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Cloud Computing - A 2014 HorizonWatching Summary Trend Report
Cloud Computing - A 2014 HorizonWatching Summary Trend Report
Cloud Computing - A 2014 HorizonWatching Summary Trend Report
Cloud Computing - A 2014 HorizonWatching Summary Trend Report
Cloud Computing - A 2014 HorizonWatching Summary Trend Report
Cloud Computing - A 2014 HorizonWatching Summary Trend Report
Cloud Computing - A 2014 HorizonWatching Summary Trend Report
Cloud Computing - A 2014 HorizonWatching Summary Trend Report
Cloud Computing - A 2014 HorizonWatching Summary Trend Report
Cloud Computing - A 2014 HorizonWatching Summary Trend Report
Cloud Computing - A 2014 HorizonWatching Summary Trend Report
Cloud Computing - A 2014 HorizonWatching Summary Trend Report
Cloud Computing - A 2014 HorizonWatching Summary Trend Report
Cloud Computing - A 2014 HorizonWatching Summary Trend Report
Cloud Computing - A 2014 HorizonWatching Summary Trend Report
Cloud Computing - A 2014 HorizonWatching Summary Trend Report
Cloud Computing - A 2014 HorizonWatching Summary Trend Report
Cloud Computing - A 2014 HorizonWatching Summary Trend Report
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Cloud Computing - A 2014 HorizonWatching Summary Trend Report

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This 2014 HorizonWatching Cloud Computing Trend report provides an overview of the Cloud Computing trend. This is resource document that provides summary information, lists of resources, as well as …

This 2014 HorizonWatching Cloud Computing Trend report provides an overview of the Cloud Computing trend. This is resource document that provides summary information, lists of resources, as well as insights into what trends we might see around the Cloud Computing topic during 2014.

Note: This presentation represents my own personal thoughts and ideas….not those of my employer.

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  • While on the one hand, Cloud skills might be in high-demand, with bigger established players like IBM and Microsoft jumping into the pool, what opportunity does that leave for the smaller providers? These business houses are like a brutal force. When they come into a system, they either own it or wash everything else away. At one end, the job market might shift to a newer trend, but not necessarily expand. I can see these bigger companies dominating the Cloud market yet again, and any chance a smaller firm might have had of making a living and a name will be kicked right out the window.
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  • 1. © 2014 IBM Corporation Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Contact: Bill Chamberlin, Principal Emerging Trends Research Analyst / HorizonWatching Community Leader January 27, 2014 Cloud Computing: A 2014 HorizonWatching Trend Report – Client Deck
  • 2. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. About this report  Purpose: This HorizonWatching Trend Report provides an overview on the Cloud Computing trend for IBM Clients  Content: Summary information about the trend is provided along with many links to additional resources.  How To Use This Report: This report is best read/studied and used as a learning document. There are many links provided in the report that will take you to other websites and resources where you can continue your learning. You may want to view the slides in slideshow mode so you can easily follow the links 2 Cloud Computing: A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
  • 3. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Cloud Computing continues to transform and disrupt all industries as leading adopters are finding it’s not just about reducing cost of I.T. 3 Cloud Computing: A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014 “Cloud computing is a disruptive phenomenon, with the potential to make IT organizations more responsive than ever. Cloud computing promises economic advantages, speed, agility, flexibility, infinite elasticity and innovation.” – Gartner (link) “The cloud movement is about much more than the cloud. Cloud cannot be sufficiently understood as a standalone phenomenon in the IT market, but rather as a core ingredient of a larger transformation of the IT industry – and many other industries using IT to transform themselves..” – IDC (link) IBM: 5 Reasons Businesses Use the Cloud (Infographic)
