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Tuk Tam Career Fair presentation

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Transcript

  • 1. Your Position in the Knowledge Economy 1
  • 2. Chasing ROI in online marketing Spammy link-building Duplicated content #RCS 2012 2013 Manual work Knowledge work 2
  • 3. Knowledge work Manual work 3
  • 4. 4
  • 5. This gap is HUGE and widening 4
  • 6. This gap is HUGE and widening 4
  • 7. Content Marketing 5
  • 8. Rent vs Buy 6
  • 9. SEO Blogging Social media 7
  • 10. SEO Blogging Social media 8
  • 11. Content Marketing SEO Blogging Social media 8
  • 12. Consult Create Connect 9
  • 13. Project Manager Content Creator Outreach Coordinator 10
  • 14. What’s in it for you? 11
  • 15. 12
  • 16. 13
  • 17. Careers@hop-online.com 14