HorizonWatching - Eleven Technology Trends To Watch in 2011
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This deck provides an overview of eleven important technology trends that will be important in 2011

This deck provides an overview of eleven important technology trends that will be important in 2011

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HorizonWatching - Eleven Technology Trends To Watch in 2011 Presentation Transcript

  • 1. Bill Chamberlin, HorizonWatching Community Leaderwhchamb@gmail.com This presentation represents my thoughts and insightsJanuary 17, 2011 ….not those of my employerEleven Technology Trends ToWatch In 2011
  • 2. HorizonWatching CommunityAbout The HorizonWatch Community – An overview of HorizonWatching is located here: About HorizonWatching – Blogs  Typepad = Horizonwatching  Tumblr = HorizonWatching – Twitter = HorizonWatching – Slideshare = HorizonWatching – Facebook = HorizonWatching – LinkedIn Community = HorizonWatching2 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 3. HorizonWatching CommunityThis is annual list of trends is published by and for theHorizonWatching Community. Objectives: • Develop a list of emerging trends in technology that we can monitor during the 2011 calendar year • Provide a deliverable that educates HorizonWatching Community Members, improving their understanding of emerging trends • Provide a document Community Members can use in their daily planning activities This presentation represents my thoughts and ideas….not those of my employers – Bill Chamberlin, whchamb@gmail.com 3 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 4. HorizonWatching Community2011 Information Technology Trends 1. Private Clouds 2. Virtualization 3. Social Business 4. Mobile Computing 5. Storage Trends 6. Advanced Business Analytics 7. The Personalized Web 8. Video-enabled Business Processes 9. Service Oriented Architecture 10. Sustainability & IT 11. Risk Management4 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 5. HorizonWatching Community2011 Information Technology Trends 1. Private Clouds 2. Virtualization 3. Social Business 4. Mobile Computing 5. Storage Trends 6. Advanced Business Analytics 7. The Personalized Web 8. Video-enabled Business Processes 9. Service Oriented Architecture 10. Sustainability & IT 11. Risk Management5 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 6. HorizonWatching Community1. Private Clouds. The adoption of cloud computing is acceleratingwith a focus being placed on private clouds initiatives ―Almost one-quarter of the infrastructure and operations (I&O) professionals polled in our Forrsights Hardware Survey, Q3 2010 said that building a private cloud is a high or critical priority for them. Five percent said it is critical.‖ – Forrester Research (Link) ―According to recent IDC survey results, almost half of respondents, 44%, are considering private clouds.‖ – IDC (Link) ―The cloud market is evolving rapidly, with 39 percent of survey ―Private clouds’ are a natural next step in the respondents worldwide indicating evolution of data centers over the last ten years, they allocated IT budget to cloud toward consolidated, virtualized and automated IT computing as a key initiative for service delivery environments.‖ - Frank Gens, IDC their organization‖ – Gartner (Link) (Link) 6 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 7. HorizonWatching CommunityClouds Are Enabling The Next Phase Of The Internet Evolution World Wide Web Web2.0 Net Web 3.0 (Cloud, Semantic, Mobile, Social, Video) Access Find Transact Share Create Collaborate Simplify Scale Up Integrate Simulate Experience1994 2003 2008 Informational User generated Mass Market SaaS Highly social, real- web pages, content, blogs, wikis, Solutions, Social time, immersive videoContent content, and mashups, driven by Networks, Mobile, applications embedded online stores sharing Data Analytics in business processes Communication,Business Sharing, Rapidly Deploy Smarter Work, Research,Function HR, Procurement, Feedback, New Capabilities Product Development, Marketing, Collaboration, with Unlimited Simulation, Education, Learning, e- Learning, Scalability, Enter Communities, Social Commerce Marketing new markets Networking, Collaboration 7 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 8. HorizonWatching Community1. Private Cloud – Additional Information and ResourcesA growing number of organizations are turning to clouds to manage basicapplications. Core business apps, IT infrastructure services, analytics, and app ―there is still some lingeringdev/test/deploy are next in line. However, many CIOs and business leaders are apprehension over issues likeconcerned with having their data residing outside their firewall. integration, availability, security, In 2011 I expect to see mid and large-sized businesses to increase their and costs. These concerns, andexperimentation and implementation of private clouds as the promise of the cloud how they are addressed by ITdelivery model is one that is just too good to pass up. There‘s also a growing vendors, will continue to guideinterest in private ‗community clouds‘ hosted for a group of organizations who trusteach other. The largest hurdles to cloud computing continue to be a lack of cloud the adoption of cloud computingstandards and concerns regarding security, availability and performance. over the next several years.