  • 4. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Leading adopters are reporting higher revenues and gaining competitive advantages by applying cloud computing 4 Cloud Computing: A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014 “Organizations gaining competitive advantage through high cloud adoption are reporting almost double the revenue growth and nearly 2.5 times higher gross profit growth than peer companies that are more cautious about cloud computing.” – IBM (link) “The cloud is making the start-up business model more accessible to people with smaller budgets while transforming the level of productivity and accelerating innovation -- keys for VCs working to decide where to place their next big bets.” – Mike Grandinetti, Managing Director at Southboro Capital (link) “Cloud technologies and services represent the fastest way for the business to reach new buyers and breathe new life into aging applications.” – Forrester (link) “The primary driver for cloud adoption will shift from economics to innovation as leading-edge companies invest in cloud services as the foundation for new competitive offerings.” – IDC (link)
  • 5. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Analysts all agree that 2014 will bring continued growth in all types of cloud computing models and services. 5 Cloud Computing: A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014 “Public IT cloud services will reach $47.4 billion in 2013 and is expected to be more than $107 billion in 2017. Over the 2013–2017 forecast period, public IT cloud services will have a compound annual growth rate (CAGR) of 23.5%, five times that of the industry overall.” – IDC (link) “By 2017, IDC expects public IT cloud services will drive 17% of the IT product spending and nearly half of all growth across five technology categories: applications, system infrastructure software, platform as a service (PaaS), servers, and basic services.” – IDC (link) IDC Brief: Maturity Model: Cloud — A Guide for Success “The use of cloud computing is growing, and by 2016 this growth will increase to become the bulk of new IT spend. – Gartner (link) “Nearly half of large enterprises polled have deployed a private cloud service, and only 11% have no plans to do so through 2014.” – Gartner (link)
  • 6. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. In 2014 there will be a growth in interest in Hybrid Clouds as a way to leverage benefits of both private and public clouds 6 Cloud Computing: A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014 2016 will be a defining year for cloud as private cloud begins to give way to hybrid cloud, and nearly half of large enterprises will have hybrid cloud deployments by the end of 2017.” – Gartner (link) Gartner Webcast: Hybrid Clouds and Hybrid IT: The Next Frontier “IDC expects demand for hybrid cloud management solutions, including those that make use of advanced analytics and automation, will help fuel the expected 2012– 2017 CAGR of 29.2%.” – IDC (link) “While actual hybrid cloud computing deployments are rare, nearly three-fourths of large enterprises expect to have hybrid deployments by 2015.” – Gartner (link) “IDC research shows that more than 30% of organizations expect that within three years, they will access 45.5% of IT resources through some form of cloud - public, private, or hybrid.” – IDC (link) 451 Research Webinar: Hybrid Cloud Integration
  • 7. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. As Cloud Computing matures some market shifts are occurring. 7 Cloud Computing: A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014 “Growing commoditization and competition is expected to bring about consolidation in basic cloud services (infrastructure as a service offerings), and will force vendors to expand their offerings toward higher value services.” – IDC (link) IDC Webcast: The Evolving PaaS Landscape “The emergence of virtual private cloud (VPC) offerings has helped to shift momentum from dedicated private cloud offerings toward public (shared/multi-tenant) cloud offerings.” – IDC (link) “The personal cloud era will mark a power shift away from devices toward services. In this new world, the specifics of devices will become less important for the organization to worry about, although the devices will still be necessary.” – Gartner (link) “2014 will see an increasing number of integration processes moving to the cloud.” – Ovum (link)
