Analytics: A HorizonWatching 2012 Trends Report

Contact: Bill Chamberlin, HorizonWatching Community Leader January 17, 2012 Analytics A HorizonWatching Trend ReportNote: This presentation represents my thoughts and ideas….not those of my employer. - Bill Chamberlin, HorizonWatching Community Leader - whchamb@gmail.com

HorizonWatching CommunityAbout This Trend Report  Purpose: The slides provide an overview on the Analytics trend for IBM HorizonWatching Community members  Content: Summary information about the Analytics trend is provided along with many links to additional resources. The slides are meant to be read/studied and the links are there for you to continue your learning. You may want to view the slides in slideshow mode so you can easily follow the links  Other HorizonWatching Trend Reports: Are announced/discussed on the HorizonWatching blog and slide decks are posted on the Horizonwatching channel on Slideshare  HorizonWatching Community: For more on the HorizonWatching community please see the appendix Note: This presentation represents my thoughts and ideas….not those of my employer. - Bill Chamberlin, whchamb@gmail.com2 January 17, 2012 Analytics: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunityAnalytics is a major trend that is impacting all business processesand transforming the way decisions are madeTrends in Analytics Types of Analytics Source: Forrester From To Offline / Back office Embedded / Realtime Detailed Reports Dashboards Historical Predictive Structured Unstructured Behind Firewall Cloud / Mobile “In 2011 and 2012, analytics will increasingly focus on decisions and collaboration. The new step is to provide simulation, prediction, optimization and other anlytics, not simply information, to empower even more decision flexibility at the time and place of every business process action.” - Gartner (link) “What is becoming clearer is that the real value from Big Data will be derived from the high-end analytics, predominantly using data mining, statistics, optimization and forecasting type of capabilities to proactively turn this data into intelligence to drive business benefits and better decision making capabilities” – IDC (link) 3 January 17, 2012 Analytics: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunityAnalytics continues to be a very important long term trend andcapability that can help companies create a competitive advantage Growth “BI spending has far surpassed IT budget growth overall for several years, and it is clear that BI continues to be a technology at the center of information-driven initiatives in organizations” – Gartner (link) “Business intelligence is the fastest growing software market today as companies are driving business results based on deeper insights and better planning, and advanced analytics is the spearhead of BI technologies that can untap new dimensions of business performance” – Forrester (link)Challenges“Success with business analytics requires more than the data and algorithms. It requires a company culturecommitted to using information for breakthrough ideas and operations.” – IBM (link)“Integrating business analytics into an existing deployed infrastructure ranks as the most common concernwhen considering new solutions, but training, performance and cost are close behind.” – Gartner (link)“(1) information management, (2) analytics skills and tools, and (3) data-oriented culture. Mastering thesecompetencies enables organizations to gain full benefit from analytics.” – MIT Sloan Management Review (link)4 January 17, 2012 Analytics: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunitySuccessful implementation of analytics capabilities provide valueand can help companies create a competitive advantage How Organizations Use Analytics Analytics & Competitive Advantage Source: The New Intelligent Enterprise, a joint MIT Sloan Management Review and IBM Institute of Business Value analytics research partnership. Copyright © Massachusetts Institute of Technology 2011. “Leaders of the smartest organizations have moved past “overwhelmed” and IBM 2011 Tech Trends Report are already capitalizing on increased information richness and analytics to gain measurable competitive advantage.” – MIT (link) 5 January 17, 2012 Analytics: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunityAnalytics – Trend OverviewThere is a never ending stream of incoming data. The challenge is to turn all that data into insights and thendevelop strategies/actions based on those insights. That’s where analytics technologies can help.Drivers• Big Data: Explosion of raw data…both structured and unstructured• CIOs want to enable smarter decisions within the enterprise. They know the data exists, but need toolsto draw insights out of the data• Continued advances in analytics algorithms, modeling, & capabilities• Advances in open source platforms such as Apache Hadoop & LinuxChallenges• Embedding analytics into an existing business apps infrastructure• Generating insights out of complex metadata is not easy• Security, performance, scalability• Analytic tools tend to be too complex, requiring skilled resources.• Predictive models need to translate to action, rather than simply being an intellectual exerciseImplications• Competing on analytics is not just about the tools, it requires new processes, skills/training, and businessleadership• New career path: Data Scientist. One who both understands analytics and has deep industry domainknowledge• Needed: Better dashboard tools, designed for business users• Training is required for business process managers and developers• The ability to pull value from data can lead to competitive differentiation6 January 17, 2012 Analytics: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunityAnalytics – Additional Information • BusinessWeek: Business Analytics and Predictive Analytics • Forrester: Analytics and Predictive Analytics • Gartner: Pattern-Based Strategy and Business “Unprecedented growth in Intelligence information volume and complexity • IBM: Business Analytics and Optimization and Analytics: combined with increasing business The New Path To Value and Business Analytics website demands mean leaders of business • IDC: Business Analytics Research intelligence (BI) initiatives need new • InfoTech: Business Intelligence & Analytics breakthrough approaches to • InfoWorld: Business Intelligence/Analytics succeed.” – Gartner (link) • MIT Sloan Management Review: The New Intelligent Enterprise and Analytics: The New Path To Value • Technorati: Blog posts tagged analytics • Twitter: #Analytics • Wikipedia: Analytics and Business Analytics and Predictive Analytics and Data Mining • YouTube: IBM Business Analytics Channel7 January 17, 2012 Analytics: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunityAnalytics – IBM Resources and Linksibm.com links IBM White Paper: Analytics: The New Path to Value• IBM Software Business Analytics page• SPSS predictive analytics• Infosphere: Smart Analytics System• GBS Business Analytics & Optimization ServicesIBM Social Media Platforms• Cognos: Twitter @ibmcognos• LinkedIn: IBM Cognos• Facebook: IBM Cognos Software• SPSS: Twitter @IBMSPSS• GBS: Twitter @ibmbizanalytics• YouTube: IBM Business Analytics Channel8 January 17, 2012 Analytics: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

HorizonWatching CommunityAppendix: About The HorizonWatching Community  Launched 2006  An overview of HorizonWatching is located here: About HorizonWatching  Blogs – Typepad = Horizonwatching – Thought Leadership Blog – Tumblr = HorizonWatching – Quote Blog  Twitter = HorizonWatching  Slideshare = HorizonWatching (an external version of this deck will be posted here)  Facebook = HorizonWatching  LinkedIn Community = HorizonWatching9 January 17, 2012 Analytics: A HorizonWatching Trend Report © 2012 HorizonWatching Creative Commons Attribution License

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Analytics: A HorizonWatching 2012 Trends Report

by Bill Chamberlin on Jan 26, 2012

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