‖ – IDC (Link)Drivers• Commoditization and standardization of technologies,• Virtualization and the rise of service-oriented software Architectures, For More Information• Dramatic growth in popularity/use of the Internet and the Web. • BusinessWeek: Cloud Computing • BusinessWeek CEO Guide to Cloud ComputingChallenges • CIO.com Cloud Computing• Bandwidth, Complexity, Standards, Security, Privacy, Compliance • Forrester: Cloud Computing • Gartner: Cloud Computing TechnologyImplications Research• The rise of web-based services • IBM: Cloud Computing• Cloud is a disruptive new way to deliver software & services • IDC: Cloud Research• Expect cloud mobile platforms will take off in 2011. • InfoTech: Cloud Computing• Cloud enables new competitors, both for IBM and our clients. IBM needs to keep • InfoWorld: Cloud Computingan eye on Amazon, Google, Cisco, and Salesforce.com • Wikipedia: Cloud Computing• In addition to consuming cloud services enterprises will increasingly act as cloudproviders and deliver application, information or business process services tocustomers and business partners. 8 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 9. HorizonWatching Community2011 Information Technology Trends 1. Private Clouds 2. Virtualization 3. Social Business 4. Mobile Computing 5. Storage Trends 6. Advanced Business Analytics 7. The Personalized Web 8. Video-enabled Business Processes 9. Service Oriented Architecture 10. Sustainability & IT 11. Risk Management9 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 10. HorizonWatching Community2. Virtualization is transforming IT infrastructures, impacting servers,storage, desktop, and application  Consolidate resources to improve efficiency and reduce ongoing costs  Manage workloads simply to make it easier for IT staff to support the key business priorities  Automate processes to reduce management costs and make execution of ―Virtualization will continue as key tasks more consistent the highest-impact issue challenging infrastructure and  Optimize delivery of services so that operations through 2015, applications can quickly respond to the changing how you manage, demands of the business. how and what you buy, how you deploy, how you plan and how you charge.‖ - Gartner (Link) 10 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 11. HorizonWatching Community2. Virtualization – Additional Information and ResourcesVirtualization is one of the best ways to get more business value from anIT infrastructure. By decoupling logical resources from physical assets,virtualization can empower an exceptionally swift response to changing ―The next "big thing" will bebusiness conditions or changing business strategies. automating the composition andOver the last 3-4 years we‘ve seen server virtualization really take off as a management of the virtualizedtrend and now it is almost standard technology in the data center. Whilesecurity concerns remain a hurdle to deployment, we‘ll continue to see a resources‖. - Gartner (Link)focus on virtualization across the entire infrastructure in 2011.Drivers ―Server virtualization is the killer app• Desire to reduce IT operational costs for the datacenter and has forever• Infrastructure Complexity• Networks and servers are better equipped to handle this technology. changed IT operations‖ - IDC (Link)• Desire to move towards cloud model For More InformationInhibitors/Challenges • BusinessWeek: Virtualization Solutions• New roles/responsibliities• Security of virtualized environment • BusinessWeek Virtual Servers• Virtualization Management / Utilization • CIO.com Virtualization • Forrester: Virtualization (search)Implications of the Trend • Gartner: Virtualization• IT Departments must understand their environment completely • IBM: Virtualization Solutions• Requires good communications between IT and Business Leaders • IBM Virtualization overview (video)• Security becomes more complex in a virtualized environment • IDC: Virtualization• Enterprises should thoroughly evaluate how business processes,administrative rights, capacity planning, performance monitoring tools and • InfoTech: Server & Storage Virtualizationsecurity strategies will need to change. • Infotech Desktop Virtualization • InfoWorld: Virtualization • Wikipedia: Virtualization11 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 12. HorizonWatching Community2011 Information Technology Trends 1. Private Clouds 2. Virtualization 3. Social Business 4. Mobile Computing 5. Storage Trends 6. Advanced Business Analytics 7. The Personalized Web 8. Video-enabled Business Processes 9. Service Oriented Architecture 10. Sustainability & IT 11. Risk Management12 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 13. HorizonWatching Community3. Social Business - Social collaboration is changing the waybusiness is being conducted ―The social business model is changing the way companies generate and conduct business online, and IDC believes that this model will have a long- lasting impact― - IDC (link) ―Social Technologies Will Drive The Next Wave Of BPM Suites‖ - Forrester (link) Video: Gartner – Business Gets Social (link) ―Just as the Internet had a disruptive impact on organizations processes and business models at the beginning of the decade, today social media is changing the way business is conducted‖. - Gartner (Link)13 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 14. HorizonWatching Community3. Social Business – Additional Information and Resources ―Business application vendors are integratingEnterprise processes are being transformed by social social features into their applications and thetechnologies. Over the next 10-15 years, social dividing lines between transactional tools andcomputing capability will becomes part of every business social environments are fading.