  • 8. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Cloud Computing Trends to Watch in 2014 1. It’s Not Just About Cutting Costs: Leading enterprises are using cloud to innovate and create competitive advantages. More case studies are needed and then second tier adopters will follow as a result. 2. Cloud as a Distribution Channel: In 2014 we will see major Software vendors increasingly use the Cloud as a way to launch and distribute all types of software and services. 3. Rise of Cloud API Marketplaces: Open APIs for access to hybrid enterprise/telco cloud-based applications will accelerate as a means to develop and deploy cloud applications. First movers gain an advantage. 4. Cloud Security: Demand for Cloud Security Services will increase as organizations drive for tighter security with encryption, automation and orchestration of security across all platforms and access points. 5. Private – Cloudy Forecast: Delays in implementing private clouds are opening the window for public clouds. 2014 will be a critical year for private cloud adoption. 8 Cloud Computing: A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014 Study: IBM Study Reveals Businesses Using Cloud Computing for Competitive Advantage CIO.Com 2014 Forecast for Cloud Computing Source: HorizonWatching, IBM Market Insights
  • 9. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Cloud Computing Trends to Watch in 2014 (cont.) 6. Hybrids – Sunny Forecast: The sun is shining on hybrids. We should see a huge growth in 2014 around hybrid clouds, but data security and governance will become paramount to enabling this journey. 7. Mobile Clouds – Sunny Forecast: 2014 will see a growing realization that mobile app to cloud services is the key distributed application construct to focus on. Expect a whole new generation of cloud apps designed for mobile work force. 8. Cloud Brokerage Services: The crucial need will be to create or obtain capabilities to manage the different cloud environments with a consistent management framework. 9. Public Cloud Price Wars: As Google and MS ramp up their cloud efforts, expect AWS to lead with reductions in prices of cloud services. 10.AWS Innovation Continues: As AWS passes $4B in revenues, expect AWS to continue to rapidly innovate it’s services in order to attract enterprise clients. Expect AWS to make their clouds Hybrid-friendly. 11.Cloud Skills are in Demand: Education institutions are playing catchup as the demand for cloud computing skills outpaces all other IT skills. Expect colleges and universities around the world to beef up their computer science curriculums. 9 Cloud Computing: A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014 “Gartner predicts continued strong growth across all public cloud services market segments, with a CAGR of 17.4% from 2011 through 2017. End-user spending on public cloud services is expected to grow 18% in 2013 to $132 B and almost $250 B by 2017, including cloud advertising.” - Gartner (link) Source: HorizonWatching, IBM Market Insights
  • 10. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Cloud Computing – Trend Overview 10 Cloud Computing: A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014 Drivers • Clouds offer cost savings and an attractive pay-as-you-go model • Clouds can enable the speed of delivery of new services and new capabilities • Hybrid cloud models allow organizations to move part of their data into the public cloud, while keeping other IT-resources on-site or in a private cloud Challenges • Customers continue to be concerned about the security risks of cloud computing. Many users don’t want their data stored by a third party or where other users potentially have access to their data • Reliability and security of some public clouds. Implications • The demand for anytime, on-the-go accessibility will be a major force in shaping cloud computing • Expect to see continued development of delivery models (Iaas, PaaS, and Saas) as customers seek to build and deploy cloud applications • Startups, companies with complex supply chain operations and companies going through reorganizations or business process transformations are good candidates for clouds • Large enterprises will increasingly design for hybrid clouds • Mobile cloud services will experience large growth in 2014 “Public cloud adoption continues to face hurdles including security concerns, transparency and trust issues, workload readiness and internal non-IT-related organizational issues.” – 451 Research (link) Gartner: Predicts 2014: Cloud Computing Affects All Aspects of IT
