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HorizonWatching: 2012 Technology Trends

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This deck provides the annual technology trends deliverable. Eleven important technology trends are highlighted and discussed. Links to additional resources are provided.

This deck provides the annual technology trends deliverable. Eleven important technology trends are highlighted and discussed. Links to additional resources are provided.

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  • The 2012 HorizonWatching Technology Trends To Watch list contains the technologies that are the building blocks of the Smarter Planet. To get to a Smarter Planet, we need to have these technologies in place and embedded into enterprise data centers and application solutions.Some of thesetrendshavebeenaroundformanyyearsnow. Thatdoesnotmakethemlessimportant. These are the technologies that CIOs and IT leaders will be wanting information on in 2012. These are the trends we should understand in order to have meaningful conversations with our clients during the 2012 calendar year.
  • Thisslideprovides a very short overview of thekey sub-trendsweshouldallbewatchingwithineach of the eleven trends I detailout in theslidesthatfollow.Thanks again to David Jarvis for suggesting this slide.

HorizonWatching: 2012 Technology Trends Presentation Transcript

  • 1. Bill Chamberlin, HorizonWatching Community Leaderwhchamb@gmail.com This presentation represents my thoughts and insightsJanuary 12, 2011 ….not those of my employerEleven Technology Trends ToWatch In 2012
  • 2. HorizonWatching CommunityThis is annual list of trends is published by and for theHorizonWatching Community. Objectives: • Develop a list of emerging trends in technology that we can monitor during the 2011 calendar year • Provide a deliverable that educates HorizonWatching Community Members, improving their understanding of emerging trends • Provide a document Community Members can use in their daily planning activities ―This presentation represents my thoughts and ideas….not those of my employer. - Bill Chamberlin, whchamb@gmail.com 2 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 3. HorizonWatching CommunityAbout The HorizonWatching Community An overview of HorizonWatching is located here: About HorizonWatching Blogs – Typepad = Horizonwatching – Thought Leadership Blog – Tumblr = HorizonWatching – Quote Blog Twitter = HorizonWatching Slideshare = HorizonWatching (an external version of this deck will be posted here) Facebook = HorizonWatching LinkedIn Community = HorizonWatching3 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 4. HorizonWatching Community The 3rd generation of computing platform, the 3rd phase of the Internet, and the explosion of information are colliding to form a perfect storm of disruption and transformation Phases of the Internet 1964 1981 1994 2003 2008 2012 2020-2 Generations of Computing Platforms Amount of Data Collected and Stored Source: Bill Chamberlin4 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 5. HorizonWatching Community This perfect storm of disruption and transformation is in fact, the technology that is enabling the Smarter Planet Smarter Planet (link) Source: Bill Chamberlin5 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 6. HorizonWatching CommunityThe 2012 HorizonWatching Technology Trends To Watch list containsthe technologies that are the building blocks of the Smarter PlanetTop Trends - 2012 2012 Smarter Planet (link) 1. Cloud Computing 2. Virtualization 3. Social Business 4. Mobile Computing 5. Big Data 6. Analytics 7. IBM Watson 8. Human / Computer Interaction Some of the trends on this list are more mature in their adoption and development 9. Security than others. However, these are the key 10. Sustainability & Green IT trends that CIOs and IT leaders will be wanting information on during 2012. 11. Consumerization of IT6 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 7. HorizonWatching Community2012 HorizonWatching Technology Trends To Watch 1. Cloud Computing 2. Virtualization 3. Social Business 4. Mobile Computing 5. Big Data 6. Analytics 7. IBM Watson 8. Human / Computer Interaction 9. Security 10. Sustainability & Green IT 11. Consumerization of IT7 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 8. HorizonWatching CommunityCloud Computing: 2012 will bring continued growth in all types ofpublic, private and hybrid cloudsPrivate IBM Video: Rethink IT. Reinvent Business ―Demand for private clouds is expected to double as many organizations look for ways to gain greater flexibility from their computing resources while still maintaining control of their data. Forrester predicts the private cloud market to rise from $7.8B in 2011 to more than $15B in 2020.‖ – IBM (link)Public ―The global public cloud services market will more than triple in size over the next five years to reach revenues of $66 billion in 2016‖ – Ovum (link) http://www.youtube.com/watch?v=_4g-UFRrVx8 ―Public cloud services will grow five times faster than overall IT enterprise spending (19 percent annually through 2015).‖ – Gartner (link)Hybrid ―Hybrid cloud computing which brings together external public cloud services and internal private cloud services, as well as the capabilities to secure, manage and govern the entire cloud spectrum will be a major focus for 2012.‖ – Gartner (link) 8 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 9. HorizonWatching CommunityCloud Computing has moved beyond the hype. It is a highlydisruptive trend that brings with it new opportunitiesDisruption Gartner Video: The Cloud Computing Scenario ―Cloud services are interconnected with and accelerated by other disruptive technologies, including mobile devices, wireless networks, big data analytics, and social networking. As during the mainframe and PC eras, the new platform promises to radically expand the users and uses of information technology, leading to a wide and entirely new variety of intelligent industry solutions.‖ – IDC (link) Opportunity ―What supply chain models did to manufacturing is what cloud computing is doing to in-house data centers. It is allowing people to optimize around where they have http://blogs.gartner.com/symposium-live-barcelona/ differentiated capabilities.‖ – Gartner (link) Mobile Cloud Services ―In 2012, mobile workers and consumers will embrace tablets, mobile content, mobile video and personal cloud services at unprecedented levels. Nearly 1 in 5 professionals with three or more devices will adopt a personal cloud service for online storage, backup and synching.‖ – Yankee Research (link)9 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 10. HorizonWatching CommunityCloud Computing – Additional Information and ResourcesCloud computing provides individuals and organizations with newoptions on how they acquire or deliver IT services, with reduced ―Cloud computing can dramatically simplifyemphasis on the constraints of traditional software and hardware administrating and managing manylicensing models. companies datacenters and position IT as aDrivers service organization for the rest of the• Clouds offer cost savings and an attractive pay-as-you-go model company. Off-loading some of the more• Speed of delivery of new services and new capabilities mundane tasks to the cloud (public or• Hybrid cloud models allow organizations to move part of their datainto the public cloud, while keeping other IT-resources on-site or in a private) and freeing up manpower to focusprivate cloud on adding value to the business is critical to driving cloud adoption – IDC, 2011 (link)Challenges• Customers continue to be concerned about the security risks ofcloud computing. Many users don’t want their data stored by a thirdparty or where other users potentially have access to their data For More Information• Reliability • ABI Research: CloudImplications • BusinessWeek: CEO Guide to Cloud Computing• The demand for anytime, on-the-go accessibility will be a major • BusinessWeek Exchange Cloud Computingforce