Consumerization: A 2013 HorizonWatching Trend Report

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The slides provide an overview on the Consumerization trend for HorizonWatching Community members. Summary information about the Consumerization trend is provided along with many links to additional ...

The slides provide an overview on the Consumerization trend for HorizonWatching Community members. Summary information about the Consumerization trend is provided along with many links to additional resources. The slides are meant to be read/studied and the links are there for you to continue your learning. You may want to view the slides in slideshow mode so you can easily follow the links.

Other HorizonWatching Trend Reports are available here on Slideshare. Follow my blog at www.billchamberlin.com for more information on emerging trends and technologies.

Note: This presentation represents my thoughts and ideas….not those of my employer. - Bill Chamberlin,

My LinkedIn Profile: : www.linkedin.com/in/whchamb

My Website: http://www.billchamberlin.com

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  • The Consumerization of IT really began with the introduction of the Personal Computer. Since then, a whole industry has developed around serving the technological wants and needs of individual consumers and employees.

Consumerization:  A 2013 HorizonWatching Trend Report Consumerization: A 2013 HorizonWatching Trend Report Presentation Transcript

  • Contact: Bill Chamberlin, HorizonWatching Community LeaderJanuary 17, 2013ConsumerizationA 2013 HorizonWatching Trend Report
  • HorizonWatching CommunityAbout This Trend Report  Purpose: The slides provide an overview on the Analytics trend for HorizonWatching Community members  Content: Summary information about the Analytics trend is provided along with many links to additional resources. The slides are meant to be read/studied and the links are there for you to continue your learning. You may want to view the slides in slideshow mode so you can easily follow the links  Other HorizonWatching Trend Reports: Are announced/discussed on the HorizonWatching blog and slide decks are posted on the Horizonwatching channel on Slideshare  HorizonWatching Community: For more on the HorizonWatching community please see the appendix Note: This presentation represents my thoughts and ideas….not those of my employer. - Bill Chamberlin, whchamb@gmail.com2 January 17, 2013 Consumerization: A 2013 HorizonWatching Trend Report © 2013 HorizonWatching Creative Commons Attribution License
  • HorizonWatching CommunityConsumerization – Trend Definition Example: Consumerization of Healthcare ―Consumerization is the growing tendency for new information technology to emerge first in the consumer market and then spread into business and government organizations.‖ – Wikipedia (link) Consumerization to Change Doctor- Patient Relationships – Video by Intel ―The emergence of consumer markets as the primary driver of information technology innovation is seen as a major IT industry shift, as large business and government organizations dominated the early decades of computer usage and development.‖ – Wikipedia (link)3 January 17, 2013 Consumerization: A 2013 HorizonWatching Trend Report © 2013 HorizonWatching Creative Commons Attribution License
  • HorizonWatching CommunityThe Consumerization trend is all about driving innovation in technologyfrom the perspective of the individual consumer or employee Technology Military / Aerospace Technology Innovation in Innovation in 1930‟s – 1980 Government Agencies 1980‟s – Today Government Consumer Sector benefits Large Enterprises benefits Organizations Organizations Small Businesses (Computers, Storage (Personal Devices, Networks, Employees Computers, laptops, Int Application Software, ernet, Web2.0, broadba BICARSA/GLAPPR) Consumers nd, smartphones, publi c cloud, apps, social media, robots)4 January 17, 2013 Consumerization: A 2013 HorizonWatching Trend Report © 2013 HorizonWatching Creative Commons Attribution License