‖ - Gartner (Link)function within the company.Drivers ―To optimize investments, competencies, and• New social technologies outcome, it is essential that enterprises establish a• User expectation / demand to collaborate shared understanding of social technologies and• Social can increase loyalty and convert customers into trends, coordinate strategies and initiatives, andbrand advocates. leverage investments.― - Gartner (Link)Inhibitors/Challenges• Need social efforts to be fully integrated with the overall For More Informationbusiness plan •BusinessWeek: Social Media Marketing and Collaborative• Risk Management / Security Management• Privacy •CIO.com: Web 2.0 and Collaboration •Forrester: social (search) and Enterprise CollaborationImplications •Gartner: Business Gets Social• Business leaders must realize that 80% of success of •IBM: Collaboration Solutionssocial business efforts will come from strategy, planning, •IDC: Enterprise Collaboration and Social Solutionsroles, and processes — only 20% will come from the •InfoTech: Collaboration & Teamware and Business Process,technology platform. Workflow & Forms Automation• Social requires definition, education, and career paths. •InfoWorld: Collaboration• Centralized implementation required for company wide •Wikipedia: Social Computingsocial tools, standards, policies and practices •Video: Gartner – Business Gets Social (link) • Altimeter, Nov 2010 (link)• These new capabilities will require new l Career Paths • Dachis Group: The 2010 Social Business Landscape (link)and Education tailored to the new social technologies.14 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 15. HorizonWatching Community2011 Information Technology Trends 1. Private Clouds 2. Virtualization 3. Social Business 4. Mobile Computing 5. Storage Trends 6. Advanced Business Analytics 7. The Personalized Web 8. Video-enabled Business Processes 9. Service Oriented Architecture 10. Sustainability & IT 11. Risk Management15 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 16. HorizonWatching Community4. Mobile Computing. There will be increased focus on thedevelopment of enterprise-based mobile applications, services andcloud infrastructures, both public and private. Mobile devices are increasingly being used for web searches and applications traditionally done from a desktop. The application development community is focused on developing mobile web application services. Growth countries use mobile as a ―Brands seeking a persistent presence leapfrogging approach to connect the base with their customers must have a of the socio-economic pyramid to the formal strategy to engage with their economy. customers via mobile phones.‖ - Forrester, Sept. 2010 (link) Emerging solutions will include voice search, location-aware, and mobile video. 16 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 17. HorizonWatching Community4. Mobile Marketing Is One Key Application Area To Watch in 2011 Do Mobile Users Prefer Browsers Over Apps? (Link)―59 percent of mobile consumers plan to usetheir mobile phone for holiday shopping andplanning holiday celebrations, not includingmaking phone calls‖ - Mobile MarketingAssociation, Nov. 2010 (Link)―Consumers are relying on their mobilephones for more than talking and textingthese days. They are using them foreverything from reading and writing emails towatching the news, trading stocks, andbooking hotel rooms.‖ - Forrester, Sept. 2010 (link) ―Mobile Proximity Marketing In U.S. to Reach $750M By 2011 And Nearly $6B By 2015‖ - Borrell Associates, Oct 2010 (link)17 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 18. HorizonWatching Community4. Mobile Computing – Additional Information and ResourcesDrivers:• Growth of smartphones/tablets• Improvements in apps, browsers, and search• Growth of location based apps• Faster networks (4G )• Mobile worker efficiency and productivity• Gen Y lives mobile / wireless lifeChallenges: For More Information• Integrating mobile into business processes • Borrell Associates,, Oct 2010 (link)• Mobile analytics • BusinessWeek: CEO Guide to Mobile Business Apps• Coverage in rural and undeveloped regions• Cost, Security issues. • BusinessWeek: Mobile Internet• Managing productivity of a remote workforce. • CIO.com: Mobile• Reliability of mobile technologies • Dachis Group: Time for Mobile Experimentation (link)• Adoption of Wireless standards • Econsultancy: Marketing Budgets 2010 study (link) • Forrester: search for mobileImplications: • Gartner: Mobile and Wireless• Innovative mobile solutions enable new business models • IBM: Mobile Collaboration and Wireless Software• Business processes and applications have to be re- • IDC: Mobile Phone Technology and Trendsengineered for mobile. • IDC: Mobile Connected Devices• Expect increased interest in technologies that can boost the • IDC: Mobile Enterprise Device Solutionsproductivity of a remote workforce. • InfoTech: search for Mobile• Knowledge economy produces a global and virtual • InfoWorld: Mobilizeworkforce. • Mobile