Social Business: A HorizonWatching Trend Report

Contact: Bill Chamberlin, HorizonWatching Community Leader January 17, 2012 Social Business A HorizonWatching Trend ReportNote: This presentation represents my thoughts and ideas….not those of my employer. - Bill Chamberlin, HorizonWatching Community Leader - whchamb@gmail.com

HorizonWatching CommunityAbout This Trend Report  Purpose: The slides provide an overview on Social Business trend for HorizonWatching Community members  Content: Summary information about the Social Business trend is provided along with many links to additional resources. The slides are meant to be read/studied and the links are there for you to continue your learning. You may want to view the slides in slideshow mode so you can easily follow the links  Other HorizonWatching Trend Reports: Are announced/discussed on the HorizonWatching blog and slide decks are posted on the Horizonwatching channel on Slideshare  HorizonWatching Community: For more on the HorizonWatching community please see the appendix Note: This presentation represents my thoughts and ideas….not those of my employer. - Bill Chamberlin, whchamb@gmail.com2 January 17, 2012 Social Business: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunitySocial Business – Trend OverviewEnterprise processes are being transformed by social technologies. Over the next 10-15 years,social computing capability will become part of every business function within the company.Drivers• New social technologies, platforms, and capabilities• Consumerization drives user expectation / demand to collaborate• Social technologies allow companies another way to listen to their customers• Social communities can increase loyalty and convert customers into brand advocatesInhibitors/Challenges• Need social efforts to be fully integrated with the overall business plan• Risk Management / Security: All employees should be trained in social media polices• Analyzing and interpreting social conversations is a new scienceImplications• 80% of success of social business efforts will come from proper implementation strategy,planning, roles, and processes — only 20% will come from the technology platform• Centralized implementation required for company wide social tools, standards, policies andpractices• These new capabilities will require new Career Paths and Education tailored to the new socialtechnologies• Once implemented, Social Business strategies can improve the effectiveness of employees andunlock talent and skills that otherwise might have gone unnoticed3 January 17, 2012 Social Business: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunitySocial Business - Social collaboration is changing the way businessis being conductedDefined―A Social Business isnt just a company that has aFacebook page and a Twitter account. A Social Businessis one that embraces and cultivates a spirit ofcollaboration and community throughout itsorganization—both internally and externally.‖ – IBM (link)―With 1.2 billion people on social networks, 20 percent of Gartner Webinar: An Enterprise Social Software Primer for ITthe world’s population, social computing is in its nextphase. IT leaders must immediately incorporate socialsoftware capabilities throughout their enterprisesystems.‖ – Gartner (link)―2011 has seen rapid expansion of business change thatis being driven by the social customer, empoweredemployees, and a convergence of new technicalcapabilities. Businesses are deploying and using newsocial tools at an ever-increasing pace‖ – IDC (link)―New mass collaboration capabilities are irreversiblyredefining what it means to be a highly productiveorganization‖ – Gartner (link)4 January 17, 2012 Social Business: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunitySocial Business - Social collaboration is changing the way businessis being conducted2012 Adoption Trends IBM Video: Social Business Adoption ―The next stage of social computing is about mass- customer, mass-citizen, and mass-employee involvement with enterprise systems.‖ – Gartner (link) ―Social networking technologies – especially where they are being accelerated by mobile technologies – will be recognized as a mandatory component in every major enterprise IT vendors strategy.‖ – IDC (link) ―According to our recent survey of 4,985 US information workers, we find that were still at the very beginning of social software use in business‖ – Forrester (link) http://www.youtube.com/watch?v=hs5Ob3izcKM ―The real gains will be made where companies can find ways to adopt social and collaboration tools without making workers change their daily work habits.‖ – Fast Company (link) ―Culture Plays A Big Part In Social Business Adoption.‖ – HorizonWatching (link)5 January 17, 2012 Social Business: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunitySocial Business – Additional Information and Resources• BusinessWeek: Social Media Marketing and Collaborative Management• CIO.com: Web 2.0 and Collaboration and How CIOs Can Devise a Social Business Strategy• AltimeterGroup: Social Research Reports• Dachis Group: Social Business Index• Forbes: Social Media• Forrester: social (search) and Enterprise Collaboration• Forrester: Social Computing & Web 2.0• Gartner: Business Gets Social• Gartner Book: The Social Organization• HorizonWatching: Learning about the Social Business trend: Three IBM White Papers• IBM: IBM Social Business Software• IDC: Social Business Research• IDC: Becoming a Social Business: The IBM Story• IDC: Enterprise Collaboration and Social Solutions ―Organizations can achieve• InfoTech: Collaboration & Productivity unprecedented business results by using social media• InfoWorld: Collaboration to effectively tap into the• Technorati: Blog posts tagged Social Business power of mass collaboration.‖• Twitter: #socialbusiness and #socialbiz – Gartner (link)• Wikipedia: Social Computing and Social Media6 January 17, 2012 Social Business: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunitySocial Business – IBM Resources and Links ibm.com links IBM White Paper: The Social Business: advent of a new age • IBM Social Business Software IBM Social Media Platforms • Blog: The Social Business Blog • YouTube: IBMSocialBiz • Twitter: @ibmsocialbiz and @SocBizAgenda 7 January 17, 2012 Social Business: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunityAppendix: About The HorizonWatching Community  Launched in 2006  An overview of HorizonWatching is located here: About HorizonWatching  Blogs – Typepad = Horizonwatching – Thought Leadership Blog – Tumblr = HorizonWatching – Quote Blog  Twitter = HorizonWatching  Slideshare = HorizonWatching (an external version of this deck will be posted here)  Facebook = HorizonWatching  LinkedIn Community = HorizonWatching8 January 17, 2012 Social Business: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

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Social Business: A HorizonWatching Trend Report

by Bill Chamberlin on Jan 23, 2012

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Social Business: A HorizonWatching Trend Report — Presentation Transcript