On October 3, 2013 Forbes and Appinions published a list of “The Most Influential CMOs”. 66 CMOs were rank listed as being the “World’s Most Influential CMOs”
This research was conducted to understand whether or not the 2013 Forbes / Appinions list of the “World’s Most Influential CMOs” were active on social media sites and platforms.
Research questions explored were:
- Do they have a LinkedIn and/or Twitter accounts?
- If so, what type of reach do they have on those accounts?
- How active are they?
- Do they have an active public blog?
The research was conducted the December 7-10, 2013