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Inbound Marketing for Binary Options Brokers
 

Inbound Marketing for Binary Options Brokers

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Given the recent explosion in online binary options trading, costs-per-acquisition is becoming dizzyingly high. Content marketing is the best long-term strategy for generating consistent organic ...

Given the recent explosion in online binary options trading, costs-per-acquisition is becoming dizzyingly high. Content marketing is the best long-term strategy for generating consistent organic traffic over the long term. Learn how the top binary options brokers are reaching page 1 on Google using this strategy.

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    Inbound Marketing for Binary Options Brokers Inbound Marketing for Binary Options Brokers Presentation Transcript

    • Inbound Marketing for Binary Options Tradologic Binary Seminar October 21, 2013
    • 3 keys to success
    • 1. Platform
    • 2. Traffic
    • 3. Conversions
    • This is our focus today
    • Let’s start with some research...
    • It’s a nice time to be in this business “binary options”
    • Where is the search demand?
    • The value of search demand
    • It’s already hyper-competitive
    • How did these guys get there?
    • And how are they getting all this free traffic?
    • SEO has changed Duplicate & low quality content Manipulative link-building Earned endorsement to quality content 2012 2013 Process Outcome
    • SEO Content Social media
    • Content Marketing SEO Content Social media
    • Content marketing strategy Editorial endorsements Branded Editorial content Money page
    • Rent vs Buy
    • The critical mass threshold 10+ 50+ 200+ 500+
    • Agile content campaigns Plan Prove Promote Produce Publish
    • Planning
    • Use Google suggest to discover the keyword longtail
    • Use Ubersuggest to discover the long-longtail
    • Define customer personas What are his goals? What are his problems? What keeps him up at night?
    • Production
    • Key elements of great content Call to action Impeccably written Prominent share buttons Unique Stunning image(s) Keyword optimized Clickable headline Resourceful external links Authoritative, well researched Strategic internal links
    • Promotion
    • Customized social media mix
    • Core activities D @ Follow Grow audience Share Gain influence # RT Converse Build relationships
    • Outreach target lists RTs Influencers +1s # Focus on relationship building Amplifiers Focus on strategic posts to groups Audience Google+ communities Twitter hashtags Facebook groups LinkedIn groups
    • Let’s reverse engineer their success
    • Link profiles
    • Content!
    • Content marketing strategy Editorial endorsements Branded Editorial content Money page
    • One more note about this...
    • Trust problem on page 1
    • Build trust
    • Contacts Thanks for making it this far! Paris Childress Twitter: @hop_online LinkedIn: bg.linkedin.com/in/parischildress/ Skype: pchil9 Email: paris@hop-online.com