in shaping cloud computing • CIO.com : Cloud Computing• Expect to see continued development of delivery models (Iaas, • Forrester Research and BlogsPaaS, and Saas) as customers seek to build and deploy cloud • Gartner Research and Blogs and Webinar: Topapplications Trends in Cloud Computing and the Impact on Your• Companies with complex supply chain operations and those going IT Strategythrough reorganizations or business process transformations are • IBM Cloud Computinggood candidates for clouds • IDC Research and Blogs• Start-ups with no legacy systems in place naturally leverages cloud • InformationWeek Cloud Computingrather than invest in huge data centers • InfoWorld Cloud portal and Blogs• Large enterprises will need to plan how to migrate apps to the cloud • Twitter searches: #cloud and #cloudcomputing• Mobile cloud services is a huge opportunity • Technorati: Blog posts tagged Cloud Computing • Wikipedia: Cloud Computing 10 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 11. HorizonWatching Community2012 HorizonWatching Technology Trends To Watch 1. Cloud Computing 2. Virtualization 3. Social Business 4. Mobile Computing 5. Big Data 6. Analytics 7. IBM Watson 8. Human / Computer Interaction 9. Security 10. Sustainability & Green IT 11. Consumerization of IT11 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 12. HorizonWatching CommunityVirtualization continues to be an important emerging disruptive trendand is an important requirement for cloud computingWhat is Virtualization? ―Virtualization enhances flexibility and agility by detaching workloads and data from the functional side of physical infrastructure. Possibilities abound for networks, storage, servers and desktops, but virtualization also involves substantial upfront investment.‖ – Gartner (link) http://www.youtube.com/watch?v=IJM4GIfemT8A Foundation For Cloud Computing ―It (virtualization) has driven transformation into every aspect of the datacenter, such as storage, networking, and management. The virtualization of all aspects of the datacenter, not just compute, will create the foundation for the cloud model of computing.‖ – IDC (link) ―Through 2015, virtualization for large enterprises will be about serving as the basis for private cloud computing.‖ – Gartner (link) 12 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 13. HorizonWatching CommunityVirtualization is certainly not new, but it’s importance has grown asCloud Computing, Sustainability and Green IT trends have emerged. Adoption Levels Improve service levels. ―Virtualization as an IT initiative is still in its adolescence, and is disruptive to IT users Keep costs low. and providers.‖ – Gartner (link) Enhance flexibility. ―Data center virtualization had the highest Simplify management. penetration rate (52% of respondents) among the different types of green IT. Within the next couple of years this is projected to jump to 65% of organizations.‖ – Ovum (link) Source: IBM (link) ―The use of virtualization has matured from simple partitioning and encapsulation to leveraging the mobility of virtual machines to improve management and operations of IT environments‖ – IDC (link) ―Gartner says 40% of servers overall have been virtualized, but that the penetration will grow to 75% in 2015 and its for more than just costs; virtualization is a strategic asset that can improve business efficiency.‖ – NetworkWorld (link) 13 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 14. HorizonWatching CommunityIn 2012, there will be increased focus on desktop virtualization Desktop Virtualization Growth Webinar on Desktop Virtualization ―Gartner expects growth in virtualization to continue and, for example, expects x86 server virtualization to double from 40% (in 2011) to 80% (by 2016).‖ – Gartner (link) ―More than half of the organisations surveyed have client virtualisation as a critical or high priority over the next 12 to 18 months.‖ – Forrester (link) http://www.youtube.com/watch?v=7hplM6rQ9aU Desktop Virtualization Benefits ―A recent CIO survey Ovum conducted found that simplifying the management of desktops to reduce costs and increasing business agility were the top two reasons for implementing desktop virtualization, so awareness of the potential benefits is high. – Ovum (link) 14 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 15. HorizonWatching CommunityVirtualization – Additional Information and ResourcesVirtualization is one of the best ways to get more business value froman IT infrastructure. By decoupling logical resources from physicalassets, virtualization can empower an exceptionally swift response to Virtualization Benefitschanging business conditions or changing business strategies.Over the last 3-4 years we’ve seen server virtualization really take off Improve service levels.as a trend and now it is almost standard technology in the datacenter. While security concerns remain a hurdle to deployment, we’ll Keep costs low.continue to see a focus on virtualization across the entire infrastructurein 2012. Enhance flexibility.Drivers Simplify management.• Desire to reduce IT operational / energy costs• Infrastructure complexity• Networks and servers are better equipped to handle this technology• Desire to move towards cloud model For More Information • BusinessWeek: Virtualization SolutionsInhibitors/Challenges • BusinessWeek Virtual Servers• New roles and responsibilities • CIO.com Virtualization• Security of virtualized environment • Forrester: Virtualization Research• Virtualization Management / Utilization • Gartner: Virtualization Research • IBM: End to End VirtualizationImplications of the Trend • IDC: Virtualization Research• IT Departments must understand their environment completely • InfoTech: Server & Storage Virtualization• Requires good communications between IT and Business Leaders • Infotech Desktop Virtualization• Security becomes more complex in a virtualized environment • InfoWorld: Virtualization Channel• Enterprises should thoroughly evaluate how business processes, • Technorati: Blog posts tagged Virtualizationadministrative rights, capacity planning, performance monitoring tools, • Twitter Hashtag: #virtualizationsoftware asset management and security strategies will need to change • Wikipedia: Virtualization15 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 16. HorizonWatching Community2012 HorizonWatching Technology Trends To Watch 1. Cloud Computing 2. Virtualization 3. Social Business 4. Mobile Computing 5. Big Data 6. Analytics 7. IBM Watson 8. Human / Computer Interaction 9. Security 10. Sustainability & Green IT 11. Consumerization of IT16 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 17. HorizonWatching CommunitySocial Business - Social collaboration is changing the way businessis being conductedDefined―A Social Business isnt just a company that has aFacebook page and a Twitter account. A Social Businessis one that embraces and cultivates a spirit ofcollaboration and community throughout itsorganization—both internally and externally.‖ – IBM (link)―With 1.2 billion people on social networks, 20 percent of Gartner Webinar: An Enterprise Social Software Primer for ITthe world’s population, social computing is in its nextphase. IT leaders must immediately incorporate socialsoftware capabilities throughout their enterprisesystems.‖ – Gartner (link)―2011 has seen rapid expansion of business change thatis being driven by the social customer, empoweredemployees, and a convergence of new technicalcapabilities. Businesses are deploying and using newsocial tools at an ever-increasing pace‖ – IDC (link)―New mass collaboration capabilities are irreversiblyredefining what it means to be a highly productiveorganization‖ – Gartner (link)17 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 18. HorizonWatching CommunitySocial Business - Social collaboration is changing the way businessis being conducted2012 Adoption Trends IBM Video: Social Business Adoption ―The next stage of social computing is about mass- customer, mass-citizen, and mass-employee involvement with enterprise systems.