2013 Technology Trends To Watch - A HorizonWatching Trend Report
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2013 Technology Trends To Watch - A HorizonWatching Trend Report

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The slides provide an overview on important technology trends for HorizonWatching Community members. Summary information about fourteen 2013 trends is provided along with many links to additional ...

The slides provide an overview on important technology trends for HorizonWatching Community members. Summary information about fourteen 2013 trends is provided along with many links to additional resources. The slides are meant to be read/studied and the links are there for you to continue your learning. You may want to view the slides in slideshow mode so you can easily follow the links

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  • The 2013 HorizonWatching Technology Trends To Watch list contains the technologies that are the building blocks of the Smarter Planet. To get to a Smarter Planet, we need to have these technologies in place and embedded into enterprise data centers and application solutions.Some of thesetrendshavebeenaroundformanyyearsnow. Thatdoesnotmakethemlessimportant. These are the technologies that CIOs and IT leaders will be wanting information on in 2012. These are the trends we should understand in order to have meaningful conversations with our clients during the 2012 calendar year.
  • Thisslideprovides a very short overview of thekey sub-trendsweshouldallbewatchingwithineach of the eleven trends I detailout in theslidesthatfollow.Thanks again to David Jarvis for suggesting this slide.
  • The Consumerization of IT really began with the introduction of the Personal Computer. Since then, a whole industry has developed around serving the technological wants and needs of individual consumers and employees.
  • Virtualization technologies have transformed the compute and storage industries and are starting to move into other key IT segments. In 2013, the widespread adoption of virtualization technologies will evolve rapidly to transform the data center and the desktop alike, delivering concrete value and return on investment to the SMB and enterprise.
  • Virtualization technologies have transformed the compute and storage industries and are starting to move into other key IT segments. In 2013, the widespread adoption of virtualization technologies will evolve rapidly to transform the data center and the desktop alike, delivering concrete value and return on investment to the SMB and enterprise.
  • For the time being, we remain in a short-term, "postcarbon" period, in which multivariate sustainability performance (that is, energy, water, waste and resource efficiency) is the focus for enterprises. Even without binding international agreements on carbon emissions and climate change, organizations are increasingly being forced to proactively engage with sustainability as a key competency in operational performance for deeper customer and partner relationships, as well as to ensure appropriate reporting regimes and regulatory compliance. Efforts are primarily focused on energy and resource efficiency, compliance, and carbon reporting, with an additional focus on overall sustainable performance measurement and sustainable product management
  • For the time being, we remain in a short-term, "postcarbon" period, in which multivariate sustainability performance (that is, energy, water, waste and resource efficiency) is the focus for enterprises. Even without binding international agreements on carbon emissions and climate change, organizations are increasingly being forced to proactively engage with sustainability as a key competency in operational performance for deeper customer and partner relationships, as well as to ensure appropriate reporting regimes and regulatory compliance. Efforts are primarily focused on energy and resource efficiency, compliance, and carbon reporting, with an additional focus on overall sustainable performance measurement and sustainable product management

2013 Technology Trends To Watch - A HorizonWatching Trend Report Presentation Transcript

  • 1. Contact: Bill Chamberlin, HorizonWatching Community LeaderMay 15, 2013Technology Trends To Watch In 2013
  • 2. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityAbout This Deliverable2 HorizonWatching: Top Technology Trends To Watch In 2013May 2013 Purpose: The slides provide an overview on important technology trends forHorizonWatching Community members Content: Summary information about fourteen 2013 trends is provided alongwith many links to additional resources. The slides are meant to beread/studied and the links are there for you to continue your learning. You maywant to view the slides in slideshow mode so you can easily follow the links Other HorizonWatching Trend Reports: Are announced/discussed on theHorizonWatching blog and slide decks are posted on the Horizonwatchingchannel on Slideshare HorizonWatching Community: For more on the HorizonWatching communityplease see the appendixNote: This presentation represents my thoughts and ideas….not those of my employer. - BillChamberlin, http://www.billchamberlin.com/
