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HorizonWatch 2009 Trends

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    Notes on slide 1

    Five Historical Waves The global economy has now entered the deployment phase of the fifth technology investment cycle of the past 250 years. As Carlota Perez has shown, global economic activity since the advent of the industrial revolution has been dominated by five 40-60 year cycles or waves that are characterized by alternating periods of invention, when investment spending slows and periods of deployment, when investment spending and productivity growth is more rapid. Much like the period between 1945 and 1971, the current deployment phase is likely to be a long period of sustained growth and real value creation. This will be a period of adjustment when novel business models will exploit the new IT infrastructure that is now being put in place that enable more porous, open, collaborative approaches that seek to leverage the economics and flexibility of global sourcing. Enterprises of all sizes will drive a shift toward the application of technology in new and fundamentally transformed business models, processes and operations. An increased need for infrastructure simplification will slow IT spending rates, consolidate key IT sectors, and permit the emergence of new services competitors. However, the shift will create entirely new opportunities to access client spending that will grow rapidly.5 IBM has labeled the new market opportunity Business Performance Transformation Services (BPTS). This will be a period of adjustment when novel business models will exploit the new IT infrastructure that is now being put in place that enable more porous, open, collaborative approaches that seek to leverage the economics and flexibility of global sourcing. Enterprises of all sizes will drive a shift toward the application of technology in new and fundamentally transformed business models, processes and operations. This shift will create entirely new opportunities to access client spending that will grow rapidly. Transitioning to the deployment phase is not without risk, however. Clients must gain confidence in the profit generating ability of the new approaches. The timing of the decisions to shift spending priorities is uncertain as perceptions of effectiveness will require time. New entrants, with “net native” business designs, free of any legacy transformation burden will challenge incumbents. By 2008, spending on solutions is expected to account for 70% of all IT spend. These solutions are often primarily focused on IT requirements of business decision makers and do not necessarily drive the same fundamental change to client business models, processes and operations as will be apparent over the longer term. The "installation period" is the time of creative destruction, when: new technologies emerge from the lab into the marketplace entrepreneurs start many new businesses based on these new technologies venture capitalists encourage experimentation with new business models and speculation in new money-making schemes Inevitably, this all leads to the kind of financial bubble and crash we are all quite familiar with from our recent experience. After the crash, comes the "deployment period," which she views as a time of institutional recomposition: the now well accepted technologies and economic paradigms become the norm infrastructures and industries start getting better defined and more stable production capital drives long-term growth and expansion by spreading and multiplying the successful business models Carlota Perez believes that we may not yet have entered the deployment period, as the crash phase doesn't seem to have resolved itself. She mentions three particular structural tensions that we need still to work out in order to move on: investments continue to be focused on short-term gain, not on long-term production and growth the social system continues to foster an unstable environment in which the rich get richer and the poor get poorer there is too much "idle money" chasing and inflating assets like housing and not going into expanding the demand needed to soak up all the excess supply being produced

    The coming period of Institutional Adjustment This period will be impacted by many significant forces currently at play in the now economy. The economy is now truly global, with significant input from across the globe. The available resource pool that businesses can pull from has doubled - a shift that has the potential to have a significant impact on all businesses. Social and political tension is mounting over these trends. Businesses must acknowledge these tensions and work to address them going forward. Open standards and modularization provide significant opportunities for businesses of all shapes and sizes, but demand adherence to common standards across countries and industries. With a new global workforce and evolving modular business models, collaborative tools and organizational models will be more and more important to ensure work gets done in an effective and efficient manner. Given these trends the individual holds more power than ever. Each person can make choices on where they work, how they work, and what information they choose to access. Enabling, harnessing, and eventually profiting from this power will be key for businesses across the globe.

    Taking into account everything we see happening in the world economy, and the challenges we have going forward as a company, within our own countries, and as members of a global community, IBM is helping to set the agenda for solutions to our problems. We are all familiar with global integration and how the planet is becoming flatter And through interconnected communications and commerce, it’s becoming smaller But something else is also going on. Something that may ultimately have a more profound affect on our society, businesses and individual lives…the planet is also becoming smarter. Our planet is becoming more intelligent, more instrumented, and more interconnected day by day. And with these changes come amazing opportunities for society as a whole and for every business, institution and individual. With so much technology and networking abundantly available, what wouldn't you put smart technology into? What service wouldn’t you provide ? What wouldn't you connect? What information wouldn't you mine for insight? The answer is, you – or your competitor – will do all of that. You will do it because you can. But the even more compelling reason we will all begin to transform our systems, operations, enterprises and personal lives to take advantage of a smarter world isn’t just because we can. It’s because we must . We now have the ability to measure, sense and see the exact condition of everything. People, systems, and objects can communicate and interact with each other in entirely new ways . We can respond to changes quickly and accurately, and get better results by predicting and optimizing for future events.