Marketing Association: Link• On the horizon: Mobile Video and 3D Mobile Internet • Wikipedia: Mobile Computing and Smartphone and• Unified Communications becomes more important Mobile App Distribution and Mobile Marketing and Mobile Local Search18 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 19. HorizonWatching Community2011 Information Technology Trends 1. Private Clouds 2. Virtualization 3. Social Business 4. Mobile Computing 5. Storage Trends 6. Advanced Business Analytics 7. The Personalized Web 8. Video-enabled Business Processes 9. Service Oriented Architecture 10. Sustainability & IT 11. Risk Management19 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 20. HorizonWatching Community5. Storage. CIOs are looking to vendors to help them store more data in asmaller footprint, store more copies of data in different locations, and keepmore copies of data for longer periods of time. ―Data growth is the biggest data center hardware infrastructure challenge for large enterprises. Sixty-two percent of respondents reported that they will be investing in data archiving or retirement by the end of 2011 to address the data growth challenge.‖ - Gartner (link) Three Key Trends in Storage • Migration to smaller (2.5in.), more energy efficient enterprise-class hard disk drives (HDDs) • Greater utilization of existing storage capacity; • Continued adoption of solid state drives (SSDs) and various other storage efficiency technologies (e.g., data deduplication, compression, and thin provisioning). - IDC Oct 2010 (link) 20 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 21. HorizonWatching Community5. Storage – Additional Information and Resources CIOs are focused on cost reduction. Storage solutions ―The emergence of cloud-based applicationthat help reduce storage costs or improve efficiency of and computing services is already having aexisting storage assets will be in demand. profound impact on the storage industries‖ –Drivers IDC (link)• Data and content creation growth continues• IT organizations are keenly focused on reducing costs. ―Despite technologies that will increase• Power, cooling and space efficiency challenges. storage efficiency, enterprise data will• Compliance and litigation support. continue to expand by more than 40% a year.• Risk mitigation. Enhanced performance requirements, coupled with the need to reduce power and capacityInhibitors/Challenges costs, will drive the creation of new storage• Utilizing available capacity technologies and services.‖ – Gartner (link)• Cutting power and cooling costs•. Reducing redundancy of data• Reluctance to experiment with online storage For More Information • CIO.com: StorageImplications • Forrester: Storage (search) and Storage• Technologies that help reduce storage costs or Hardware • Gartner: Servers and Storageimprove efficiency of existing storage assets will be in • IBM: System Storagedemand • IDC: Storage Systems and Storage and the•Technologies to watch include Thin provisioning, Data Clouddeduplication, Automated tiering, Solid State drives, • InfoTech: StorageVirtual tape and Flash Memory • InfoWorld: Data Explosion and Storage • Wikipedia: Data Storage Device and Computer Data Storage and Solid-State Drive21 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 22. HorizonWatching Community2011 Information Technology Trends 1. Private Clouds 2. Virtualization 3. Social Business 4. Mobile Computing 5. Storage Trends 6. Advanced Business Analytics 7. The Personalized Web 8. Video-enabled Business Processes 9. Service Oriented Architecture 10. Sustainability & IT 11. Risk Management22 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 23. HorizonWatching Community6. Advanced Analytics. Increasingly, the ability to pull value fromdata is a crucial competitive differentiator. ―IDC forecasts the business analytics market to grow at a compound annual growth rate (CAGR) of 7.0% over the 2009-2014 forecast period with even greater growth expected over the next ten years.‖ – IDC (Link) 23 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 24. HorizonWatching Community6. Analytics Helps Decision Makers Make Sense From All ThatNoise ―Predictive analytics allows us to leverage unsolicited and unbiased customer feedback and strategically improve our business. We now can also monitor competitor and industry websites, including blogs and news ―Predictive analytics software allows us to feeds, and other publicly available uncover greater insight into our membership textual information to maintain a and identify areas of opportunity to increase current view and better understand our satisfaction levels. Increasing awareness how the public perceives our of our products and services, and also competition - Nino Ninov, vice president creating new offerings that meet our of strategic research and analysis at Rosetta Stone (link) members changing needs and behaviors has lead to better service and member understanding, and more strategic decision making.― - Alan Payne, manager of member research and development at Navy Federal Credit Union (link) 24 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 25. HorizonWatching Community6. Analytics Is More Than Just Software ―Success with business analytics requires more than the data and algorithms. It requires a company culture committed to using information for breakthrough ideas and operations.