Your SlideShare is downloading. ×
0
Social Business: A 2014 HorizonWatching Trend Report
Social Business: A 2014 HorizonWatching Trend Report
Social Business: A 2014 HorizonWatching Trend Report
Social Business: A 2014 HorizonWatching Trend Report
Social Business: A 2014 HorizonWatching Trend Report
Social Business: A 2014 HorizonWatching Trend Report
Social Business: A 2014 HorizonWatching Trend Report
Social Business: A 2014 HorizonWatching Trend Report
Social Business: A 2014 HorizonWatching Trend Report
Social Business: A 2014 HorizonWatching Trend Report
Social Business: A 2014 HorizonWatching Trend Report
Social Business: A 2014 HorizonWatching Trend Report
Social Business: A 2014 HorizonWatching Trend Report
Social Business: A 2014 HorizonWatching Trend Report
Social Business: A 2014 HorizonWatching Trend Report
Social Business: A 2014 HorizonWatching Trend Report
Social Business: A 2014 HorizonWatching Trend Report
Social Business: A 2014 HorizonWatching Trend Report
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Business: A 2014 HorizonWatching Trend Report

2,101

Published on

ABOUT THIS REPORT: This 2014 HorizonWatching Social Business Trend report provides an overview of the Cognitive Computing trend. The target audience for this document is HorizonWatching Community …

ABOUT THIS REPORT: This 2014 HorizonWatching Social Business Trend report provides an overview of the Cognitive Computing trend. The target audience for this document is HorizonWatching Community members who want a resource document that can provide them with summary information, lists of resources, as well as insights into what trends we might see around Social Business and related topics during 2014.

CONTENT: Summary information about this emerging trend is provided along with many links to additional resources, including a list of trends and prediction articles about this trend.

HOW TO USE THE REPORT: The slides are meant to be read/studied and the links are there for you to continue your learning. You may want to view the slides in slideshow mode so you can easily follow the links