    This is the most severe recession in the postwar period. Expect the global economy to continue to suffer as worldwide GDP growth decelerates.

    Optimism among business leaders is stronger. Despite the dire straits of the world economy, emerging markets continue to hold significant promise for the tech industry. Increased business and consumer use of the Internet and information and communication technology (ICT) drives infrastructure requirements in emerging markets. That growth will continue and will spur technology spending. Brazil, Russia, India, and China (BRIC) will remain a force.

    3. Government Response. Governments will play a broadening role in 2009. They will need to take leadership to the global economy back on track. Many government are offering stimulus packages (some very large) with significant focus on projects designed to create new jobs and spur economic growth. We can also expect increased government control and regulations in 2009. Citizens are demanding an increased focus on transparency throughout this whole process.

    3a. Infrastructure Development. Despite the current global economic downturn, countries worldwide will continue to invest significantly in improving transportation, telecom, energy, and water infrastructure. Most of the projects have no hope of impacting 2009 growth, however they all hold promise for future years.

    3b. Smart Cities. The vision of “Smart Cities” is the urban center of the future, made safe, secure environmentally green, and efficient because all structures - whether for power, water, transportation, etc. are designed, constructed, and maintained making use of advanced, integrated materials, sensors, electronics, and networks which are interfaced with computerized systems comprised of databases, tracking, and decision-making algorithms.

    Business Response. With no control over a turbulent global economy, CEOs are focused on leading their companies’ reaction to it. They are tasked with effectively executing strategy in the context of today’s global marketplace chaos. Undoubtedly there will be a huge focus on cost reduction and, unfortunately, layoffs. However, a recession is a perfect time for executives to dismantle legacy organizations, infrastructures, and processes and use the time to rebuild Leading edge companies will prepare themselves to take advantage of the new economy, whenever it surfaces.

    5. Workforce Optimization. 2009 will be a busy year for HR. Workforce cost cutting and productivity boosting will be big trends. People-related costs are more than two-thirds of organizational spending, so we need to expect layoffs. However, organizations will need to manage remaining people better than ever and in an environment where demographic, economic, socio-political, and technological changes are dramatically altering the workforce

    6. Enterprise Mobility. Today, more people are working through remote or mobile access than ever before. To stay competitive in an interconnected world, organizations are extending their resources, data, and connectivity to people wherever they are: in face-to-face customer engagements; in operational settings, such as retail, logistics, or field service; and on the road, whether they’re in their car, on a plane, or in a hotel.

    7. Corporate Social Networking / Communities. There’s been a huge increase in the use of social information technologies such as blogging, mashups, widgets, wikis, RSS, podcasting, social bookmarking. In 2009, these technologies will be leveraged to facilitate business interactions between companies and their networks of employees, customers, partners, and suppliers. Also in 2009, expect a focus on tools designed to analyze information from these networks. “Do not simply install software” “Build social applications”

    8. Energy, Environment, & Sustainability. There is an increasing awareness at the grassroots and governmental levels regarding climate change. The fact is …climate change touches all facets of the global economy – all countries, all industries. Some industries (e.g., transportation, utilities, manufacturing) are affected more than others. IT can significantly contribute to control and reduce the CO2 emissions. Addressing the “98%” with services and software that can help measure, reduce, and avoid carbon is expected to be a major growth area

    IT Industry Landscape. The combination of the current economic environment and old business models will leave some Vendors in declining financial health. Some old competitors will emerge from this stronger, some will die a slow death or merge with others. In the meantime, new competitors are staking claim to the future of the IT industry…an industry with new business models based on services and built off the transformation to cloud computing infrastructures. The current economic environment and the shift towards new business models will cause the competitive landscape to shift forever.

    Honorable Mention - Outsourcing. In a recession, organizations will seek increased cost efficiency. Expect there to be shifts in outsourcing relationships and buying behavior. Expect a steady demand for cost-oriented, tactical outsourcing at the expense of large complex relationships. Clients will expect improved performance, better quality and more responsive delivery. Layoffs will mean a need to access to additional skills and expertise. Expect outsourcing expected to pick up at the end of the recession – early indicator of growth agenda.