  • 3. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityObjectives1. Develop a list of the most important current technology trends• Trends impacting the IT industry over the next 12 months.2. Improve our collective understanding of these important technology trends.3. Provide a set of deliverables that Community Members can refer tothroughout the year during their ongoing strategy and planning activities.3 HorizonWatching: Top Technology Trends To Watch In 2013May 2013
  • 4. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching Community• Global growth returns, but at levels belowlong term averages• Overall global risk declining, but risksremain everywhere, resulting inunpredictability• European economic conditions improvingbut still unstableKey trends across the global economy that impact spending onInformation Technology4 HorizonWatching: Top Technology Trends To Watch In 2013May 2013• China economy is crucial, shows sign of strengthening• Developing economies now contribute more to world economic growth thandeveloped economies.• Four big tech trends (cloud, social, mobile, analytics)• Security: Cyber attacks becoming more targeted and sophisticated• Unrelenting march of commoditization• Demographic shifts continue as people live longer
  • 5. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityThe 3rd generation of computing platform, the 3rd phase of theInternet, and the explosion of Big Data are colliding to form a perfectstorm of disruption and transformation5 HorizonWatching: Top Technology Trends To Watch In 2013May 20131964 2008200319941981Amount of DataCollected andStoredGenerations ofComputingPlatformsPhases of theInternet20122020-2Source: Bill Chamberlin
  • 6. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityThese collision of these forces will require enterprises to be expertsat using Advanced Analytics to uncover insights and make decisions6 HorizonWatching: Top Technology Trends To Watch In 2013May 2013Source: Bill ChamberlinSmarterAnalytics“Identifying patterns, anticipating outcomes and proactively optimizing a response will be thebasis for competition in the future. In the next 10 years, the companies that dont have analyticsdeeply embedded in their business model will most likely cease to exist.” – Gartner (link)
  • 7. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityWhen Smarter Analytics is applied successfully to this perfect storm ofdisruption and transformation, the world will become a Smarter Planet7 HorizonWatching: Top Technology Trends To Watch In 2013May 2013Source: Bill ChamberlinSmarterAnalytics“On a Smarter Planet, those with the best analytics win” – IBM (link)
  • 8. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityThe 2013 HorizonWatching Technology Trends To Watch listcontains the technologies that are the building blocks of the SmarterPlanet8 HorizonWatching: Top Technology Trends To Watch In 2013May 20131. Consumerization2. Virtualization3. Cloud Computing4. Social Business5. Digital Marketing6. Mobile Computing7. BYOD8. Internet of Things9. Big Data10. Analytics11. Data Visualization12. Gamification13. Security14. Sustainability & Green ITSome of the trends on this list are moremature in their adoption and developmentthan others. However, these are the keytrends that CIOs and IT leaders will bewanting information on during 2013….andthat’s why they are on the list.Trends to Watch - 2013
  • 9. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityHorizonWatching Trend Reports for each of the 14 Trends areavailable on Bluemine9 HorizonWatching: Top Technology Trends To Watch In 2013May 2013Contents of HorizonWatching Trend Reports1. Trend Definition2. Trend Information (Market Opportunity, Growth Drivers, Adoption Challenges,Implications)3. Quotes: What Analysts and the Media is saying about the trend4. Lists of Websites and Resources– Analysts– Media– Social Media Sites & Searches– Selected white papers and other websitesTo access the library of 2013 HorizonWatching Trend Reports, headover Slideshare at http://www.slideshare.net/horizonwatchingAdditional 2013 Trend Content available on the Horizonwatching Blog
  • 10. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityIn the slides that follow, we will take a look at each of the fourteentrends and talk about what to watch for in 201310 HorizonWatching: Top Technology Trends To Watch In 2013May 20131. Consumerization2. Virtualization3. Cloud Computing4. Social Business5. Digital Marketing6. Mobile Computing7. BYOD8. Internet of Things9. Big Data10. Analytics11. Data Visualization12. Gamification13. Security14. Sustainability & Green IT