‖ – Gartner (link) ―Social networking technologies – especially where they are being accelerated by mobile technologies – will be recognized as a mandatory component in every major enterprise IT vendors strategy.‖ – IDC (link) ―According to our recent survey of 4,985 US information workers, we find that were still at the very beginning of social software use in business‖ – Forrester (link) http://www.youtube.com/watch?v=hs5Ob3izcKM ―The real gains will be made where companies can find ways to adopt social and collaboration tools without making workers change their daily work habits.‖ – Fast Company (link) ―Culture Plays A Big Part In Social Business Adoption.‖ – HorizonWatching (link)18 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 19. HorizonWatching CommunitySocial Business – Additional Information and ResourcesEnterprise processes are being transformed by social technologies.Over the next 10-15 years, social computing capability will become ―Organizations can achieve unprecedentedpart of every business function within the company. business results by using social media toDrivers effectively tap into the power of mass• New social technologies, platforms, and capabilities collaboration.‖ – Gartner (link)• Consumerization drives user expectation / demand to collaborate• Social technologies allow companies another way to listen to theircustomers• Social communities can increase loyalty and convert customersinto brand advocates For More Information • BusinessWeek: Social Media MarketingInhibitors/Challenges and Collaborative Management• Need social efforts to be fully integrated with the overall business • CIO.com: Web 2.0 and Collaboration and How CIOsplan Can Devise a Social Business Strategy• Risk Management / Security: All employees should be trained in • AltimeterGroup: Social Research Reportssocial media polices • Dachis Group: Social Business Index• Analyzing and interpreting social conversations is a new science • Forbes: Social MediaImplications • Forrester: social (search) and Enterprise Collaboration• 80% of success of social business efforts will come from proper • Forrester: Social Computing & Web 2.0implementation strategy, planning, roles, and processes — only 20% • Gartner: Business Gets Socialwill come from the technology platform • Gartner Book: The Social Organization• Centralized implementation required for company wide social tools, • IDC: Social Business Researchstandards, policies and practices • IDC: Becoming a Social Business: The IBM Story• These new capabilities will require new Career Paths and • IDC: Enterprise Collaboration and Social SolutionsEducation tailored to the new social technologies • InfoTech: Collaboration & Productivity• Once implemented, Social Business strategies can improve the • InfoWorld: Collaborationeffectiveness of employees and unlock talent and skills that • Technorati: Blog posts tagged Social Businessotherwise might have gone unnoticed • Twitter: #socialbusiness and #socialbiz • Wikipedia: Social Computing and Social Media 19 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 20. HorizonWatching Community2012 HorizonWatching Technology Trends To Watch 1. Cloud Computing 2. Virtualization 3. Social Business 4. Mobile Computing 5. Big Data 6. Analytics 7. IBM Watson 8. Human / Computer Interaction 9. Security 10. Sustainability & Green IT 11. Consumerization of IT20 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 21. HorizonWatching CommunityThe Mobile Computing gold rush is in full swing. The ―train has left thestation‖Evidence of Market Growth Gartner Trends Webinar (link) ―​Global mobile subscriptions will reach over six billion by the end of this year and the Asia-Pacific region will account for more than half of the worldwide figure in 2011‖ – ABI Research (link) ―In 2012, mobile workers and consumers will embrace tablets, mobile content, mobile video and personal cloud services at unprecedented levels..‖ – Yankee Group (link) ―By 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs‖ – IDC (link) ―​Demand for tablets in Asia-Pacific will increase by 95 percent in 2012, outstripping equivalent shipments in North America or Europe.‖ – Gartner (link) ―Between 2010 and 2015, the global installed base of smartphones will increase at a compound annual growth rate (CAGR) of 33 percent. The tablet market will move even faster, achieving a CAGR of 81 percent during the same period. Along with this incredible explosion of devices, network capacity, applications, video, mobile transactions and M2M deployments will grow to match global demand‖ – Yankee Group (link) 21 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 22. HorizonWatching CommunityMobile Computing will impact all business processes, requiring newapplication solutions written just for mobileNew Strategies / Solutions Needed ―Second generation mobile strategies differ considerably from those of the first generation. They must be multichannel, part of your holistic digital strategy, and include innovative mobile-only capabilities.‖ – Gartner (link) ―Mobile business is the number one IT issue pre-occupying the minds of IT professionals in Asia/Pacific, according to IDCs CIO Innovation Survey 2011. ‖ – IDC (link) ―By 2015, mobile Web technologies will have advanced sufficiently, so that half the applications that would be written as native apps in 2011 will instead be delivered as Web apps. ‖ – Gartner (link)IBM Mobile Tech Trends Video (link) ―The vision for a mobile workforce goes way beyond email and calendaring.‖ – Suzanne Livingston, IBM (link) IBM 2011 Tech Trends Report 22 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 23. HorizonWatching CommunityMobile Computing – Additional Information and ResourcesMobile is such a big trend that it must be a core component ofevery organizations IT strategy. IT professionals must develop ―Security/privacy and the cost ofskills in everything that has to do with mobile. developing for multiple mobileDrivers: platforms are cited as the top• Tremendous growth of smartphones / tablets mobile adoption concerns (53%• Consumerization trend and 52% respectively).‖ – IBM (link)• Increased improvements in apps, browsers, and search• Growth of location based apps• Wireless networks are getting faster and more reliable. For More Information• Mobile workers are demanding access for productivity • ABI Research: Mobile Software & Services• Today’s generation Y lives mobile / wireless life • BusinessWeek: CEO Guide to Mobile Business AppsChallenges: • BusinessWeek Exchange: Mobile Internet• Integrating mobile into business processes • CIO.com: Mobile• Multiple devices / platforms • Forrester: search for mobile• Coverage in rural and undeveloped regions • Gartner: Mobile and Wireless• Security issues • IBM: Mobile Software for Collaboration and Mobility and• Reliability of mobile technologies Wireless Services• Adoption of Wireless standards • IDC: Mobile Phone Technology and Trends and MobileImplications: Connected Devices and Mobile Enterprise Device• As mobile technologies mature, they will bring new consumer Solutionsand business applications to more places and devices • InfoTech: search for Mobile• New user interface design approaches required • InfoWorld: Mobile Technology• Mobile solutions can enable new business models • Mobile Marketing Association: Link• Business processes and applications have to be re-engineered • Technorati: Blog posts tagged mobilefor mobile • Twitter: #mobile• The mobile trend drives the consumerization of IT • Wikipedia: Mobile Computing and Smartphone and• Expect increased interest in technologies that can boost the Mobile App Distribution and Mobile Marketing and Mobileproductivity of a remote workforce Local Search• Increased focus on Unified Communications initiatives• On the horizon: Mobile Video and 3D Mobile Internet23 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 24. HorizonWatching Community2012 HorizonWatching Technology Trends To Watch 1. Cloud Computing 2. Virtualization 3. Social Business 4. Mobile Computing 5. Big Data 6. Analytics 7. IBM Watson 8. Human / Computer Interaction 9. Security 10. Sustainability & Green IT 11. Consumerization of IT24 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 25. HorizonWatching CommunityBig Data refers to how we collect, store, and manage information thatcomes into an enterprise so that it can be harvested for decision makingData Growth ―The amount of information created and replicated will surpass 1.9 zettabytes in 2011, growing by almost nine times in just five years.