0
HorizonWatching:  Leveraging Social Media and Communities for Foresight   <br />Bill Chamberlin, Principal Client Analyst,...
2<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />About This Pre...
3<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Table of Conte...
4<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Table of Conte...
TheImplications of theEmergence of Social Media <br />5<br />HorizonWatching:  Leveraging Social Media and Online Communit...
Today, everyone can be a publisher of content….<br />6<br />
However, some have more influence than others…<br />7<br />Social Activity<br />= Community Champion<br />= Community Agen...
Challenge:  How To Leverage Social Media for Foresight<br />FORUMS/NEWSGROUPS<br />120+ million<br />VIDEO SHARING<br />MI...
9<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Table of Conte...
10<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />The Birth of ...
11<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />What is the H...
Focus:  Emerging trends and technologies.
Conference calls: Topics are presented to the community by subject matter experts.
Collaboration Platform:
Blog
Discussion Forums
Bookmarks
File Sharing
Wiki</li></ul>Diversity of the Community means different perspectives, which enhances collaboration and sparks innovation....
12<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Overall Objec...
13<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />150 Conferenc...
14<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />From 2001 – 2...
15<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />In 2006, the ...
16<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Example:  Bra...
17<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />The HorizonWa...
18<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />In 2009, the ...
19<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />The community...
20<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Idea!  Why no...
21<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />HorizonWatchi...
Over 300 poststhepastfouryears.</li></li></ul><li>22<br />HorizonWatching:  Leveraging Social Media and Online Communities...
23<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />HorizonWatchi...
24<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />In 2009, the ...
25<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />The Facebook ...
26<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />In 2009, the ...
27<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />In 2011, the ...
28<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />How Do I Leve...
29<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />I use social ...
30<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Tips on Scann...
31<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Scanning Exam...
  Traffic / Transportation
 Cloud Computing
 Energy / Buildings</li></ul>All Smarter Planet Topics:<br />http://asmarterplanet.com/<br />Blog:  Building A Smarter Pla...
Example: HorizonWatch trends documents leverage input from community members<br />Eleven TechnologyTrendstoWatch in 2011<b...
33<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />Sharing thought leadership con...
34<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Table of Cont...
35<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />13 Steps to L...
36<br />HorizonWatching:  Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />13 Steps to L...
Upcoming SlideShare
Loading in...5
×

HorizonWatching: Leveraging Social Media and Communities for Foresight

4,460

Published on

I presented this deck on May 4th at Notre Dame's College of Mendozza Futures Studies Poster Session http://business.nd.edu/. The deck describes how to leverage social media and communities to understand the futures and develop foresight.

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,460
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
97
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • A social network has three requisite elements that, when combined, deliver network value and can help drive business resultsThree elements of a successful social network: Contributions (e.g. ideas, tags, content). Social network contributions are part of a barter system – both sides have to see value in order for the transaction to occur Interaction Participants The Social Insights Practice is based on helping clients leverage social networks in order to achieve their business objectives
  • Transcript of "HorizonWatching: Leveraging Social Media and Communities for Foresight"

    1. 1. HorizonWatching: Leveraging Social Media and Communities for Foresight <br />Bill Chamberlin, Principal Client Analyst, Market Insights <br />4 May 2011<br />
    2. 2. 2<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />About This Presentation<br />This deck provides a summary of how to leverage social media and communities in order to develop and share foresight. Examples are provided for illustrations.<br />Text and URLs are hotlinked through out the deck. Viewing the deck in Slideshow mode is the best way to quickly access these links.<br />
    3. 3. 3<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Table of Contents<br />The Implications of Social Media <br />My Experience<br />HorizonWatch: Internal <br />HorizonWatching: External <br />How You Can Leverage Social Media and Communities<br />Appendix: Additional Reading<br />
    4. 4. 4<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Table of Contents<br />The Implications of Social Media <br />My Experience<br />HorizonWatch: Internal <br />HorizonWatching: External <br />How You Can Leverage Social Media and Communities<br />Appendix: Additional Reading<br />