  • 11. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Cloud Computing – Selected Analyst Websites and Resources 11 Cloud Computing: A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014 • ABI Research: Cloud • Forrester: Cloud Computing and Cloud Blog Posts • Frost & Sullivan: Search for Cloud Computing • Gartner: Research and Blogs • GigaOM: Cloud • IDC: Research and Blogs • Ovum: Blogs • Saugatuck Technology Blogs tagged Cloud “Software as a service (SaaS) will remain the largest public IT cloud services category throughout the forecast, capturing 59.7% of revenues in 2017. The fastest growing categories will be PaaS and Infrastructure as a service (IaaS), with CAGRs of 29.7% and 27.2%, respectively – IDC (link) Gartner Webinar: Five Ways Cloud Can Help You Transform Your Business “The global spend on cloud-based integration platforms (including iPaaS) is expected to increase by 45 percent in 2014.” – Ovum (link)
  • 12. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Cloud Computing – Selected Media Websites & Resources 12 Cloud Computing: A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014 • Businessweek: Cloud Computing • CIO.com: Cloud Computing • ComputerWorld: Cloud Computing • eWeek: Cloud • Forbes: Cloud Computing • How Stuff Works: Cloud Computing • IDG Enterprise: Cloud • InformationWeek: Cloud Computing • InfoWorld: Cloud portal and Blogs • Network Computing: Cloud Computing • Network World: Cloud Computing • NY Times: Cloud Computing • Wikipedia: Cloud Computing / Platform as a service / Software as a service / Network as a Service / Cloud Storage / List of cloud computing conferences Forbes: Roundup of Cloud Computing Forecasts Update 2013
  • 13. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Cloud Computing – Selected Social Media Websites & Searches 13 Cloud Computing: A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014 • Google Blog Search: Cloud Computing • Technorati Blog Search: Blog posts tagged Cloud Computing • Facebook Search: Cloud Computing • Google+ Communities Search: Cloud Computing • LinkedIn Group Search: Cloud Computing • Pinterest Search: Cloud Computing • Slideshare search: Cloud Computing • Twitter hashtag searches: #cloud / #cloudcomputing / #cloudchat • Tumblr Search: Cloud Computing • YouTube: Cloud Computing Playlists and Cloud Computing Channels YouTube Video: Cloud: The IBM Point of View
  • 14. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Cloud Computing – Selected IBM Resources and Links 14 Cloud Computing: A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014 ibm.com links • IBMSmartCloud: IBM’s cloud computing portal • Private/Hybrid • IaaS, PaaS, SaaS • Consulting Services • DeveloperWorks Cloud portal for developers • New to Cloud Computing? • IBM Products and Solutions • Cloud Computing Events • Connect and Collaborate on Cloud Topic • Partnerworld Cloud Computing portal for Partners • Pulse2014: The Premier Cloud Conference #IBMPulse IBM Social Media Sites and Accounts • Thought Leadership Blog: Thoughts on Cloud • Twitter IBMCloud / Hashtags: #ibmcloud / #smartcloud • Facebook Page: IBM Cloud • YouTube: IBM Cloud • Google+ page: IBM Cloud Computing • LinkedIn Group: IBM Cloud Computing • Developerworks: Connect and Collaborate on Cloud Topic IBM Learning Resources
  • 15. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Cloud Computing – Other Selected Reports and Resources 15 Cloud Computing: A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014 • Cloud Computing Cost: Saving with a Hybrid Model, by Intel, 4 pages • Cloud Computing, by ComputerWorld, 7 pages • Introduction to Cloud Computing, by Red Hat, 5 pages • IEEE Transactions on Cloud Computing, by IEEE Computer Society • The Cloud: reality vs. myth and thinking differently, by Deloitte, 3 pages • Cloud Computing Models, by Eugene Gorelik of MIT, 82 pages • Success in the cloud: Why Workload Matters, by IBM, 16 pages • A Practical Guide to Hybrid Cloud , by Sequoia, 6 pages • Unlocking the Cloud, a series of papers by Oxford Economics • Under Cloud Cover, by IBM, 12 pages • Cloud Computing: Key Trends and Future Effects, by IDG, 8 pages, June 2013 • The Future of Cloud Computing: 3rd Annual Survey 2013, by NorthBridge, 101 Slides • State Of Cloud Computing, by RightScale, 15 pages, May 2013 • Cloud conferences and events, by Lanyrd.com • 2013 InformationWeek State of Cloud Computing Survey, by InformationWeek • Cloud Computing: A New Era in the Field of Information Technology Applications and its Services, American Journal of Information Systems • Survey on Cloud Computing Security, International Journal of Emerging Technology and Advanced Engineering
