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Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report
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Enterprise Mobile Computing: A 2014 HorizonWatching Trend Report

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This 2014 HorizonWatching Mobile Computing Trend report provides an overview of the Enterprise Mobile Computing trend.  The target audience for this document is HorizonWatching Community members who …

This 2014 HorizonWatching Mobile Computing Trend report provides an overview of the Enterprise Mobile Computing trend.  The target audience for this document is HorizonWatching Community members who want a resource document that can provide them with summary information, lists of resources, as well as insights into what trends we might see around the Mobile Computing topic during 2014.

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  • 1. © 2014 IBM Corporation Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Contact: Bill Chamberlin, Principal Emerging Trends Research Analyst / HorizonWatching Community Leader January 27, 2014 Mobile Computing: A 2014 HorizonWatching Trend Report – Client Deck
  • 2. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. About this report  Purpose: This HorizonWatching Trend Report provides an overview on the Mobile Computing trend for IBM Clients  Content: Summary information about the trend is provided along with many links to additional resources.  How To Use This Report: This report is best read/studied and used as a learning document. There are many links provided in the report that will take you to other websites and resources where you can continue your learning. You may want to view the slides in slideshow mode so you can easily follow the links 2 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014
  • 3. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Table of Contents 3 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 1. One Page Summary of the Mobile Computing Trend 2. Mobile Computing Trends to Watch in 2014 3. What Others Are Saying About Mobile Computing for 2014 4. Websites, Reports, and Additional Resources 5. Appendix
  • 4. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Table of Contents 4 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 1. One Page Summary of the Mobile Computing Trend 2. Mobile Computing Trends to Watch in 2014 3. What Others Are Saying About Mobile Computing for 2014 4. Websites, Reports, and Additional Resources 5. Appendix
  • 5. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Mobile Computing – Trend Overview 5 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 Mobile is such a big trend that it must be a core component of every organization's IT strategy. IT professionals must develop skills in everything that has to do with mobile. Drivers: • Tremendous growth of smartphones / tablets • Consumerization trend • Increased improvements in apps, browsers, and search • Growth of location based apps • Wireless networks are getting faster and more reliable. • Mobile workers are demanding access for productivity • Today’s generation Y lives mobile / wireless life Challenges: • Integrating mobile into business processes • Multiple devices / platforms • Coverage in rural and undeveloped regions • Security issues • Reliability of mobile technologies • Adoption of Wireless standards Implications: • As mobile technologies mature, they will bring new applications to more places and devices • New user interface design approaches required • Mobile solutions can enable new business models • Business processes and applications have to be re-engineered for mobile, thus impact on traditional legacy enterprise software applications. • The mobile trend drives the consumerization of IT • Expect increased interest in technologies that can boost the productivity of a remote workforce • On the horizon: Mobile Video and 3D Mobile Internet “In 2014, several segments--namely mobile commerce, mobile app development and mobile broadband--will reach a tipping point as consolidation works to pare down the market.” – Yankee Group (link) “In 2014, we'll see every major player make big investments to scale up cloud, mobile, and big data capabilities, and fiercely battle for the hearts and minds of the developers who will create the solutions driving the next two decades of IT spending” – IDC (link)
  • 6. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Table of Contents 6 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 1. One Page Summary of the Mobile Computing Trend 2. Mobile Computing Trends to Watch in 2014 3. What Others Are Saying About Mobile Computing for 2014 4. Websites, Reports, and Additional Resources 5. Appendix
