Sustainability & Green IT - A 2012 HorizonWatching Trend Report

Contact: Bill Chamberlin, HorizonWatching Community Leader January 17, 2012 Sustainability & Green IT A HorizonWatching Trend ReportNote: This presentation represents my thoughts and ideas….not those of my employer. - Bill Chamberlin, HorizonWatching Community Leader - whchamb@gmail.com

HorizonWatching CommunityAbout This Trend Report  Purpose: The slides provide an overview on Social Business trend for HorizonWatching Community members  Content: Summary information about the Social Business trend is provided along with many links to additional resources. The slides are meant to be read/studied and the links are there for you to continue your learning. You may want to view the slides in slideshow mode so you can easily follow the links  Other HorizonWatching Trend Reports: Are announced/discussed on the HorizonWatching blog and slide decks are posted on the Horizonwatching channel on Slideshare  HorizonWatching Community: For more on the HorizonWatching community please see the appendix Note: This presentation represents my thoughts and ideas….not those of my employer. - Bill Chamberlin, whchamb@gmail.com2 January 17, 2012 Sustainability & Green IT: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunitySustainability & IT – Trend OverviewEnergy and climate change related issues and what to do about them are being discussed today incorporate boardrooms. Business leaders wanting to find ways to reduce costs by minimizing energyusage, water usage, carbon emissions and waste. Technology can play a big part in the solutions.Drivers• Desire to be viewed as a socially responsible company• Unpredictable energy prices. Desire for independence from fossil fuels• Better analytic, energy auditing and carbon footprint tools• International and national legislation/mandates that promote energy efficiency and usage/developmentof renewable resources•Growing awareness of implications caused by climate changeInhibitors/Challenges•Data centers require lots of energy•Cost & time required to develop needed infrastructure focused on renewables versus fossil fuelsImplications• This trend touches all facets of the global economy – all countries, all industries• Increase in investments in the infrastructure (e.g. smart grid) and in renewable energy sources arerequired• IT vendors can play a leadership role in applying technology and services to sustainability initiatives• Smarter IT solutions can help reduce CO2 emissions, reduce building energy usage, reduce trafficcongestion, and manage water better• Manufacturers will increasingly need to track data about energy usage on their products 3 January 16, 2012 Sustainability & Green IT: A HorizonWatch Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunityLeading companies see sustainability as a path to growth,leadership and competitive advantage. “Enterprise sustainability has shifted from a cost and compliance requirement to a growth play, according to an elite group of innovative leaders. For a growing number of companies, sustainability is serving as a key differentiator in the market, helping drive business performance and fuel top-line growth.” – IBM (link) Source: IBM IBV Report: Driving performance through sustainability Innovators are those companies leading in the area of sustainability.4 January 16, 2012 Sustainability & Green IT: A HorizonWatch Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunityGreen IT should be a big part of any enterprise sustainability strategywith a focus on reducing energy usage and improving utilization Energy Management How Energy Is Used In A Typical Data Center “Truly sustainable computing needs to combine energy-efficient technologies and the use of reliably available low- emission electricity, which may prompt significant changes to the geolocation of data storage and other services in the long term” – Gartner (link) – IBM (link)Utilization Rates “Although better hardware design can reduce energy consumption, companies must also take into account the utilization of their IT equipment. The utilization rate of certain types of servers can typically be only 20%. Underutilized systems expend a lot of energy on non-business purposes, thus wasting a major investment.” – IBM (link)5 January 16, 2012 Sustainability & Green IT: A HorizonWatch Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunityWhile the outlook for Green IT is bright, there are challengesOutlook Video: IBM’s Innovative Green Data Center in Boulder, CO “The overall upward trend for green IT looks set to continue, with a growing number of CIOs saying they plan to deploy green IT during the next couple of years. The greatest growth was and will continue to be in power management IT for desktops and within data centers” – Ovum (link) “Seven in 10 executives said energy management was extremely important or very important to their organizations.” – InstituteBE (link) Challenges “Reaping the fruits of green IT investments is still hard work, with many organizations struggling to get buy-in and participation from management and end-users alike” – InfoWorld (link) “IT innovations have the potential to cut greenhouse gas emissions across all sectors of the economy, but IT’s own growing demand for dirty energy remains largely unaddressed by the world’s biggest IT brands.” – Greenpeace (link)6 January 16, 2012 Sustainability & Green IT: A HorizonWatch Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunitySustainability & IT – Additional Information and Resources • ABC Carbon: 100 Global Sustain Ability Leaders • ABI Research: Clean Energy • BusinessWeek: Sustainability • CIO.com: Sustainability search • Forrester: Sustainability search and Green IT • Gartner: Sustainability • IBM: Green: A Smarter Planet For A Sustainable Future and Smarter Data Centers and Driving performance through sustainability • IDC: Green: Sustainability For The Next Generation • InfoTech: search for Sustainability and Green Computing • InfoWorld: Green IT and 2011 Green 15 Awards • MIT Sloan Management Review: Sustainability & Innovation • Newsweek: Global Green Rankings • US EPA Student Design Competition for Sustainability • Twitter: #Sustainability and #GreenIT • Wikipedia: Sustainability and Green Computing and Sustainable Development 7 January 16, 2012 Sustainability & Green IT: A HorizonWatch Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunitySustainability – IBM Resources and Links IBM IBV Report:ibm.com links Driving performance• White papers: through sustainability • Cutting the carbon footprint of IT • How much energy do your IT devices use? • Green and Beyond • Assess Your Green IT Capabilities• Website: • Corporate Social Responsibility • Energy, the environment and IBM • IBM and the Environment • Sustainability on a smarter planetIBM Social Media Platforms• Twitter: @IBMSmartrEnergy and @smarterplanet and@IdeasfromIBM• Blogs: Smarter Energy• LinkedIn: Smarter Planet: Building a New Energy &Water Infrastructure• YouTube: IBM Energy & Utilities8 January 16, 2012 Sustainability & Green IT: A HorizonWatch Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunityAppendix: About The HorizonWatching Community  Launched in 2006  An overview of HorizonWatching is located here: About HorizonWatching  Blogs – Typepad = Horizonwatching – Thought Leadership Blog – Tumblr = HorizonWatching – Quote Blog  Twitter = HorizonWatching  Slideshare = HorizonWatching (an external version of this deck will be posted here)  Facebook = HorizonWatching  LinkedIn Community = HorizonWatching9 January 17, 2012 Sustainability & Green IT: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

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Sustainability & Green IT - A 2012 HorizonWatching Trend Report

by Bill Chamberlin

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