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Social Media 101:  Social Search Engines
 

Social Media 101: Social Search Engines

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This deck is meant for those interested in understanding how to use social search engines to find social conversations on public social media/networking/computing sites.

This deck is meant for those interested in understanding how to use social search engines to find social conversations on public social media/networking/computing sites.

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    Social Media 101:  Social Search Engines Social Media 101: Social Search Engines Presentation Transcript

    • Bill Chamberlin, Principal Client Analyst, Market InsightsApril 2012Social Media 101: Social Search EnginesNew media = new search tools © 2012 IBM Corporation
    • IBM Market Development & InsightsAbout This Presentation This deck is meant for those interested in understanding how to use search engines to find social media/networking/computing content Over 40 Social Search Engines are provided in this deck. URLs are hotlinked. When you are in screenshow, you can click on a link to be taken to the website.2 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsPresentation Goals This session will provide an overview of some search engines that help you find information in the social media. We‟ll discuss… –Why Social Media? – Search Tools and Search Engines Guarantee: You will learn something new today!3 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsAgenda and Objectives Understand why we want to search Introduction and participate in the social media Understand what tools are available Major Social on the public Internet that allow you Search Engines to search social content. Appendix Additional Social Search Engines4 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsWeb 2.0 and new social media has opened up many newsources for communication and collaboration.5 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsSocial Media: The Shift from Corporate to Consumer Voice Wikipedia Definition  Social media = the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.  Integration of technology, social interaction, and the construction of words, pictures, videos and audio.  Social interaction results in the "building" of shared meaning among communities, as people share their stories and experiences. source: Wikipedia6 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsThe Influencer Network Is Changing Traditional Media Industry Trusted Analysts Bloggers / Media Customers / Twitters / Social Editors Bloggers Consumers Connections Journalists / Publishers Reporters Advertisers “Consumers turning to each other online is not a fad anymore. Companies opening up to customers isn’t that different from the risks associated with doing business every day,” -- Forrester Research7 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsHow I Use Social Search In My Daily Activities Finding Information on: –Topics –People –Companies Sharing Information / Testing Hypothesis: –Blogging / Micro-Blogging –Commenting / Discussing Connecting with: –Subject Matter Experts –Community Leaders / Members End Objective: Achieve My Career Goals!8 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsAgenda and Objectives Introduction Understand why we want to search and participate in the social media Major Social Understand what tools are available Search Engines on the public Internet that allow you to search social content. Appendix Additional Social Search Engines9 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsIndex to Social Search Engines WikiPedia (encyclopedia) http://www.wikipedia.org/ SlideShare (presentations) www.slideshare.net/ Note: 14 other Twitter (Microblog) http://search.twitter.com/ tools provided in – Profile Search: http://tweepz.com/ and BackTweets http://www.backtype.com/alerts the appendix – Monitoring / PublishingTools: http://tweetdeck.com and http://www.twhirl.org/ Bookmarks : Delicious http://delicious.com/ Digg http://digg.com/ LinkedIn (People ) http://www.linkedin.com/search , (Groups) http://www.linkedin.com/groupsDirectory Facebook (Social Network) - http://www.facebook.com/search/ and Status Search http://openstatussearch.com Google+ (Social Network) - https://plus.google.com Blogs: – Google http://blogsearch.google.com/blogsearch/advanced_blog_search – IceRocket http://www.icerocket.com/ and trends - http://trend.icerocket.com/ – Technorati (Blogs) http://technorati.com/search?advanced Forums / Boards - http://boardreader.com/ and Google Discussions Search via www.google.com Q&A = Quora http://www.quora.com and LinkedIn = http://www.linkedin.com/answers , Aggregators : Spy http://spy.appspot.com/ and Social Mention http://socialmention.com Videos: Google http://video.google.com/ and VideoSurf http://www.videosurf.com/ Podcasts: iTunes http://www.apple.com/itunes/podcasts/ Pinterest http://pinterest.com/ Images: Flickr http://www.flickr.com/search and Google http://images.google.com/advanced_image_search10 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsWikipedia = Crowdsourcing an encyclopedia •Users contribute text that defines a topic. • Bibliography and related links for each topic searched. http://www.wikipedia.org/ 11 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsSlideshare helps you find ppt and pdf presentation decks Users can share, rate, an d comment on any presentation that has been uploaded http://www.slideshare.net/ 12 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsUse Twitter Advanced Search to find new reports, articles, andblogs. You can also find and follow subject matter experts. https://twitter.com/#!/search-advanced13 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsBackTweets, a service of Twitter, can be used to find tweets byURL, Username, Hastags, or general search terms BackTweets: http://www.backtype.com/alerts14 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsFind people to follow with Tweepz by adding operators such asname:, bio: and location: to your search.“See us as thewhitepages for twitter.Search for twitteraccounts based onnames, locations andkeywords.” http://tweepz.com/15 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsTrendistic can help you identify trends in Twitter topics 16 April 2012 http://trendistic.com/ Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsTwhirl and TweetDeck are two popular free Twitter monitoring tools http://tweetdeck.com and http://www.twhirl.org/17 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsSearch Public Bookmarks via Delicious Delicious http://delicious.com/18 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & Insights Search Bookmarks with Digg Digg http://digg.com/19 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & Insights Find people at a certain company via LinkedIn People SearchLinkedIn (People )http://www.linkedin.com/search20 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsLinkedIn Advanced People Search is a powerful search tool (People ) http://www.linkedin.com/search21 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsFind a community via LinkedIn Group Search Search for “Social Business” (Groups) http://www.linkedin.com/groupsDirectory22 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsFacebook