Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
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Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report

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This 2014 HorizonWatching Mobile Computing Trend report provides an overview of the Enterprise Mobile Computing trend.  The target audience for this document is HorizonWatching Community members ...

This 2014 HorizonWatching Mobile Computing Trend report provides an overview of the Enterprise Mobile Computing trend.  The target audience for this document is HorizonWatching Community members who want a resource document that can provide them with summary information, lists of resources, as well as insights into what trends we might see around the Mobile Computing topic during 2014.

This is a Summary Version of this Trend Report. A more detailed Powerpoint version of this deck is located at http://www.billchamberlin.com/reports-books/. It has many more resources for you, including a long list of trend and prediction articles for 2014.

CONTENTS OF THE DETAILED TREND REPORT
Trends to Watch (Important developments to watch in 2014)
Trend Information (Market Opportunty, Growth Drivers, Adoption Challenges, Implications)
Quotes: What Analysts and the Media is saying about the trend
Lists of Websites and Resources
Analysts
Media
Selected IT vendor and consultant websites and resources
Top Trend and Prediction Articles
Social Media Sites & Searches
Selected Online Influencers
Selected white papers and other websites
List of 2014 Trend and Prediction Articles

More at http://www.billchamberlin.com/reports-books/

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Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report Presentation Transcript

  • 1. Contact: Bill Chamberlin, HorizonWatching Community Leader January 2014 Enterprise Mobile Computing: Trends To Watch In 2014 A HorizonWatching Community Trend Report (Summary Version)
  • 2. HorizonWatching Community About This Deliverable  Purpose: The slides provide information about the Mobile Computing trend in 2014  This is a Summary Version of this Trend Report.  It can be downloaded at http://www.slideshare.net/horizonwatching  A more detailed Powerpoint version of this deck is located at http://www.billchamberlin.com/reports-books/. It has many more resources for you, including a long list of trend and prediction articles for 2014.  Content: Summary information about this emerging trend is provided along with many links to additional resources. The slides are meant to be read/studied and the links are there for you to continue your learning. You may want to view the slides in slideshow mode so you can easily follow the links  Other Emerging Trends Research: For more on the HorizonWatching community please see the HorizonWatching blog Note: This presentation represents my own personal thoughts and ideas….not those of my employer. - Bill Chamberlin, http://www.billchamberlin.com/ 2 Jan 2014 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) © 2014 HorizonWatching Creative Commons Attribution License
  • 3. HorizonWatching Community Table of Contents 1. Trends to Watch in 2014 2. What Others Are Saying About Mobile Computing for 2014 3. Additional Resources 3 Jan 2014 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) © 2014 HorizonWatching Creative Commons Attribution License
  • 4. HorizonWatching Community Table of Contents 1. Trends to Watch in 2014 2. What Others Are Saying About Mobile Computing for 2014 3. Additional Resources 4 Jan 2014 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) © 2014 HorizonWatching Creative Commons Attribution License
  • 5. HorizonWatching Community Mobile Computing Trends to Watch in 2014 1. Mobile Apps Disrupt Enterprise SW: The shift towards enterprise mobile apps that cost much less than traditional enterprise software will disrupt the B2B software industry. Video: The upwardly mobile enterprise: setting the strategic agenda - IBM 2. New Architecture Required: IDC says “Enterprise business mobility will require 60% of CIOs by 2017 to support an agile architecture with nextgeneration mobile applications” (link). 3. Growth in BYO: The growth of BYO accelerates as Consumerization drives not only BYOD, but other related BYOs (personal cloud, security/identity management, Wearables, app stores, Windows 8, etc.). 4. BYO Management: Growth in BYO exacerbates the challenges of device management , information security and workspace delivery. IT needs to stay on top with new policies, programs and requirement gathering. 5. Mobile Collaboration: Mobile is changing how people collaborate, communicate, create/distribute content and use social software. The Social Business trend drives need for new mobile collaboration capability. 5 Jan 2014 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) “Mobile technologies are expected to remain one of the top three CIO priorities through 2016, and will continue to be a disruptive phenomenon. IT leaders must identify the key mobile technologies that will have the broadest impact and new ways to exploit mobile potential.” – Gartner (link) © 2014 HorizonWatching Creative Commons Attribution License