  • 7. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Mobile Computing Trends to Watch in 2014 1. Mobile Apps Disrupt Enterprise SW: The shift towards enterprise mobile apps that cost much less than traditional enterprise software will disrupt the B2B software industry. 2. New Architecture Required: IDC says “Enterprise business mobility will require 60% of CIOs by 2017 to support an agile architecture with next- generation mobile applications” (link). 3. Growth in BYO: The growth of BYO accelerates as Consumerization drives not only BYOD, but other related BYOs (personal cloud, security/identity management, Wearables, app stores, Windows 8, etc.). 4. BYO Management: Growth in BYO exacerbates the challenges of device management , information security and workspace delivery. IT needs to stay on top with new policies, programs and requirement gathering. 5. Mobile Collaboration: Mobile is changing how people collaborate, communicate, create/distribute content and use social software. The Social Business trend drives need for new mobile collaboration capability. 7 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 “Mobile technologies are expected to remain one of the top three CIO priorities through 2016, and will continue to be a disruptive phenomenon. IT leaders must identify the key mobile technologies that will have the broadest impact and new ways to exploit mobile potential.” – Gartner (link) Video: The upwardly mobile enterprise: setting the strategic agenda - IBM Source: HorizonWatching, IBM Market Insights
  • 8. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Mobile Computing Trends to Watch in 2014 (cont.) 6. Mobile SEO Marketing: As searching by voice becomes more popular businesses will need think of new ways users might search to find their websites. 7. Personal Intelligent Assistants: Workers increasingly will demand enterprise versions of Watson/Siri for mobile search and productivity apps. Expect this capability to eventually be embedded in all mobile apps 8. Mobile Wallets: Retail industry has begun the shift to allowing consumers to pay with their phones. Enterprises will follow that trend, allowing employees to pay corporate expenses via mobile. 9. Increased Need for Speed: Big data, analytics, social, and mobile video will drive demand for faster mobile networks. Expect carriers to begin to provide faster networks that can handle this demand. 10.Analytics Drives New Requirements: New analytical and visualization/dashboard solutions will be developed and deployed for remote and mobile workers. 11.Mobile Security: Mobile security platform weaknesses are giving rise to new threats. In 2014 hackers/criminals will increasingly target mobile email, apps, platforms, wallets, and app stores. Developers must develop security measures to secure the enterprise. 8 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 “The explosion of mobile applications and the tremendous rate of smartphone adoption is revolutionizing the mobile industry. The multifaceted mobile ecosystem continues to evolve -- reshaping and redefining the roles and relationships of a wide range of industry stakeholders.” – IDC (link) Source: HorizonWatching, IBM Market Insights
  • 9. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Table of Contents 9 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 1. One Page Summary of the Mobile Computing Trend 2. Mobile Computing Trends to Watch in 2014 3. What Others Are Saying About Mobile Computing for 2014 4. Websites, Reports, and Additional Resources 5. Appendix
  • 10. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Mobile Computing is driving both disruption and innovation 10 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 InfoWorld Mobile Enablement “Mobile devices for the enterprise must be seen for what they truly are: enablers of new capability rather than pesky new endpoints IT must strive to control.” – InfoWorld (link) “Mobile technology offers a unique opportunity for organizations today. Mobile capabilities are disrupting traditional business models, providing businesses with new sources of data and insight, and driving top- and bottom-line results.” – IBM (link) “Through 2018, the growing variety of devices, computing styles, user contexts and interaction paradigms will make "everything everywhere" strategies unachievable.” – Gartner (link) “The unexpected consequence of bring your own device (BYOD) programs is a doubling or even tripling of the size of the mobile workforce. This is placing tremendous strain on IT and Finance organizations.” – Gartner (link)