― - IBM Website (link) Forrester: (Link) ―Top-performing companies are three times more likely than lower performers to be sophisticated users of analytics, and are two times more likely to say that their analytics use is a competitive differentiator.― - MIT Sloan Management Review (link) 2525 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 26. HorizonWatching Community6. Advanced Analytics – Additional InformationThe explosion of social conversations across the many online channels is providing business leaders with anever ending stream of incoming data. The challenge is to turn all that data into insights and then developstrategies/actions based on those insights.Drivers: Challenges: Explosion of raw data  Dealing with complex metadata: Unstructured, CIOs want to enable smarter decisions within semi Structured, usage patternsthe enterprise.  Data comes from many different sources (web, There is substantial value achieved by making search, video, mobile, and social conversations).smart data-driven decisions.  Security, performance, scalability Continued advances in analytics algorithms,  Analytic tools tend to be too complex, requiringmodeling, & capabilities specialized resources. Increased need for integration and combinationof dataImplications• Analytics services need to be designed for business users.• Analytics need to be inserted into all business processes• Training may be required for business process managers and developers• The ability to pull value from data can lead to competitive differentiation.• How can business leaders swiftly put predictive models in action, so they deliver value rather than simplybeing an intellectual exercise?26 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 27. HorizonWatching Community 6. For more information on Business Analytics BusinessWeek: Business Analytics and Predictive Analytics Forrester: Analytics and Predictive Analytics ―As the benefits of business analytics Forrester Blogs : Predictive Analytics become better known, especially among executives, the demand for a Gartner: Pattern-Based Strategy and Business Intelligence wider range of solutions and services IBM: Business Analytics and Optimization and Analytics: The will create new opportunities and New Path To Value drive the market to new heights.‖ - IBM Webinar: Optimization through New Intelligence: Marketing IDC (Link) Analytics IBM Business Analytics website and Cognos IDC: Business Intelligence and Analytics and Business Analytics Solutions ―The new step is to provide simulation, prediction, optimization InfoTech: Business Intelligence & Analytics and other analytics, not simply InfoWorld: Data Explosion and Business Intelligence/Analytics information, to empower even MIT Sloan Management Review: The New Intelligent more decision flexibility at the time Enterprise and Analytics: The New Path To Value and place of every business Unica Webinar: Top 5 Ways to Leverage Web Data for process action. The new step Predictive Analytics looks into the future, predicting Wikipedia: Analytics and Business Analytics and Predictive what can or will happen.‖ - Gartner Analytics and Data Mining (link) 27 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 28. HorizonWatching Community2011 Information Technology Trends 1. Private Clouds 2. Virtualization 3. Social Business 4. Mobile Computing 5. Storage Trends 6. Advanced Business Analytics 7. The Personalized Web 8. Video-enabled Business Processes 9. Service Oriented Architecture 10. Sustainability & IT 11. Risk Management28 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 29. HorizonWatching Community7. The Personalized Web will be driven by analytic engines that will integratedata from many sources in order to present an online experienced tailored toeach user. ―Emerging context-enriched services will use location, presence, social attributes and other environmental information to anticipate an end users immediate needs, offering more-sophisticated, situation-aware and usable functions‖ - Gartner (link) ―Marketers are focused on making their communications more timely and relevant to recipients. To do that, they need to build communications around the interests and preferences of each individual customer or prospect. ― - Unica, Sept. 2010 (link) Unica: The State of Marketing 2010 (link)29 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 30. HorizonWatching Community7. Personalized Web – Additional Information and ResourcesMarketers are presenting personalized sites tocustomers by organizing information and prioritizing Unica: From Web Analytics tothat information it based on the individuals profiles, Customer Analytics:including past online transactions and current Making Web Data Personal (link)browsing history. ―Anonymous‖ visitors to websiteswill get customized messages based on referringURL, search terms, geo-location and other insightsDrivers• Individuals want content that is personalized and isrelevant to why they are on a particular website at a ―Personalized product recommendations are provengiven time / to consistently increase sales, conversion rates,• New analytic capability average order value and customer retention― - Coremetrics, Oct 2010 (link)Inhibitors/Challenges• Integrating offline as well as online behaviour For More Information• Need to build and retain complete profile data • Coremetrics: Personalization• Privacy issues • Coremetrics: Build Lift and