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Social Business: A 2014 HorizonWatching Trend Report

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ABOUT THIS REPORT: This 2014 HorizonWatching Social Business Trend report provides an overview of the Cognitive Computing trend. The target audience for this document is HorizonWatching Community ...

ABOUT THIS REPORT: This 2014 HorizonWatching Social Business Trend report provides an overview of the Cognitive Computing trend. The target audience for this document is HorizonWatching Community members who want a resource document that can provide them with summary information, lists of resources, as well as insights into what trends we might see around Social Business and related topics during 2014.

CONTENT: Summary information about this emerging trend is provided along with many links to additional resources, including a list of trends and prediction articles about this trend.

HOW TO USE THE REPORT: The slides are meant to be read/studied and the links are there for you to continue your learning. You may want to view the slides in slideshow mode so you can easily follow the links

A MORE DETAILED REPORT IS AVAILABLE: This is a Summary PDF Version of this Trend Report. A more detailed Powerpoint version of this deck is located at http://www.billchamberlin.com/reports-books/. The more detailed 30 page report has more information and resources for you, including a list of over 65 trend and prediction articles for 2014.

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    Social Business: A 2014 HorizonWatching Trend Report Social Business: A 2014 HorizonWatching Trend Report Presentation Transcript

    • Contact: Bill Chamberlin, HorizonWatching Community Leader January 2014 Social Business: Trends To Watch In 2014 A HorizonWatching Community Trend Detail Report
    • HorizonWatching Community About This Deliverable  Purpose: The slides provide information about the Social Business a trend in 2014  This is a Summary Version of this Trend Report.  This file can be downloaded at http://www.slideshare.net/horizonwatching  A more detailed Powerpoint version of this deck is located at http://www.billchamberlin.com/reports-books/. The 30 page report has more information and resources for you, including a list of over 65 trend and prediction articles for 2014.  Content: Summary information about this emerging trend is provided along with many links to additional resources, including a list of trends and prediction articles about this trend. The slides are meant to be read/studied and the links are there for you to continue your learning. You may want to view the slides in slideshow mode so you can easily follow the links  For more information on Emerging Technology Trends, see the HorizonWatching blog Note: This presentation represents my own personal thoughts and ideas….not those of my employer. - Bill Chamberlin, http://www.billchamberlin.com/ 2 Jan 2014 Social Business: A 2014 HorizonWatching Trend Report (Summary Version) © 2014 HorizonWatching Creative Commons Attribution License
    • HorizonWatching Community Table of Contents 1. Trends to Watch in 2014 2. What Others Are Saying About Social Business for 2014 3. Additional Resources 3 Jan 2014 Social Business: A 2014 HorizonWatching Trend Report (Summary Version) © 2014 HorizonWatching Creative Commons Attribution License
    • HorizonWatching Community Table of Contents 1. Trends to Watch in 2014 2. What Others Are Saying About Social Business for 2014 3. Additional Resources 4 Jan 2014 Social Business: A 2014 HorizonWatching Trend Report (Summary Version) © 2014 HorizonWatching Creative Commons Attribution License
    • HorizonWatching Community Social Business Trends to Watch in 2014 1. It’s Not Just About Marketing: Expect more interest in using social capabilities throughout the enterprise, involving every department and employee in the social strategy. IBM Video: Social Business: Transforming the Way We Work 2. It Transforms Business Processes: As social capability is embedded into all traditional front and back office applications, it will force businesses to develop new business processes, systems, and planning methodologies. New skills will be required. 3. CEOs (& Senior Execs) Step Up To The Plate: Continuing a trend from 2013, execs are beginning to own the transformation and cultural challenges. They increasingly lead by example, which is a good thing! 4. HR Embraces Social Internally: A long time user of Social for external recruiting, in 2014, expect HR to supplement traditional surveys by harvesting internal social information to understand employee issues, including what motivates them, why they stay/leave, and general job satisfaction. Access more 2014 Social Business trend articles, blog posts and related information via the Horizonwatching Blog 5. Social Becomes More Visual: Expect more interest in integrating visual content in social and collaborative conversations between people and teams. Social apps must allow for all visual content to be embedded into conversation streams, including live video. 5 Jan 2014 Social Business: A 2014 HorizonWatching Trend Report (Summary Version) © 2014 HorizonWatching Creative Commons Attribution License