  • 11. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching Community11 HorizonWatching: Top Technology Trends To Watch In 2013May 2013Summary: What to watch for within the fourteen trends during 2013111 Consumerization of ITEmployees are demanding more choice and control. They want the same technologies and digitalexperiences they have as a consumer.2 VirtualizationContinued growth across infrastructure. SMB is sweet spot for server/storage virtualization.Large enterprises see growth in desktop & network virtualization3 Cloud ComputingGrowth among all types. Hybrids become more popular. Maturation/past the hype. Intersectionwith mobile. New4 Social BusinessIt’s more than a technology, its about connecting people. Changing culture (A Senior Execresponsibility) is key to successful implementation.5 Digital Marketing Marketing is being transformed by digital on all fronts. They need help from IT.6 Mobile ComputingMobile is HOT. Devices, Apps, clouds, analytics. New UIs needed. Accelerates consumerizationinto all industries.7 BYOD IT departments need help with Mobile Device Management. And whats the ROI?8 Internet of ThingsBillions of sensors. Millions of Sensor Networks. Embedded Intelligence. M2M Communications.Execs and IT Leaders need to understand how to leverage it all.9 Big DataExplosion of data. How to collect, store, manage the data so it can be analyzed? Hadoop gettingbetter. Data Scientists are needed. Training required10 AnalyticsThe on ramp to the Smarter Planet. Embedded, predictive, unstructured, mobile. Applications forall processes. Need changes in culture, skills, business processes.11 Data VisualizationAwareness of value increases. Simple is better than complex. Growth in dashboards, mobileapps, 3D, etc. Training required for all analysts.12 GamficationNot easy to implement, but case studies and best practices point to significant value….resulting inincreased interest. Focus on upfront design ensure success.13 SecurityMore sophisticated external threats. Impact of mobile, social, and cloud. Moving from atechnology issue to a business operations issue14 Sustainability & Green ITBecoming a key market differentiator, not just all about efficiency and compliance. Focus onenergy management across the entire physical infrastructure
  • 12. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityThe Consumerization trend is all about driving innovation in technologyfrom the perspective of the individual consumer or employee12 HorizonWatching: Top Technology Trends To Watch In 2013May 2013Military / AerospaceGovernment AgenciesLarge EnterprisesSmall BusinessesEmployeesTechnologyInnovation inGovernmentbenefitsOrganizations(Computers, StorageDevices, Networks,Application Software,BICARSA/GLAPPR)1930‟s–1980 TechnologyInnovation inConsumer SectorbenefitsOrganizations(Personal Computers,laptops, Internet, Web2.0,broadband, smartphones,tablets, personal cloud,apps, social media, robots)1980‟s–TodayConsumers
  • 13. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityConsumerization of IT Trends to Watch in 20131. Mobile Devices: CIOs should expect newdevices to be announced and adopted byusers…who will want to use them to accessenterprise information.2. Mobile Apps: Enterprise Mobile developerscopy consumer mobile app ideas as they try toprovide similar capability for enterprise workers.3. Enterprise App Store: Employees want thelook and feel of their consumer app store…and notjust for mobile apps, but for all computing apps.4. Collaboration Revolution: Individualsincreasing expect corporate collaboration and HRplatforms to have capabilities they see in socialtools like LinkedIn, Facebook, Twitter, FaceTime,and Google+5. Cloudy Expectations: More consumers areusing increasingly sophisticated, cloud-basedsoftware to store and manage their personalinformation and they expect IT departments todeliver that same capability.13 HorizonWatching: Top Technology Trends To Watch In 2013May 2013“The emergence of consumermarkets as the primary driver ofinformation technology innovationis seen as a major IT industry shift,as large business and governmentorganizations dominated the earlydecades of computer usage anddevelopment.” – Wikipedia (link)
  • 14. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityConsumerization of IT Trends to Watch in 2013 (cont.)6. Work from Home Employees: This sometimes“forgotten” segment of enterprise workersincreasingly demands improved collaboration, social,and unified communications tools7. Walking in the user’s shoes: CIOs and ITdepartments need to understand the user‟sperspective in order to design and deliver anexperience that mirrors what consumers experienceevery day.8. Rapid Innovation and Prototyping:Consumer technology advances at lightning speed.More IT Departments will try to become more agileand do the same for their users.9. Fun on the Job: Consumer Games driveinnovation in Enterprise Gamification10. Consumerization in Other Industries:Consumerization is impacting Education, Healthcare,Banking, and other industries, causing CIOs in thoseindustries to have to innovate.14 HorizonWatching: Top Technology Trends To Watch In 2013May 2013How Consumerization of IT isdriving business - Dachis Group
  • 15. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityTop Virtualization Trends to Watch in 20131. Server and Storage Virtualization:SMB Market catches the wave, but needsservices and solutions to be tailored to them.2. More Than Just Servers & Storage:Large Enterprise focus turns to rest ofinfrastructure, including Desktop, Networks,and Data Center.3. Desktop Virtualization: Growthcontinues with focus on network security &efficiency, driven by the mobile and BYODtrend.4. Software Defined Networking (SDN):Expect lots of activity as SDN demandcontinues to grow and product innovationoccurs.15 HorizonWatching: Top Technology Trends To Watch In 2013May 2013“The Virtualization Solutions marketis expected to grow 12.3% year overyear in 2013 and maintain this paceas it moves from 14% overall marketshare in 2011 to more than 20% in2016.” – IDC (link)“Server virtualization is a maturetechnology, but, as an IT initiative,its in its adolescence and isdisruptive to IT users andproviders..” – Gartner (link)