Published in: Technology, Business
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
2,101
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
258
Comments
1
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. © 2014 IBM Corporation Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Contact: Bill Chamberlin, Principal Emerging Trends Research Analyst / HorizonWatching Community Leader February 1, 2014 Social Business A 2014 HorizonWatching Trend Report
  • 2. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. This Trend Report, published by and for the internal IBM HorizonWatching Community Membership, is being made available to IBM Clients  Purpose: This HorizonWatching Trend Report provides an overview on the Social Business trend for IBM Clients  Content: Summary information about the trend is provided along with many links to additional resources.  How To Use This Report: This report is best read/studied and used as a learning document. There are many links provided in the report that will take you to other websites and resources where you can continue your learning. You may want to view the slides in slideshow mode so you can easily follow the links 2 Social Business: A 2014 HorizonWatching Trend Report (Client Ready)01 Feb 2014
  • 3. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Social Business Trends to Watch in 2014 1. It’s Not Just About Marketing: Expect more interest in using social capabilities throughout the enterprise, involving every department and employee in the social strategy. 2. It Transforms Business Processes: As social capability is embedded into all traditional front and back office applications, it will force businesses to develop new business processes, systems, and planning methodologies. New skills will be required. 3. CEOs (& Senior Execs) Step Up To The Plate: Continuing a trend from 2013, execs are beginning to own the transformation and cultural challenges. They increasingly lead by example, which is a good thing! 4. HR Embraces Social Internally: A long time user of Social for external recruiting, in 2014, expect HR to supplement traditional surveys by harvesting internal social information to understand employee issues, including what motivates them, why they stay/leave, and general job satisfaction. 5. Social Becomes More Visual: Expect more interest in integrating visual content in social and collaborative conversations between people and teams. Social apps must allow for all visual content to be embedded into conversation streams, including live video. 3 Social Business: A 2014 HorizonWatching Trend Report (Client Ready)01 Feb 2014 IBM Video: Social Business: Transforming the Way We Work Source: HorizonWatching, IBM Market Insights
  • 4. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Social Business Trends to Watch in 2014 (cont.) 6. Relationship Marketing: Most corporate Twitter accounts push content over 90% of the time. In 2014, enterprise Marketers need to achieve balance between pushing content and relationship engagement. 7. Community Marketing: Enterprise increase focus on developing community platforms. Most are understaffed, mismanaged and will fail within 90 days after launch. 8. Social Analytics: Companies want to analyze sentiment, listen and learn from customer experiences and behaviors, and tap into the social pulse of customers, advocates, influencers and their collective networks. 9. Employee Advocacy Programs: Enterprises realize that employees, given the training, support and rewards, can be great brand ambassadors in external social media. 10.Developers Required: Social needs to be fully integrated into new enterprise and customer apps being built on the “Third Platform”, requiring new apps that integrate social, mobile, cloud, big data/analytics, and IoT capabilities. 4 Social Business: A 2014 HorizonWatching Trend Report (Client Ready)01 Feb 2014 IDC 2013 Social Business Survey Source: HorizonWatching, IBM Market Insights “IDC expects the worldwide enterprise social software applications market revenue to grow from $1.0 billion in 2012 to $2.7 billion by 2017. This represents an aggressive compound annual growth rate (CAGR) of 22.3%.” – IDC (link)
  • 5. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. In 2014, Social capabilities will increasingly be expanded across the entire enterprise into all departments, all processes 5 Social Business: A 2014 HorizonWatching Trend Report (Client Ready)01 Feb 2014 “We’re seeing social unlock new engines of innovation across an enterprise, every business process and department. Social has become the new intelligence for driving business outcomes.” – Scott Hebner, IBM (link) “There is still a broad set of business use cases in customer experience, employee experience (empowerment), and partner experience (including partner and supplier enablement) that can be augmented by additional social capabilities to drive increased business value.” – IDC (link) “Social technologies will become increasingly integrated into existing enterprise applications over the next 12-18 months. In addition to being a strategic component in virtually all customer engagement and marketing strategies, data from social applications will feed the product and service development process.” – IDC (link) 14 Social Media Trends to Watch in 2014 - Sandy Carter, IBM
  • 6. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. 6 Social Business: A 2014 HorizonWatching Trend Report (Client Ready)01 Feb 2014 “There is increasing interest for using social technologies within organizations to connect people more effectively, to capture and reuse valuable informal knowledge, and to deliver relevant information more intelligently where it is needed through social filtering.” – Gartner (link) “Enterprise social networks will become the primary communication channels for noticing, deciding or acting on information relevant to carrying out work.” – Gartner (link) Social collaboration technologies connect people to other people, strengthening relationships and increasing productivity “Connecting people to people and people to information and supporting users to surface information in real time is the ultimate goal of enterprise social software.” – IDC (link) MIT Sloan CIO Symposium Video: Architecting the Social Enterprise