  • 6. HorizonWatching Community Mobile Computing Trends to Watch in 2014 (cont.) 6. Mobile SEO Marketing: As searching by voice becomes more popular businesses will need think of new ways users might search to find their websites. 7. Personal Intelligent Assistants: Workers increasingly will demand enterprise versions of Watson/Siri for mobile search and productivity apps. Expect this capability to eventually be embedded in all mobile apps Access more 2014 Mobile Computing trend articles and related information available via the Horizonwatching Blog 8. Mobile Wallets: Retail industry has begun the shift to allowing consumers to pay with their phones. Enterprises will follow that trend, allowing employees to pay corporate expenses via mobile. 9. Increased Need for Speed: Big data, analytics, social, and mobile video will drive demand for faster mobile networks. Expect carriers to begin to provide faster networks that can handle this demand. 10.Analytics Drives New Requirements: New analytical and visualization/dashboard solutions will be developed and deployed for remote and mobile workers. 11.Mobile Security: Mobile security platform weaknesses are “The explosion of mobile applications and the tremendous rate of smartphone adoption is revolutionizing the mobile industry. The multifaceted mobile ecosystem continues to evolve -- reshaping and redefining the roles and relationships of a wide range of industry stakeholders.” – IDC (link) giving rise to new threats. In 2014 hackers/criminals will increasingly target mobile email, apps, platforms, wallets, and app stores. Developers must develop security measures to secure the enterprise. 6 Jan 2014 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) © 2014 HorizonWatching Creative Commons Attribution License
  • 7. HorizonWatching Community Table of Contents 1. Trends to Watch in 2014 2. What Others Are Saying About Mobile Computing for 2014 3. Additional Resources 7 Jan 2014 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) © 2014 HorizonWatching Creative Commons Attribution License
  • 8. HorizonWatching Community Mobile Computing is driving both disruption and innovation “Mobile devices for the enterprise must be seen for what they truly are: enablers of new capability rather than pesky new endpoints IT must strive to control.” – InfoWorld (link) InfoWorld Mobile Enablement “Mobile technology offers a unique opportunity for organizations today. Mobile capabilities are disrupting traditional business models, providing businesses with new sources of data and insight, and driving top- and bottom-line results.” – IBM (link) “The unexpected consequence of bring your own device (BYOD) programs is a doubling or even tripling of the size of the mobile workforce. This is placing tremendous strain on IT and Finance organizations.” – Gartner (link) “Through 2018, the growing variety of devices, computing styles, user contexts and interaction paradigms will make "everything everywhere" strategies unachievable.” – Gartner (link) 8 Jan 2014 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) © 2014 HorizonWatching Creative Commons Attribution License
  • 9. HorizonWatching Community The Growth in Mobile Computing is impacting all industries “M-Commerce spending reached $4.7 billion in Q2 2013 with a growth rate of 24 percent vs. year ago. For the first half of the year m-commerce spending accounted for $10.6 billion, representing 10 percent of total digital commerce during that time. With the expected seasonal surge in Q4 spending, mcommerce could surpass $25 billion for the full year.” – ComScore (link) Beyond the Device – IBM Infographic “The wireless health market is gaining significant momentum. The global wireless health market is valued at $23.8 billion in 2013 and is expected to reach $59.7 billion by 2018, at an estimated CAGR of 20.2% from 2013 to 2018.” – Markets and Markets (link) “Next year… mobile ad spending will grow a further 56.00% to $14.97 billion. By 2016, spending on mobile will rival desktop spending, and in 2017 it will blow past, posting $35.62 in ad spending compared to the desktop’s $27.21 billion.” – eMarketer (link) “Mobile games are the fastest-growing segment of the (video game) market, with revenue set to nearly double between 2013 and 2015 from $13.2 billion to $22 billion” – Gartner (link) 9 Jan 2014 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) © 2014 HorizonWatching Creative Commons Attribution License
  • 10. HorizonWatching Community Additional evidence about the growth in Mobile Computing “Mobile Security Management Market to Hit Billion Dollar Mark by 2015” – ABI Research (link) 2014 Predictions: The Year Ahead Yankee Group Webinar “Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications service providers in certain regions.” – Gartner (link) “The market for mobile devices deployed by business and government users will grow to $138.6 billion through an estimated 306.9 million units by 2017, up from $116.2 billion and 220.4 million units shipped last year, in 2012.” – VDC Research (link) “Worldwide mobile payment transaction values will reach $235.4 billion in 2013, a 44 percent increase from 2012 values of $163.1 billion, according to Gartner, Inc. The number of mobile payment users worldwide will reach 245.2 million in 2013, up from 200.8 million in 2012.” – Gartner (link) 10 Jan 2014 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) © 2014 HorizonWatching Creative Commons Attribution License
