DRIVE & RIDE
Silverstone – November 2008
RE-STYLED CIVIC FOR 2009
Honda’s British-built Civic has been refreshed this autumn, in direct response to customer feedback.
The Civic has been a resounding success in the UK since it was introduced three years ago, with a
stylish design that still looks as good as it did at launch. As a result only minor changes have been
required to bring the car bang up-to-date.
The 5-door remains as practical and flexible as ever – a stalwart model for families and ‘young-at-
heart’ customers who want reliability and flexibility in an ultra-stylish package.
The Type S will increasingly appeal to a younger customer base with sportier features that make it
look even more like the Type R, but also sensible ownership costs that are lighter on the pocket.
Both models will appeal to the increasing number of downsizers thanks to a new 1.4litre petrol
engine that has a lower starting price and is super-economical to run.
The stylish and practical Civic 5-door has been a firm family favourite since its launch in 2006. For
2009 it will get a new frugal engine and bespoke transmission, as well as subtle interior and exterior
enhancements, ensuring this success continues.
• New economical 1.4-litre i-VTEC engine
• Bespoke, conventional automatic transmission for 1.8-litre models
• Powerful yet economical 1.8-litre i-VTEC and acclaimed 2.2-litre i-CTDi
• Practical 5-door body shape with flexible interior and class-leading load space of
485-litres (seats up, to window)
• Stylish exterior design as fresh as it was at launch
• Built in Swindon, UK
New 1.4-litre engine
The newest addition to the Civic engine line-up is Honda’s 1.4-litre i-VTEC – an entry level, Euro 5
engine with improved CO2 emissions of 135g/km, fuel economy of 47.9mpg (combined) and
increased power (100PS) and torque (127Nm) compared to the previous i-DSI unit.
The economical engine will appeal to younger customers or downsizers who want the Civic’s stylish
looks, roomy proportions and practicality at an even more affordable price.
As well as new VTEC valve-train technology, other enhancements have made the engine quieter and
cleaner. These include an improved combustion chamber shape, drive-bywire throttle, a composite
intake manifold with resonator chamber that offers good low and mid-range torque and a narrow
timing chain and tensioner that reduce weight.
Friction reducing technologies include roller-tipped rocker arms, an offset crankshaft/connecting rod
design, plateau honing of the cylinders for a smoother surface and a special piston surface coating
which is better at oil retention and optimised piston ring tension.
Elsewhere, high-strength con-rods, forged as one unit, and then ‘cracked’ in two, create a lighter and
stronger rod with perfectly fitted bearing cap that significantly reduces the weight of moving parts
for increased efficiency.
i-VTEC – How it works
Honda’s familiar VTEC variable valve timing system helps to achieve efficiency and power together.
Depending on engine load and engine speed, an electronic controller chooses between two different
cam profiles to determine how the intake valves will operate – maximising economy and
At low revs, the timing of the two intake valves is staggered and the lift asymmetrically skewed in
favour of the primary valve, which helps to create a swirl effect within the combustion chamber that
increases the efficiency of the burn process. At higher rpm the secondary valve changes to a long-
duration mode that increases the volume of air/fuel mixture moving into the combustion chamber.
This additional mixture helps increase power at high engine speeds. The head utilises a narrow
design between the intake and exhaust valves, contributing to the unit’s compact size. Honda’s
acclaimed 2.2-litre i-CTDi engine continues to be available in the Civic 5-door.
The economical and torquey powertrain has low CO2 emissions of 134g/km on the SE grade, and
139g/km on ES grades upwards and fuel economy of 55.4mpg (combined).
In addition the 1.8-litre i-VTEC petrol engine remains achieving 42.2mpg (combined) and CO2
emissions of 155g/km. However, the 1.8-litre model can now be paired with a specially-developed
For the first time on Civic, a conventional 5-speed automatic gearbox is available. This has been
developed exclusively for the 5-door 1.8-litre Civic to suit the driving styles and preferences of our
Civic 1.8-litre SE petrol models mated with the automatic transmission achieve 39.8mpg (combined)
and CO2 emissions of 165g/km. ES grades upwards achieve 38.7mpg (combined) and 169g/km.