  • 16. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityTop Virtualization Trends to Watch in 2013 (cont.)5. Virtualizing Linux Workloads: Linux servervirtualization grows and plays “catch up” toWindows6. Containerization: Interest increases in O/SVirtualization7. Mergers & Acquisitions: Activity grows andvaluations increase8. Vendor Competition Heats Up: VMWare isKing – but competitors are becoming moreattractive– Lower prices: More competition means lowerprices– Innovation: More competition means moreinnovation– Multiple Vendor Strategy: Growing number offirms try this approach16 HorizonWatching: Top Technology Trends To Watch In 2013May 2013Virtualization: More than you‟ve been ledto believe - IBM Webinar
  • 17. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityCloud Computing Trends to Watch in 20131. Growth: Growth continues across the board inpublic, private, and hybrid clouds as benefits are toogood to pass up.2. Private Cloud: The hype is over. Expectdeployments to increase significantly in 20133. Hybrid Clouds: Security and outages of publicclouds drives demand. CIOs want to know how tosecure, manage, and govern hybrid cloudenvironments4. Public Clouds: Competitors wishing to competeagainst Amazon in IaaS market must differentiatetheir services somehow.5. Personal Clouds: Technology innovation inpersonal clouds will drive enterprise clouds17 HorizonWatching: Top Technology Trends To Watch In 2013May 2013“2013 is the year that companiesneed to implement a hybrid cloudstrategy that puts selectworkloads in the public cloud andkeeps others in-house.” –Computerworld (link)“The cloud will change IT as nothing before it has.” – Gartner (link)
  • 18. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityCloud Computing Trends to Watch in 2013 (cont.)7. Mobile Clouds: A whole new generation ofcloud apps designed for mobile work force.8. Cloud Integration and Management: ITshops will need help integrating and managing thegrowing number of Clouds used throughout theenterprise9. Cloud Security: IT departments need to stay ontop of this. Expect the market for Cloud SecurityServices to grow thanks in part to growth of BYOdevices and apps.10. Demand for Skills: According to an IDC study,the demand for cloud computing will grow at sixtimes the rate of IT skills overall.11. Impact on Role of CIO and IT Staff: CIOsneed to secure, manage, and govern cloudservices. Gartner sees a new role - CloudBrokerage Services18 HorizonWatching: Top Technology Trends To Watch In 2013May 2013Exploring the frontiers of cloudcomputing - IBM Center for AppliedInsights Report:
  • 19. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunitySocial BusinessTrends to Watch in 20131. It’s more than Social CRM: Social Businesscapability is increasingly embedded into alltraditional applications.2. CEO (and Senior Execs): Finally realize it‟snot a fad, but a new way of doing business. Theystep up to owning the transformation challenge.3. CIOs take more of an interest: Driven byCEO/LOB interest as well as IT concerns (security,integration, control, user experience, etc.).4. Processes start to change: It‟s not about thetechnology, its about how we work.5. Analytics: New dashboard analytics andvisualizations provide progress reports to execs onhow the transformation is going19 HorizonWatching: Top Technology Trends To Watch In 2013May 2013“Most companies approachenterprise social networks as atechnology deployment and failto understand that the newrelationships created byenterprise social networks arethe source for value creation” –Altimeter Group (link)“A social business is a trulyconnected business. It connectsits employees with each otherand them with the marketplace.”– Dachis Group (link)
  • 20. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunitySocial Business Trends to Watch in 2013 (cont.)6. Social Media Marketing: Enterprise Marketersneed to pull in the reins, clean house, and re-focus onrelationship engagement.7. Renewed Focus on Owned Properties: Dataownership, security and control are a concern.8. Community Marketing: .com Communities springup around every topic, every function, every businessprocess. Many are mismanaged and will fail within 90days after launch.9. Education & Training: Companies deploytailored education to employees, segmenting thembased on their needs and experience levels.10. Reward Programs: Gamification applied to socialbusiness results in socially active customers,employees and partners being more motivated,rewarded, and recognized.20 HorizonWatching: Top Technology Trends To Watch In 2013May 2013What Is Social Business?YouTube Video Playlist by IBM
