Using social media to connect to your supporters Honey Lucas Information Officer at GAVCA
Housekeeping <ul><li>Fire alarm </li></ul><ul><li>Toilets </li></ul><ul><li>Speaking in Confidence </li></ul><ul><li>To ge...
Why bother with social media? <ul><li>“ By building relationships, by being open and approachable, by reaching out to peop...
Stats, stats, stats <ul><li>82.5% of people in the UK use the internet </li></ul><ul><li>58% of Facebook users use it ever...
A social media equation? <ul><li>(  +   )=  £££ </li></ul>2
A social media equation? <ul><li>(  +   )=  £££ </li></ul>2
Social media can… <ul><li>… help you to broadcast your message more widely </li></ul><ul><li>… make it easier for your sup...
1. Broadcasting your message <ul><li>Extend the reach of your communications </li></ul><ul><li>Make your communications </...
Case Study: St John Ambulance <ul><li>The ‘Learn with Jack’ campaign aims to improve the knowledge of basic first aid tech...
Case Study: St John Ambulance <ul><li>Features of the campaign: </li></ul><ul><li>10 short videos starring Premier league ...
 
 
 
 
 
 
 
 
What can we learn from this?
What can we learn from this? <ul><li>Integrate communications across different media – Facebook, YouTube, Twitter and webs...
What can we learn from this? <ul><li>Raising awareness of the campaign also raises awareness of the charity as a whole </l...
Other examples: <ul><li>AddAction use of videos of/ for service users:  www.youtube.com/unfashionable01 </li></ul><ul><li>...
2. Let people talk to you <ul><li>Show your organisation to be  </li></ul><ul><li>friendly and open </li></ul><ul><li>Enga...
Case Study: Helen & Douglas House <ul><li>Helen & Douglas House provides respite and end of life care to children and youn...
Case Study: Helen & Douglas House <ul><li>Some of their campaigns: </li></ul><ul><li>‘ Live Deep’ video diaries </li></ul>...
 
 
 
 
 
 
 
What can we learn from this?
What can we learn from this? <ul><li>Encourage supporters to contact you via social media, sharing stories, photos and vid...
What can we learn from this? <ul><li>Make the most of content by sharing it across the different platforms </li></ul><ul><...
Other examples: <ul><li>Shelter Scotland’s use of Foursquare to boost visits to charity shops:   http://4sq.shelter.org.uk...
3. Enable supporters to talk to each other <ul><li>Enable service users and others to support each other </li></ul><ul><li...
Case Study: Princess Royal Trust for Carers <ul><li>The Princess Royal Trust for Carers uses a range of methods to support...
 
 
 
 
 
 
 
What can we learn from this?
Report on carers’ use of web: <ul><li>Key messages </li></ul><ul><li>The 24/7 nature of  the internet makes it an indispen...
Report on carers’ use of web: <ul><li>Not all carers use the internet and even those who do may not always be able to acce...
Other examples: <ul><li>Sussex Wildlife on Facebook:  http://www.facebook.com/SussexWildlifeTrust?v=wall </li></ul><ul><li...
Some more resources: <ul><li>www.knowhownonprofit.org  have a range of really useful ‘how to’ guides: </li></ul><ul><li>Ho...
 
Contact: <ul><li>Honey Lucas: </li></ul><ul><li>[email_address] </li></ul><ul><li>01452 332424 </li></ul><ul><li>@theveryt...
Social Media in Practice <ul><li>31 January 2012, 1.00 pm - 4.00 pm  </li></ul><ul><li>Oakley Community Resource Centre,  ...
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Using social media to connect to your supporters (november 2011)

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Talk given by Honey Lucas from GAVCA to Funders' Fair 18 November 2011.

