Hello!Thank you for purchasing a ticket to SearchLove London, in partnership with SEOmoz.Inside this pack you will find a full schedule for the day, including details on registration, information about theconference venue, and the networking drinks in the evening.Please do plan your travel to SearchLove in advance - there is no access via the Northern Line from TottenhamCourt Road station, the nearest Northern Line station is Goodge Street.If you have any questions regarding the conference, please feel free to get in touch with myself or Lauren Brady.I look forward to meeting you all at SearchLove.Lynsey LittleEvents Manager - DistilledE email@example.com T 0207 183 0767 @lynslittle
Seminar LocationRegistrationRegistration will open at 8.00am at The Congress Centre on Monday 24th October.You will be given a lanyard whichyou will be required to wear over the course of the two days, and to the party on Monday evening.You will not receiveany form of paper ticket to bring to the conference. Pl Ri n dg dg toCongress g Nearest rin m r underground tube ou ou To M nt station:Centre Goodge line ae ale Northern Ga Street Tottenham Court Road tS tS Goodge St rd de Northern line ies t Street (3 minutes walk to the en er ns28 Great Russell Street Ch Congress Centre) Al lLondon fre r St PLEASE NOTE: d dWC1B 3LS er Pl Northern Line is closed Be Be m rti Mo from this station, use d dfT 020 7467 1318 St t or or yS ey Goodge Street for dF 020 7467 1313 y ll ye Ba Sq Sq Ba access to the Northern uaE firstname.lastname@example.org Line. re St eW www.congresscentre.co.uk Mo y rc To Pe rw ot we t St Excellent transport te ellRefreshments will be e ll S en n nh ph t links by tube to: Stserved to all delegates in ll S Ra am St e sse atthe three breaks each day. Ru Euston, Charing Cross, at hb Ct Ct Gre bo Waterloo and Liverpool Rd Rd ne Street mainline stations. eP St xford Pl ew O l N Two public car parks d St located nearby the Oxfor S h Soh Tottenham venue on Great Russell o oS Court Rd St and Museum St. t t Central Line De e e Av an Gre G e n y S St ur ek kS sb S
Monday 24th October 20119:00 - 9:10IntroductionDuncan Morris CEO Distilled9:10 - 9:55Everything’s easier with fans Rand How to build a passionate community to do your job for you and propel your business to SEO and social Fishkin media success. Rand has not only built a phenomenal community of his own, but also advised companies around the world on how they should go about it. Expect to hear tips he’s never shared before.9:55 - 10:40Big business SEO Tom As companies grow, they get good at some things and really, really bad at others. SEO is often one of theCritchlow things they get bad at. Having suffered through the frustrations first hand many times over, Tom is going to share some of the specific ways big businesses fail and tips and tricks for overcoming their failings.10:40 - 10:55Break10:55 - 11:40The next level of social integration Mat Custom actions mean you can allow your users to broadcast how they interact with your site. Doing so Clayton can supercharge your user acquisition, retention and site usage. Mat will walk us through his experiences as a Facebook launch partner on the new social streaming features and show you how you can use these techniques on your site.11.40 - 12.25The modern SEO’s toolkit Will To be truly effective as an SEO in 2011, Will argues that you need to be able to mash tools together,Critchlow build your own “hack-tools” and prototype more complex tools for others to build. Are you comfortable making your computer do the work for you? Will’s going to show you how to multiply your effectiveness and get comfortable with large data-sets.12:25 - 1:15Lunch1.15 - 2.00Social media:Are you keeping up with the Joneses? Joanna You know when your boss asks you how your competitors are doing in social media, what they’re Lord investing in, and what’s working for them? If you don’t have a good answer to that question yet, you will after Joanna’s talk.
Monday 24th October 20112:00 - 2:45Wordpress SEO Joost Wordpress is one of the easiest platforms on which to build a site. In general, this is a good thing, but out de Valk of the box, there are a bunch of things you should be doing to get the best SEO performance. With his canonical SEO plugin for Wordpress having just moved to version one, Joost is the best person to tell us what to do.2:45 - 3:00Break3:00 - 3:45Outreach:Is it all about hustle? Rob Rob is going to share the lessons he has learnt from hiring, managing and training link builders since opening Ousbey the first Distilled US office at the beginning of 2010. With recent experience managing the process end to end, some great results and an internal focus at Distilled on improving our processes in this area, Rob is perfectly positioned to share the details.3:45 - 4:45Your content strategy is partof your link building strategy Wil Are you guilty of treating content strategy like the poor relation to your link building efforts? Wil is passionate Reynolds about ways that businesses of all sizes can truly shine when they consider them one and the same.4:45 - 5:30Give it up All Getting all our speakers on stage at once to share a single brief snippet of awesomeness is one of the most Speakers popular of all our sessions. With a strict “no-tweeting” rule, the only way to see what is shared is to be there.6:30 - lateParty TimeFoundation Bar
Tuesday 25th October 20112.25 - 3.10What does a CRO expert bookmark? Stephen After an off-the-cuff comment at #mozcon in July, we have persuaded Stephen to break open his personal Pavlovich Evernote account. This is where he stores everything that inspires him on- and off-line. If a salesperson’s greatest asset is their rolodex, a CRO expert’s might just be their swipe file. This session is the only way to see the secrets.3:10 - 3:25Break3:25 - 4:10How brands should do SEO Martin As a global integrated agency, OMD have access to unique cross-campaign data points that exposeMacDonald detail of the big brand advantage in ways never before seen outside the research departments of huge agencies. He will be sharing some of the secrets learnt from campaigns for the likes of Waitrose and McDonalds as well as telling smaller brands how to make the most of the same effects.4:10 - 5:10Head to Head - Live Site Reviews Will You might have seen the nail-biting finish to the head-to-head “presentation-off” in Seattle where RandCritchlow snuck in ahead after a recount of the audience vote. Will and Rand have competed head to head to give Rand Fishkin the best presentation at all of our events and this year we are trying something new. At lunchtime on the second day, they will each be given some websites and a few hours to prepare their decks from scratch ready for a live site review at the end of the conference. Hold onto your seats - this is going to be frantic as they take all the stress of preparing a head to head presentation and compress it into a few hours.6:30 - lateNetworking DrinksCrown & Sceptre Pub Seminar Recap Following the conference you will receive an email with instructions on how to provide feedback and download the session slides. Network Chat with other delegates on LinkedIn: http://dis.tl/oaJaLo
Speaker ProfilesWhat makes ourspeakers tick?What do they thinkabout Google+ thePanda update and more. Rand Fishkin Tom Critchlow Mat Clayton Will Critchlow Joanna Lord Joost de Valk Rob Ousbey Wil Reynolds Ciarán Norris Wiep Knol Richard Baxter Patrick Altoft Hannah Smith Stephen Pavlovich Martin MacDonald
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