    1. Web 3.0. Websites are becoming services, not just places to find information. New companies are expanding the utility of the web, creating location-based services and financial payment systems. Expect major tech advances as mobile device technology and voice-recognition improves, artificial and virtual reality become more embedded in everyday life, and the architecture of the internet itself improves.

    Virtualization. Virtualization is a proven software technology that is rapidly transforming the IT landscape and fundamentally changing the way that people compute. With virtualization, you have a logical rather than a physical view of data, computing power, storage capacity and other resources. Up until recently, the buzz about virtualization has all been about server consolidation. However, in 2009 expect there to be increased buzz about storage, desktop virtualization, and emerging application virtualization. The net result is substantially higher utilization rates (because mixing workloads allows you to take advantage of the peaks/valleys of different applications), substantially improved performance (because networks are virtualized and communication is at memory speeds), significant reduction in infrastructure complexity, and a large reduction in administrative overhead (fewer things to manage, fewer consoles and tools).

    3. Cloud Computing. 2008 was a year of hype for cloud as vendors spent time coming up with definitions for cloud and then renamed their current product line along cloud lines. The eventual end of the financial crisis and recession could be a significant lever in the adoption of Cloud. As the recession ends and growth picks up, the companies with the fastest response to the reappearance of market opportunities will be the ones to benefit most—and they are likely to be the ones that are already experienced in deploying and exploiting Cloud solutions.

    4. SaaS. The SaaS delivery model continues to grow. Analysts expect that while it only represents about 5% of business software revenue today, it is expected to grow to 25% in 2011. The key drivers for this disruptive trend include total cost of ownership (TCO), and unmet performance expectations with on-premises solutions, in addition to changes in sourcing strategy. Security and customization remain adoption inhibitors.

    5. Analytics as a Service. Increasingly, the ability to pull value from data is a crucial competitive differentiator. Historically, analysts have been the primary users of analytics. To realize the identified potential, analytics must be made consumable by a broad range of users. In 2009, the business analytics SaaS market, which encompasses query, reporting, analysis, data mining tools, packaged analytic applications and data warehouse platform software, is expected to expand as a segment of the overall market for business analytics.

    6. Mobile Applications / Services. Mobile devices are increasingly being used for web searches and applications traditionally done from a desktop. In 2009, expect growing interest in the development of mobile applications, services and cloud infrastructures, both public and private. These efforts will focus on delivering new innovative services to employees, business partners, consumers, and citizens on any device, anywhere. Potential solution areas include mobile device management, context and location-aware services, unified communications for mobile workers

    7. Security. In spite of the global economic recession, information security will continue to be a dominant IT priority in 2009. In the next two to five years, emerging technological and social trends will have far-reaching implications for enterprise security. The Web3.0, Virtualizaiton, and Cloud Computing, Mobility and Social Computing trends all have a huge impact on the security trend. In 2009, expect a strong year for managed security services as many organizations simply don't have the capital budget dollars or security skills to take on the increasingly sophisticated bad guys themselves.

    8. Embedded Intelligence. In 2009, expect an increased focus on embedded technologies and solutions that can deliver a sense and respond framework. Embedded Intelligence solutions are designed to automatically analyze the data collected from sensor networks that are monitoring physical objects and environments. By extracting useful events and insights from this data, organizations can now respond to new opportunities and threats and use this information to unleash new found business value and create innovative business models. Almost anything -- any person, any object, any process or any service, for any organization, large or small -- can become digitally aware and networked. Costs to embed technology in devices are decreasing. Solutions are designed to automatically analyze the data collected from sensor networks that are monitoring physical objects and environments. Middleware platform for sensor-based solutions becomes increasingly important as does need for driving open standard, SOA-based architectures to the edge of the network.

    9. Unified Communications. Many organizations are starting to see the potential value of UC both to their staff and to their business processes. Investing in UC can lead to reduced operational expenses. Expect 2009 to bring increased focus on integrating the matrix of different communication types within an organization in order to provide a seamless communication system across multiple networks, applications and devices. Enterprises will realize that they have multiple products and vendors performing the same communications functions, and that this redundancy creates additional expense (both for licenses, operations), makes it more difficult for users to learn, and increases the complexity of integration. Vendors will realize the potential for convergence of these markets and work to accelerate the trend. - Gartner, October 2008

    10. Telepresence / Video Conferencing. With the economy the shape it is in right now, companies must look for an edge in cutting costs while optimizing a growing remote workforce. Watch for more companies to implement telepresence and video collaboration solutions in the effort to corporate travel and drive remote workforce productivity. Leading edge companies will look to establish telepresence connections with their top partners and clients.