    5. 5. TheImplications of theEmergence of Social Media <br />5<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Institutional Control<br />Traditional Media<br />Observe<br />Media Outlets<br />Television<br />Movies<br />centralizedmediation<br />Radio<br />Print<br />Publish<br />Shift of Power<br />push<br />Social Media<br />distributedmediation<br />Microblogs<br />Syndication<br />Communities<br />Contribute<br />Podcasts<br />Individuals<br />Blog<br />Blog<br />Wikis<br />Social Consumption<br />viacomments, trackbacks, feedback, etc<br />Blog<br />Blog<br />networkeffects<br />Forums<br />Blogsosphere<br />Indivdual Control<br />Blog<br />Blog<br />pull<br />Blog<br />Blog<br />
    6. 6. Today, everyone can be a publisher of content….<br />6<br />
    7. 7. However, some have more influence than others…<br />7<br />Social Activity<br />= Community Champion<br />= Community Agent<br />= Community User<br />= Flow and strength of Knowledge<br />
    8. 8. Challenge: How To Leverage Social Media for Foresight<br />FORUMS/NEWSGROUPS<br />120+ million<br />VIDEO SHARING<br />MICROBLOGS<br /> Foresight <br />Professional<br />SOCIAL NETWORKS (where publicly available)<br />WIKIS<br />FORESIGHT COMMUNITIES<br />PHOTO SHARING<br />SOCIAL MEDIA NEWS<br />AGGREGATORS<br />BLOGS<br />100+ million<br />8<br />May 4, 2011<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />
    9. 9. 9<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Table of Contents<br />The Implications of Social Media <br />My Experience<br />HorizonWatch: Internal <br />HorizonWatching: External <br />How You Can Leverage Social Media and Communities<br />Appendix: Additional Reading<br />
    10. 10. 10<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />The Birth of HorizonWatch: A community based foresight scanning and collaboration community in IBM<br />September 2000: IBM Exec wants to be kept abreast of emerging trends and technologies<br />November 2000: Meeting invite extended to 35 people via conference call.<br />January 2001: HorizonWatch team formed..<br />March 2001: Email distribution list for calls and newsletter grows to 1000 employees<br />
    11. 11. 11<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />What is the HorizonWatch Community?<br /><ul><li>Demographics: 1900+ IBMers from all types of functions, divisions, geographies.
    12. 12. Focus: Emerging trends and technologies.
    13. 13. Conference calls: Topics are presented to the community by subject matter experts.
    14. 14. Collaboration Platform:
    15. 15. Blog
    16. 16. Discussion Forums
    17. 17. Bookmarks
    18. 18. File Sharing
    19. 19. Wiki</li></ul>Diversity of the Community means different perspectives, which enhances collaboration and sparks innovation.<br />
    20. 20. 12<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Overall Objective: Improve our ability to sense future business issues, trends and opportunities<br />
    21. 21. 13<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />150 Conference Calls Since 2001<br />
    22. 22. 14<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />From 2001 – 2006, collaboration was very limited<br />Conference Calls<br />Email<br />Yearly Surveys<br />
    23. 23. 15<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />In 2006, the HorizonWatch Blog was launched internally to the Community<br />A new way of delivering content<br />A new way of getting feedback on ideas<br />A new way of collaborating and brainstorming<br />A new source for scanning<br />A new way of learning from community members<br />TheHorizonWatch Blog quicklybecameone of the top 10 mostread blogs in IBM<br />
    24. 24. 16<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Example: Brainstorming after a March 2007 Conference Call<br />
    25. 25. 17<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />The HorizonWatch Blog is now a scanning knowledge database with over 1000 internal posts since September 2006<br />
    26. 26. 18<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />In 2009, the Internal HorizonWatch Community Platform was launched allowing a whole new level of collaboration<br />
    27. 27. 19<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />The community platform has Discussion Forums which can also be used for online brainstorm sessions<br />
    28. 28. 20<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Idea! Why not involve the public in this social and collaboration process?<br />
    29. 29. 21<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />HorizonWatching was launched in 2007 via an external blog<br />http://www.horizonwatching.typepad.com/<br /><ul><li>Thisis my externalthoughtleadership blog where I test out my ideas and share content
    30. 30. Over 300 poststhepastfouryears.</li></li></ul><li>22<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />HorizonWatching on Twitter was launched in 2008<br />http://twitter.com/horizonwatching<br />FirstTweet:<br />
    31. 31. 23<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />HorizonWatching on Slideshare was launched in 2008<br />http://www.slideshare.net/HorizonWatching<br />
    32. 32. 24<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />In 2009, the LinkedIn Group was launched<br />780 Members connecting with each other, have discussions, and share content <br />HorizonWatching on LinkedIn<br />
    33. 33. 25<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />The Facebook page was launched in the fall of 2009<br />Nuggets of future related information and news<br />Also contains feed posts from Tumblr and Typepad<br />Fan likes and comments<br />http://www.facebook.com/pages/HorizonWatching/171883855681<br />