search can help you find people and groups related toyour research project. http://www.facebook.com/search23 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsOpen Facebook Status Search allows you to search the FacebookPublic timeline without logging in. Powered by Facebooks Graph API http://openstatussearch.com24 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsGoogle+ search helps you find posts, photos, videos, links, andconversations that are happening on Google+ https://plus.google.com25 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsGoogle Blog Search gives you access to blog posts across the webvia the Google search engine Filter Results By… http://www.google.com/blogsearch26 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & Insights Google Blog Search Results for “Social Business”27 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsIceRocket is a popular blog and social search tool that can alsosearch Twitter, Facebook, and images. IceRocket http://www.icerocket.com/ and trends - http://trend.icerocket.com/28 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsIceRocket also has a Trend Analysis Tool IceRocket http://www.icerocket.com/ and trends - http://trend.icerocket.com/29 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsTechnorati Search helps you find blogs and other social sources Technorati (Blogs) http://technorati.com/search?advanced30 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsBoardReader searches Forums and Boards“BoardReader wasdeveloped to address theshortcomings of currentsearch engine technologyto accurately find anddisplay informationcontained on the Websforums and message http://boardreader.com/index.php?a=a&x=1boards.”31 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsGoogle “Discussions” searches Forums and Boards https://www.google.com32 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsQuora is a social platform for Questions and Answers http://www.quora.com33 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsSearch Q&As via LinkedIn Answers Search (Answers ) http://www.linkedin.com/answers34 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsSpy is a social media listening tool Spy http://spy.appspot.com/35 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsSocial Mention aggregates content from many social sources“It allows you to easily trackand measure what people aresaying about you, yourcompany, a new product, orany topic across the webssocial media landscape inreal-time. Social Mentionmonitors 100+ social mediaproperties directly including:Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.” http://socialmention.com36 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsGoogle advanced video search can help you find content you mightnot have found elsewhere http://video.google.com/videoadvancedsearch37 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsGoogle video search for “social business” Filters available http://video.google.com/videoadvancedsearch38 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsVideoSurf helps you find videos, which can lead you to experts andtheir content (blogs, presentations, tweets, etc. VideoSurf http://www.videosurf.com/ 39 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsiTunes Store has a Podcast search engine. iTunes http://www.apple.com/itunes/podcasts/ 40 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsFlickr searches photos, which can lead you to people and their content. Flickr http://www.flickr.com/search 41 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsPinterest allows you search on topics and then scroll throughimages and infographics others have „pinned‟ from websites http://pinterest.com/42 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsGoogle has a search engine just for images http://images.google.com/advanced_image_search43 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsIn Summary The social media offers new ways to share information – Blogs / Microblogs – Communities – Discussion Forums – Video, Audio, Images …..Thus, we need new ways to search44 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsAgenda and Objectives Introduction Understand why we want to search and participate in the social media Social Search Engines Understand what tools are available on the public Internet that allow you to search social content. Appendix Additional Social Search Engines45 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsAdditional Social Search EnginesTwazzup http://www.twazzup.com/ gives you real time status updates from Twitter based onkeyword search. It formats the results in groupings of relatedhashtags, links, pictures, tweets, top influencers, and highlightsTopsy http://topsy.com/ is a Twitter-based search engine. See the latest, most tweetedstories based on your keyword as well the most influential Twitterers on that keyword.Booshaka http://www.booshaka.com/category presents you with a list of the most popularFacebook pages in a variety of categories based on number of likes, comments, and howcurrent the status updates are.Blinkx http://www.blinkx.com/ is an interesting video search engine. It returns top results andprovides the user with a playlist of preview videos, starting with the recommended result.Social Mention http://socialmention.com/ searches everything – blogs, microbloggingsites, social networks, social bookmarks, comments, events, videos, images, audio, Q&A (likeYahoo Answers). You can filter results based on type ofsource, sentiment, keywords, users, hashtags, and sources with the options in the left sidebar.46 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsAdditional Social Search EnginesGoogle Discussions. See what people are saying in discussion groups, forums, and question-and-answer sites. This is a filter (see left nav bar on search results page) you can currentlyapply to any search you make via Google.Bing Social search http://www.bing.com/social/ pulls status updates from Twitter/Facebook.Addict-o-matic http://addictomatic.com/ provides real-time searches for latest news, blogposts, videos and images from a number of different sources.Replyz.com http://replyz.com displays questions people are asking across the real-time Webor on the @replyz twitter id. Vistors can then respond to those asking questions.48ers http://www.48ers.com/ focuses more on the collective reactions of individuals to newsevents in real time, pulling from posts in Twitter, Facebook, Google Buzz, Digg and DeliciousOmgili http://omgili.com/ searches forums and returns results from communities, messageboards, discussion threads about any topic.47 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation
    • IBM Market Development & InsightsAdditional Social Search EnginesSamepoint http://www.samepoint.com/ is a real-time social media search engine thatmonitors conversations taking place across the major social media platforms.Sency http://sency.com/ Do a search and the results page offers two “tabs”: 1)the latesttweets about your query and 2) today‟s most popular links related to your query.Silobreaker http://www.silobreaker.com/ provides a search service for news and currentevents with relational analysis and explanatory graphics. Also included is a network graphrelated to your search terms.48 April 2012 Social Media 101: Social Search Engines © 2012 IBM Corporation