (cross party)</li></li></ul><li>Putting it into practiceContent & Navigation<br />Why do we need communications?<br /><ul><li> Full content review
  19. 19. Current / missing subjects
  20. 20. Currently have 1700+ pages built in a hidden navigation
  21. 21. Down to 700 pages with new navigation
  22. 22. Do the Google test</li></li></ul><li>Putting it into practiceHomepage<br />Why do we need communications?<br /><ul><li> Task & service powered
  23. 23. New promotions area
  24. 24. Search engine prominent </li></li></ul><li>Putting it into practiceTasks & Services<br />Why do we need communications?<br /><ul><li> Identified key (top) tasks using customer statistics
  25. 25. Web stats, phone call and face to face volumes
  26. 26. Evolve – Tasks will change
  27. 27. User test, user test, user test</li></li></ul><li>Putting it into practiceHomepage & Tasks<br />Why do we need communications?<br /><ul><li> How does your user browse tasks
  28. 28. Think from start to end
  29. 29. Confidence</li></li></ul><li>AccessibilityThink of Everyone<br />Why do we need communications?<br /><ul><li> People use websites in many different ways
  30. 30. Chrome & Firefox have many plugins to help test
  31. 31. Don’t rely on automated testing
  32. 32. GBC Looking to test using people within the borough</li></li></ul><li>In Summery<br />Why do we need communications?<br /><ul><li> Consult with authority’s population
  33. 33. Build relationships with other LAs
  34. 34. View and talk to best practices
  35. 35. KISS
  36. 36. User Test, User Test, User Test</li></li></ul><li>Remember…<br />Why do we need communications?<br />The website is for them,<br />not us!<br />
  37. 37. Thank You For Listening<br />Why do we need communications?<br />James Hall<br />Web Development Officer<br />Gedling Borough Council <br />e : james.hall@gedling.gov.uk<br />p : 0115 901 3666<br />t : @horlix <br />

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