    • HorizonWatching Community Social Business Trends to Watch in 2014 (cont.) 6. Relationship Marketing: Most corporate Twitter accounts push content over 90% of the time. In 2014, enterprise Marketers need to achieve balance between pushing content and relationship engagement. IDC 2013 Social Business Survey 7. Community Marketing: Enterprise increase focus on developing community platforms. Most are understaffed, mismanaged and will fail within 90 days after launch. 8. Social Analytics: Companies want to analyze sentiment, listen and learn from customer experiences and behaviors, and tap into the social pulse of customers, advocates, influencers and their collective networks. 9. Employee Advocacy Programs: Enterprises realize that employees, given the training, support and rewards, can be great brand ambassadors in external social media. 10.Developers Required: Social needs to be fully integrated into new enterprise and customer apps being built on the “Third Platform”, requiring new apps that integrate social, mobile, cloud, big data/analytics, and IoT capabilities. 6 Jan 2014 Social Business: A 2014 HorizonWatching Trend Report (Summary Version) “IDC expects the worldwide enterprise social software applications market revenue to grow from $1.0 billion in 2012 to $2.7 billion by 2017. This represents an aggressive compound annual growth rate (CAGR) of 22.3%.” – IDC (link) © 2014 HorizonWatching Creative Commons Attribution License
    • HorizonWatching Community Table of Contents 1. Trends to Watch in 2014 2. What Others Are Saying About Social Business for 2014 3. Additional Resources 7 Jan 2014 Social Business: A 2014 HorizonWatching Trend Report (Summary Version) © 2014 HorizonWatching Creative Commons Attribution License
    • HorizonWatching Community In 2014, Social capabilities will increasingly be expanded across the entire enterprise into all departments, all processes 14 Social Media Trends to Watch in 2014 - Sandy Carter, IBM “Social technologies will become increasingly integrated into existing enterprise applications over the next 12-18 months. In addition to being a strategic component in virtually all customer engagement and marketing strategies, data from social applications will feed the product and service development process.” – IDC (link) “We’re seeing social unlock new engines of innovation across an enterprise, every business process and department. Social has become the new intelligence for driving business outcomes.” – Scott Hebner, IBM (link) “There is still a broad set of business use cases in customer experience, employee experience (empowerment), and partner experience (including partner and supplier enablement) that can be augmented by additional social capabilities to drive increased business value.” – IDC (link) 8 Jan 2014 Social Business: A 2014 HorizonWatching Trend Report (Summary Version) © 2014 HorizonWatching Creative Commons Attribution License
    • HorizonWatching Community Social collaboration technologies connect people to other people, strengthening relationships and increasing productivity “There is increasing interest for using social technologies within organizations to connect people more effectively, to capture and reuse valuable informal knowledge, and to deliver relevant information more intelligently where it is needed through social filtering.” – Gartner (link) MIT Sloan CIO Symposium Video: Architecting the Social Enterprise “Connecting people to people and people to information and supporting users to surface information in real time is the ultimate goal of enterprise social software.” – IDC (link) “Enterprise social networks will become the primary communication channels for noticing, deciding or acting on information relevant to carrying out work.” – Gartner (link) 9 Jan 2014 Social Business: A 2014 HorizonWatching Trend Report (Summary Version) © 2014 HorizonWatching Creative Commons Attribution License
    • HorizonWatching Community Enterprises that think Social Business is just a platform decision usually fail during implementation. How Companies Can Move Past a Trough of Disillusionment in Social Business MIT Sloan “Through 2015, 80 percent of social business efforts will not achieve the intended benefits due to inadequate leadership and an overemphasis on technology.” – Gartner (link) Interviews Dion Hinchcliffe, Dachis Group “Many social business programs lack a strong foundation. Only 17% of companies identify their social strategy as mature.” – Brian Solis, Altimeter (link) “Social collaboration initiatives that have a clear and compelling purpose from the outset tend to succeed. While this may seem obvious, the vast majority of organizations treat collaboration as a platform decision, rather than a solution to a specific business problem or a route to a desired outcome.” – Gartner (link) 10 Jan 2014 Social Business: A 2014 HorizonWatching Trend Report (Summary Version) © 2014 HorizonWatching Creative Commons Attribution License
    • HorizonWatching Community Successful social business efforts requires new processes, new skills, a change in culture, and strong leadership IBM: Social Business Patterns “Social business is not just about the technology and tools, but the intangibles, culture, psychology, sociology, behavior.” – Scott Hebner, IBM (link) “ Driving adoption needs to be a top priority of the CIO in any social business and collaboration initiative, and getting there requires skills and resources to drive effective change management.” – Forrester (link) “Successful social business initiatives require leadership and behavioral changes. Just sponsoring a social project is not enough — managers need to demonstrate their commitment to a more open, transparent work style by their actions.” – Gartner (link) 11 Jan 2014 Social Business: A 2014 HorizonWatching Trend Report (Summary Version) © 2014 HorizonWatching Creative Commons Attribution License
    • HorizonWatching Community Table of Contents 1. Trends to Watch in 2014 2. What Others Are Saying About Social Business for 2014 3. Additional Resources 12 Jan 2014 Social Business: A 2014 HorizonWatching Trend Report (Summary Version) © 2014 HorizonWatching Creative Commons Attribution License