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  • References: Mashable infographics: http://mashable.com/2011/10/21/facebook-infographic/ and http://mashable.com/2011/09/23/world-social-networks-infographic/ Presentation by Steven van Belleghem at http://theverytiger.com/2011/10/12/social-media-demographics-presentation/
  • What does it mean to &amp;quot;Like&amp;quot; a Page or content off of Facebook? When you click  Like  on a Facebook Page, in an advertisement, or on content off of Facebook, you are making a connection. A story about your like will appear on your Wall (timeline) and may also appear in News Feed. You may be displayed on the Page you connected to, in advertisements about that Page, or in social plugins next to the content you like.  Facebook Pages you like may post updates to your News Feed or send you messages. Your connection to the page may also be shared with apps on the Facebook Platform.  You always have control over your connections. You can  unlike  something immediately, or  control who can see your likes on your profile (timeline) . 
  • Emphasise the #learnwithjack hashtag
  • Using social media to connect to your supporters (november 2011)

    1. 1. Using social media to connect to your supporters Honey Lucas Information Officer at GAVCA
    2. 2. Housekeeping <ul><li>Fire alarm </li></ul><ul><li>Toilets </li></ul><ul><li>Speaking in Confidence </li></ul><ul><li>To get in contact after this session: </li></ul><ul><li>[email_address] </li></ul><ul><li>@GAVCAGlos </li></ul><ul><li>@theverytiger </li></ul>
    3. 3. Why bother with social media? <ul><li>“ By building relationships, by being open and approachable, by reaching out to people, by building up trust and opening channels of communication, we will encourage people to use our services and also to support us in other ways, like volunteering or fundraising.” </li></ul><ul><li>Leah Williams, then Community and Social Media </li></ul><ul><li>Manager for Breast Cancer Care </li></ul>
    4. 4. Stats, stats, stats <ul><li>82.5% of people in the UK use the internet </li></ul><ul><li>58% of Facebook users use it every day (more than 400m people) </li></ul><ul><li>16% of Europeans have a Twitter account </li></ul><ul><li>16% of Facebook </li></ul><ul><li>users are over 50 </li></ul>
    5. 5. A social media equation? <ul><li>( + )= £££ </li></ul>2
    6. 6. A social media equation? <ul><li>( + )= £££ </li></ul>2
    7. 7. Social media can… <ul><li>… help you to broadcast your message more widely </li></ul><ul><li>… make it easier for your supporters to talk to you </li></ul><ul><li>… enable your supporters to talk to each other </li></ul>
    8. 8. 1. Broadcasting your message <ul><li>Extend the reach of your communications </li></ul><ul><li>Make your communications </li></ul><ul><li>work harder for you </li></ul>
    9. 9. Case Study: St John Ambulance <ul><li>The ‘Learn with Jack’ campaign aims to improve the knowledge of basic first aid techniques amongst the general public. </li></ul><ul><li>“ In football, without training </li></ul><ul><li>you cannot win the game. </li></ul><ul><li>Without first aid, </li></ul><ul><li>you cannot save a life.” </li></ul>
    10. 10. Case Study: St John Ambulance <ul><li>Features of the campaign: </li></ul><ul><li>10 short videos starring Premier league footballer, Jack Wilshire </li></ul><ul><li>iphone app of first aid tips </li></ul>
    11. 19. What can we learn from this?
    12. 20. What can we learn from this? <ul><li>Integrate communications across different media – Facebook, YouTube, Twitter and website </li></ul><ul><li>Use content you already have and make it available in new ways, reaching new audiences </li></ul><ul><li>Create new tabs on Facebook and use a ‘fan gate’ to drive Likes </li></ul>
    13. 21. What can we learn from this? <ul><li>Raising awareness of the campaign also raises awareness of the charity as a whole </li></ul><ul><li>Make it easy for supporters to take action – download the app, donate money, sign up for the guide… </li></ul>
    14. 22. Other examples: <ul><li>AddAction use of videos of/ for service users: www.youtube.com/unfashionable01 </li></ul><ul><li>Cat Protection’s Billy Noir Mates campaign on YouTube and Facebook: http://www.cats.org.uk/news/billy-noir-mates-lends-a-paw </li></ul>