  • 11. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. The Growth in Mobile Computing is impacting all industries 11 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 “M-Commerce spending reached $4.7 billion in Q2 2013 with a growth rate of 24 percent vs. year ago. For the first half of the year m-commerce spending accounted for $10.6 billion, representing 10 percent of total digital commerce during that time. With the expected seasonal surge in Q4 spending, m- commerce could surpass $25 billion for the full year.” – ComScore (link) “Next year… mobile ad spending will grow a further 56.00% to $14.97 billion. By 2016, spending on mobile will rival desktop spending, and in 2017 it will blow past, posting $35.62 in ad spending compared to the desktop’s $27.21 billion.” – eMarketer (link) Beyond the Device – IBM Infographic “Mobile games are the fastest-growing segment of the (video game) market, with revenue set to nearly double between 2013 and 2015 from $13.2 billion to $22 billion” – Gartner (link) “The wireless health market is gaining significant momentum. The global wireless health market is valued at $23.8 billion in 2013 and is expected to reach $59.7 billion by 2018, at an estimated CAGR of 20.2% from 2013 to 2018.” – Markets and Markets (link)
  • 12. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Additional evidence about the growth in Mobile Computing 12 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 “Mobile Security Management Market to Hit Billion Dollar Mark by 2015” – ABI Research (link) “The market for mobile devices deployed by business and government users will grow to $138.6 billion through an estimated 306.9 million units by 2017, up from $116.2 billion and 220.4 million units shipped last year, in 2012.” – VDC Research (link) “Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications service providers in certain regions.” – Gartner (link) “Worldwide mobile payment transaction values will reach $235.4 billion in 2013, a 44 percent increase from 2012 values of $163.1 billion, according to Gartner, Inc. The number of mobile payment users worldwide will reach 245.2 million in 2013, up from 200.8 million in 2012.” – Gartner (link) 2014 Predictions: The Year Ahead Yankee Group Webinar
  • 13. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Mobile Computing will impact all business processes, requiring new application solutions written just for mobile 13 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 “As more and more enterprises look to reap the benefits of enterprise mobility, the need for software to manage and secure those deployments is growing rapidly. In this dynamic market, the shift from point solutions to a platform for managing and securing devices, applications, and data is well underway” – IDC (link) New Strategies / Solutions Needed “IDC sees ever-expanding opportunities for mobile operators to inspire data-rich business use cases” – IDC (link) GigaOM The impact of mobility on enterprise software development “Coupled with increasing user demand for consumer- like user interfaces (UIs), sleeker, purpose-built “mobile-first” applications pose a real threat to the traditional enterprise independent software vendors (ISVs) that do not follow suit.” – GigaOM (link) “In 2014, mobile enterprise applications will emerge as the force that will drive enterprise mobility into the future, creating new ways of working and transforming existing business processes.” – Ovum (link )
  • 14. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Table of Contents 1. One Page Summary of Mobile Computing Trend 2. Trends to Watch in 2014 3. What Others Are Saying About Mobile Computing for 2014 4. Websites, Reports, and Additional Resources – Selected Analyst Resources – Selected Media Websites – Selected Social Media Sites – Selected Experts and Online Influencers – Other Selected Reports from 2013 – Other Selected Reports from the 2012 Report – IBM Resources and Links – Trend and Prediction Articles 5. Appendix 14 Mobile Computing: A 2014 HorizonWatchinging Trend Report (Detail)Jan 2014
  • 15. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Mobile Computing – Analyst Websites and Resources 15 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 • Altimeter: Mobile • ABI Research: Mobile • Forrester: Mobile Research, Mobile Blog Posts • Frost & Sullivan: Search for Mobile, Mobile & Wireless Communications • Gartner: Mobile Computing, Mobile Imperative, Blogs tagged Mobile • GigaOM: Mobile • IDC: Mobility Research, Blogs, Mobile Phone Technology and Trends, Tablets, Mobile Enterprise Device Solutions • Ovum: 2014 Trends to Watch: Enterprise Mobility • VDC Research: Enterprise Mobility • Yankee Research: Mobile Advisory and Planning Services and 2014 Yankee Group Predictions Yankee Group Webinar - 2014 Predictions: The Year Ahead Ovum: 2014 Trends to Watch: Enterprise Mobility “By 2016, Gartner forecasts that mobile data will represent 33 percent of the total telecom services market, up from 22 percent in 2012.” – Gartner (link )