  • 7. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Enterprises that think Social Business is just a platform decision usually fail during implementation. 7 Social Business: A 2014 HorizonWatching Trend Report (Client Ready)01 Feb 2014 “Through 2015, 80 percent of social business efforts will not achieve the intended benefits due to inadequate leadership and an overemphasis on technology.” – Gartner (link) “Social collaboration initiatives that have a clear and compelling purpose from the outset tend to succeed. While this may seem obvious, the vast majority of organizations treat collaboration as a platform decision, rather than a solution to a specific business problem or a route to a desired outcome.” – Gartner (link) “Many social business programs lack a strong foundation. Only 17% of companies identify their social strategy as mature.” – Brian Solis, Altimeter (link) How Companies Can Move Past a Trough of Disillusionment in Social Business MIT Sloan Interviews Dion Hinchcliffe, Dachis Group
  • 8. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Successful social business efforts requires new processes, new skills, a change in culture, and strong leadership 8 Social Business: A 2014 HorizonWatching Trend Report (Client Ready)01 Feb 2014 “Social business is not just about the technology and tools, but the intangibles, culture, psychology, sociology, behavior.” – Scott Hebner, IBM (link) “Successful social business initiatives require leadership and behavioral changes. Just sponsoring a social project is not enough — managers need to demonstrate their commitment to a more open, transparent work style by their actions.” – Gartner (link) “ Driving adoption needs to be a top priority of the CIO in any social business and collaboration initiative, and getting there requires skills and resources to drive effective change management.” – Forrester (link) IBM: Social Business Patterns
  • 9. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. In 2014, social computing capability will increasingly become part of every business function within the company. 9 Social Business: A 2014 HorizonWatching Trend Report (Client Ready)01 Feb 2014 Drivers • New social technologies, platforms, and capabilities • Consumerization drives user expectation / demand to collaborate • Social technologies allow companies another way to listen to their customers • Social communities can increase loyalty and convert customers into brand advocates Inhibitors/Challenges • Need social efforts to be fully integrated with the overall business plan • Risk Management / Security: All employees should be trained in social media polices • Analyzing and interpreting social conversations is a new science Implications • 80% of success of social business efforts will come from proper implementation strategy, planning, roles, and processes — only 20% will come from the technology platform • Centralized implementation required for company wide social tools, standards, policies and practices • These new capabilities will require new Career Paths and Education tailored to the new social technologies • Once implemented, Social Business strategies can improve the effectiveness of employees and unlock talent and skills that otherwise might have gone unnoticed Infographic: The State of Social Business, by Brian Solis of Altimeter Group Altimeter: The State of Social Business 2013
  • 10. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Social Business – Selected Analyst Websites and Resources 10 Social Business: A 2014 HorizonWatching Trend Report (Client Ready)01 Feb 2014 • Altimeter Group: Social Business • Dachis Group: Social Business Resources • Forrester: Social Business and Social Business Blog Posts • Gartner: Social Media and Blogs • IDC: Social Business IT Executive Suite and Enterprise Collaboration and Social Solutions and Social Software Research and Blogs “IDC expects enterprise social networks will become increasingly available as standard offerings from cloud services providers. This will enable enterprises to further embed social into the workflow, rather than having a separate "social layer.” – IDC (link) “Increasingly, social technologies are not implemented on a stand-alone basis, but are tightly integrated within a variety of other technologies, including business, IT operations, unified communications and collaboration applications.” – Gartner (link) Dachis Group: Social Business Journal
  • 11. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Social Business – Selected Media Websites and Resources 11 Social Business: A 2014 HorizonWatching Trend Report (Client Ready)01 Feb 2014 • Businessweek: Social Media • CIO.com: Social Media • ComputerWorld: Social Business • Edelman Digital: Social Business Viewpoints • eWeek: Social Business • Forbes: Social Media / Social Business • Harvard Business Review: Social Media / Social Enterprise Blog Posts tagged Social • InformationWeek: Social / Collaboration Apps • InfoWorld: Collaboration • MIT Sloan Management Review: The Executive’s Role in Social Business and Social Business • ZDNet: Social Business Forbes: How Social Changing Business – And Your Job Search “As companies strive to meet the changing communication needs of all business constituents, they will seek to integrate social workflow with existing content collaboration and enterprise applications.” – IDC (link)
  • 12. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Social Business – Selected IT Vendor/Consultant Websites and Resources 12 Social Business: A 2014 HorizonWatching Trend Report (Client Ready)01 Feb 2014 • Accenture: Social Services • Deloitte: Social Business Services / Social Business: Shifting out of First Gear • IBM: Social Business / IBM Interactive • Jive Software: Social Business Solutions • McKinsey: Building the Social Enterprise • Microsoft: Social Enterprise • Oracle: Social Business • Salesforce.com Products • TIBCO: Blog posts tagged Social • SAP: Social Solutions McKinsey: Social Tool Use in the Business “Social technologies add the most value when they become central to the organization and complement (or, ideally, substitute for) existing processes.” – McKinsey (link)