    Honorable Mention: Storage. Storage may very well be a bright spot in 2009 as IT looks to vendors to help them store more data in a smaller footprint, store more copies of data in different locations, and keep more copies of data for longer periods of time. In this environment where CIOs will be focusing on cost reduction, storage solutions that help reduce storage costs or improve efficiency of existing storage assets will be in demand. Impact of Economy.    Challenging economic times in 2009, no sign of slowing content creation.   IDC notes that overall, IT spend will decline this year as the economy is to blame.  They do point out that except for a couple of areas (internal storage and tape), storage will do better than other areas of IT as users continue to create more and more content.  Virtualizaton.   Block virtualization and thin provisioning goes from interesting to must have .   Virtulization will continue to drive customer discussions as it offers a way to get more storage without spending allot more.  Thin provisioning, which lets administrators assign storage capacity to a new application without having to figure out how much it ultimately will need, helps make better use of resources.  IDC expects suppliers with networked-based virtualization products that boost efficiency on previously installed systems will do very well in other wise difficult times. Data De-duplication.   Customers get ahead of storage suppliers in use of data de-duplication technologies.  Look for new versions of de-duplication-based storage platforms tuned to met very different performance loads. Tiered Storage.   IDC says that tiers for content with file virtualization will go mainstream.   Expect budget pressed organizations to  look for solutions that deliver simplified and efficient management of data among the storage tiers so that companies extract as much benefit as possible from their tiered storage environments. Green Storage.   "Greening" of storage remains a complex story.  For most companies, reduced energy consumption is a long term bonus, not the force driving near term spending decisions.   Those companies doing a major data center overhaul will, however, actively pursue and embrace sophisticated power saving technologies. Universal Storage Systems.   Modularity and serverization drive development of universal storage.  IDC expects to see the introduction of a wide range of "universal" storage systems with a design focus based on system density, compute capacity, and flexible interconnect. Standardizing on SAS.   SAS emerges as the standard storage interconnect within systems.  IDC expects that by 2010, we will see the wholesale conversion of modular storage systems (including all of the new massive scale-out systems) to the SAS interface for disk connections. Growth in SSD.    SSD takes another step foreword as technology advances and aggressive pricing spur further interest.   IDC expects many of the enterprise SSD deployments in 2009 to be more targeted in areas such as video streaming and virtual image serving where SSDs can deliver immediate performance benefits. Changes in Vendor Landscape.    Major consolidation and reshuffling of storage software landscape.  IDC expects a surge in mergers and acquisitions in storage software as traditional leaders, taking advantage of VC's increased focus on early stage funding and weak equity markets, seek to rebalance portfolios of profitable but sluggish products, with a new pool of faster growing products. Home Storage Industry Grows.    Start of successful attack on SMB storage through the home.   IDC predicts that with continued tight economic times, small business customers will  increasingly turn to home storage solutions for their small businesses, even though these may not have all the "sophisticated" storage functions suppliers assume businesses want an

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    HorizonWatch 2009 Trends - Presentation Transcript