‖ – IDC (link) ―Worldwide information volume is growing annually at a minimum rate of 59 percent annually.‖ – Gartner (link)Big Data Defined ―Everyday, we create 2.5 quintillion bytes of data. This data comes from everywhere: from sensors used to gather climate information, posts to social media sites, digital pictures and videos posted online, transaction records of online purchases, and from cell phone GPS signals to name a few. This data is big data.‖ – IBM (link) Source: MIT Sloan Management Review ―While volume is a significant challenge in managing big data, business and IT leaders must focus on information volume, variety and velocity‖ – Gartner (link) ―The bringing together of a vast amount of data from public and private sources, combined with the intuition of business and thought leaders and the speed and affordability of todays computers, is what Big Data is all about. This is the inflection point in which artificial intelligence becomes actual intelligence‖ – IDC (link) 25 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 26. HorizonWatching CommunityThe Big Data trend presents a huge challenge (and opportunity) forInformation Management professionalsCharacterstics of Big Data IDC Webinar (registration required) ―Variety – Big data extends beyond structured data, including unstructured data of all varieties: text, audio, video, click streams, log files and more. Velocity – Often time-sensitive, big data must be used as it is streaming in to the enterprise in order to maximize its value to the business. Volume – Big data comes in one size: large. Enterprises are awash with data, easily amassing terabytes and even petabytes of information.‖ – IBM (link) IDC Predictions 2012: A Big Year for Big DataA New Era of Information Management ―Clearly, the big data revolution is fostering a powerful new type of data science. Having more comprehensive data sets at our disposal will enable more fine-grained long-tail analysis, microsegmentation, next best action, customer experience optimization, and digital marketing applications‖ – Forrester (link) ―The ideal enterprise data warehouse has been envisaged as a centralized repository for 25 years, but the time has come for a new type of warehouse to handle "big data." This "logical data warehouse" demands radical realignment of practices and a hybrid architecture of repositories and services‖ – Gartner (link) 26 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 27. HorizonWatching Community Big Data – Additional Information and Resources―Big Data‖ is defined by Wikipedia as ―data sets whose size is beyondthe ability of commonly used software tools to capture, manage, and Adoption Challengesprocess the data within a tolerable elapsed time. Big data sizes are a ―Most organizations are ill prepared toconstantly moving target currently ranging from a few dozen terabytes address both the technical andto many petabytes of data in a single data set.‖ management challenges posed by bigDrivers data; as a direct result, few will be able• Volume, variety, velocity, and complexity of incoming data streams to effectively exploit this trend for• Growth of ―Internet of Things‖ results in explosion of new data competitive advantage.‖ – Gartner (link)• Commoditization of inexpensive terabyte-scale storage hardware ismaking storage less costly ….so why not store it?• Increasingly enterprises are needing to store non-traditional and ―The adoption barriers thatunstructured data in a way that is easily queried organizations face are managerial and• Desire to integrate all the data into a single source cultural rather than related to data andChallenges technology.‖ – MIT (link to PDF file)• Data comes from many different sources (enterprise apps, web,search, video, mobile, social conversations and sensors)• All of this information has been getting increasingly difficult to store For More Informationin traditional relational databases and even data warehouses • BusinessWeek: CEO Guide to Hadoop• Unstructured or semi-structured text is difficult to query. How does • Forbes: To Manage Big Data, You Needone query a table with a billion rows Smarter Storage• Culture, skills, and business processes • Forrester : Blog post – Big Data Technoloy • IBM: Enterprise Big Data and eBook: IBMImplications Customer Success Stories• Emerging capabilities to process vast quantities of structured and • InfoWorld: Data Explosion andunstructured data are bringing about changes in technology and • MIT Sloan Management Review: Big Data,business landscapes Analytics and the Path From Insights to Value• As data sets get bigger and the time allotted to their processing • Technorati: Blog posts tagged Big Datashrinks, look for ever more innovative technology to help organizations • Wikipedia: Big Dataglean the insights theyll need to face an increasingly data-drivenfuture 27 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 28. HorizonWatching Community2012 HorizonWatching Technology Trends To Watch 1. Cloud Computing 2. Virtualization 3. Social Business 4. Mobile Computing 5. Big Data 6. Analytics 7. IBM Watson 8. Human / Computer Interaction 9. Security 10. Sustainability & Green IT 11. Consumerization of IT28 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 29. HorizonWatching CommunitySuccessful implementation of analytics capabilities provide valueand can help companies create a competitive advantage How Organizations Use Analytics Analytics & Competitive Advantage Source: The New Intelligent Enterprise, a joint MIT Sloan Management Review and IBM Institute of Business Value analytics research partnership. Copyright © Massachusetts Institute of Technology 2011. ―Leaders of the smartest organizations have moved past ―overwhelmed‖ and IBM 2011 Tech Trends Report are already capitalizing on increased information richness and analytics to gain measurable competitive advantage.‖ – MIT (link) 29 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 30. HorizonWatching CommunityAnalytics continues to be a very important long term trend andcapability that can help companies create a competitive advantage Growth ―BI spending has far surpassed IT budget growth overall for several years, and it is clear that BI continues to be a technology at the center of information-driven initiatives in organizations‖ – Gartner (link) ―Business intelligence is the fastest growing software market today as companies are driving business results based on deeper insights and better planning, and advanced analytics is the spearhead of BI technologies that can untap new dimensions of business performance‖ – Forrester (link)Challenges―Success with business analytics requires more than the data and algorithms. It requires a company culturecommitted to using information for breakthrough ideas and operations.‖ – IBM (link)―Integrating business analytics into an existing deployed infrastructure ranks as the most common concernwhen considering new solutions, but training, performance and cost are close behind.‖ – Gartner (link)―(1) information management, (2) analytics skills and tools, and (3) data-oriented culture. Mastering thesecompetencies enables organizations to gain full benefit from analytics.