    15. 23. 2. Let people talk to you <ul><li>Show your organisation to be </li></ul><ul><li>friendly and open </li></ul><ul><li>Engage in conversations, </li></ul><ul><li>gather information, </li></ul><ul><li>challenge errors </li></ul>
    16. 24. Case Study: Helen & Douglas House <ul><li>Helen & Douglas House provides respite and end of life care to children and young people. </li></ul>
    17. 25. Case Study: Helen & Douglas House <ul><li>Some of their campaigns: </li></ul><ul><li>‘ Live Deep’ video diaries </li></ul><ul><li>‘ Light up a Life’ charity concert </li></ul><ul><li>‘ Santas on the Run’ fun runs </li></ul>
    18. 33. What can we learn from this?
    19. 34. What can we learn from this? <ul><li>Encourage supporters to contact you via social media, sharing stories, photos and videos </li></ul><ul><li>Show recognition of people’s fundraising and other efforts by acknowledging their posts, retweeting their tweets </li></ul>
    20. 35. What can we learn from this? <ul><li>Make the most of content by sharing it across the different platforms </li></ul><ul><li>Ensure the website is a launch pad for all social media </li></ul>
    21. 36. Other examples: <ul><li>Shelter Scotland’s use of Foursquare to boost visits to charity shops: http://4sq.shelter.org.uk/ </li></ul><ul><li>Men’s cancer charity, Movember, and community photos: http://uk.movember.com/mo-community/mo-photos/ </li></ul>
    22. 37. 3. Enable supporters to talk to each other <ul><li>Enable service users and others to support each other </li></ul><ul><li>Make support available </li></ul><ul><li>when it suits </li></ul><ul><li>service users </li></ul>
    23. 38. Case Study: Princess Royal Trust for Carers <ul><li>The Princess Royal Trust for Carers uses a range of methods to support and inform carers in the UK. </li></ul>
    24. 46. What can we learn from this?
    25. 47. Report on carers’ use of web: <ul><li>Key messages </li></ul><ul><li>The 24/7 nature of the internet makes it an indispensible resource for carers, and there are great benefits to making support services available online. </li></ul><ul><li>  </li></ul><ul><li>Getting more carers online is essential to ensure that they are able to access all the information, services and support that are available. </li></ul><ul><li>  </li></ul><ul><li>Online services should complement and add to the support that is already available, increasing carers’ options rather than reducing them. </li></ul><ul><li>  </li></ul>
    26. 48. Report on carers’ use of web: <ul><li>Not all carers use the internet and even those who do may not always be able to access services online or may prefer to use another method. In cases where information or a particular service can only be accessed online, there is a danger that many carers will miss out. </li></ul><ul><li>  </li></ul><ul><li>Consultation is the key to ensuring that online and offline services meet the needs of local carers. </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
    27. 49. Other examples: <ul><li>Sussex Wildlife on Facebook: http://www.facebook.com/SussexWildlifeTrust?v=wall </li></ul><ul><li>Beat Bullying’s Cyber Mentors project: http://cybermentors.org.uk/ </li></ul>
    28. 50. Some more resources: <ul><li>www.knowhownonprofit.org have a range of really useful ‘how to’ guides: </li></ul><ul><li>How to set up a Facebook presence for your organisation: http://bit.ly/w1CHfL </li></ul><ul><li>How to use Twitter for fundraising: http://bit.ly/oc8K5D </li></ul><ul><li>How to set up your own YouTube channel: http://bit.ly/qu4Ejy </li></ul>
    29. 52. Contact: <ul><li>Honey Lucas: </li></ul><ul><li>[email_address] </li></ul><ul><li>01452 332424 </li></ul><ul><li>@theverytiger </li></ul><ul><li>GAVCA: </li></ul><ul><li>75-81 Eastgate Street , Gloucester GL1 1PN    01452 332424 </li></ul><ul><li>@GAVCAGlos </li></ul><ul><li>[email_address] </li></ul><ul><li>www.gavca.org.uk </li></ul>
    30. 53. Social Media in Practice <ul><li>31 January 2012, 1.00 pm - 4.00 pm </li></ul><ul><li>Oakley Community Resource Centre, Whaddon – Cheltenham </li></ul><ul><li>£50 Members, £100 Non-members </li></ul><ul><li>For more information, visit the GAVCA website at www.gavca.org.uk/training </li></ul>

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