Loyalty With Personalizd ProductImplications Recommendations • BusinessWeek: CEO Guide to Context-Aware Technology and• New business processes and skills required Artificial Intelligence• Need to track individual‘s interactions and transactions • Forrester: Personalization (search) and Web Analyticsacross all channels, in order to provide the best offer or • Gartner: Context-Aware Computingcommunication. • IBM Web Experience and Developerworks: Building a Context-Aware• Messaging plans can be tailored to interests and Service Architecture • Unica Webinar: Achieving Interactive Marketing Successpreferences of each individual. • Wikipedia: Personalization and Adaptive Hypermedia and Recommendation System and Context Awareness and Personalized Marketing30 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 31. HorizonWatching Community2011 Information Technology Trends 1. Private Clouds 2. Virtualization 3. Social Business 4. Mobile Computing 5. Storage Trends 6. Advanced Business Analytics 7. The Personalized Web 8. Video-enabled Business Processes 9. Service Oriented Architecture 10. Sustainability & IT 11. Risk Management31 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 32. HorizonWatching Community 8. Video-enabled Business Processes: Consumers are increasingly watching online videos… ―70% of global online consumers watch online video. More than half of global online consumers watch online video in the workplace.‖ – Nielsen, Aug 2010 Link ―178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer― - comScore, Sept, 2010 (ink ) ―One-third of online consumers in the US regularly watch user- generated videos on sites like YouTube― - Forrester, Sept, 2010 (link) comScore August 2010 (link)32 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 33. HorizonWatching Community8…so its only a matter of time before users expect videos to be a part ofevery business website, every business process. Leading companies aremaking plans now to embed video into application software. ―Top video-enabled organizations Road map to unified communications are able to shift the focus from supporting video to aligning video with accelerated business processes such as improved product development, accelerated talent acquisition, and revenue- enhanced sales opportunities.‖ – Hyoun Park, Aberdeen Link ―Technology that lets employees collaborate face-to-face without actually being face-to face can facilitate virtual collaboration easily and very cost-effectively. PC-based video conferencing software is that technology..‖ – Frost & Sullivan Link IBM: Transforming your voice, video and collaboration infrastructure33 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 34. HorizonWatching Community8. Video – Additional Information and ResourcesVideos are a powerful way to communicate with ―User-generated content gives Web site visitors ausers. They are increasingly be used for marketing, voice and a presence, while giving organizationssupport, and training. Another application,videoconferencing, can strengthen existing more opportunities to interact and communicate withrelationships. In 2011, there will be a focus among their visitors. Smart companies align with users byBusiness and IT leaders to understand how to make the allowing them to upload home-grown videos relatedbest use of Videos within the enterprise. to communications campaigns or products promotion.‖ - Frost (link)Drivers• High cost of travel ―Mobile Video: is already used by 11% of global• Remote employees online consumers: penetration is highest in Asia-• Customers want video, and often engage morereadily with video content than written content Pacific and among consumers in their late 20s― - Nielsen, Aug 2010 LinkInhibitors/Challenges• Video production is often seen as expensive (but it For More Informationdoes not have to be) • Aberdeen: Enterprise Video Collaboration• Bandwidth • BusinessWeek: Video Marketing and Unified Communications • comScore: August 2010 U.S. Online Video Rankings LinkImplications • Forrester: Video & Teleconferencing and Unified Communications• Videos will impact most business processes, causing • IBM: Unified Communications and Transforming your voice, video and collaboration infrastructure (Sept 2010 white paper)need for new roles, responsibilities, and education. • Forrester (link)• What are the video applications that are driving • IDC: Unified Communicationsstrategic change? • InfoTech: Voice & Video and Video and Unified Communications• IT leaders need to understand impact on the • InfoWorld: Unified Communications • Mashable: How the Fashion Industry is Embracing Social Media Linkinfrastructure • Mashable: 5 Tips for Using Video to Grow Your Business in 2010 Link• What impact will pervasive video and connectivity • Nielsen: The Global State of Video Consumption Linkhave on customers? • TubeMogul: Promising Numbers From Facebook Video Advertising. Link• Need to have an overall video strategy that is aligned • Unified Communications Edge: Embedding Video into Unified Communicationsto business objectives • Wikipedia: Videoconferencing and Unified Communications 34 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 35. HorizonWatching Community2011 Information Technology Trends 1. Private Clouds 2. Virtualization 3. Social Business 4. Mobile Computing 5. Storage Trends 6. Advanced Business Analytics 7. The Personalized Web 8. Video-enabled Business Processes 9. Service Oriented Architecture 10. Sustainability & IT 11. Risk Management35 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 36. HorizonWatching Community9. Service Oriented Architecture adoption increases as firmsunderstand it is a critical requirement for cloud computing Smart SOA Introductory Video (Link) ―SOAs true source of power is in its business design models, not its technology - and this means that SOA provides a broad foundation for a much larger shift in business technology architecture that goes far beyond SOA itself.