  • 21. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityDigital Marketing Trends to Watch in 20131. Advanced Analytics: Social, Customer,Mobile, Web2. Influencer Marketing: Cultivatinginfluencers into advocates3. Content Marketing: Content designed toeducate vs. sell4. Blogging: Expect a resurgence in bloggingwith a focus on delivering thought leadershipand education.5. Mobile Marketing: Pilots should be overby now. Time to deploy apps that deliverbusiness value across critical businessprocesses.6. Social Media Marketing: Pull in the reins,cleaning house, and re-focus on relationships21 HorizonWatching: Top Technology Trends To Watch In 2013May 2013“The digital revolution has foreverchanged the balance of powerbetween the individual and theinstitution” - IBM (link)“In general, IDC believes thatmost marketing organizations arenot ready to deal with thecomplexity of marketingautomation, from thestandpoint of proficiency andmaturity ” - IDC (link)
  • 22. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityDigital Marketing Trends to Watch in 2013 (cont.)7. Video Marketing: Integrating Video into allContent Marketing efforts8. Personalization: Driven by big data andadvanced analytics9. Digital Experience: Optimizing the cross-channel customer digital experiences10. Digital Skill Shortages: Can you teach an olddog new tricks?11. CMO / CIO Partnership: Redefiningrelationships and setting goals together22 HorizonWatching: Top Technology Trends To Watch In 2013May 2013CMOs and CIOs – Acquaintances orallies? - An IBM Institute for BusinessReport
  • 23. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityMobile Computing Trends to Watch in 20131. Mobile App Developers Are Popular: Asbusinesses find new ways to harness mobility in 2013,the demands for specialized apps and support will onlyincrease.2. HTML5 comes on board: Android and iOs havethe market for the moment, but developers are alsointerested in HTML53. Consumerization: BYOD is here to stay….andConsumerization leads to other related BYOs(personal cloud, app stores, Windows 8, etc.)4. Mobile Device Management: Growth in BYODprograms will lead to increased popularity of MDMsolutions and services5. Mobile Collaboration: Social Business trenddrives need for new mobile collaboration capability6. Video Streaming: Live and recorded videosembedded into mobile business processes23 HorizonWatching: Top Technology Trends To Watch In 2013May 2013“In 2013, mobile workers andconsumers will embrace tablets,mobile content, mobile video andpersonal cloud services atunprecedented levels..” – YankeeGroup (link)“IT organizations must rapidlyevolve mobile applications andinterfaces to meet sharp increasesin demand across B2B, B2E andB2C channels” – Gartner (link )
  • 24. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityMobile Computing Trends to Watch in 2013 (cont.)7. Mobile Assistants: Workers demand enterpriseversions of Watson/Siri for mobile search andproductivity apps8. Mobile Analytics and Visualization Apps:New analytical and visualization solutions will bedeveloped and deployed for remote and mobileworkers.9. Mobile Clouds: Enterprises will develop anddeploy mobile clouds for specific apps10. Mobile Payments: Employee expenses paid viamobile. Business accepting payments for productssolutions and services via mobile11. Increased Need for Speed: Big data, analytics,social, and mobile video will drive demand for fastermobile networks12. CIO Leadership: CIOs take more of a leadershiprol in managing the enterprise mobile strategy,including developing new business models, embeddingmobile technology innovations into processes, andprotecting mobile data.24 HorizonWatching: Top Technology Trends To Watch In 2013May 2013Accelerating your Business throughMobile Engagement - IBM Video
  • 25. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityBYOD Trends to Watch in 20131. Number of Devices: Many workerstoday are carrying three devices: Laptop,Tablet and Smartphone.2. Diversity of Devices: Differentmanufacturers and different operatingsystems.3. Increased IT Responsibilities: ITdepartments ramp up to handle MobileDevice Management and Securityrequirements4. Best Practices / Case Studies: AsBYOD programs increase, demand willincrease for industry-wide best practice andcase study documentation.25 HorizonWatching: Top Technology Trends To Watch In 2013May 2013“CIOs globally are faced with theunprecedented challenge of anexplosion of popular devices andapplications in their enterprisesthat they are struggling to controlfrom a technological, policy, andcultural perspective” – IDC (link)
  • 26. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityBYOD Trends to Watch in 2013 (cont.)5. Geographic Differences: BYOD programsneed to be customized by geographic region.6. Moble Device Policies: Enterprises developguidelines/standards for employees to follow7. Mobile Workforce Training: Leading edgeorganizations develop and provide mobile deviceand mobile app trainings as part of their BYODprogram8. What’s the ROI of BYOD?: With theincreased Mobile Device Managementrequirements, look for CFOs to evaluate whetherBYOD really saves any real money.26 HorizonWatching: Top Technology Trends To Watch In 2013May 20136 Things To Think About BeforeImplementing BYOD – IBM Presentation
