Local SEO from Hop Online

Local Search Engine OptimizationPresented by Hop Online LLC

Contents• About us• Local SEO… What/Why/How?• What’s coming next for the local web• What we do• Our results• Monthly reporting• Pricing• What’s needed from the client• Contacts

About Hop Online Sofia, Bulgaria New OrleansWe’ve helped: We offer: • Organic and local SEO • Website design & development • Social media optimization • PPC marketing

Local search on PCs Did you know… • 40% of all searches have local intent • 17% of search results now show Google Maps results at the top of the page • 82 % of local searchers follow-up offline with phone call and/or in-store visit • Only 10% of Google Places profiles have been claimed!Sources: DM News, Kelsey Group, comscore, GetListed.org

Local Search on mobile Did you know… • 50% of online maps usage now coming from mobile (up from 40% only 2 months ago!) • Over half of all local searches happen on mobile devicesSources: DM News, Kelsey Group, comscore

Local search drives walk-insSource: BrightLocal.com

So, what if you were here?… What might that do for your business over thenext 12-24 months?

Our approach to local SEO Create custom Reconnect withClaim all business Google maps, customers andlocations in all custom offers and encourage web-major search other differentiating based feedbackengines. content. and reviews. Claim Complete Customize Citations Customers Build-out all profiles Ensure the essential to 100% business info is completeness with consistent on all categories, rich relevant local descriptions, directories on the images & video. web.

Claiming on the Big 3 (+Yelp)

Complete profiles

Custom offers

Google Offers to challenge Groupon

Enhancing online directory presence (aka “citations”) Information From Website, UGC, Local Directories, Social Media, Groupon (recently)

Citations are the new “links” for local SEO

Building reviews “Hey there, thanks again for your business! Got 2 minutes to give us some review love?”

Supporting local SEO w/ PPCWe can…• Create and optimize your AdWords campaign structure• Build-out and manage your keyword lists and daily CPC bidding• Write and split-test your ad copy• Manage your ads placements on Google’s Display network• Measure and maximize your return on investment from PPCadvertising

The local search puzzle -- Google’s value proposition to businessesOrganic PaidReviews Deals

On the (near) horizon in local search

Our Results

Limousine Livery rankings

Resulting web traffic for Limousine Livery (past 30 days)

Arnaud’s Restaurant results

Monthly rankings reports

How we can help get you to the topPhase 1 (one time) Phase 2 (ongoing)Make your website local SEO-friendly Build citations for your business on local directories around the webClaim your business on Google, Bing & Create and implement a strategy forYahoo building reviews to your profilesBuild out robust profiles with images, Create custom Google maps for yourvideo and keyword rich categories and listingsdescriptionsCreate coupons and offers for your listings Helping you craft deals for promoting on all major platforms

PricingLocal SEO Month 1 Month 2 Month 3Phase 1 work $750Phase 2 work* $600 $600Total investment $1,950Optional servicesGoogle AdWords & Boost account 10% of monthly ad budget ($300 minimum)managementSEO site audit** $1,000Wordpress website redesign** TBD* Add $100 per month for each additional business location** Details can be provided under separate proposal

What we need from the client1. Access to website content management system (CMS) for on-site SEO improvements2. Up to 10 stunning images of your business3. Up to 5 videos about your business4. A bit of patience… results can take a few months (but they last!)

http://www.hop-online.com	235
http://paper.li	7
http://austop1a.com.au	6
http://twitter.com	2
http://trunk.ly	1

Local SEO from Hop Online

by Hop Online on Jun 25, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 251

Statistics

Local SEO from Hop Online — Presentation Transcript