    1. Bill Chamberlin, whchamb@us.ibm.com IBM Corporate Market Insights March 2009 HorizonWatch 2009 Trends
    2. About This Document
      • The report’s objective was to gather and report on 2009 top trends in order to help understand which trends were the most important emerging trends in technology and business. Overall, our intent is to improve our understanding of emerging trends.
      • We are making this external version available to help our clients and partners as they plan for 2009. We are hoping this document helps you understand the important trends for 2009.
      Note: This document is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
    3. About IBM’s HorizonWatch Community
      • HorizonWatch is an internal IBM ‘Grass-Roots’ community that has been in place for over eight years. The community has over 1800 members from all types of functions, all divisions, all geographies within IBM.
      • Community members are all interested in learning about, and collaborating on, emerging business issues, trends and technologies.
      • We meet via conference calls. Topics are presented to the community by subject matter experts. In between conference calls, we collaborate via the HorizonWatch Blog ( open to IBM employees only )
      • For more information, please contact Bill Chamberlin at whchamb@us.ibm.com
      • For a similar community experience, join the HorizonWatching group on LinkedIn at the following URL: http:// www.linkedin.com/groups?gid =1817327 .
      • And visit the HorizonWatching blog www.horizonwatching.typepad.com
      About HorizonWatching
    4. Table of Contents Note: This slide deck best viewed in screenshow mode. Hotlinks have been incorporated throughout the slide deck.
      • Introduction
      • Ten General Trends We’ll Be Watching
      • Ten IT Trends We’ll Be Watching
    5. History tells us that there have been five important waves of economic and social transformation Installation Deployment Irruption The Industrial Revolution Age of Steam and Railways Age of Steel, Electricity and Heavy Engineering Age of Oil, Automobiles and Mass Production Age of Information and Telecommunications Frenzy Synergy Maturity Panic 1797 Depression 1893 Crash 1929 Dot.com Collapse 2008 Credit Crisis Period of Institutional Adjustment 1 2 3 4 5 Panic 1847 1771 1829 1875 1908 1971 1873 1920 1974 1829 Source: Perez, C., “Technological Revolutions and Financial Capital”, 2002 Crash
      • Formation of Mfg. industry
      • Repeal of Corn Laws opening trade
      • Standards on gauge, time
      • Catalog sales companies
      • Economies of scale
      • Urban development
      • Support for interventionism
      • Build-out of interstate highways
      • IMF, World Bank, BIS
      Introduction
    6. We are about to enter the deployment phase of the Age of Information and Telecommunications Installation Deployment Irruption Age of Information and Telecommunications Frenzy Synergy Maturity Dot.com Collapse 2008 Credit Crisis 5 Period of Institutional Adjustment Crash
      • Shifting sources and allocation of capital - restructured financial services, government stabilization actions, business savings drives transformation
      • Economics of a connected world
      • Shift in wealth and economic influence to the East
      • New constructs and capabilities for global integration
      • Global demographics
      • Finite capacity of the earth and resources
      Characteristics of this Deployment Phase: Introduction
    7. IBM is preparing our clients for the deployment phase with the smarter planet campaign “ Every human being, company, organization, city, nation, natural system and man-made system is becoming interconnected, instrumented and intelligent. This is leading to new savings and efficiency—but perhaps as important, new possibilities for progress.” GREEN AND BEYOND Limited resources I need efficiency… SMART WORK New business and process demands I need to work smart… NEW INTELLIGENCE Data exploding and in silos I need insight… DYNAMIC INFRASTRUCTURE Costly and inflexible infrastructure I need to respond faster… www.ibm.com /innovation/ Introduction
    8. There are a number of external environmental trends impacting all global businesses. Key Trends Implications
      • Increased Regulation
      • Infrastructure Investments
      • Rebuilding Stability, Transparency & Trust
      Political Trends
      • Customer focus on costs, short-term ROI and risk aversion
      Economic Trends Socio-Cultural Trends
      • Demand for anytime/anywhere functionality, delivered in real time
      • Increase focus of customer centricity in corporate environment
      • Recession / Instability
      • Bank Failures / Lack of Credit
      • Layoffs / Consumer Confidence
      • Uncertainty
      • Governmental legislation
      • Demographic Shifts
      • Society demanding personalized services and mobility
      • Mobility technology providing globalized information access
      • Disruptive emerging technologies (virtualization, cloud,, SaaS, etc)
      Technological Trends
      • Enable sense and respond driven adaptability in an unpredictable world.
      • Drive towards increased collaboration in decision making
      Introduction
    9. With this background in mind, the HorizonWatch Community has chosen a list of 20 trends to watch in 2009
      • General Trends 2009
      • Recession
      • Growth Markets
      • Government Response
        • Infrastructure Development
        • Smart Cities
      • Business Response
      • Workforce Optimization
      • Enterprise Mobility