‖ – Randy Hefner (Forrester) on CIO.com (link) ―Service Oriented Architecture (SOA) has entered the mainstream and is now approaching maturity. The demands — both internal and external — for organizations to be agile, customer oriented, event aware, cloud enabled and socially connected are increasing, and this means that the SOA approach will become even more pervasive.‖ - Gartner (link) 36 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 37. HorizonWatching Community9. SOA – Additional Information and ResourcesSOA provides the flexibility to treat elements ofbusiness processes and the underlying IT infrastructureas secure, standardized components (services) thatcan be reused and combined to address changingbusiness priorities. SOA has been around for years, soit is not a new concept at all. What‘s new is that 1)business processes are in need of reengineering as a ―Many enterprises are still struggling toresult of the social, mobile, and video trends discussed come to terms with the organizationalabove and 2) a service orientation is a prerequisite for and cultural changes that the SOAprivate clouds. approach requires.‖ - Gartner (link)Drivers• Helps firms prepare for Cloud Computing• Need for businesses to quickly respond to changing For More Informationpriorities and business models • BusinessWeek: Service Oriented ArchitectureInhibitors/Challenges • CIO.com: Architecture and Service-Oriented•Security Architecture and SOA search• Interoperability • Forrester: SOA (search) • Gartner: Enterprise ArchitectureImplications • IBM: Service-Oriented Architecture and Smart• Business Process need to be re-architected, SOA & BPM Newsletterimpacting people / organization / culture • InfoTech: Middleware & SOA• New business models call for access to services, • InfoWorld: Service-oriented Architecturefrom anywhere, all the time, from any device • Wikipedia: Service-Oriented Architecture and• SOA policy governance tools, repositories, and Business Process Managementbusiness rules engines37 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 38. HorizonWatching Community2011 Information Technology Trends 1. Private Clouds 2. Virtualization 3. Social Business 4. Mobile Computing 5. Storage Trends 6. Advanced Business Analytics 7. The Personalized Web 8. Video-enabled Business Processes 9. Service Oriented Architecture 10. Sustainability & IT 11. Risk Management38 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 39. HorizonWatching Community10. Sustainability and IT. There is an increased awareness that ITwill play an important part in sustainability efforts for governments aswell as enterprises What are the benefits? ―Sustainability is growing in significance — attracting marketing attention, investment and innovation, and technology development.‖ – Gartner (link) "Sustainability continues to be the primary disruptive business challenge we face today. What too many companies have failed to identify is that their IT departments may have already embraced sustainability, not because it made for good press, but because it was a good business decision.― – Technology Business Research (link) IBM (link) ―The consensus: eco-efficiency will be the biggest economic ―game changer‖ for organizations over the next 20 years. To get there will require stakeholders – public, private, institutional and others – to collaboratively address the key drivers, challenges and opportunities of the emerging eco-efficient economy.‖ – IBM Eco-efficiency Jam 2010 (link) 39 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 40. HorizonWatching Community10. Sustainability & IT – Additional Information and ResourcesTechnology can play a big part in helping to eliminate wastedenergy, space, and natural resources/materials. Governmentand Business leaders alike are looking across their operations, to ―To be sustainable, organizations mustthe products and solutions they sell, to the way they manage embrace a new objective: optimizesupplier relationships in order to understand how to better protect operations to minimize environmentalMother Earth. impact and improve social outcomes in a manner that also maximizes Drivers performance.‖ - IBM (link)• Better analytics, energy auditing tools, and carbon footprint analysis tools.• Unpredictable energy prices. Desire for independence from fossil fuels.