  • 16. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Cloud Computing – Other Selected Reports from 2012 16 Cloud Computing: A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014 • Gartner Insight: The Present and the Future of the Cloud Platform Market, A video by Gartner, presentation by Yefim Natis, Vice President and Gartner Distinguished Analyst • Fast track to the future - The 2012 IBM Tech Trends Report, Research Report by The IBM Center for Applied Insights, published December 2012, 12 pages • Reviews of Future Trends for Cloud Computing, by Kulvinder Singh, Department of CSE, Vaish College of Engineering, Rohtak, Haryana, India, published November 2012, 4 pages • Welcome To The Future of Computing: Cloud Computing And Legal Issues, by G A Solanki, published in the International Journal of Scientific & Technology Research, October 2012, 5 pages • Exploring the frontiers of cloud computing, Insights from Platform-as-a-Service pioneers, an IBM Center for Applied Insights research report, published October 2012, 8 pages • A quantitative analysis of current security concerns and solutions for cloud computing, Published in the Journal of Cloud Computing, September 2012, 18 pages • Mobility and the cloud in the mid-market , by Deloitte Consulting, published September 2012 • Cloud Computing Changes the Game, by Accenture, published August 2012, 20 pages • An Overview of Cloud Computing Technology, by Mythry Vuyyuru, Pulipati Annapurna, K.Ganapathi Babu, A.S.K Ratnam, published July 2012, 3 pages
  • 17. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Cloud Computing – Selected External Experts and Influencers 17 Cloud Computing: A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014 Also see http://cloudcomputingwire.com/top-cloud-computing-influencers/ LinkedIn Title & Company LI Network Twitter Followers Blog Marc Benioff CEO, Salesforce.com 500 benioff 78753 en.wikipedia.org/wiki/Marc_Benioff Werner Vogels VP and CTO, at Amazon Web Services 500 Werner 52965 www.allthingsdistributed.com/ Reuven Cohen Chief Technology Advocate, at Citrix 500 rUv 34430 www.forbes.com/sites/reuvencohen/ Kevin Jackson Independent Consultant at MBO Partners 500 Kevin_Jackson 27269 kevinljackson.blogspot.com/ Jeff Barr Chief Evangelist at Amazon Web Services 500 jeffbarr 19779 aws.typepad.com/ James Governor Founder at RedMonk 500 monkchips 17463 redmonk.com/jgovernor/ David Linthicum CTO at Cloud Technology Partners 500 DavidLinthicum 17232 www.infoworld.com/d/cloud-computing James Urquhart VP of Product Strategy at Enstratius 500 jamesurquhart 13065 gigaom.com/author/jurquhart/ Louis Columbus Product Marketing at Plex Systems, Inc 500 LouisColumbus 12676 www.forbes.com/sites/louiscolumbus/ Randy Bias CEO & Co-Founder at Cloudscaling 500 randybias 12252 www.cloudscaling.com/blog/author/randybias/ Dana Gardner President at Interarbor Solutions 500 Dana_Gardner 10305 briefingsdirectblog.blogspot.nl/ Krishnan Subramanian Director, OpenShift Strategy at Red Hat 500 krishnan 10083 allthingsplatforms.com/ Michael SheehanSocial Media Strategist at Intel 500 HighTechDad 9523 www.hightechdad.com/ George Reese Senior Distinguished Engineer at Dell 500 georgereese 7448 www.oreilly.com/pub/au/429 Peter Coffee VP , Strategic Research at SalesForce.com 500 petercoffee 6533 www.slideshare.net/pcCoffee James Staten VP, Principal Analyst at Forrester 500 Staten7 5804 redmonk.com/jgovernor/
  • 18. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Appendix: About The IBM HorizonWatch Community  HorizonWatch is an IBM internal community in place since January 2001  Our focus is on learning about and sharing our knowledge on emerging trends, business issues, and technologies so we can – Develop better strategies for the future – Help our customers develop better strategies for the future  For more on the internal IBM HorizonWatch Community send an email to Bill Chamberlin, IBM HorizonWatch Community Leader at whchamb@us.ibm.com 18 Cloud Computing: A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014

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