Your Position
in the
Knowledge Economy

1
Chasing ROI
in online marketing

Spammy
link-building

Duplicated
content

#RCS

2012

2013

Manual
work

Knowledge
work

...
Knowledge
work

Manual
work

3
4
This gap is
HUGE and widening

4
This gap is
HUGE and widening

4
Content Marketing

5
Rent vs Buy

6
SEO

Blogging

Social
media

7
SEO

Blogging

Social
media

8
Content
Marketing
SEO

Blogging

Social
media

8
Consult

Create

Connect

9
Project
Manager

Content
Creator

Outreach
Coordinator

10
What’s in it for you?

11
12
13
Careers@hop-online.com

14
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Tuk Tam Career Fair presentation

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Tuk Tam Career Fair presentation

  1. 1. Your Position in the Knowledge Economy 1
  2. 2. Chasing ROI in online marketing Spammy link-building Duplicated content #RCS 2012 2013 Manual work Knowledge work 2
  3. 3. Knowledge work Manual work 3
  4. 4. 4
  5. 5. This gap is HUGE and widening 4
  6. 6. This gap is HUGE and widening 4
  7. 7. Content Marketing 5
  8. 8. Rent vs Buy 6
  9. 9. SEO Blogging Social media 7
  10. 10. SEO Blogging Social media 8
  11. 11. Content Marketing SEO Blogging Social media 8
  12. 12. Consult Create Connect 9
  13. 13. Project Manager Content Creator Outreach Coordinator 10
  14. 14. What’s in it for you? 11
  15. 15. 12
  16. 16. 13
  17. 17. Careers@hop-online.com 14
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