  • 27. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityInternet of Things Trends to Watch in 20131. Thank you IPv6!: Connectivity andCommunications of IoT is enabled by IPv6,which is replacing IPv4.2. It’s About Sensors: They are gettingsmaller, smarter, and cheaper….and there arebillions of them.3. Machine to Machine: Sensor and systemsof sensors talking to each other and datacenters via wireless communications4. Like A Nervous System: IoT can enablean automated sense and respond system forany business process or application.5. Big Data to get Bigger: All these „things‟(sensors) will produce even more data than wehave now, taxing our already complexenterprise Information Management sytems.27 HorizonWatching: Top Technology Trends To Watch In 2013May 2013“The Internet of Things is the networkof physical objects that containembedded technology to communicateand sense or interact with their internalstates or the external environment.” –Gartner (link)“Internet-of-Things (IoT) provides thefoundational infrastructure for asmarter planet, and offers significantgrowth opportunities in IT,infrastructures and services” – IBM(link)
  • 28. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityInternet of Things Trends to Watch in 2013 (cont.)6. IoT Analytics: Advanced analytics anddashboards will be needed to provideinsights from all the „things‟.7. Clouds that Scale: Some IoT systemsand networks may have to scale quickly andautonomously.8. CIOs Need to Prepare: CIO Leadersand Innovators will begin strategizing how tobest make use of IoT for their organizations.9. Education Needed: Expect increaseddemand for education and skills trainingrelated to Sensor Networks and what to dowith the data collected.10. Product Design: Consumers andCustomers will increasingly expect productsto come with embedded sensors.28 HorizonWatching: Top Technology Trends To Watch In 2013May 2013The Internet of Things – An IBM Video
  • 29. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityBig Data Trends to Watch in 20131. Definition Does Not Matter: The focusturns towards implementation and value2. Cost as a Big Data Benefit: Casestudies demonstrate ROI of Big Data. It isleaner, significantly reduces data integrationcosts, and opens the door for data exploration3. Analytics and Visualization: For thoseimplementing Big Data, there will be anincreased interest in Analytics andVisualization capabilities.4. Data Scientists: There will be a rush tohire skilled Big Data Scientists, often viaservices like Kaggle, who are specialist indesigning how a firm collects, stores, andmanages big data.5. Increased Competition: IBM, EMC, SAP,SAS, and Oracle all increase competitiveefforts, leading to better solutions and services29 HorizonWatching: Top Technology Trends To Watch In 2013May 2013“Big data is the frontier of a firm’sability to store, process, and access(SPA) all of the data it needs tooperate effectively, make decisions,reduce risks, and create bettercustomer experiences.” – ForresterResearch (link)"IDC expects the Big Datatechnology and services market togrow at a 39.4% compoundannual growth rate through 2015.“– IDC (link)
  • 30. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityBig Data Trends to Watch in 2013 (cont.)6. Big Data as a Service: Service Providersemerge to handle the whole stack.7. Data Protection: CIOs implement automatedsystems to handle all replication, deduplication,backup, and restoration.8. Followers Left in Dust: Organizations that donot implement Big Data solutions risk losing theircompetitive edge.9. CMOs overwhelmed: CMOs are not preparedto handle all the big data. In 2013 marketing needsto learn to work better with IT10. Education and Training: Big Data Servicesfirms will offer extensive training and certificationprograms to try to help fill the shortages of skilledData Scientists.30 HorizonWatching: Top Technology Trends To Watch In 2013May 2013What is Big Data? Part 1 – IBM Video
  • 31. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityAnalytics Trends to Watch in 20131. Customer Analytics: Personalized, cross-channel, customer-driven analytics will drive newfocus on delivering individualized, personalizeddigital experiences2. Mobile Analytics. Increased use of mobile willdrive requirement for analytics applied to mobilegenerated data3. Social and Textual Analytics. Moving beyondbatch listening, Social Business Managers want to beable to analyze social conversations and influencernetworks in real time.4. Predictive Analytics: New innovativeapplications of advanced algorithms and modelingtechniques will advance the science of predictiveanalytics.5. Real-Time Analytics. As decision makers get ataste for what can be done, they will want thatinformation faster…..and eventually in real time31 HorizonWatching: Top Technology Trends To Watch In 2013May 2013“International Data Corporation(IDC) forecasts that it (BusinessAnalytics) will continue to grow at a9.8% compound annual growth rate(CAGR) through 2016 to reach$50.7 billion” – IDC (link)“Spending on marketing analyticsto increase 60% in 3 years.” –Gartner (link)