  • HorizonWatching CommunityConsumerization of IT in 20131. Mobile Devices: CIOs should expect new devices to be announced and adopted by users…who will want to use them to access enterprise information.2. Mobile Apps: Enterprise Mobile developers copy consumer mobile app ideas as they try to provide similar capability for enterprise workers.3. Enterprise App Store: Employees want the look and feel of their consumer app store…and not just for mobile apps, but for all computing apps.4. Collaboration Revolution: Individuals increasing expect corporate collaboration and HR platforms to have capabilities they see in social tools like LinkedIn, Facebook, Twitter, FaceTime, and Google+5. Cloudy Expectations: More consumers are using increasingly sophisticated, cloud-based software to store and manage their personal information and they expect IT departments to deliver that same capability.6. Work from Home Employees: This sometimes “forgotten” segment of enterprise workers increasingly demands improved collaboration, social, and unified communications tools7. Walking in the user’s shoes: CIOs and IT departments need to understand the user‟s perspective in order to design and deliver an experience that mirrors what consumers experience everyday.8. Rapid Innovation and Prototyping: Consumer technology advances at lightening speed. More IT Departments will try to become more agile and do the same for their users.9. Fun on the Job: Consumer Games drive innovation in Enterprise Gamification10. Consumerization in Other Industries: Consumerization is impacting Education, Healthcare, Banking, and other industries, causing CIOs in those industries to have to innovate.5 January 17, 2013 Consumerization: A 2013 HorizonWatching Trend Report © 2013 HorizonWatching Creative Commons Attribution License
  • HorizonWatching CommunityConsumerization – Drivers, Challenges & Implications Drivers • Innovation in consumer technology and applications • Personal Cloud, Mobile, Social • Smartphones, tablets, and other mobile devides • Economies of scale of the mass market lowers costs • Remote and mobile workforce Challenges • Individuals want same experience with technology that they have as a consumer • Businesses and CIOs should embrace technology innovation, wherever it comes from Consumerization Is Forcing IT To • Support for different devices, platforms, carriers and Become More Agile – Video by countries ForresterResearch • Secure access to corporate data Implications • Consumer service industries (Education, Healthcare, Banking, Government, Consumer Goods, etc.) will experience direct effects of Consumerization • Enterprise departments supplying services to employees (e.g. IT, HR) have to accommodate more and more demands placed upon their services while keeping corporate systems secure. • The line between employee and consumer continues to blur • Consumerization is a major, transformational trend with significant impact on business processes business and IT services market 6 January 17, 2013 Consumerization: A 2013 HorizonWatching Trend Report © 2013 HorizonWatching Creative Commons Attribution License
  • HorizonWatching CommunityHow Consumerization is Transforming Industries: Education Digital Transformation Textbooks The Digital Transformation of Education: A 21st Century Imperative, A blog post by Vineet Madan, Senior VP at McGraw-Hill Higher Education The Consumerization of Education. Kno Co-Founder and CEO Osman Rashid How People Learn Online Learning The Global Transformation in Education (Updated) – Mark Tredwell , Education Industry Consultant What were learning from online education – Daphne Koller, cofounder of Coursera7 January 17, 2013 Consumerization: A 2013 HorizonWatching Trend Report © 2013 HorizonWatching Creative Commons Attribution License
  • HorizonWatching CommunityConsumerization of IT is all about employees expecting the sameexperience out of enterprise tech as they get in their personal lives. Example Technologies ―The consumerization of IT - the influence that personal Impacted by devices, the app store paradigm, gaming, social tools Consumerization of IT and more have on the expectations of employees and • Tablets • Smartphones customers for workplace tools and innovation - is on a • Mobile Aps trajectory of blazing growth.‖ – IDG Press Release (link) • App Stores • Wireles Broadband • Social Media • Collaboration Software “Consumerization of technology is an inevitability. Its an • Gaming • Desktop Virtualization inevitability because of SaaS, because of broadband in • Cloud Services the home and because every single technology vendor • Unified Communications in the world targets individuals now..” – Ted Schadler, VP • Data Access • File Sharing at Forrester Research (link) • IT Security “Today’s consumerization groundswell is driven by deep social drivers rooted outside of technology — the rise of the knowledge worker, the embrace of human diversity, and the end of the lifetime employee — so IT ultimately has no lasting power to stop the consumerization trend.” – InfoWorld (link) 8 January 17, 2013 Consumerization: A 2013 HorizonWatching Trend Report © 2013 HorizonWatching Creative Commons Attribution License