• Creation of international and national legislation/mandates that promote energy efficiency and usage/development of renewable resources For More Information• Increasing investments in renewable energy sources • BusinessWeek: Sustainability• Growing awareness of implications caused by climate change • CIO.com: Sustainability search • Forrester: Sustainability search and Green ITInhibitors/Challenges• Cost & time to develop needed infrastructure • Gartner: Sustainability• High cost of renewables versus fossil fuels to be used as part of the overall • IBM: Green: A Smarter Planet For A energy mix Sustainable Future • IDC: Green: Sustainability For The NextImplications Generation• This trend touches all facets of the global economy – all countries, all • InfoTech: search for Sustainability and Greenindustries. Computing• Expect an increase in investments in the infrastructure (e.g. smart grid) • InfoWorld: Green ITand in renewable energy sources. • MIT Sloan Management• IT vendors can play a leadership role in applying technology and services Review: Sustainability & Innovationto sustainability initiatives. • US EPA Student Design Competition for• IT can help make cities more sustainable: reduce CO2 emissions, reduce Sustainabilitybuilding energy usage, reduce traffic congestion, and manage water better. • Wikipedia: Sustainability and Green• Manufacturers need to track data about energy usage on their products, Computing and Sustainable Development 40 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 41. HorizonWatching Community2011 Information Technology Trends 1. Private Clouds 2. Virtualization 3. Social Business 4. Mobile Computing 5. Storage Trends 6. Advanced Business Analytics 7. The Personalized Web 8. Video-enabled Business Processes 9. Service Oriented Architecture 10. Sustainability & IT 11. Risk Management41 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 42. HorizonWatching Community11. Risk Management and security issues will continue to be adominant IT priority in 2011. ―Organizations need to bring enterprise risk management, security, business continuity, and regulatory compliance together to optimize cost benefits and better organize the activities of those working with risk of every kind, so they can support common business goals together.‖ - Gartner (link) ―News of the emergence of thousands of pieces of malware, tens of thousands of malicious websites, and hundreds of thousands of new zombie computers has become a daily reality that hardly anyone gets excited about. But translate the threat into money, or better, a potential loss of revenue or customers, and the business implications of what has often seemed to be a purely IT domain become apparent.‖ – IDC (link)42 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 43. HorizonWatching Community 11. The 2010 Global Risk Study by IBM indicates many firms are not prepared to address risks – IBM 2010 Global Risk Study (link) • ―77 percent of respondents believe that adopting cloud computing makes protecting privacy more difficult‖ • ―50 percent are concerned about a data breach or loss‖ • ―23 percent indicate that weakening of corporate network security is a concern‖ – IBM 2010 Global Risk Study (link) – IBM 2010 Global Risk Study (link)43 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 © 2011 HorizonWatching Creative Commons Attribution License
  • 44. HorizonWatching Community11. Risk Management – Additional Information and ResourcesThe risk of a security breach and the threat of downtime are growing. IT isin a state of constant change. Applications are migrating toward the cloud. ―According to the study, in the past threeMobile devices are changing the way we interact with our machines and the years 62 percent of enterprises with overway we connect to networks. While all this is happening, security threats $5 billion in revenue encountered a majorare changing too. risk event. When a major risk event didDrivers occur -- such as strategic, operational or• Emerging Technologies: Virtualization, Cloud Computing, SaaS, Mobility, geopolitical -- 42 percent of theseSocial Computing enterprises were not well prepared for the•SaaS & Cloud computing causes greater separation of data user, dataowner. event.‖ – IBM 2010 Global CFO Study (link)• Virtualized environments need securing• Increased threats, including malware, cybercrime, Phishing, SPAM, bots For More Information• Business continuity and disaster recovery • ACS - Privacy and Security Issues in a Digital Age• Compliance. Fraud control breach notification & data privacy regulations • BusinessWeek: Risk Management and Web 2.0• Shift to mobility requires secure identity mgmnt and application platform Security• Trusted Identity - trusted, privacy-enabling, shared and easy-to-use • CIO.com: Risk Management and Securityidentities. • Forrester: Security & RiskInhibitors/Challenges • Gartner: Security & Risk Management and Vendor• Security is a major barrier to cloud adoption. Risk Management• Complexity of infrastructure grows and grows • IBM: Smarter Security and Resilience• ROI is still not a true value of measurement of security investment • IBM – Security and X-Force Report• Employees use of personal devices or consumer grade applications. • IDC: Security • Information Week Top 10 Security Challenges forImplications 2010• Security should be part of original design, not an afterthought • InfoTech: Risk Management• All organizations should have yearly risk assessments. • InfoWorld: Risk Management and Security• Expect an increased role for Managed Security Service Providers • MIT Sloan Management Review:• Businesses need to manage risk end-to-end across all areas of the • Wikipedia: Risk Management and Informationorganization. Security• Compliance will require continued investment © 2011 HorizonWatching 44 January 17, 2011 HorizonWatching: Eleven Technology Trends To Watch In 2011 Creative Commons Attribution License