‖ – MIT Sloan Management Review (link)30 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 31. HorizonWatching CommunityAnalytics is a major trend that is impacting all business processesand transforming the way decisions are madeTrends in Analytics Types of Analytics Source: Forrester From To Offline / Back office Embedded / Realtime Detailed Reports Dashboards Historical Predictive Structured Unstructured Behind Firewall Cloud / Mobile ―In 2011 and 2012, analytics will increasingly focus on decisions and collaboration. The new step is to provide simulation, prediction, optimization and other anlytics, not simply information, to empower even more decision flexibility at the time and place of every business process action.‖ - Gartner (link) ―What is becoming clearer is that the real value from Big Data will be derived from the high-end analytics, predominantly using data mining, statistics, optimization and forecasting type of capabilities to proactively turn this data into intelligence to drive business benefits and better decision making capabilities‖ – IDC (link) 31 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 32. HorizonWatching CommunityAnalytics – Additional InformationTrend 5 was all about Big Data and a never ending stream ofincoming data. The challenge is to turn all that data into insights and ―Unprecedented growth in informationthen develop strategies/actions based on those insights. That’s volume and complexity combined withwhere analytics technologies can help. increasing business demands meanDrivers leaders of business intelligence (BI)• Big Data: Explosion of raw data…both structured and unstructured initiatives need new breakthrough• CIOs want to enable smarter decisions within the enterprise. They approaches to succeed.‖ – Gartner (link)know the data exists, but need tools to draw insights out of the data• Continued advances in analytics algorithms, modeling, &capabilities• Advances in open source platforms such as Apache Hadoop & For More InformationLinux • BusinessWeek: Business Analytics and Predictive AnalyticsChallenges • Forrester: Analytics and Predictive Analytics• Embedding analytics into an existing business apps infrastructure • Gartner: Pattern-Based Strategy and Business Intelligence• Generating insights out of complex metadata is not easy• Security, performance, scalability • IBM: Business Analytics and Optimization and Analytics:• Analytic tools tend to be too complex, requiring skilled resources. The New Path To Value and Business Analytics website• Predictive models need to translate to action, rather than simply • IDC: Business Analytics Researchbeing an intellectual exercise • InfoTech: Business Intelligence & Analytics • InfoWorld: Business Intelligence/AnalyticsImplications • MIT Sloan Management Review: The New Intelligent• Competing on analytics is not just about the tools, it requires new Enterprise and Analytics: The New Path To Valueprocesses, skills/training, and business leadership • Technorati: Blog posts tagged analytics• New career path: Data Scientist. One who both understandsanalytics and has deep industry domain knowledge • Twitter: #Analytics• Needed: Better dashboard tools, designed for business users • Wikipedia: Analytics and Business Analytics and Predictive• Training is required for business process managers and developers Analytics and Data Mining• The ability to pull value from data can lead to competitive • YouTube: IBM Business Analytics Channeldifferentiation32 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 33. HorizonWatching Community2012 HorizonWatching Technology Trends To Watch 1. Cloud Computing 2. Virtualization 3. Social Business 4. Mobile Computing 5. Big Data 6. Analytics 7. IBM Watson 8. Human / Computer Interaction 9. Security 10. Sustainability & Green IT 11. Consumerization of IT33 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 34. HorizonWatching CommunityIBM’s Watson is an emerging technology at the intersection of BigData, Analytics and Human / Computer Interaction trendsWikipedia Definition ―Watson is an artificial intelligence computer system capable Enabling Technology Areas of answering questions posed in natural language, • Natural Language Processing developed in IBMs DeepQA project‖ – Wikipedia (link) • Semantic Analysis • Information RetrievalIBM Definition • Automated Reasoning • Machine Learning ―An application of advanced Natural Language Processing, Information Retrieval, Knowledge Representation and Reasoning, and Machine Learning technologies to the field of open domain question answering‖ – IBM (link) Video: What is Watson? ―Built on IBMs DeepQA technology for hypothesis generation, massive evidence gathering, analysis, and scoring‖ – IBM (link)AI Magazine ―DeepQA is an effective and extensible architecture that can be used as a foundation for combining, deploying, evaluating, and advancing a wide range of algorithmic techniques to rapidly advance the field of question http://www.youtube.com/watch?v=dQmuETLeQcg answering (QA)‖ – AI Magazine (link)34 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 35. HorizonWatching CommunityIBM’s Watson has been recognized as one of the most importanttechnology achievements of 2011 Video: The Future of WatsonGartner ―CIOs, business planners, enterprise architects, and strategy teams should familiarize themselves with its capabilities, and brainstorm ways in which human decision processes can be supported‖ – Gartner (link)Forrester ―Much of the technology that IBM built for Watson can be deployed against other types of tasks besides winning a Jeopardy game, to make solutions for these tasks "smarter." This technology addresses all of the five As of smart computing that we have identified, that is, Awareness, Analysis, Alternatives, Actions, and Auditability. ‖ – Forrester (link) Link: TED: Final Jeopardy and the Future of WatsonIDC ―The impact of Watson…will be felt ―What is thinking? What is intelligence? What is the role far beyond the game show. This that computers should and will play in our lives, technology could have significant and what are the boundaries between humans and effect on business, government and computers? IBMs Watson demands that we reconsider society.‖ – TED (link) each of these questions‖ – IDC (link)35 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 36. HorizonWatching CommunityWatson will open up new opportunities for advanced decisionsupport applications, transforming industry business processes.Implications Videos: Industry Perspectives (link) ―Imagine having the ability to take in all the information around a patients medical care -- symptoms, findings, patient interviews and diagnostic studies. Then, imagine using Watson analytic capabilities to consider all of the prior cases, the state-of- the-art clinical knowledge in the medical literature and clinical best practices to help a physician advance a diagnosis and guide a course of treatment. ‖ – Wellpoint (link) ―Watson combines major advances in deep analytics and system design into a solution with the possibility to transform entire industries‖ – IBM (link) ―CIOs and IT executives will think differently about ways to improve human decision processes, and reduce costs and cycle times. It will also require them to add new sets of skills, methods and tools within their IT organization.‖ – Manoj Saxena, GM, IBM Watson Solutions (link)36 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 37. HorizonWatching CommunityWatson – Additional Information and ResourcesWatson can sift through an equivalent of about 1 million books orroughly 200 million pages of data, and analyze this information andprovide precise responses in less than three seconds. ―We believe this will be an invaluableWatsons ability to understand the meaning and context of human resource for our partnering physicianslanguage, and rapidly process information to find precise answers to and will dramatically enhance the qualitycomplex questions, holds enormous potential to transform how and effectiveness of medical care theycomputers help people accomplish tasks in business and their personal deliver to our members.