  • HorizonWatching CommunityThe Consumerization trend is disruptive for IT departments, causingthem to have to respond with new strategies to meet demand “But to consider the consumerization of IT as merely a power struggle between IT and users is missing the point. That struggle is real, but ultimately what’s going on is a redefinition of the roles for — and relationships between — IT and business users. That’s both more interesting and profound. And it’s where the value lies..” – InfoWorld (link) “As consumer and business hardware comes into parity, the differences between consumer and enterprise endpoints exist only in software, which is fortunately an How Consumerization of IT is driving business area in which IT can influence and even control at some Speaker: Dion Hinchliffe, Dachis Group degree.” – Gartner (link) ―Employees are behaving more like consumers, demanding a wider choice of devices, exploiting consumer devices and applications from app stores, and adopting new strategies such as ―bring your own‖ IT. As a result, the distinctions between a persons role as an employee and as a consumer are more blurred than ever. ‖ – Gartner (link) 9 January 17, 2013 Consumerization: A 2013 HorizonWatching Trend Report © 2013 HorizonWatching Creative Commons Attribution License
  • HorizonWatching CommunityToday‟s Remote and Mobile Workface is fueling theConsumerization Trend How Consumerization of IT is “Consumerization of the enterprise mobility driving business – Educause Center for Applied Research market will continue apace in 2013. Mobile consumerization is contributing to a wider theme of technological innovation that is forcing CIOs to change the way in which they engage with the rest of the business..” – Ovum (link) ―By 2016, more than 900 million tablets will be in the hands of users. As more consumers buy them, they then tend to bring them to the workplace and use them for their jobs – often led by executives‖ – Gartner (link)10 January 17, 2013 Consumerization: A 2013 HorizonWatching Trend Report © 2013 HorizonWatching Creative Commons Attribution License
  • HorizonWatching CommunityConsumerization of IT – Analyst Websites and Resources • ABI Research: Consumerization Enterprise The CIO‟s Guide to Embracing the Consumerized Mobile Enterprise, by Yankee Mobility Applications and Services and Mobile Enterprise Technologies • Educause: Search Consumerization • Forrester: Search of Analyst blogs for Consumerization • Frost & Sullivan: Search for Consumerization • Gartner: Search for Consumerization • IDC: Search for Consumerization • Ovum: 2013 Trends to Watch: Mobile Consumerization • Yankee Research: Search for Consumerization “Mobile innovation is now driven more by consumer markets than by business markets.” – Gartner (link) 11 January 17, 2013 Consumerization: A 2013 HorizonWatching Trend Report © 2013 HorizonWatching Creative Commons Attribution License
  • HorizonWatching CommunityConsumerization of IT – Media Websites and Resources • Businessweek: Search for Consumerization • CIO.com: Search for Consumerization of IT • CITEWorld: Consumerization • ComputerWorld: Mobile Device Management Search for Consumerization of IT • eWeek: Search for Consumerization of IT • Forbes: Search for Consumerization of IT The Consumerization of IT, by InfoWorld • InformationWeek: Consumerization of IT • InfoWorld: Consumerization of IT • NY Times: Consumerization of IT 23 BYOD Trends and Prediction Lists for 2013 - Horizonwatching 12 January 17, 2013 Consumerization: A 2013 HorizonWatching Trend Report © 2013 HorizonWatching Creative Commons Attribution License
  • HorizonWatching CommunityConsumerization of IT – Selected IT Vendor/Consultant Websites andResources • Accenture: Search Consumerization of IT • Cisco: Search for Consumerization • Deloitte: Search for Consumerization • HP: Search Consumerization of IT • IBM: Consumerization of IT / BYOD : IBM Websites, Social Sites, White Papers and Reports • Infosys: Search for Consumerization of IT • Intel: Search for Consumerization of IT • Microsoft: Search for Consumerization of IT • SAP: Search for Consumerization of IT • Tata Consultancy Services: Search for Consumerization of IT Consumerization – Intel IT Center • Trend Micro: Consumerization Blog Posts • Unisys: Website: Consumerization of IT and Search for Consumerization of IT • Wipro: Search for Consumerization of IT 13 January 17, 2013 Consumerization: A 2013 HorizonWatching Trend Report © 2013 HorizonWatching Creative Commons Attribution License
