tomorrow’s organization. today.
Business Model Template
Brief Outline of Business Models / Nov 06
Alex Osterwalder / alex@...
tomorrow’s organization. today.
VALUE
PROPOSITION
COST
STRUCTURE
CUSTOMER
RELATIONSHIP
TARGET
CUSTOMER
DISTRIBUTION
CHANNE...
tomorrow’s organization. today.
VALUE
PROPOSITION
COST
STRUCTURE
CUSTOMER
RELATIONSHIP
TARGET
CUSTOMER
DISTRIBUTION
CHANNE...
tomorrow’s organization. today.
VALUE
PROPOSITION
value proposition 1
value proposition 2
…
OFFER
describing a company’s o...
tomorrow’s organization. today.
VALUE
PROPOSITION
TARGET
CUSTOMER
value proposition 1
value proposition 2
…
target custome...
tomorrow’s organization. today.
VALUE
PROPOSITION
TARGET
CUSTOMER
DISTRIBUTION
CHANNEL
value proposition 1
value propositi...
tomorrow’s organization. today.
VALUE
PROPOSITION
TARGET
CUSTOMER
CUSTOMER
RELATIONSHIP
value proposition 1
value proposit...
tomorrow’s organization. today.
TARGET
CUSTOMER
REVENUE
STREAM
revenue stream 1
revenue stream 2
…
target customer 1
targe...
tomorrow’s organization. today.
CORE
CAPABILITIES
VALUE
PROPOSITION
core capability 1
core capability 2
…
value propositio...
tomorrow’s organization. today.
describing what activities are required
VALUE
PROPOSITION
VALUE
CONFIGURATION
CORE
CAPABIL...
tomorrow’s organization. today.
describing the partners that leverage the business model
VALUE
PROPOSITION
PARTNER
NETWORK...
tomorrow’s organization. today.
VALUE
PROPOSITION
COST
STRUCTURE
cost account 1
cost account 2
…
value proposition 1
value...
tomorrow’s organization. today.
http://business-model-design.blogspot.com
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Business model template

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Bron: Arvetica [2006].

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Business model template

  1. 1. tomorrow’s organization. today. Business Model Template Brief Outline of Business Models / Nov 06 Alex Osterwalder / alex@arvetica.com
  2. 2. tomorrow’s organization. today. VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS INFRASTRUCTURE CUSTOMEROFFER FINANCE a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams Template
  3. 3. tomorrow’s organization. today. VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS gives an overall view of a company's bundle of products and services portrays the network of cooperative agreements with other companies describes the channels to communicate and get in touch with customers describes the arrangement of activities and resources explains the relationships a company establishes with its customers sums up the monetary consequences to run a business model describes the revenue streams through which money is earned describes the customers a company wants to offer value to outlines the capabilities required to run a company's business model INFRASTRUCTURE CUSTOMER OFFER FINANCE describing a company’s business model
  4. 4. tomorrow’s organization. today. VALUE PROPOSITION value proposition 1 value proposition 2 … OFFER describing a company’s offer
  5. 5. tomorrow’s organization. today. VALUE PROPOSITION TARGET CUSTOMER value proposition 1 value proposition 2 … target customer 1 target customer 2 … CUSTOMEROFFER describing who a company offers value to
  6. 6. tomorrow’s organization. today. VALUE PROPOSITION TARGET CUSTOMER DISTRIBUTION CHANNEL value proposition 1 value proposition 2 … distribution channel 1 distribution channel 2 … target customer 1 target customer 2 … CUSTOMEROFFER describing how a company reaches its customers
  7. 7. tomorrow’s organization. today. VALUE PROPOSITION TARGET CUSTOMER CUSTOMER RELATIONSHIP value proposition 1 value proposition 2 … relationship type 1 relationship type 2 … target customer 1 target customer 2 … CUSTOMEROFFER describing the relationships a company builds
  8. 8. tomorrow’s organization. today. TARGET CUSTOMER REVENUE STREAM revenue stream 1 revenue stream 2 … target customer 1 target customer 2 … FINANCE VALUE PROPOSITION value proposition 1 value proposition 2 … OFFER CUSTOMER describing how a company makes money
  9. 9. tomorrow’s organization. today. CORE CAPABILITIES VALUE PROPOSITION core capability 1 core capability 2 … value proposition 1 value proposition 2 … OFFERINFRASTRUCTURE describing what capabilities are required
  10. 10. tomorrow’s organization. today. describing what activities are required VALUE PROPOSITION VALUE CONFIGURATION CORE CAPABILITIES value proposition 1 value proposition 2 … core capability 1 core capability 2 … activity 1 activity 2 … INFRASTRUCTURE OFFER
  11. 11. tomorrow’s organization. today. describing the partners that leverage the business model VALUE PROPOSITION PARTNER NETWORK CORE CAPABILITIES value proposition 1 value proposition 2 … core capability 1 core capability 2 … partner 1 partner 2 … INFRASTRUCTURE OFFER
  12. 12. tomorrow’s organization. today. VALUE PROPOSITION COST STRUCTURE cost account 1 cost account 2 … value proposition 1 value proposition 2 … FINANCEINFRASTRUCTURE OFFER describing the costs of a business model CORE CAPABILITIES core capability 1 core capability 2 …
  13. 13. tomorrow’s organization. today. http://business-model-design.blogspot.com
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