  • 16. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Mobile Computing – Media & Association Websites and Resources 16 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 • Businessweek: Mobile and Telecom • CompTIA: Mobility • CIO.com: Mobile/Wireless • CMSWire: Mobile Enterprise News & Analysis • ComputerWorld: Mobile / Wireless • eWeek: Mobile • Forbes: Mobile • MMA Mobile Marketing Association • IDG Enterprise: Mobile • InformationWeek: Mobility • InfoWorld: Mobile Technology Channel and Blogs tagged mobile • NY Times: Mobile • The Guardian: Mobilephones ComputerWorld: Mobile / Wireless White Papers ComputerWorld: Mobile / Wireless Webcasts
  • 17. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Mobile Computing – IT Vendor/Consultant Websites and Resources 17 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 • Accenture: Mobility • Booz Allen: Mobile • Deloitte: Mobile • HP: Mobility • IBM: MobileFirst • Infosys: Mobility • Microsoft: Enterprise Mobility • SAP: Mobile • Tata Consultancy Services: Mobility Products and Services • Wipro: Mobility Solutions How a Mobile Enterprise Works - Video from IBM “Even with careful planning and cautious adoption of mobile technology, mobile trends will increase demands on IT. How you handle these demands will have a significant impact on your competitiveness.” – SAP (link )
  • 18. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Mobile Computing – Social Sites and Platforms 18 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 • Google Blog Search: Enterprise Mobility • Technorati Blog Search: Enterprise Mobility • Facebook Search: Enterprise Mobility • Google+ Communities Search: Enterprise Mobility • LinkedIn Group Search: Mobile / Enterprise Mobility • Pinterest Search: Enterprise Mobility and Mobile Enterprise • Slideshare: Mobility and Mobile Enterprise • Twitter hashtag searches: #mobile • Tumblr Search: Enterprise Mobility • YouTube: Enterprise Mobility Playlists / Mobile Enterprise Playlists / Mobile Enterprise Channels • Wikipedia: Mobile Enterprise, Mobile Computing, Smartphone, Mobile Software Platforms, Mobile Marketing, Mobile Local Search Example Tweets using mobile
  • 19. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Mobile Computing – Selected Blogs 19 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 Blog/Publication Website CITEWorld http://www.citeworld.com/mobile Enterprise Mobile Today http://www.enterprisemobiletoday.com/ EnterpriseMobileHub http://www.enterprisemobilehub.com/ Forrester Enterprise Mobility Blog http://blogs.forrester.com/category/enterprise_mobility GigaOM http://gigaom.com/channel/mobile/ Google's Enterprise Blog http://googleenterprise.blogspot.com/ Into Mobile http://www.intomobile.com/ Mobile Business Insights http://asmarterplanet.com/mobile-enterprise/ Mobile Device Management http://solutions-review.com/mobile-device-management/ Mobile Enterprise Strategies http://mobileenterprisestrategies.blogspot.com/ Strategy Analytics Blog http://blogs.strategyanalytics.com/WES/category/Enterprise.aspx Tech Republic Blog http://www.techrepublic.com/search/?q=mobile+enterprise TechCrunch http://techcrunch.com/mobile/ The Enterprise Mobility Forum http://theemf.org/ ZDNet http://www.zdnet.com/search?q=mobile+enterprise
  • 20. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Mobile Computing – Selected Experts and Influencers 20 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 LinkedIn Title & Company Twitter Followers Blog Aaron Baker Dir. Partnerships, PhoneDog Media PhoneDog_Aaron 29107 www.phonedog.com/ Benjamin Robbins Principal, Palador PaladorBenjamin 28170 remotelymobile.wordpress.com/ Ken Banks Founder, Kiwanja kiwanja 15141 kiwanja.net/ Tomi Ahonen Consultant, Communities Dominate tomiahonen 13297 www.communities-dominate.blogs.com/ Ingrid Lunden Writer and Editor, Tech Crunch ingridlunden 10473 techcrunch.com/author/ingrid-lunden/ Anadelia Fadeev Senior Marketing Specialist, Visage Mobile AnadeliaFadeev 8907 visagemobile.com/mobilityblog/author/afadeev/ Zach Epstein Executive Editor, BGR zacharye 7339 bgr.com/author/zach-epstein/ Maribel Lopez Founder, Lopex Research MaribelLopez 6518 www.lopezresearch.com/mobile-technology-news/ Matt Rosoff Editorial Director, CITEworld MattRosoff 6245 www.citeworld.com/user/mrosoff Rob Tiffany Mobile Strategist, Microsoft RobTiffany 6123 robtiffany.com/ Bob Egan CEO & Founder, Sepharim bobegan 5939 www.sepharimgroup.com/category/insights-and- observations Varun Krish Founder, Fonearena varunkrish 5009 www.fonearena.com/ Jeff Hasen CMO, Mobivity