The smooth 6-speed manual transmission retained since launch is fitted as standard on both petrol
and diesel powertrains.
Honda’s next-generation 6-speed i-SHIFT automated manual transmission is available with the new
1.4-litre engine offering improved fuel economy and CO2 emissions of 49.6mpg (combined) and
Improvements from the previous i-SHIFT unit include reduced gear change times, smoother shifts
and more intelligent automatic mode shift logic.
How it works
The driver can choose between either Auto Mode for a more relaxed driving style, or Manual Mode
for a more involving drive, using the sequential gearshift or steering wheel mounted paddles – the
left paddle controlling down-shifts and the right paddle for up-shifts.
Automatic Mode is selected by moving the gearshift to the left of the gate, while sequential changes
in Manual Mode are made by moving the lever either forwards (up changes) or backwards (down
changes) in the main gate or by using the paddles.
The shift lever requires only a short movement to select the next gear for easy and comfortable use
and reverse gear is in the conventional manual position for familiarity.
The conventional clutch is replaced by a Transmission Control Unit that controls the clutch via an
actuator with hydraulic power generated by a DC motor, meaning gear changes are quick and
Drivers can override Automatic Mode momentarily by switching to paddle operation – to change
down a couple of gears for added acceleration, for example – after which, the system will
automatically return to Automatic Mode.
The selected gear in both automatic and manual shift modes is shown in a display located within the
fuel gauge dial, with the letter ‘A’ next to the gear number when Automatic Mode is selected.
The i-SHIFT gearbox is designed to adapt to different driving conditions by using a series of shift
maps. For example, when driving downhill, the system will shift down to provide engine braking. On
the latest system a yaw rate sensor detects cornering and holds the present gear, rather than
shifting to avoid upsetting the car’s balance or causing hesitation, allowing the Civic to accelerate
smoothly out of the corner. In addition, after starting the engine with the lever in neutral, the
system defaults to Automatic Mode or when the car stops in fourth gear, the intelligent system will
automatically shift back to first in both modes.
The intelligent system also safeguards the engine. For instance, at low rpm the system will not shift
up, even if instructed to do so, to prevent malfunction and engine knocking, and it will automatically
shift up just before the red line in order to avoid damaging the engine by over-revving. In addition
the system prevents accidental down shifting that might cause engine damage e.g. selecting second
gear at 70mph.
*A classic auto transmission is available for 1.8-litre 5-door models therefore the revised i-SHIFT
automated manual transmission cannot be paired with the Civic 5-door’s 1.8-litre petrol or 2.2-litre
All i-SHIFT models are now equipped with Hill Start Assist, which when pulling away from standstill
on an incline, continues to apply the brakes for a moment as the driver moves their foot from the
brake pedal to the accelerator, preventing the car from rolling back.
All manual transmission models now feature a SIL (Shift Indicator Light) within the centre of the rev
counter (as found on the latest Accord) that detects whether there is a surplus or shortage of torque
and provides the driver with a visual prompt of the best point to change gear and maximise
Uprated plastics and new trim materials have been used inside the revised Civic. A brushed metal
effect trim and matt finish, as seen in the Type R, have been applied to the instrument console.
These look sporty and are easier to clean and maintain than the Piano Black trim on earlier models.
New seat fabrics have also been introduced.
Rear parking sensors are now fitted as standard on ES GT grades upwards, while iPod connectivity is
available on ES grades and above. The USB port allows iPods to be operated through the main audio
system and steering wheel controls. SE and ES grades have iPod playback capability through the
Practical values remain at the heart of the Civic. Load space is still one of the best in class, with 485-
litres (VDA seats up) opening up to 1326-litres when the seats are flat. In addition, the main cargo
floor can be dropped down to create a recess, ideal for taller items or shopping bags for instance.
As well as having ‘magic’ rear seats like the Jazz, the Civic rear seats also have storage space
underneath which can be utilised even when the seats are in use – great for stowing flat buggies,
more shopping, changing bags etc.