    34. 34. 26<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />In 2009, the Tumblr blog site was added<br />http://horizonwatching.tumblr.com/<br />The Tumblr blog provides quotes and videos from others.<br />It’s a collection of scanning signals<br />159 posts to date<br />HorizonWatching on Tumblr<br />
    35. 35. 27<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />In 2011, the Horizonwatching Daily ‘Newspaper’ was added<br />http://paper.li/horizonwatching<br />Paper.li takes the links shared by those that follow the @HorizonWatching twitter id and creates an online newspaper from those articles.<br />It’s a virtual collection of articles that contribute to my scanning capability<br />
    36. 36. 28<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />How Do I Leverage All This To Help Me Understand the Future?<br />
    37. 37. 29<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />I use social media and communities in a number of ways….<br />Scanning: Search to understand what people are talking about.<br />Brainstorming: Two is better than one. Hundreds are better than two. Thousands are better than hundreds.<br />Publishing: Posting content online helps establish my reach and authority <br />Idea Development: Get feedback and improve my research<br />Networking: Connect with other subject matter experts.<br />Learning: Develop a better understanding of the potential future(s)<br />
    38. 38. 30<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Tips on Scanning <br />Google Master Lessons:Learn the detail behind Google Search http://sites.google.com/site/gwebsearcheducation/master-lessons<br />Social Search Engines: Learn to use social search engines http://slidesha.re/autgz4<br />Alerts: Set up Google Alerts http://slidesha.re/autgz4<br />FeedReaders: Set up a FeedReader and subscribe to feeds http://email.about.com/od/rssreaderswin/tp/top_rss_windows.htm<br />Social SearchEngines<br />
    39. 39. 31<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Scanning Example: Smarter Planet Topics<br />Blog: A Smarter Planet<br />Topics I Focus On…<br /><ul><li> Water Management
    40. 40. Traffic / Transportation
    41. 41. Cloud Computing
    42. 42. Energy / Buildings</li></ul>All Smarter Planet Topics:<br />http://asmarterplanet.com/<br />Blog: Building A Smarter Planet<br />http://smarterplanet.tumblr.com/<br />
    43. 43. Example: HorizonWatch trends documents leverage input from community members<br />Eleven TechnologyTrendstoWatch in 2011<br />Input from strategy teams<br />Develop Report<br />And Post<br />Communicate to Strategy teams<br />Additional Research & Collaboration<br />Blog Posts on Trends<br />Secondary Research<br />Post to Community Platform<br />Hold Community Conference Call<br />Additional Research & Collaboration<br />Survey Community via Blog and Discussion Forums<br />Blog Post<br />Communicate to forward looking teams<br />Additional Research & Collaboration<br />Input from forward looking teams<br />32<br />May 4, 2011<br />32<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />
    44. 44. 33<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />Sharing thought leadership content on the blog helps me develop my understanding of key trends and get feedback from readers<br />A Primer on Smarter Water<br />A Primer On Cloud Computing<br />A Primer on Nanotechnology<br />A Primer on Telepresence<br />A Primer on Unified Communications<br />A Primer on Futurists<br />A Primer on 3D Printing<br />A Primer on Scenario Planning<br />A Primer on the Website Personalization Trend<br />A Primer on the Consumer Market for Household Robots <br />A Primer on the Trend Towards Video-enabled Business Processes<br />A Primer on the Smart Grid and Intelligent Utility Network Trend<br />A Primer On Water Management Issues<br />A Primer on Advanced Business Analytics<br />33<br />May 4, 2011<br />
    45. 45. 34<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Table of Contents<br />The Implications of Social Media <br />My Experience<br />HorizonWatch: Internal <br />HorizonWatching: External <br />How You Can Leverage Social Media and Communities<br />Appendix: Additional Reading<br />
    46. 46. 35<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />13 Steps to Leveraging Social Media and Communities<br />Document your career goals<br />List your top 4-5 career topic areas<br />Assess your existing social network and online presence<br />Master the online social and productivity tools<br />Research URLs that relate to your top 4-5 career topics<br />Document where conversations are taking place<br />Join online communities<br />
    47. 47. 36<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />13 Steps to Leveraging Social Media and Communities (Cont.)<br />Move your conversations online<br />Manage your online brand<br />Friend/Connect with Community Champions & Experts<br />Share your Knowledge Wealth<br />Establish yourself as an online authority<br />Integrate off-line conversations with your online presence<br />
    48. 48. 37<br />Learn to leverage social media and online Communities to help you understand the futures and communicate your foresight.<br />A social transformation is taking place in how people interact and how relationships form and develop, and this is changing the way we work and the way we engage with our customers.<br />Customers<br />are leading the conversations that define your brand<br />Employees<br />are using social media in all facets of their lives, including work<br />Competitors<br />are crowd-sourcing ideas to bring new solutions to market<br />May 4, 2011<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />
    49. 49. 38<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Thank You!<br />
    50. 50. 39<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Table of Contents<br />The Implications of Social Media <br />My Experience<br />HorizonWatch: Internal <br />HorizonWatching: External <br />How You Can Leverage Social Media and Communities<br />Appendix: Additional Reading<br />
    51. 51. About Me<br />Bill Chamberlin<br />Joined IBM Chicago Office in January 1981 as a Systems Engineer<br />First 8 years in Sales, rest in Marketing<br />Finished part-time MBA in 1995<br />HorizonWatch Community Leader since late 2000<br />Current Title “Principal Consultant - Social Insights Practice, Corporate Market Insights Team<br />40<br />May 4, 2011<br />40<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />
    52. 52. Where I Hang Out Online….<br /><ul><li>LinkedIn = Profile Page
    53. 53. LinkedIn Group = Horizonwatching
    54. 54. Thought Leadership Blog = Horizonwatching on Typepad
    55. 55. Signal/Scanning Blog = HorizonWatching on Tumblr
    56. 56. Twitter ID = Horizonwatching
    57. 57. Facebook = HorizonWatching
    58. 58. Online Newsletter = HorizonWatching
    59. 59. Slideshare IBM Expert Network = HorizonWatching
    60. 60. A Smarter Planet = Blog on Tumblr
    61. 61. The InfoBoom Community = Profile Page</li></ul>41<br />May 4, 2011<br />41<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />
    62. 62. 42<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />May 4, 2011<br />Some additional things I suggest you do....<br />Uses Social Search Tools to find experts/futurists and then follow them on Twitter and on Blogs<br />Go to a professional futurists event<br /> Association of Professional Futurists Spring meetings <br /> The World Futures Societyconferences<br />Join the Foresight Network, an online community of futurists and people interested in the future<br />Find the futurists at Poptech, TED, SXSW, and other events that draw forward thinking people<br />Read the Smarter Planet blogs<br />http://asmarterplanet.com/<br />http://smarterplanet.tumblr.com/<br />
    63. 63. HorizonWatch FAQs<br /><ul><li>How far into the future does the community explore?
    64. 64. It’s fun to think about 20-50 (and even more) years into the future, but from a practical point, the community looks for guidance on a much shorter horizon. So most of our focus on the 1-5 year future.
    65. 65. What techniques do you find the most useful and valuable?
    66. 66. Secondary Searches (Infogate/Factiva/Google)
    67. 67. Social Search Engines
    68. 68. Community Brainstorming via ‘CommunityChats’, Discussion Forums, Blog Posts
    69. 69. Where do you look to understand how the future might unfold?
    70. 70. Depends on topic, but I always start with Secondary Research. See above.
    71. 71. What are you reading to better understand the future?
    72. 72. Internet. Blogs, Association Websites, Articles, Factiva, General topic searches, News Alerts
    73. 73. Consultant/Analyst Reports
    74. 74. Twitter & Blogs: Monitoring for keywords and hashtags
    75. 75. Magazines: Wired, Popular Science, Popular Mechanics, Discover, Fast Company, Scientific American, etc.
    76. 76. What topic areas are you currently researching?
    77. 77. Social Media, Social Networks, and Online Communities.
    78. 78. What tools do you wish we had to better look at the future?
    79. 79. Better tools to find subject matter experts (internally and externally) and their social networks.
    80. 80. Better Community leadership/management tools that help community leaders grow communities.
    81. 81. Better search engines and tools.</li></ul>43<br />May 4, 2011<br />43<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />
    82. 82. 44<br />What is a community?<br /><ul><li>“Groups of people who share a passion for something” (Wenger, 2004)
    83. 83. “Groups of people who come together to share and learn from one another” (Vestal, 2003)</li></ul>Topic of Interest<br />An interactive group of people joined together by a common topic of interest.<br />May 4, 2011<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />
    84. 84. friend<br />friend<br />friend<br />friend<br />friend<br />me<br />friend<br />friend<br />friend<br />A Social Network Has Three Requisite Elements That, When Combined, Deliver Network Value And Can Help Drive Business Results<br />3 Elements of Network Value<br />1. Contributions<br />2. Volume of Interaction<br />3. Number of Participants<br />Successful social media strategies drive these three elements<br />45<br />May 4, 2011<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />
    85. 85. In Every Social Network, There Are Participants That Have The Ability To Influence Decision Makers<br />Analyst / Traditional Sources of news<br />$$$<br />$$$<br />Joe = Influential Blogger<br />Digital Media<br />$$$<br />Jane = Influential Blogger<br />$$$<br />Develop a strategy to identify and reach these influencers<br />May 4, 2011<br />46<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />
    86. 86. 47<br />HorizonWatching: Leveraging Social Media and Online Communities For Foresight<br />Embrace the fact that learning is a very social process and collaborating with others can only improve your understanding<br />Collaborate with teams<br />Ask questions<br />Answer questions<br />Read and comment <br />Listen and talk<br />Jointly develop ideas<br />Network with peers, mentors, experts<br />Share knowledge <br />Ask for feedback<br />“Social Learning: The unofficial, unscheduled, impromptu way most of us learn to do our jobs”<br />47<br />May 4, 2011<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×