‖ – Wellpoint (link)lives.Drivers• Advances in enabling technology areas (see box to right)• Large complex datasets can be the source of major insights and holdthe answers to critical questions For More InformationChallenges • AI Magazine: Building Watson: An Overview of the• More work on enabling technologies required DeepQA Project• Commercializing Watson could take years • CIO Insight: IBM’s Watson: 11 Personal Apps• Impact on business applications and processes not yet fully • eWeek: IBM’s Watson: The Future of Computingunderstood • IDC: What is Watson: The IBM Jeopardy Challenge • IBM’s Watson Portal: IBM WatsonImplications • IBM’s Watson press kit• Watson is a learning technology, meaning accuracy is increased the • IBM’s Watson Facebook Pagemore it is used. • NY Times: What is IBM’s Watson?• Watson has implications for transforming industries, business • PBS Video: Smartest Machine on Earthprocesses, systems design, data management/analytics and workload • Time: 10 Questions for Watsons Humanoptimized systems • Twitter: @IBMWatson and hasthag #ibmwatson• The technology could also be applied in areas such as healthcare, for • YouTube: Watson playlistaccurately diagnosing patients, to improve online self-service help • Wikipedia: Watsondesks, to provide tourists and citizens with specific informationregarding cities, prompt customer support via phone, in schools to aidin learning, and much, much more37 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 38. HorizonWatching Community2012 HorizonWatching Technology Trends To Watch 1. Cloud Computing 2. Virtualization 3. Social Business 4. Mobile Computing 5. Big Data 6. Analytics 7. IBM Watson 8. Human / Computer Interaction 9. Security 10. Sustainability & Green IT 11. Consumerization of IT38 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 39. HorizonWatching CommunityAdvances in Human / Computer Interaction technology aretransforming the way we interact with our computing devices Gartner: Interface Types ―For decades our options for interacting with the digital world have been limited to keyboards, mice, and joysticks. Now with a new generation of exciting new interfaces in the pipeline our interaction with the digital world will be forever changed‖ – SingularityHub (link) ―Why do we still use a keyboard and mouse to interact with digital information? This mode of human-computer interaction, invented more than 40 years ago, severely constrains our ability to access and interact naturally with digital content..‖ – MIT Media Lab (link) ―From brain-controlled machines to gesture- driven devices, theres a range of technologies in development that may find their way into Gartner: (link) everyday electronic devices.‖ – IDG News (link)39 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 40. HorizonWatching CommunityApple’s iPad Multi-touch capability has already changed the way weexpect to interact with computers in the future.Multitouch ―The iPad has created a transformational change in how people interact with computers. Multitouch on the iPad and other media tablets has liberated users from the hardware keyboard and pointing device (aka the mouse). As media tablets become more commonplace, users will expect the convenience and simplicity of multitouch user interfaces when they interact with other computing devices‖ – Gartner (link) Gartner Webinar (link)40 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 41. HorizonWatching Community...and Apple Siri and MS Kinect are paving the way for a whole newway of interacting with our computers. Kinect ―I’m convinced this (Kinect) is a Siri transformational technology. With NUI, computing devices will adapt to our ―An intelligent assistant that helps needs and preferences for the first you get things done just by asking. time and humans will begin to use Siri understands context allowing technology in whatever way is most you to speak naturally when you ask comfortable and natural for us‖ – Bill it questions‖ – Apple Press Release Gates (link) (link) http://www.youtube.com/watch?v=diy7rkWkDtU http://www.apple.com/iphone/videos/#tv-ads-siri41 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 42. HorizonWatching CommunityHuman / Computer Interaction – Additional Information and ResourcesHuman–computer Interaction (HCI) refers to the research, design and Emerging User Interface Technologiesdevelopment of new technologies that can improve the interactionbetween people (users) and computers. There are many emerging • Speech Recognition: Examples: Dragon speechtechnologies at play here. recognition, Google speech recognition, Microsoft speech recognitionDrivers • Gesture Recognition: Example: Microsoft’s Kinect• Smartphones and Tablets free users from keypads and mouses gaming system• Gaming platforms and devices (e.g. Wii, Kinect, etc.) • Behavioral / Gestural Analytics: Solutions built on top• New interface technologies, such as multi-touch, gesture of the base gesture recognition platformrecognition, speech recognition, and eye / face tracking • Emotion Detection: Face reading available today (with limited capabilities). Full body reading in the future.Challenges • Virtual Assistants: Most recent example is Apple’s Siri• Teenagers will expect to interact with enterprise systems the way • Augmented reality: Overlaying information on top of athey interact with their smartphones, tablets, and gaming devices real world view. Example: Layar.• Devlopers will have to consider embedding capability for multipleuser interfaces and HCI technologies into future apps For More Information • BusinessWeek: CEO Guide to Hacking KinectImplications • Interaction Design – HCI Wiki• Manufactures of all types of electronic devices will need to • HCI Bibliography of Organizationsincorporate these new HCI capabilities into future designs • IBM: HCI Research and Human Ability and Accessibility• Business processes will change. Application developers will want to Center and Human Language Technologies and Userincorporate HCI capabilities into future application solutions Interface Technologies • Gartner: iPad and Beyond: What the Future of ―A key characteristic of emerging devices is Computing Holds "multimodal interfaces" that seamlessly link multiple • Georgia Tech – HCI Education Library • Microsoft: HCI in the year 2029 and Bill Gate’s blog post: options for input, such as voice, touch, pressure and The Power of the Natural User Interface gestures. Multimodal interfaces enable users to • MIT Media Lab: Fluid Interfaces Group choose the best way to interact with their computing • TED Talk: John Underkoffler points to the future of UI device for specific tasks or situations.‖ – Gartner (link) • Wikipedia: Human-computer interaction and Gesture Recognition and Speech Recognition and Augmented 42 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 Reality and Multi-touch © 2011 HorizonWatching Creative Commons Attribution License
  • 43. HorizonWatching Community2012 HorizonWatching Technology Trends To Watch 1. Cloud Computing 2. Virtualization 3. Social Business 4. Mobile Computing 5. Big Data 6. Analytics 7. IBM Watson 8. Human / Computer Interaction 9. Security 10. Sustainability & Green IT 11. Consumerization of IT43 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 44. HorizonWatching CommunitySecurity is a long term trend that just continues to grow in importanceand size. Worldwide Security Service Spending by Subsegment (Millions of U.S. Dollars) Growth ―Worldwide security services spending is on pace to reach $35.1 billion in 2011, up from $31.1 billion in 2010, according to Gartner, Inc. The market is forecast to total $38.3 billion in 2012, and surpass $49.1 billion in 2015‖ – Gartner (link) (Link) ―The growth of the security software market is fuelled by the increasingly sophisticated threats and management overheads each organization and user face. The overwhelming personal and confidential information interact and collaborate each other through web applications also exacerbates security threats in terms of information leakage‖ – IDC (link) Importance of ―President Obama has identified cybersecurity as one of the most serious economic and national security challenges we face as a nation, but one that we as a government or as a country are not adequately prepared to counter.