      • Corporate Social Networking / Communities
      • Energy, Environment, & Sustainability
      • IT Vendor Landscape
      • Vertical Industry Trends
      • IT Technology Trends 2009
      • Web Services
      • Virtualization
      • Cloud Computing
      • SaaS
      • Analytics as a Service
      • Mobile Applications / Services
      • Security
      • Embedded Intelligence
      • Unified Communications
      • Telepresence / Video Conferencing
      Introduction
    10. General Trends We’ll Be Watching
    11. 1. Recession. The global economic recession now in progress will likely continue through 2009 and into 2010
      • Expectations for 2009
      • Global GDP will be almost flat for 2009
      • Expect a significant impact on IT spending in 2009, with recovery delayed at least into 2010 and 2011.
      • Opportunity growth will primarily be found in services and solutions that help reduce costs / boost productivity / increase efficiency.
      • Characteristics:
      • Widespread instability of financial markets. Banks failing. Lack of Credit
      • Oil price fluctuations.
      • Large asset write offs.
      • Mass layoffs.
      • Low consumer confidence
      • Lack of transparency and trust
      General Trends We’ll Be Watching…
    12. 2. BRIC / Growth Markets. Growth in emerging countries will decelerate, but remain much higher than developed economies
      • Growth markets have been hit hard by rapidly falling commodity prices and export volumes. There has also been a decrease in capital inflows as external growth evaporates.
      • Overall, long-term optimism among business leaders remains strong and public sector spending will help maintain IT growth.
      • Increased business and consumer use of the Internet is a major driving force for IT infrastructure spending in emerging markets.
      • Continue focus on Brazil, Russia, India, and China (BRIC)
      General Trends We’ll Be Watching…
    13. 3. Government Response: Governments will play a broadening role in 2009 by passing stimulus packages and new regulations.
      • Governments need to take leadership to get the global economy back on track.
      • Stimulus packages with significant focus on infrastructure projects designed to create new jobs and spur economic growth.
      • We can also expect increased government control and regulations in 2009.
      • Citizens are demanding an increased focus on transparency throughout this whole process.
      Source: IBM Government Industry General Trends We’ll Be Watching…
    14. 3a. Infrastructure Development. Governments will invest significantly in improving transportation, telecom, energy, and water infrastructure. Applying more computing intelligence to help transform fields like transportation, energy and health care will be critical to solving an array of pressing public problems. The countries that take the lead in this area will be the nations that enact the best public-private partnerships. - Robert Atkinson, President Information Technology and Innovation Foundation* Note: Pictures above have embedded hotlinks. Click on a picture in screenshow mode to go to an ibm.com website to learn more. General Trends We’ll Be Watching… * Source: NY Times , 2008
    15. 3b. Smart Cities. Governments will increasingly invest in embedding intelligence into the infrastructure of new and existing urban cities. The vision of “Smart Cities” is the urban center of the future, made safe, secure environmentally green, and efficient because all structures - whether for power, water, transportation, etc. are designed, constructed, and maintained making use of advanced, integrated materials, sensors, electronics, and networks which are interfaced with computerized systems comprised of databases, tracking, and decision-making algorithms. - U.S. Dept. of Energy, “The Vision of a Smart City”, 2000
      • Examples of New Smart Cities:
      • Masdar, Abu Dhabi,
      • New Songho City, South Korea,
      • Gujarat International Finance Tec-City, India
      • King Abdullah Economic City, Saudi Arabia
      • King Abdullah Economic City, Saudi Arabia
      General Trends We’ll Be Watching…
    16. 4. Business Response. Every CEO will focus on reducing costs. Forward looking CEOs will see this as an opportunity to invest and leapfrog competition. Number of layoffs since Nov. 1, 2008, at America's 500 largest public companies: 488,712
      • Undoubtedly there will be a huge focus on cost reduction and, unfortunately, layoffs.
      • Now is a perfect time to dismantle legacy organizations, business models, infrastructures, and processes and use the time to rebuild.
      • Leading edge companies will invest in order to prepare themselves to take advantage of the new economy, whenever it surfaces.
      Source: Forbes Layoff Tracker General Trends We’ll Be Watching…
    17. 5. Workforce Optimization. Workforce cost cutting and productivity boosting will be big trends in 2009.
      • 2009 will be a busy year for HR.
      • Restructuring and layoffs will result in many workforce issues that will impact employee productivity.
      • Organizations will need to manage remaining people better than ever.
      • Workforce knowledge, skills, and relationships are an organizations biggest asset.
      • Expect clients to show interest in productivity and collaboration technologies
      General Trends We’ll Be Watching…
    18. 6. Enterprise Mobility. To stay competitive in an interconnected world, organizations are extending their resources, data, and connectivity to people wherever they are.