jeffhasen 4807 www.jeffhasen.com/ Kugan Kathegesen Founder, Malaysian Wireless scamboy 4722 www.malaysianwireless.com/ Peggy Anne Salz Founder, MobileGroove peggyanne 3963 www.mobilegroove.com/ Kevin Benedict Head Analyst – SMAC, Cognizant krbenedict 3851 mobileenterprisestrategies.blogspot.com/ Tom Krazit Executive Editor, GigaOM tomkrazit 3819 gigaom.com/author/tkrazit/ Andrew Borg Research Director, Aberdeen Group MobileAberdeen 3353 www.aberdeen.com/_aberdeen/app/analysts/Andrew- Borg/153/bio.aspx Brian Katz Dir., Mobility Engineering, Sanofi bmkatz 3313 www.ascrewsloose.com/ Paolo Tosolini Dir., Digital Media, RUN Studios tosolini 3179 tosolini.com/ Chris Silva Research Director, Gartner 802dotchris 3104 enterprisemobilitytoday.com/category/experts/chris-silva/
  • 21. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Mobile Computing – White Papers and Other Content 21 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 • Ericsson Mobility Report, by Ericsson, November 2013 • The Mobile Chasm, by Deloitte University Press, January 2013 • Enterprise Mobility – It’s All About the Apps, ca Technologies, November 2013 • Secure Mobility Survey Report, by dimension data, October 2013 • Trends in Enterprise Mobility, by COMTIA, March 2013 • Mobility in Business Report, by Citrix, October 2013 • Enterprise Mobility: Building Tomorrow’s Enterprise, by NASSCOM, March 2013 • Enterprise Mobility: What’s in Store for 2014? By Anders Lofgren of Acronis, December 2013. • Enterprise-Grade Mobile Apps: Powering Organizational Transformation, Aberdeen Group, April 2013 • Enterprise mobility: Putting people first, by PWC & Aegis School of Business, October 2013 • Enterprise Mobility: Increasing Productivity for Mobile Users, by Intel, September 2013 • The “upwardly mobile” enterprise, by IBM Institute for Business Value, October 2013 • Addressing the Complexities and Growing Requirements of the Future Mobile Enterprise, by IDC (found on ibm.com website), October 2013 The “upwardly mobile” enterprise, by IBM Institute for Business Value, October 2013
  • 22. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Mobile Computing – Additional Resources (from 2012 Trend Report) 22 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 • 2013 internet Trends, by Kleiner, Perkins, Caufield, and Byers, Published May 2013 • Mobility Study: Mobile Phone & Tablet Adoption and Usage, by IDG, December 2012 • Mobile’s Impact on the Enterprise, by IDG, December 2012 • Fast track to the future - The 2012 IBM Tech Trends Report, by The IBM Center for Applied Insights, December 2012 • Mobilizing the Enterprise, by Cognizant, October 2012 • IBM Mobile Enterprise Strategy, by IBM, September 2012 • Building a Solid Platform for Enterprise Mobility, by Altimeter, September 2012 • Gartner: Mobile Enterprise Strategy, by Gartner, posted on YouTube, August 2012 • Solve your many-device-to-many-platformmobile application integration challenges, by Oliver Picciotto, CEO of Convertigo, August 2012 • When it Comes to Enterprise Mobility, Can ‘Slow and Steady’ Win the Race?, by Deloitte Consulting, May 2012 • The re-emergence of enterprise mobility, by PWC Consulting, February 2012 • Enterprise Mobility Strategy – Should Enterprises Care?, by Infosys, February 2012
  • 23. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Mobile Computing – IBM Websites and Resources 23 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014 • IBM Portal: MobileFirst • IBM Services: • Services for the Mobile Enterprise, Mobility and Wireless Services • IBM Software • Mobile Software for Collaboration • Mobile Marketing Solution • Mobile commerce • Cognos Mobile • DeveloperWorks: Mobile Development • IBM Research: Mobile Computing • IBM Press Kit: IBM and the Mobile Web • Chris Pepin’s list of MobileFirst Resources IBM MobileFirst: Downloads: software, demos, videos, white papers “As a mobile enterprise, you can attract new customers, and transform your business and IT infrastructure.” – IBM (link )
  • 24. © 2014 IBM Corporation IBM Market Development & Insights Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. Appendix: About The IBM HorizonWatch Community  HorizonWatch is an IBM internal community in place since January 2001  Our focus is on learning about and sharing our knowledge on emerging trends, business issues, and technologies so we can – Develop better strategies for the future – Help our customers develop better strategies for the future  For more on the internal IBM HorizonWatch Community send an email to Bill Chamberlin, IBM HorizonWatch Community Leader at whchamb@us.ibm.com 24 Mobile Computing: A 2014 HorizonWatching Trend Report (Client Ready)10 Feb 2014

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