  • HorizonWatching CommunityConsumerization of IT – Selected Social Sites and Searches Pinterest Search: Consumerization of IT • Google Blog Search: Consumerization of IT • Technorati Blog Search: Consumerization • Facebook Search: Enterprise Mobility • LinkedIn Group Search: Consumerization • Pinterest Search: Consumerization of IT • Sideshare: Consumerization • Twitter hashtag searches: #consumerization • Tumblr Search: Consumerization • YouTube: Consumerization Playlist • Wikipedia: Consumerization 14 January 17, 2013 Consumerization: A 2013 HorizonWatching Trend Report © 2013 HorizonWatching Creative Commons Attribution License
  • HorizonWatching CommunityConsumerization of IT – IBM Resources and Links Cognos Webcast: The Consumerization of IT ibm.com links • Cognos Webcast: The Consumerization of IT • Video: Kristof Kloueckner keynote at Interop 2010 IBM Social Media Platforms • Blog post on DeveloperWorks IBM Partner Blog • Twitter: @IBMMobility • FaceBook: facebook.com/ibmmobility • YouTube: youtube.com/ibmmobility • Slideshare: slideshare.net/ibmmobility • Blog: ibm.com/connections/blogs/ibmmobility Consumerization of IT / BYOD: IBM Websites, White Papers and Reports - Horizonwatching 15 January 17, 2013 Consumerization: A 2013 HorizonWatching Trend Report © 2013 HorizonWatching Creative Commons Attribution License
  • HorizonWatching Community Consumerization – Other Resources, White Papers and Reports• Thrive on Consumerization – How to manage the revolution and enhance user productivity, a White Paper by Intel, published October 2012, 8 pages• The Power of Many – The shift from personal to personalised computing, an article found online at The Economist.com, published October 8, 2011• The „Consumerization‟ of Information Technology, a Position Paper by David Moschella, Doug Neal, Piet Opperman and John Taylor, of Computer Sciences Corporation(CSC), published June 2004, 20 pages• Unisys Consumerization of IT Study – 2012, a study funded by Unisys and conducted by Forrester Research, published November 2012, 3 minute video• Unisys 2012 Consumerization of IT Study, Harness the Power of Consumerization To Accelerate Mobile Innovation, the United States Summary of a Unisys-commissioned study by Forrester Consulting, published September 2012, 20 pages• Friendly Takeover: The Consumerization of Corporate IT, A White Paper Perspective by Booz & Co., authored by Rainer Bernat, Olaf Acker, Nicolai Bieber, and Mark Johnson, published April 2010, 16 pages• CIO Strategies for Consumerization: The Future of Enterprise Mobile Computing, A Dell CIO Insight Series White paper, by Paul D‟Arcy, Executive Director , Large Enterprise Marketing, January 2011, 14 pages• Consumerization and the New World of Business Opportunity for Telcos, an Accenture White Paper, authored by Montgomery Hong and Christopher Hinitt, published October 2012, 12 pages• Consumerization: Reordering Global Business, A perspective paper by Wipro, authored by Rajan Johli, Chief Marketing Officer, published April 2012, 3 pages• Friendly Takeover - The Consumerization of Corporate IT, by Booz Allen Consulting, Published 2010, 16 pages• The Consumerization of IT - The next-generation CIO, by PWC, Published November 2011, 26 pages• Planning Guide: Five Steps to Consumerization of IT in the Enterprise, by Intel, Published October 2012, 16 pages• The Consumerization of IT, by InfoWorld, Published February 2012, 22 pages• Survey Report: The Consumerization of IT, by Trend Micro, published January 2012, 8 pages• Consumerization of the Mobile Enterprise, by Yankee Group Research, published February 2010, 10 pages• Global Survey: Dispelling Six Myths of Consumerization of IT, by Avanade, published January 2012, 6 pages• Desktop Virtualization: The key to embracing the consumerization of IT, an Infoworld and CIO.com White Paper sponsored by Citrix, published September 2011, 4 pages• How Can You Prepare for the Consumerization of IT?, an Editorial Brief by McAfee, published October 2010, 2 pages• Consumerization of IT in the Enterprise World, by Infosys, authored by Ravi Venkataratna and Sudhindra Magadi, published September 2012, 6 pages 16 January 17, 2013 Consumerization: A 2013 HorizonWatching Trend Report © 2013 HorizonWatching Creative Commons Attribution License
  • HorizonWatching CommunityAppendix: About The HorizonWatching Community  Launched 2006: About HorizonWatching  Blog: Horizonwatching – Thought Leadership Blog  Tumblr Quote Blog = HorizonWatching  Twitter = HorizonWatching  Slideshare = HorizonWatching (an external version of this deck will be posted here)  Facebook = HorizonWatching  LinkedIn Community = HorizonWatching17 January 17, 2013 Consumerization: A 2013 HorizonWatching Trend Report © 2013 HorizonWatching Creative Commons Attribution License