‖ – whitehouse.gov (link) 44 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 45. HorizonWatching CommunityEach year, security professionals are faced with new challenges aseach new emerging technology opens up new risks.Trend Drivers IDC Video ―Gartner has identified volatility, multiplicity, versatility, and mobility as the key macro trends driving IT and IT security in 2012. Other security market drivers are the effects of volatility on security, a more dangerous threat landscape, complex and evolving regulatory standards of protection, consumerization and mobility, and the ongoing transformative effects of cloud computing.‖ – Gartner (link) http://www.youtube.com/watch?v=Hg3taa98YREChallenges ―The environment is changing: the boundaries of business infrastructure are being extended – and sometimes obliterated – by the emergence of cloud, mobility, social business, big data and more, while the attacks are getting more and more sophisticated, often showing evidence of extensive pre-operation intelligence collection and careful, patient, long term planning. ‖ – IBM (link) ―The average company’s computer infrastructure is attacked nearly 60,000 times every day.‖ – IBM (link) ―The rapid adoption of the newest mobile devices -- especially the Apple iPhone and iPad and the Google Android-based equivalents -- will be a huge disruptive force in enterprise security next year. ‖ – CIO.com (link) 45 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 46. HorizonWatching CommunitySecurity – Additional Information and ResourcesToday, our worlds infrastructure is both more sophisticated and moreinterconnected than ever before - linking vast amounts of information and ―The bad guys are simply moving onservices in new ways, but also introducing more security complexities andchallenges in roughly equal proportion. For this reason, it is no longer enough to new attack surfaces, and one offor organizations, or even entire governments, to try to address security strictly those new battlefields iswithin their own enterprises. smartphones.‖ – IBM (link)Drivers• Applications are migrating toward the cloud resulting in greater separation of data user and data owner.• Consumerization – employees want to use their own devices ―Overall, we believe this market• Growth in Mobile - devices are changing the way employees access data centers and networks will go through a strong• Virtualization - Increasing need to secure virtualized environments• Increased threats, including malware, cybercrime, Phishing, SPAM, bots consolidation where large security,• Business continuity and disaster recovery – Need to protect data software, and services companies• Compliance. Fraud control breach notification & data privacy regulations• Trusted Identity - trusted, privacy-enabling, shared and easy-to-use identities acquire medium-sized firms.‖ – IDC• A high profile security breach can cause major damage to a customer’s brand (ex: Sony) (link)Inhibitors/Challenges• Security is a major barrier to cloud adoption• ROI is still not a true value of measurement of security investment For More Information• Pureplay security vendors continue to be challenged by the most dominant • ABI Research - Security & Identificationsoftware providers and by nimble and innovative new entrants • CIO.com: Security• Employees use of personal devices or consumer grade applications. • Gartner: Security Trends and Security and PrivacyImplications • IDC: Security Research• Increased role for Managed Security Service Providers • IBM: Security and X-Force Report• Businesses need to manage risk end-to-end across all areas of the • Information Week: Securityorganization and every external system they connect to • Infotech: Security and Identity and Access• Compliance will require continued investment Management• IT depts, must understand implications of key trends such as cloud, mobility, • NetworkWorld: Security Research Centerand social business • Twitter: #security• Biometrics continues to be an emerging technology that can be embedded • Whitehouse.gov: CyberSecurityinto solutions to enhance information security • Wikipedia: Information Security46 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 47. HorizonWatching Community2012 HorizonWatching Technology Trends To Watch 1. Cloud Computing 2. Virtualization 3. Social Business 4. Mobile Computing 5. Big Data 6. Analytics 7. IBM Watson 8. Human / Computer Interaction 9. Security 10. Sustainability & Green IT 11. Consumerization of IT47 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 48. HorizonWatching CommunityLeading companies see sustainability as a path to growth, leadershipand competitive advantage. ―Enterprise sustainability has shifted from a cost and compliance requirement to a growth play, according to an elite group of innovative leaders. For a growing number of companies, sustainability is serving as a key differentiator in the market, helping drive business performance and fuel top-line growth.‖ – IBM (link) Source: IBM IBV Report: Driving performance through sustainability Innovators are those companies leading in the area of sustainability.48 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 49. HorizonWatching CommunityGreen IT should be a big part of any enterprise sustainability strategywith a focus on reducing energy usage and improving utilization Energy Management How Energy Is Used In A Typical Data Center ―Truly sustainable computing needs to combine energy-efficient technologies and the use of reliably available low- emission electricity, which may prompt significant changes to the geolocation of data storage and other services in the long term‖ – Gartner (link) – IBM (link) Utilization Rates ―Although better hardware design can reduce energy consumption, companies must also take into account the utilization of their IT equipment. The utilization rate of certain types of servers can typically be only 20%. Underutilized systems expend a lot of energy on non-business purposes, thus wasting a major investment.‖ – IBM (link) 49 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 50. HorizonWatching CommunityWhile the outlook for Green IT is bright, there are challengesOutlook Video: IBM’s Innovative Green Data Center in Boulder, CO ―The overall upward trend for green IT looks set to continue, with a growing number of CIOs saying they plan to deploy green IT during the next couple of years. The greatest growth was and will continue to be in power management IT for desktops and within data centers‖ – Ovum (link) ―Seven in 10 executives said energy management was extremely important or very important to their organizations.‖ – InstituteBE (link) Challenges ―Reaping the fruits of green IT investments is still hard work, with many organizations struggling to get buy-in and participation from management and end-users alike‖ – InfoWorld (link) ―IT innovations have the potential to cut greenhouse gas emissions across all sectors of the economy, but IT’s own growing demand for dirty energy remains largely unaddressed by the world’s biggest IT brands.