  • 11. HorizonWatching Community Mobile Computing will impact all business processes, requiring new application solutions written just for mobile New Strategies / Solutions Needed “In 2014, mobile enterprise applications will emerge as the force that will drive enterprise mobility into the future, creating new ways of working and transforming existing business processes.” – Ovum (link ) GigaOM The impact of mobility on enterprise software development “IDC sees ever-expanding opportunities for mobile operators to inspire data-rich business use cases” – IDC (link) “Coupled with increasing user demand for consumerlike user interfaces (UIs), sleeker, purpose-built “mobile-first” applications pose a real threat to the traditional enterprise independent software vendors (ISVs) that do not follow suit.” – GigaOM (link) “As more and more enterprises look to reap the benefits of enterprise mobility, the need for software to manage and secure those deployments is growing rapidly. In this dynamic market, the shift from point solutions to a platform for managing and securing devices, applications, and data is well underway” – IDC (link) 11 Jan 2014 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) © 2014 HorizonWatching Creative Commons Attribution License
  • 12. HorizonWatching Community Table of Contents 1. Trends to Watch in 2014 2. What Others Are Saying About Mobile Computing for 2014 3. Additional Resources 12 Jan 2014 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) © 2014 HorizonWatching Creative Commons Attribution License
  • 13. HorizonWatching Community Mobile Computing – IBM Websites and Resources • IBM Portal: MobileFirst • IBM Services: • Services for the Mobile Enterprise, Mobility and Wireless Services IBM MobileFirst: Downloads: software, demos, videos, white papers • IBM Software • Mobile Software for Collaboration • Mobile Marketing Solution • Mobile commerce • Cognos Mobile • DeveloperWorks: Mobile Development • IBM Research: Mobile Computing • IBM Press Kit: IBM and the Mobile Web • Chris Pepin’s list of MobileFirst Resources “As a mobile enterprise, you can attract new customers, and transform your business and IT infrastructure.” – IBM (link ) 13 Jan 2014 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) © 2014 HorizonWatching Creative Commons Attribution License
  • 14. HorizonWatching Community Access additional thought leadership on emerging tech trends A more detailed version of this deck is located at http://www.billchamberlin.com/reportsbooks/. The powerpoint deck has 32 slides and many more resources for you, including a list of over 65 trend and prediction articles for 2014. Access more articles and related information…all available via the Horizonwatching website Other HorizonWatching Content and Community Sites – – – – – – – Linkedin Profile = www.linkedin.com/in/whchamb/ Wordpress = Horizonwatching – Thought Leadership Blog Tumblr = HorizonWatching – Quote Blog Twitter = HorizonWatching – 140 Character Blog Slideshare = HorizonWatching - Slide Decks Facebook = HorizonWatching – Community Page LinkedIn Group = HorizonWatching – Community Group Note: This presentation represents my thoughts and ideas….not those of my employer (please see the fine print!). Follow me for more technology trend information on my public blog HorizonWatching at www.billchamberlin.com. Thanks, Bill Chamberlin 14 Jan 2014 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) © 2014 HorizonWatching Creative Commons Attribution License
  • 15. HorizonWatching Community Detailed HorizonWatching Trend Reports are available for download Available for download at: http://www.billchamberlin.com/reports-books/ – Typically 20-30 pages (Powerpoint format). – For the current status of the availability of the reports, see Availability of HorizonWatching 2014 Trend Reports Contents of the Detailed Trend Reports 1. 2. 3. 4. 15 Trends to Watch (Important developments to watch in 2014) Trend Information (Market Opportunty, Growth Drivers, Adoption Challenges, Implications) Quotes: What Analysts and the Media is saying about the trend Lists of Websites and Resources • Analysts • Media Note: A summary of each of the detailed reports will also • Selected IT vendor and consultant websites and resources available in pdf format via the • Top Trend and Prediction Articles HorizonWatching account on • Social Media Sites & Searches Slideshare at • Selected Online Influencers http://www.slideshare.net/horizon • Selected white papers and other websites watching • List of 2014 Trend and Prediction Articles Jan 2014 Mobile Computing: A 2014 HorizonWatching Trend Report (Summary) © 2014 HorizonWatching Creative Commons Attribution License