      • More people are working at home or via mobile access than ever before.
      • Focus on customer service increases mobility.
      • Generation Y enters the workforce, expecting mobility.
      • Business processes need to be re-engineered to exploit mobility.
      • Organizations need to leverage and exploit mobile and remote collaboration technologies.
      General Trends We’ll Be Watching…
    19. 7. Corporate Social Networking / Communities. In 2009, companies will invest in social technologies that improve business interactions between companies and their networks of employees, customers, partners, and suppliers Source: Gartner , Nov 2008
      • Web 2.0 and social information technologies will continue to grow in 2009
      • Collaboration and productivity are key drivers
      • Need new tools designed to analyze information from these networks.
      General Trends We’ll Be Watching…
    20. 8. Energy, Environment, & Sustainability. There is an increased awareness at the grassroots and governmental levels regarding climate change and how IT solutions can help.
      • This trend touches all facets of the global economy – all countries, all industries.
      • IT can significantly contribute to control and reduce the CO2 emissions.
      • Expect an increase in investments in the infrastructure (e.g. smart grid) and in renewable energy sources.
      • IBM plays a leadership role in applying technology and services to sustainability initiatives.
      Note: Click on above picture to go to an ibm.com website to learn more. General Trends We’ll Be Watching…
    21. 9. IT Industry Landscape. The current economic environment and resulting emphasis on business model transformation will favor innovative vendors. Infrastructure Technology Services Industry Solutions Network
      • Some IT vendors may die a slow death or merge with others
      • Some IT vendors will emerge from this stronger.
      • New competitors with new approaches to business models and IT services delivery are staking claim to the future of the IT
      General Trends We’ll Be Watching…
    22. 10. Vertical Industry Landscape. Growth opportunities will exist in areas being prioritized by governments, such as infrastructure, energy and environment, healthcare, and financial.
      • Transportation & Public Sector: Expect a heavy focus on funding a rebuilding of the transportation infrastructure.
      • Energy & Environment / Utilities: Concerns over energy, environment and climate change will also drive investments in “SmartGrid” and related embedded intelligence technologies.
      • Healthcare: Technology-related initiatives will create opportunities in healthcare and the telecommunications industry
      • Financial: Expect new regulations designed to improve the stability of the global financial system.
      General Trends We’ll Be Watching…
    23. Honorable Mention - Outsourcing. In a recession, organizations will seek increased cost efficiency. Clients will expect improved performance, better quality and more responsive delivery HIGHER SERVICE EXPECTATIONS Increasingly savvy customers demand quality service and continuous availability across an expanding range of assets and applications.
      • Expect there to be shifts in outsourcing relationships and buying behavior.
      • Expect a steady demand for cost-oriented, tactical outsourcing at the expense of large complex relationships.
      • Clients will expect improved performance, better quality and more responsive delivery.
      • Outsourcing expected to pick up at the end of the recession – early indicator of growth agenda.
      General Trends We’ll Be Watching… HIGHER SERVICE EXPECTATIONS
    24. Information Technology Trends We’ll Be Watching
    25. 1. Web Services. No longer just a place to find information, websites are offering collaborative, interactive, and personalized services.
      • New companies are expanding the utility of the web, creating location-based services and financial payment systems.
      • Access to services from anywhere, anytime, on any device.
      • Websites become highly social and immersive environments.
      • Websites become personal agents.
      • Technologies to watch:
        • Mobile technologies
        • Voice search / Voice recognition
        • Touch / Gesture computing
        • Video
        • Virtual Worlds
        • Semantic technologies
      IT Trends We’ll Be Watching…
    26. 2. Virtualization. Virtualization is rapidly transforming the IT landscape. In 2009, expect increased buzz about storage, desktop, and application virtualization
      • The bad economy will accelerate interest in virtualization technology.
      • With virtualization, you have a logical rather than a physical view of data, computing power, storage capacity and other resources.
      • For years, virtualization has improved the utilization rates of servers.
      • In 2009 expect there to be increased buzz about storage, desktop virtualization, and emerging application virtualization.
      The University of Pittsburgh Medical Center is transforming its systems through consolidation, standardization and virtualization. This has resulted in a 150% increase in processing capacity. Note: Click on above picture to go to an ibm.com website to learn more. IT Trends We’ll Be Watching…
    27. 3. Cloud Computing. The eventual end of the recession could be a significant lever in the adoption of cloud as companies use cloud to help them implement new business models http:// www.ibm.com/dynamicinfrastructure
      • 2008 was a year of hype for cloud computing. Most of what has been publicized about cloud computing is about public cloud-based services.