    • HorizonWatching Community Social Business – Selected Books • The Seven Success Factors of Social Business Strategy, by Charlene Li and Brian Solis, 2013 The Most Powerful Brand On Earth, by Chris Boudreaux and Susan Emerick, 2013 • The Most Powerful Brand On Earth, by Chris Boudreaux and Susan Emerick, 2013 • Maximize Your Social, Neal Schaffer, 2013 • Your Brand, The Next Media Company, Michael Brito, 2013 • Opting In, Ed Brill, 2013 • Highly Recommended, Paul Rand, 2013 • Brilliant Social Media, by Adam Gray, 2013 • The Business of Being Social, Michelle Carvill and David Taylor, 2013 • Social Inc., by Bob Zukis, 2013 • The Pursuit of Social Business Excellence, Vala Afshar and Brad Martin, 2012 • Social Business By Design, by Dion Hinchcliffe, Peter Kim, Jeff Dachis, 2012 • Smart Business, Social Business:, by Michael Brito, 2011 • Get Bold:, by Sandy Carter, 2011 13 Jan 2014 Social Business: A 2014 HorizonWatching Trend Report (Summary Version) “Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing costs of marketing, selling and customer service.” The Most Powerful Brand On Earth, © 2014 HorizonWatching Creative Commons Attribution License
    • HorizonWatching Community Social Business – Selected Social Media Websites and Searches • Google Blog Search: Social Business, Enterprise Collaboration Pinterest : Search for Social Business Pins • Technorati: Blog posts tagged Social Business / Social Media • Google+ Communities Search: Social Business • LinkedIn Group Search: Social Business • Pinterest Search: Social Business / Social Media • Slideshare: Social Business, Enterprise Collaboration • Twitter: #socialbusiness, #socialbiz #social • Tumblr Search: Social Business / Social Media • YouTube: Social Business Playlist / Social Business Channels and Enterprise Collaboration Playlist / Enterprise Collaboration Channels • Wikipedia: Enterprise Social Software, Social Computing, Social Media “Smart business and technology leaders are rethinking business strategy to create a "social business" — moving beyond linear, process-driven organizations to create new, dynamic, networked businesses that focus on customer value.” – Forrester (link) 14 Jan 2014 Social Business: A 2014 HorizonWatching Trend Report (Summary Version) © 2014 HorizonWatching Creative Commons Attribution License
    • HorizonWatching Community Social Business – IBM Resources and Links IBM Social Business Insights Blog Websites • IBM: Social Business • IBM: Social Business Press Kit • Software: Social Collaboration and Connections • Lotus Social Software • Social Business Case Studies • IBM SmartCloud Social Business • DeveloperWorks: Social Business Tookit • Global Business Services: Collective Intelligence • IBM Research Center for Social Business • Event: Connect2014 • PartnerWorld: Social Business • IBM Social Computing Guidelines IBM Social Business Press Kit Social Media • Twitter: IBMSocialBiz IBMCtr4SocialBiz • Twitter Hashtag: #socbiz • Facebook Page: Social Business • Blog: Social Business Insights • Community: IBM Collaboration Solutions • Tumblr: IBM Social Business • YouTube: IBM Social Business Channel • Pinterest: IBM Social Business • Google+ page: Social Business Europe • LinkedIn Group: IBM Social Business Community 15 Jan 2014 Social Business: A 2014 HorizonWatching Trend Report (Summary Version) © 2014 HorizonWatching Creative Commons Attribution License
    • HorizonWatching Community More detailed HorizonWatching Trend Reports are available for download A more detailed Powerpoint version of this deck is located at http://www.billchamberlin.com/reports-books/. The 30 page report has more information and resources for you, including a list of over 65 trend and prediction articles for 2014. Available for download at: http://www.billchamberlin.com/reports-books/ – Typically 20-30 pages (Powerpoint format). – All will be available by mid-February. For the current status of the availability of the reports, see Availability of HorizonWatching 2014 Trend Reports Contents of the Detailed Trend Reports 1. 2. 3. 4. 16 Trends to Watch (Important developments to watch in 2014) Trend Information (Market Opportunty, Growth Drivers, Adoption Challenges, Implications) Quotes: What Analysts and the Media is saying about the trend Lists of Websites and Resources • Analysts • Media • Selected IT vendor and consultant websites and resources • Top Trend and Prediction Articles Note: A summary of each of the detailed • Social Media Sites & Searches reports will also available in pdf format via • Selected Online Influencers the HorizonWatching account on • Selected white papers and other websites Slideshare at • List of 2014 Trend and Prediction Articles http://www.slideshare.net/horizonwatching Jan 2014 Social Business: A 2014 HorizonWatching Trend Report (Summary Version) © 2014 HorizonWatching Creative Commons Attribution License
    • HorizonWatching Community Access additional information on emerging technology trends via the Horizonwatching websites Other HorizonWatching Content and Community Sites – – – – – – – Linkedin Profile = www.linkedin.com/in/whchamb/ Wordpress = Horizonwatching – Thought Leadership Blog Tumblr = HorizonWatching – Quote Blog Twitter = HorizonWatching – 140 Character Blog Slideshare = HorizonWatching - Slide Decks Facebook = HorizonWatching – Community Page LinkedIn Group = HorizonWatching – Community Group Note: This presentation represents my thoughts and ideas….not those of my employer. Follow me for more technology trend information on my public blog - HorizonWatching at www.billchamberlin.com. Thanks, Bill Chamberlin 17 Jan 2014 Social Business: A 2014 HorizonWatching Trend Report (Summary Version) © 2014 HorizonWatching Creative Commons Attribution License