Kkh Marketing Booklet


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King Kamehameha Beach Hotel

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Kkh Marketing Booklet

  1. 1. Jo Ann Y. Mau B, CPM® ph 808.597.8161 ext. 107 fax 808.597.8168 • jmaurs@hawaii.rr.com S T R A T E G I E S I N C. real estate specialists Yumi Benedicto-Dugger MBA, CCIM, B 1240 Ala Moana Blvd., Suite 320 ph 808.597.8161 • cel 808.284.1010 Honolulu, HI 96814 fax 808.597.8168 • ybenedicto@hawaii.rr.com
  2. 2. Marriott’s King Kamehameha Kona Beach Hotel Fact Sheet quot;The King Kamehameha's Kona Beach Hotel has just recently been approved as the newest Marriott Resort Courtyard, with a $35 million dollar renovation to be completed in the next 18 months. The new pride and jewel in Kona, an exciting retail/hotel beach-front concept.quot; The Shops at King Kamehameha.... Kona Resort Destination The per formance outlook for the Marriott’s King Kamehameha Kona Beach Hotel is extremely positive due to the re-branding oppor tunity, Located in the middle of Kailua-Kona overlooking the magnificent strong operating margins, retail opportunities, and market-wide average Kamakahonu Bay, the newly branded Marriott King Kamehameha Hotel rate growth. Occupancy in the past 4 years has been in the 75% to 80% will include approximately 33,000 square feet of shops, services and range with room rates averaging $100 per night. The limited supply of restaurants that will offer a unique shopping and dining experience for the new rooms and the revitalization of Kailua-Kona should also ser ve to local “kamaaina” residents and visitors. With its exclusive beach front drive demand and profitability for the hotel. location, the shops at Marriott’s King Kamehameha will be the perfect venue for a restaurant geared to both the kamaaina and visitors, a variety of casual food and beverage with outdoor café type seating, ar t and jewelr y galleries, contemporar y and local style apparel, gifts and ser vices, which will comprise the overall mix of tenants. The expansive renovation of the retail entrance and por te cochere incorporates an inviting tropical atmosphere of casual retail and sidewalk cafés with engaging water features. Estimated delivery date of retail space is June 2009. 2
  3. 3. Marriott’s King Kamehameha Kona Beach Hotel
  4. 4. Kona Area Fact Sheet Big Island Visitor Industry The Big Island is firmly established as a preferred Hawaiian destination, attracting visitors worldwide with its blend of weather, island culture, spectacular terrain, stunning array of beaches, and superior visitor infrastructure. West Hawaii’s economy is primarily driven by the visitor industry. Over 1 million tourists visit each year filling approximately 6,000 hotel, resor t and condo rooms. One out of ten residents is BIG ISLAND VISITOR DAYS employed in the visitor industr y and West Hawaii’s retail and service sectors account for 40% of the work force. YEAR VISITOR ARRIVALS VISITOR SPENDING 2006 1,687,986 1.6 Billion In 2007, the Big Island received approximately 1.7 million visitors 2007 1,598,831 1.7 Billion indicating the attractiveness of the Big Island as a resort destina- Source: Hawaii’s Department of Business, Economic Development and Tourism tion. Of the total visitor arrivals, 1,327,003 were arrivals in Kona. 4
  5. 5. Local & Regional Map Marriott’s King Kamehameha Kona Beach Hotel 6
  6. 6. Marriott’s King Kamehameha Kona Beach Hotel Renovation Plan 7