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Inbound Marketing for Binary Options Brokers

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Given the recent explosion in online binary options trading, costs-per-acquisition is becoming dizzyingly high. Content marketing is the best long-term strategy for generating consistent organic …

Given the recent explosion in online binary options trading, costs-per-acquisition is becoming dizzyingly high. Content marketing is the best long-term strategy for generating consistent organic traffic over the long term. Learn how the top binary options brokers are reaching page 1 on Google using this strategy.

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  • 1. Inbound Marketing for Binary Options Tradologic Binary Seminar October 21, 2013
  • 2. 3 keys to success
  • 3. 1. Platform
  • 4. 2. Traffic
  • 5. 3. Conversions
  • 6. This is our focus today
  • 7. Let’s start with some research...
  • 8. It’s a nice time to be in this business “binary options”
  • 9. Where is the search demand?
  • 10. The value of search demand
  • 11. It’s already hyper-competitive
  • 12. How did these guys get there?
  • 13. And how are they getting all this free traffic?
  • 14. SEO has changed Duplicate & low quality content Manipulative link-building Earned endorsement to quality content 2012 2013 Process Outcome
  • 15. SEO Content Social media
  • 16. Content Marketing SEO Content Social media
  • 17. Content marketing strategy Editorial endorsements Branded Editorial content Money page
  • 18. Rent vs Buy
  • 19. The critical mass threshold 10+ 50+ 200+ 500+
  • 20. Agile content campaigns Plan Prove Promote Produce Publish
  • 21. Planning
  • 22. Use Google suggest to discover the keyword longtail
  • 23. Use Ubersuggest to discover the long-longtail
  • 24. Define customer personas What are his goals? What are his problems? What keeps him up at night?
  • 25. Production
  • 26. Key elements of great content Call to action Impeccably written Prominent share buttons Unique Stunning image(s) Keyword optimized Clickable headline Resourceful external links Authoritative, well researched Strategic internal links
  • 27. Promotion
  • 28. Customized social media mix
  • 29. Core activities D @ Follow Grow audience Share Gain influence # RT Converse Build relationships
  • 30. Outreach target lists RTs Influencers +1s # Focus on relationship building Amplifiers Focus on strategic posts to groups Audience Google+ communities Twitter hashtags Facebook groups LinkedIn groups
  • 31. Let’s reverse engineer their success
  • 32. Link profiles
  • 33. Content!
  • 34. Content marketing strategy Editorial endorsements Branded Editorial content Money page
  • 35. One more note about this...
  • 36. Trust problem on page 1
  • 37. Build trust
  • 38. Contacts Thanks for making it this far! Paris Childress Twitter: @hop_online LinkedIn: bg.linkedin.com/in/parischildress/ Skype: pchil9 Email: paris@hop-online.com

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