  • 13. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Social Business – Selected Social Media Websites and Searches 13 Social Business: A 2014 HorizonWatching Trend Report (Client Ready)01 Feb 2014 • Google Blog Search: Social Business, Enterprise Collaboration • Technorati: Blog posts tagged Social Business / Social Media • Google+ Communities Search: Social Business • LinkedIn Group Search: Social Business • Pinterest Search: Social Business / Social Media • Slideshare: Social Business, Enterprise Collaboration • Twitter: #socialbusiness, #socialbiz #social • Tumblr Search: Social Business / Social Media • YouTube: Social Business Playlist / Social Business Channels and Enterprise Collaboration Playlist / Enterprise Collaboration Channels • Wikipedia: Enterprise Social Software, Social Computing, Social Media “Smart business and technology leaders are rethinking business strategy to create a "social business" — moving beyond linear, process-driven organizations to create new, dynamic, networked businesses that focus on customer value.” – Forrester (link) Pinterest : Search for Social Business Pins
  • 14. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Social Business – Selected Books 14 Social Business: A 2014 HorizonWatching Trend Report (Client Ready)01 Feb 2014 • The Seven Success Factors of Social Business Strategy, by Charlene Li and Brian Solis, 2013 • The Most Powerful Brand On Earth, by Chris Boudreaux and Susan Emerick, 2013 • Maximize Your Social, Neal Schaffer, 2013 • Your Brand, The Next Media Company, Michael Brito, 2013 • Opting In, Ed Brill, 2013 • Highly Recommended, Paul Rand, 2013 • Brilliant Social Media, by Adam Gray, 2013 • The Business of Being Social, Michelle Carvill and David Taylor, 2013 • Social Inc., by Bob Zukis, 2013 • The Pursuit of Social Business Excellence, Vala Afshar and Brad Martin, 2012 • Social Business By Design, by Dion Hinchcliffe, Peter Kim, Jeff Dachis, 2012 • Smart Business, Social Business:, by Michael Brito, 2011 • Get Bold:, by Sandy Carter, 2011 The Most Powerful Brand On Earth, by Chris Boudreaux and Susan Emerick, 2013 “Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing costs of marketing, selling and customer service.” - The Most Powerful Brand On Earth,
  • 15. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Social Business – Selected Reports and Other Resources 15 Social Business: A 2014 HorizonWatching Trend Report (Client Ready)01 Feb 2014 • State of Social Business 2013 Report, Altimeter Group, October 2013 • Social Business: Shifting Out of First Gear, MIT Sloan Review, July 2016 • The Customer-activated Enterprise, by IBM, 2013 • Patterns in Achieving Social Business Success, by IBM, June 2013 • Social Business Analytics, by IBM, 2013 • Big Idea 2014: Social Business Grows Up, by Clara Shih, CEO of Hearsay Social, December 2013 • [Webinar] The Social Business Journey, by Altimeter, August 2013 • [Webinar] Seven Success Factors of Social Business Strategy, by Altimeter, August 2013 • Social Business Benchmark Study 2013, by Leader Networks, Jun 2013 • 2013 Social Media Marketing Industry Report, Social Media Examiner, May 2013 • Social Business Survey, 2013, IDC • Social Media Across the Business: Six Retail Use Cases, 2013 Infographic: Social Business (PDF) - MIT Sloan Review
  • 16. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Social Business – Additional Reports/Articles (from 2013 Trend Report) 16 Social Business: A 2014 HorizonWatching Trend Report (Client Ready)01 Feb 2014 • Fast track to the future - The 2012 IBM Tech Trends Report, by IBM, December 2012 • “Liking” Isn’t Leading, by IBM, December 2012 • The Business of Social Business: What works and how it’s done, by IBM, November 2012 • Beyond a Buzzword: Social Business Delivers Value, by Michael Brito of Edelman Digital, October 2012 • Social Business, by Alistair Rennie, G.M. at IBM, September 2012 • A CTO’s Guide to Social Business, by W3C Social Business Community Group, September 2012 • 2012 FedEx Ketchum Social Business Study, by FedEx and Ketchum, July 2012 • The Path from a Social Brand to a Social Business, by Brian Solis, May 2012 • The Evolution of Business, by Christoph Schmaltz of Dachis Group, March 2012 • The Architecture of a Social Business , by Dion Hinchcliffe of Dachis Group, March 2012 • Attributes of a Socially Optimized Business by Susan Scrupski, October 2011 • From Traditional Business to Social Business, by Christoph Schmaltz of Dachis Group, July 2011 IBM White Paper: The Social Business: advent of a new age
  • 17. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Social Business – IBM Resources and Links 17 Social Business: A 2014 HorizonWatching Trend Report (Client Ready)01 Feb 2014 Websites • IBM: Social Business • IBM: Social Business Press Kit • Software: Social Collaboration and Connections • Lotus Social Software • Social Business Case Studies • IBM SmartCloud Social Business • DeveloperWorks: Social Business Tookit • Global Business Services: Collective Intelligence • IBM Research Center for Social Business • Event: Connect2014 • PartnerWorld: Social Business • IBM Social Computing Guidelines Social Media • Twitter: IBMSocialBiz IBMCtr4SocialBiz • Twitter Hashtag: #socbiz • Facebook Page: Social Business • Blog: Social Business Insights • Community: IBM Collaboration Solutions • Tumblr: IBM Social Business • YouTube: IBM Social Business Channel • Pinterest: IBM Social Business • Google+ page: Social Business Europe • LinkedIn Group: IBM Social Business Community IBM Social Business Insights Blog IBM Social Business Press Kit
  • 18. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Appendix: About The IBM HorizonWatch Community  HorizonWatch is an IBM internal community in place since January 2001  Our focus is on learning about and sharing our knowledge on emerging trends, business issues, and technologies so we can – Develop better strategies for the future – Help our customers develop better strategies for the future  For more on the internal IBM HorizonWatch Community send an email to Bill Chamberlin, IBM HorizonWatch Community Leader at whchamb@us.ibm.com 18 Social Business: A 2014 HorizonWatching Trend Report (Client Ready)01 Feb 2014

×