  • 32. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityAnalytics Trends to Watch in 2013 (cont.)6. Interest Grows in Data Visualization:Enterprises learn that managing and extractinginsights from Big Data is not enough…you need to beable to display the insights for decision makers.7. Self- Service. Decision makers will increasinglywant access to simple to use analytic tools thatprovide visualization rich output. Oh….and they wantthat output on their tablet.8. Hadoop matures. Hadoop functionality improvesand CIOs begin to consider it for mission criticalapplications9. Data Scientists: There will be a rush to hireskilled Big Data Scientists, often via services likeKaggle.10. Education and Training: Big Data & AnalyticServices firms will offer extensive training andcertification programs to try to help fill the shortagesof skilled Data Scientists.32 HorizonWatching: Top Technology Trends To Watch In 2013May 2013What is Smarter Analytics? – IBM Video
  • 33. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityData Visualization Trends to Watch in 20131. Awareness: In 2013, there will be increasedawareness of the benefits of data visualization,leading to more requests for information, demos, andcase studies.2. Growth: Focused vendors like Tableau and Spotfirecontinue to innovate and grow at a rapid pace asdecision makers demand improved data visualizationcapability.3. Large Vendors: Larger IT vendors will increaseinvestments in this market to complement Big Dataand Analytic capabilities.4. Self Service: The self service trend extends tovisualization tools as users want to be able tomanipulate the data, simulating expected changes indata in real-time to see impact5. Mobile: There will be increased demand for datavisualization capabilities on tablets and smartphones.33 HorizonWatching: Top Technology Trends To Watch In 2013May 2013“Enterprises find advanced datavisualization (ADV) platforms tobe essential tools that enablethem to monitor business, findpatterns, and take action toavoid threats and snatchopportunities.” – Forrester (link)“Identifying patterns,anticipating outcomes andproactively optimizing aresponse will be the basis forcompetition in the future.” –Gartner (link)
  • 34. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityData Visualization Trends to Watch in 2013 (cont.)6. Simple is Better: Most decision makersvalue simple over complex visualizations with lotsof „bells and whistles‟.7. Telling a Story: Visualizations that tell a storyare preferred, resulting in a need for analystswho can craft a good story.8. Hall of Fame: Vendors develop websites thathighlight best of breed visualization examples tohelp educate and sell.9. Augmented Reality: AR is still an emergingtechnology, but enterprises will continue toexperiment with it as a way to display informationin real-time and context aware situations.10. 3D Visualizations: Used in productdevelopment for years, 3D is being increasingapplied to business analytics as a way of helpingdecision makers understand insights in big data.34 HorizonWatching: Top Technology Trends To Watch In 2013May 2013Hans Roslings 200 Countries, 200 Years,4 Minutes - The Joy of Stats – Videoposted on Youtube
  • 35. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityGamification Trends to Watch in 201335 HorizonWatching: Top Technology Trends To Watch In 2013May 20131. Gamification Grows Up: As the mediabuzz from 2012 continues, case studieshighlight successful uses of Gamification andBusiness Leaders realize there is businessvalue.2. Designing for Success: Case Studies andIndustry Best Practices will reveal significantdifferences in design requirements dependingon desired outcome.3. Gamification is not easy: Successfulimplementations of Gamfication can requiresignificant upfront planning and design work.4. Integration with Mobile, Social &Collaboration Platforms: Usersincreasingly prefer Gamfication efforts that areintegrated with existing mobile, social andcollaboration platforms.5. Large Enterprise App VendorsExperiment: Expect large applicationvendors to experiment with embeddingGamifcation techniques directly into businessapplications.“By 2014, more than 70 percent ofGlobal 2000 organizations will have atleast one "gamified" application” –Gartner (link)“For a gamified application truly toengage its audience, three keyingredients must be present andcorrectly positioned: motivation,momentum and meaning (collectivelyknown as "M³").” - Gartner (link)
  • 36. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityGamification Trends to Watch in 2013 (cont.)36 HorizonWatching: Top Technology Trends To Watch In 2013May 20136. Gamification Analytics: Expectinnovative uses of analytics to understandhow to optimize Gamification techniques inorder to influence behavior.7. Significant Benefits: In 2013, there willbe increased industry case study examplesthat demonstrate the value a cohesive,connected and playful team can achieve viaGamification.8. Skills and Training: Large enterpriseswill look to invest in developing skilledresources in Gamfication design anddevelopment.9. Gamification Services: Lack ofexperience with Gamification will driveincreased interest in GamificationConsultants.Gamification: - A Gartner Video
