Inbound Marketing
for Binary Options
Tradologic Binary Seminar
October 21, 2013
3 keys to success
1. Platform
2. Traffic
3. Conversions
This is our focus today
Let’s start with
some research...
It’s a nice time to be in this business

“binary options”
Where is the search demand?
The value of search demand
It’s already hyper-competitive
How did these guys get there?
And how are they getting
all this free traffic?
SEO has changed

Duplicate &
low quality
content

Manipulative
link-building

Earned
endorsement
to quality
content

2012
...
SEO

Content

Social
media
Content
Marketing
SEO

Content

Social
media
Content marketing strategy
Editorial
endorsements

Branded
Editorial
content

Money page
Rent vs Buy
The critical mass threshold
10+

50+

200+
500+
Agile content campaigns
Plan
Prove

Promote

Produce

Publish
Planning
Use Google suggest to discover
the keyword longtail
Use Ubersuggest to discover
the long-longtail
Define customer personas

What are his goals?
What are his problems?
What keeps him up at night?
Production
Key elements of great content
Call to action

Impeccably
written

Prominent
share buttons

Unique

Stunning image(s)

Keyw...
Promotion
Customized social media mix
Core activities
D
@

Follow

Grow
audience

Share

Gain
influence

#

RT

Converse

Build
relationships
Outreach target lists
RTs

Influencers
+1s

#

Focus on
relationship
building

Amplifiers

Focus on strategic
posts to gro...
Let’s reverse engineer
their success
Link profiles
Content!
Content marketing strategy
Editorial
endorsements

Branded
Editorial
content

Money page
One more note about this...
Trust problem on page 1
Build trust
Contacts
Thanks for
making it
this far!

Paris Childress
Twitter: @hop_online
LinkedIn: bg.linkedin.com/in/parischildress/...
Inbound Marketing for Binary Options Brokers
Inbound Marketing for Binary Options Brokers
Inbound Marketing for Binary Options Brokers
Inbound Marketing for Binary Options Brokers
Inbound Marketing for Binary Options Brokers
Inbound Marketing for Binary Options Brokers
Inbound Marketing for Binary Options Brokers
Inbound Marketing for Binary Options Brokers
Inbound Marketing for Binary Options Brokers
Inbound Marketing for Binary Options Brokers
Inbound Marketing for Binary Options Brokers
Inbound Marketing for Binary Options Brokers
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Inbound Marketing for Binary Options Brokers

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Given the recent explosion in online binary options trading, costs-per-acquisition is becoming dizzyingly high. Content marketing is the best long-term strategy for generating consistent organic traffic over the long term. Learn how the top binary options brokers are reaching page 1 on Google using this strategy.

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Inbound Marketing for Binary Options Brokers

  1. 1. Inbound Marketing for Binary Options Tradologic Binary Seminar October 21, 2013
  2. 2. 3 keys to success
  3. 3. 1. Platform
  4. 4. 2. Traffic
  5. 5. 3. Conversions
  6. 6. This is our focus today
  7. 7. Let’s start with some research...
  8. 8. It’s a nice time to be in this business “binary options”
  9. 9. Where is the search demand?
  10. 10. The value of search demand
  11. 11. It’s already hyper-competitive
  12. 12. How did these guys get there?
  13. 13. And how are they getting all this free traffic?
  14. 14. SEO has changed Duplicate & low quality content Manipulative link-building Earned endorsement to quality content 2012 2013 Process Outcome
  15. 15. SEO Content Social media
  16. 16. Content Marketing SEO Content Social media
  17. 17. Content marketing strategy Editorial endorsements Branded Editorial content Money page
  18. 18. Rent vs Buy
  19. 19. The critical mass threshold 10+ 50+ 200+ 500+
  20. 20. Agile content campaigns Plan Prove Promote Produce Publish
  21. 21. Planning
  22. 22. Use Google suggest to discover the keyword longtail
  23. 23. Use Ubersuggest to discover the long-longtail
  24. 24. Define customer personas What are his goals? What are his problems? What keeps him up at night?
  25. 25. Production
  26. 26. Key elements of great content Call to action Impeccably written Prominent share buttons Unique Stunning image(s) Keyword optimized Clickable headline Resourceful external links Authoritative, well researched Strategic internal links
  27. 27. Promotion
  28. 28. Customized social media mix
  29. 29. Core activities D @ Follow Grow audience Share Gain influence # RT Converse Build relationships
  30. 30. Outreach target lists RTs Influencers +1s # Focus on relationship building Amplifiers Focus on strategic posts to groups Audience Google+ communities Twitter hashtags Facebook groups LinkedIn groups
  31. 31. Let’s reverse engineer their success
  32. 32. Link profiles
  33. 33. Content!
  34. 34. Content marketing strategy Editorial endorsements Branded Editorial content Money page
  35. 35. One more note about this...
  36. 36. Trust problem on page 1
  37. 37. Build trust
  38. 38. Contacts Thanks for making it this far! Paris Childress Twitter: @hop_online LinkedIn: bg.linkedin.com/in/parischildress/ Skype: pchil9 Email: paris@hop-online.com
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