‖ – Greenpeace (link)50 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 51. HorizonWatching CommunitySustainability & IT – Additional Information and ResourcesEnergy and climate change related issues and what to do about themare being discussed today in corporate boardrooms. Business IBM IBV Report:leaders wanting to find ways to reduce costs by minimizing energy Driving performanceusage, water usage, carbon emissions and waste. Technology canplay a big part in the solutions. through sustainabilityDrivers• Desire to be viewed as a socially responsible company• Unpredictable energy prices. Desire for independence from fossilfuels• Better analytic, energy auditing and carbon footprint tools• International and national legislation/mandates that promote energy For More Informationefficiency and usage/development of renewable resources • ABC Carbon: 100 Global Sustain Ability Leaders•Growing awareness of implications caused by climate change • ABI Research: Clean EnergyInhibitors/Challenges • BusinessWeek: Sustainability•Data centers require lots of energy • CIO.com: Sustainability search•Cost & time required to develop needed infrastructure focused on • Forrester: Sustainability search and Green ITrenewables versus fossil fuels • Gartner: Sustainability • IBM: Green: A Smarter Planet For A SustainableImplications Future and Smarter Data Centers• This trend touches all facets of the global economy – all countries, • IDC: Green: Sustainability For The Next Generationall industries • InfoTech: search for Sustainability and Green• Increase in investments in the infrastructure (e.g. smart grid) and in Computingrenewable energy sources are required • InfoWorld: Green IT and 2011 Green 15 Awards• IT vendors can play a leadership role in applying technology and • MIT Sloan Management Review: Sustainability &services to sustainability initiatives Innovation• Smarter IT solutions can help reduce CO2 emissions, reduce • Newsweek: Global Green Rankingsbuilding energy usage, reduce traffic congestion, and manage water • US EPA Student Design Competition for Sustainabilitybetter • Twitter: #Sustainability and #GreenIT• Manufacturers will increasingly need to track data about energy • Wikipedia: Sustainability and Green Computing andusage on their products Sustainable Development 51 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 52. HorizonWatching Community2012 HorizonWatching Technology Trends To Watch 1. Cloud Computing 2. Virtualization 3. Social Business 4. Mobile Computing 5. Big Data 6. Analytics 7. IBM Watson 8. Human / Computer Interaction 9. Security 10. Sustainability & Green IT 11. Consumerization of IT52 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 53. HorizonWatching CommunityThe Consumerization trend is all about employees wanting to use thesame technologies for business as they use in their personal lives. It’s more than “Bring Your Own Device” Technologies ―The consumerization of IT—the influence that personal devices, Impacted by the app store paradigm, gaming, social tools and more have on Consumerization the expectations of employees and customers for workplace tools and innovation—is on a trajectory of blazing growth.‖ – IDG • Tablets Press Release (link) • Smartphones • App Stores • 4G ―Employees are behaving more like consumers, demanding a • Social Media wider choice of devices, exploiting consumer devices and • Social Business applications from app stores, and adopting new strategies such • Gaming as ―bring your own‖ IT. As a result, the distinctions between a • Desktop Virtualization persons role as an employee and as a consumer are more • Cloud Services blurred than ever. ‖ – Gartner (link) • Unified Communications • Data Access • File Sharing ―You can blame the iPhone, Salesforce.com, and Facebook, but the truth is that business itself has driven the shift to employee- directed tech‖ – InfoWorld (link)53 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 54. HorizonWatching CommunityThe Consumerization trend is disruptive for IT departments, causingthem to have to respond with new strategies to meet demand Challenges ―Consumerization is now the primary driver of the mobile universe, and CIOs must be ready to embrace a range of more-flexible approaches to their mobile strategy‖ – Gartner (link) ―CIOs globally are faced with the unprecedented challenge of an explosion of popular devices and applications in their enterprises that they are struggling to control from a technological, policy, and cultural perspective‖ – IDC (link) ―Security Minefield: Bring Your Own Device Will Bedevil IT Security in 2012‖ – CIO.com (link) IDC Consumerization of IT Study, 2011 Virtualization ―As some corporations embrace the mobile, remote workplace and others start to allow employees to buy their own hardware, IT must go beyond desktop virtualization to manage risk and control performance.‖ – IDG (link) ―We strongly believe the consumerization trend will emerge as one of the key drivers for client virtualization software during the next few years‖ – IDC (link) 54 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 55. HorizonWatching CommunityConsumerization of IT – Additional Information and ResourcesWikipedia Definition: ―Consumerization … describes thetrend for new information technology to emerge first inthe consumer market and then spread into business ―By 2016, more than 900 million tablets willorganizations, resulting in the convergence of the IT and be in the hands of users. As moreconsumer electronics industries, and a shift in IT consumers buy them, they then tend to bringinnovation from large businesses to the home‖ them to the workplace and use them for theirDrivers jobs – often led by executives‖ – Gartner (link)• consumer mobile computing• consumer social media• remote and mobile workforce• rise of corporate social business For More InformationChallenges • Booz Allen: The Consumerization of Corporate IT• CIOs must be flexible and provide new ways for • CIO.com ―Security Minefield: Bring Your Own Device Willemployees to access corporate applications from their Bedevil IT Security in 2012‖own personal devices. • CITE Conference March 2012• Have to support different devices, platforms, carriers • ComputerWorld: Consumerization of IT: Lessons forand countries enterprise applications• Secure access to corporate data • ComputerWorld: ―IBM opens up smartphone, tablet support for its workers‖Implications • Forbes: ―The Pros And Cons Of Bring Your Own Device‖• The line between business and person continues to • Gartner: Consumerization of Mobileblur • IBM Cognos Webcast: The Consumerization of IT• Consumerization is a major, transformational trend with • InfoWorld: The real force behind the Consumerization of ITsignificant impact on business processes business and • McAfee: How do you prepare for the Consumerization of ITIT services market • Trend Micro: The Consumerization of IT • Twitter: #Consumerization and #BYOD • Yankee group: Consumerization of the Mobile Enterprise • Wikipedia: Consumerization 55 January 12, 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License
  • 56. HorizonWatching CommunityA summary of what to watch in 2012 among the eleven trends… Growth among all types. Maturation/past the hype. Enterprise 1 Cloud Computing applications. Intersection with mobile. Continued growth across infrastructure. Majority of servers becoming 2 Virtualization virtualized by 2015. Growth in desktop virtualization. Embedding social into enterprise systems. Culture is key to successful 3 Social Business implementation. Watch for vendor consolidation. Explosion of devices. Mobile is next platform. Mobile clouds. Growth of 4 Mobile Computing mobile enterprise apps. New UIs needed. Accelerates consumerization. Explosion of data. How to collect, store, manage the data so it can be 5 Big Data analyzed? Hadoop. Data Scientists are needed. Embedded, predictive, unstructured, mobile. Improve decision making 6 Analytics capabilities. Need changes in culture, skills, business processes. Advanced Q&A: The next generation of decision support. Potential for 7 IBM Watson industry transformation. Healthcare, Finance, Government, CRM. New ways to interact with computers (speech, gesture, touch, emotion, 8 Human / Computer Interaction etc.). Natural user interfaces. Must match interface type with function, purpose. Will impact processes and enterprise applications. More sophisticated external threats. Impact of mobile, social, and cloud. 9 Security Moving from a technology issue to a business operations issue Becoming a key market differentiator. Past efficiency and compliance.10 Sustainability & Green IT Focus on energy management across the entire physical infrastructure Employees are demanding more choice and control. They want to use11 Consumerization of IT their devices and apps. Pressure placed on IT leaders to accommodate. Source: David Jarvis, Bill Chamberlin56 January 12, 2012 11, HorizonWatch: Top Technology Trends To Watch In 2012 HorizonWatching: Eleven Technology Trends To Watch In 2012 © 2011 HorizonWatching Creative Commons Attribution License