Consumerization - A HorizonWatching Trend Report

Contact: Bill Chamberlin, HorizonWatching Community Leader January 17, 2012 Consumerization A HorizonWatching Trend ReportNote: This presentation represents my thoughts and ideas….not those of my employer. - Bill Chamberlin, HorizonWatching Community Leader - whchamb@gmail.com

HorizonWatching CommunityAbout This Trend Report  Purpose: The slides provide an overview on the Consumerization trend for HorizonWatching Community members  Content: Summary information about the Consumerization trend is provided along with many links to additional resources. The slides are meant to be read/studied and the links are there for you to continue your learning. You may want to view the slides in slideshow mode so you can easily follow the links  Other HorizonWatching Trend Reports: Are announced/discussed on the HorizonWatching blog and slide decks are posted on the Horizonwatching channel on Slideshare  HorizonWatching Community: For more on the HorizonWatching community please see the appendix Note: This presentation represents my thoughts and ideas….not those of my employer. - Bill Chamberlin, whchamb@gmail.com2 January 17, 2012 Consumerization: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunityConsumerization of IT – Trend Overview ―Consumerization … describes the trend for new information technology to emerge first in the consumer market and then spread into business organizations, resulting in the convergence of the IT and consumer electronics industries, and a shift in IT innovation from large businesses to the home‖ – Wikipedia (link)Drivers• consumer mobile computing• consumer social media• remote and mobile workforce• rise of corporate social businessChallenges• CIOs must be flexible and provide new ways for employees to access corporate applications from theirown personal devices.• Have to support different devices, platforms, carriers and countries• Secure access to corporate dataImplications• IT departments have to accommodate more and more demands placed upon their services while keepingcorporate systems secure• The line between business and person continues to blur• Consumerization is a major, transformational trend with significant impact on business processes businessand IT services market―By 2016, more than 900 million tablets will be in the hands of users. As more consumers buy them, they thentend to bring them to the workplace and use them for their jobs – often led by executives‖ – Gartner (link)3 January 17, 2012 Consumerization: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunityThe Consumerization trend is all about employees wanting to use thesame technologies for business as they use in their personal lives. It’s more than “Bring Your Own Device” Technologies ―The consumerization of IT—the influence that personal devices, Impacted by the app store paradigm, gaming, social tools and more have on Consumerization the expectations of employees and customers for workplace tools and innovation—is on a trajectory of blazing growth.‖ – IDG • Tablets Press Release (link) • Smartphones • App Stores • 4G ―Employees are behaving more like consumers, demanding a • Social Media wider choice of devices, exploiting consumer devices and • Social Business applications from app stores, and adopting new strategies such • Gaming as ―bring your own‖ IT. As a result, the distinctions between a • Desktop Virtualization persons role as an employee and as a consumer are more • Cloud Services blurred than ever. ‖ – Gartner (link) • Unified Communications • Data Access • File Sharing ―You can blame the iPhone, Salesforce.com, and Facebook, but the truth is that business itself has driven the shift to employee- directed tech‖ – InfoWorld (link)4 January 17, 2012 Consumerization: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunityThe Consumerization trend is disruptive for IT departments, causingthem to have to respond with new strategies to meet demand Challenges ―Consumerization is now the primary driver of the mobile universe, and CIOs must be ready to embrace a range of more-flexible approaches to their mobile strategy‖ – Gartner (link) ―CIOs globally are faced with the unprecedented challenge of an explosion of popular devices and applications in their enterprises that they are struggling to control from a technological, policy, and cultural perspective‖ – IDC (link) ―Security Minefield: Bring Your Own Device Will Bedevil IT Security in 2012‖ – CIO.com (link) IDC Consumerization of IT Study, 2011 Virtualization ―As some corporations embrace the mobile, remote workplace and others start to allow employees to buy their own hardware, IT must go beyond desktop virtualization to manage risk and control performance.‖ – IDG (link) ―We strongly believe the consumerization trend will emerge as one of the key drivers for client virtualization software during the next few years‖ – IDC (link) 5 January 17, 2012 Consumerization: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunityConsumerization of IT – Additional Information and Resources • Booz Allen: The Consumerization of Corporate IT • CIO.com “Security Minefield: Bring Your Own Device Will Bedevil IT Security in 2012” • CITE Conference March 2012 • ComputerWorld: Consumerization of IT: Lessons for enterprise applications • ComputerWorld: “IBM opens up smartphone, tablet support for its workers” • Forbes: “The Pros And Cons Of Bring Your Own Device” • Gartner: Consumerization of Mobile • IBM Cognos Webcast: The Consumerization of IT Video: Kristof Kloueckner keynote at Interop 2010 • InfoWorld: The real force behind the Consumerization of IT • McAfee: How do you prepare for the Consumerization of IT • Trend Micro: The Consumerization of IT • Twitter: #Consumerization and #BYOD • Yankee group: Consumerization of the Mobile Enterprise • Wikipedia: Consumerization 6 January 17, 2012 Consumerization: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunityConsumerization of IT – IBM Resources and Links Cognos Webcast: The Consumerization of IT ibm.com links • Cognos Webcast: The Consumerization of IT • Video: Kristof Kloueckner keynote at Interop 2010 IBM Social Media Platforms • Blog post on DeveloperWorks IBM Partner Blog • Twitter: @IBMMobility • FaceBook: facebook.com/ibmmobility • YouTube: youtube.com/ibmmobility • Slideshare: slideshare.net/ibmmobility • Blog: ibm.com/connections/blogs/ibmmobility 7 January 17, 2012 Consumerization: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunityAppendix: About The HorizonWatching Community  Launched in 2006  An overview of HorizonWatching is located here: About HorizonWatching  Blogs – Typepad = Horizonwatching – Thought Leadership Blog – Tumblr = HorizonWatching – Quote Blog  Twitter = HorizonWatching  Slideshare = HorizonWatching (an external version of this deck will be posted here)  Facebook = HorizonWatching  LinkedIn Community = HorizonWatching8 January 17, 2012 Consumerization: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

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Consumerization - A HorizonWatching Trend Report

by Bill Chamberlin on Jan 26, 2012

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