  • 37. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityIT Security Trends to Watch in 20131. Complexity Increases: IT Securitycontinues to become very complex, thanks tomobile, social, big data, and cloud trends.2. Mobile is a Target: Hackers and criminalsincreasingly target Mobile Platforms, MobileWallets, and App Stores, causing CIOs roallocate more resources towards securingMobile Device Management and BYODpolicies.3. Malware Sophistication: Criminals targetenterprise infrastructures with sophisticatedmalware at all potential endpoints.4. Cyber Wars: Government and Terrorist-sponsored attacks increase on all institutions.5. Targeted Attacts: Expect more targetedand coordinated attacks that are successful indisrupting service and fraudulently obtainingsignificant amounts of intellectual property.37 HorizonWatching: Top Technology Trends To Watch In 2013May 2013“Worldwide spending on security isexpected to rise to $60 billion in2012, up 8.4 percent from $55billion in 2011. Gartner expects thistrajectory to continue, reaching $86billion in 2016. ” – Gartner (link)“We are seeing more than ever howinterconnected systems, poor policyenforcement, and human error is farmore influential than any singlesecurity vulnerability.” – IBM (link)
  • 38. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityIT Security Trends to Watch in 2013 (cont.)6. Cloudy Forecast #1: Expect a fewvery large and public attacks on clouds.7. Cloudy Forecast #2: CIOs look toCloud-based Security Services for help.8. Security Automation: Enterpriseswill invest in better security managementfacilities, the use of analytics andintelligence to identify trends and usagepatterns, and the ability to monitor, report,and act on security intelligence.9. Security Leadership: Moreenterprises will institute the ChiefInformation Security Officer role.38 HorizonWatching: Top Technology Trends To Watch In 2013May 2013Top Security Trends and Takeaways for 2013 –Gartner Webinar (registration required)
  • 39. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityCorporate Sustainability & Green IT Trends to Watch in 20131. Let’s Talk About Carbon Again: In 2013political and business discussions aroundreducing carbon come off the backburner.2. Brand Reputation: Lists like the NewsweekGreen Rankings become more of a motivator forcorporations as their brand reputation is a stake3. Greener Enterprise Data Centers:Enterprises will actively pursue opportunities tomitigate supply-side energy risks and costs fornew data centers.4. IoT for Sustainability: New & innovativesensor networks will be employed help collectdata and report on Sustainability progress.5. Analytics to the Rescue: Big data andAnalytics will be applied to Sustainability effortshelping organizations uncover detailed cost andenergy usage insights.39 HorizonWatching: Top Technology Trends To Watch In 2013May 2013“Large organizations, particularlythose that are consumer-facing,have also felt the scrutiny ofexternal stakeholders bringingpressure to bear to improve theirsustainability-relatedperformance.” – Gartner (link)“The worldwide market for greendata centers will grow from $17.1billion in 2012 to $45.4 billion by2016 – at a compound annualgrowth rate of nearly 28%.” – PikeResearch (link)
  • 40. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityCorporate Sustainability & Green IT Trends to Watch in 2013 (cont.)6. Supply Chain Reporting: In 2013, expectmore large/extensive supply chain ecosystemsto adopt sustainability analysis and reporting.7. Collective Intelligence: Expect moreefforts at collaboration efforts betweenorganizations, supply chain partners, peers,customers, and all stakeholders.8. Gamification: Utilities employ games tokeep individuals and businesses motivated dotheir part to contribute to Sustainability efforts.9. Cleantech Investments: The glory VCdays are behind Cleantech for now, butincreasingly large companies will invest inCleantech for their own efforts.40 HorizonWatching: Top Technology Trends To Watch In 2013May 2013A Green IT Approach to Data CenterEfficiency, an IBM Redbook
  • 41. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityHorizonWatching Trend Reports for each of the 14 Trends areavailable on Bluemine41 HorizonWatching: Top Technology Trends To Watch In 2013May 2013To access the library of 2013 HorizonWatching TrendReports, head over Slideshare athttp://www.slideshare.net/horizonwatchingAdditional 2013 Trend Content available on the Horizonwatching Blog
  • 42. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityHorizonWatching: 15 Trends to Watch Through 202542 HorizonWatching: Top Technology Trends To Watch In 2013May 20131. Cognitive Computing2. Nanotechnology3. Network Virtualization / SDNs4. Natural Language Processing5. Human Computer Interaction6. Personal Digital Assistants7. Machine to Machine8. Robots9. CyberSecurity10. 3-D Printing / Additive Manufacturing11. Video-enabled Business12. Video Analytics13. Modeling / Simulation14. Human Augmentation15. Renewable EnergyTHINK: How willthese emerging trendsinteract with each otherand with the fourteen2013 trends?
  • 43. © 2013 HorizonWatchingCreative Commons Attribution LicenseHorizonWatching CommunityBill Chamberlin: Content, Websites & ResourcesExternal Content– Website: http://www.billchamberlin.com/– Wordpress = Horizonwatching – Thought Leadership Blog– Tumblr = HorizonWatching – Quote Blog– Twitter = HorizonWatching – 140 Character Blog– Slideshare = HorizonWatching - Slide Decks– Facebook = HorizonWatching – Community Page– LinkedIn Group = HorizonWatching – Community43 HorizonWatching: Top Technology Trends To Watch In 2013May 2013