      • The economic downturn is perfect time for companies to implement cloud technology.
      • New types of clouds will emerge in 2009
      • Challenges need to be overcome, including bandwidth, complexity, standards, interoperability, and security.
      • In 2009, IBM’s Dynamic Infrastructure and IBM’s SMB Smart Business are two important initiatives.
      IT Trends We’ll Be Watching…
    28. 4. SaaS. The Software as a Service is a disruptive delivery model that will continue to grow at a fast rate in 2009.
      • Drivers:
        • Improved time to value for new applications
        • Zero-CAPEX alternative to on premise solution
        • Total cost of ownership (TCO)
        • Unmet performance expectations with on-premises solutions
        • Changes in sourcing strategy.
      • Inhibitors:
        • Security
        • Customization
      IT Trends We’ll Be Watching… IBM Smart Business is a breakthrough way for small and medium businesses to acquire, use and manage technology that is radically simple. IBM Smart Business: http:// www.ibm.com/smartmarket
    29. 5. Analytics as a Service. Increasingly, the ability to pull value from data is a crucial competitive differentiator. Business intelligence (BI) and information management (IM) initiatives leaders must do two things well if they are going to be successful. First, they must provide new capabilities to business management and knowledge workers. And second, they must build and evolve a better and more capable information-centric infrastructure. - Gartner, October 2008 IT Trends We’ll Be Watching…
    30. 6. Mobile Applications / Services. There will be increased focus on the development of enterprise-based mobile applications, services and cloud infrastructures, both public and private. Mobile devices are increasingly being used for web searches and applications traditionally done from a desktop. The application development community will increasingly focus their efforts on developing mobile web application services. Growth countries use mobile a s leapfrogging approach to connect the base of the socio-economic pyramid to the formal economy. Expect large g overnment investment in rural broadband Internet infrastructure Emerging solutions will include voice search and exploit mobile video. Within four years, more than 70% of the workforce will connect to corporate networks via mobile devices – IDC WW Mobile Middleware 2008–2012 , Jan 2009 IT Trends We’ll Be Watching…
    31. 7. Security. In spite of the global economic recession, information security will continue to be a dominant IT priority in 2009.
      • Businesses need to manage risk across the entire organization
      • Emerging technologies will test security professionals
        • Virtualization
        • Cloud Computing,
        • SaaS
        • Mobility
        • Social Computing
      • In 2009, expect a strong role for managed security services
      Source: Open Security Foundation 2008 Security Breaches by Type IT Trends We’ll Be Watching…
    32. 8. Embedded Intelligence. There will be increased focus on embedded technologies and enterprise solutions that can deliver a sense and respond framework. Consider a world in which there are a billion transistors per human, each one costing one ten-millionth of a cent. We'll have that by 2010. There will likely be 4 billion mobile phone subscribers by the end of this year… and 30 billion RFID tags produced globally within two years. Sensors are being embedded across entire ecosystems—supply-chains, healthcare networks, cities… even natural systems like rivers. - Sam Palmisano , Nov 2008 IT Trends We’ll Be Watching…
    33. 9. Unified Communications. Enterprises will look to integrate the matrix of different installed communication types in order to provide a seamless communication system across multiple networks, applications and devices. Integrating communications and collaboration in a rich, multimedia experience — one that can include unified telephony, voice, video, instant messaging, Web conferencing, e-mail, voice mail, and business processes and applications — enables a whole new way for people, teams and communities to find experts and make faster, better decisions. IT Trends We’ll Be Watching…
    34. 10. Telepresence / Video Conferencing. In 2009, there will be an increase in enterprise adoption of video collaboration solutions in the effort to reduce corporate travel and drive remote workforce productivity.
      • In 2009, companies will be looking for an edge in cutting costs while optimizing a growing remote workforce.
      • Leading edge Companies will establish telepresence connections with their top partners and clients.
      • Low cost desktop video conferencing solutions needed
      IT Trends We’ll Be Watching…
    35. Honorable Mention: Storage. Storage may very well be a bright spot in 2009 as IT looks to vendors to help them store more data in a smaller footprint, store more copies of data in different locations, and keep more copies of data for longer periods of time.
      • Key Trends in Storage
      • Virtualizaton
      • Data De-duplication
      • Tiered Storage
      • Green Storage
      • Universal Storage Systems
      • Standardizing on SAS
      • Growth in SSD
      • Home Storage
      In this environment where CIOs will be focusing on cost reduction, storage solutions that help reduce storage costs or improve efficiency of existing storage assets will be in demand. IT Trends We’ll Be Watching…

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