Over 50 per cent of customers say they choose the Civic for its stylish exterior and appearance – a
design that still looks as fresh as the day it was launched. As a result, only subtle changes have been
made for 2009.
Uprated exterior plastics and a new rear combination light cluster have been used to make the car’s
overall appearance more premium, while changes to the grille have been made to aid cooling and
accommodate the new auto ’box for 1.8-litre models.
Three new paint colours are available – Crystal Black Pearl, Polished Metal Metallic and Deep
Sapphire Blue Pearl in addition to Alabaster Silver Metallic, Deep Bronze Pearl, Galaxy Grey Metallic
and Milano Red.
Automatic and i-SHIFT Civic 5-door models will go on sale in January 2009. Other models and full
pricing will be available in 2009.
CIVIC TYPE S
The latest Civic Type S has been modelled on its big brother – the sporty Type R – for customers who
want the looks at a more affordable price and lower running costs.
• Type R finishing touches that make it look even sportier
• New 1.4-litre petrol engine that’s even more affordable and economical
• Retained economical but powerful 1.8-litre i-VTEC and 2.2-litre i-CTDi engines
• Ultra-stylish exterior
• Sharper, sportier handling than the 5-door through revised suspension settings
• Built in Swindon, UK
While the Type R is described as raw – like a rare steak perhaps (bear with us!) we like to think of the
Type S as a nicely grilled sirloin. It’s got all the looks now and is positively sizzling, but with more
affordable running costs it also appeals to a wider range of customers. If you want a car that’s fun,
looks great, but is easy to live with every day and easier on the pocket – the Type S is for you!
Over half of Civic customers choose the car for its stylish looks, and the Type S excels in this
Body coloured bumpers and skirts derived from the Type R now feature on the new Type S as does
the Type R’s distinctive black honeycomb grille.
At the rear there are clear combination lamps and the body coloured bumpers make the car look
even lower and wider.
Inside there are more Type R similarities. A brushed metal effect trim and matt finish has been
applied to the instrument console, which makes the cabin feel sportier. Meanwhile upgraded seat
fabrics have been introduced for the supportive, sporty Alcantara seats.
iPod connectivity is now offered on GT grades as standard – the USB port allows the iPods to be
operated through the main audio system and steering wheel controls, while all other grades have
iPod playback capability through the auxiliary port.
Three new paint colours – Crystal Black Pearl, Polished Metal Metallic and Deep Sapphire Blue Pearl
complement the existing palette of Alabaster Silver Metallic, Deep Bronze Pearl, Tangerine Orange
Metallic and Milano Red.
Frugal and affordable 1.4-litre engine
Type S customers tend to be younger than those who own Type Rs and 5-door Civics. They want the
Type S for its looks and sporty styling, but need to keep costs down. Similarly there are an increasing
number of downsizers, and for this reason a new 1.4litre i-VTEC petrol engine has been introduced,
offering value for money and high fuel economy (47.9mpg combined) as well as low emissions of
Compared to the previous i-DSI unit power is up from 83PS to 100PS at slightly higher rpm while
torque is up from 119Nm to 127Nm at 4800rpm.
The Type S is also available with either the 1.8-litre i-VTEC or torquey 2.2-litre i-CTDi powertrain.
The smooth 6-speed manual transmission, available since launch, is fitted as standard on all petrol
and diesel Type S models.
A revised i-SHIFT automated manual transmission which benefits from quicker, smoother gear
changes and improved shift logic can also be mated to both petrol engines.
More enthusiastic drivers opting for the i-SHIFT on the 1.8-litre Type S can make use of a unique
‘Sports’ button which when pressed, allows longer revving before shifting up to the next gear.
All Type S models fitted with i-SHIFT automated manual transmission are equipped with Hill Start
Assist, while all manual models feature a SIL (Shift Indicator Light) which prompts the driver of the
best point to change gear, maximising economy.
The Type S has revised spring and damper settings and a 20mm wider rear track which deliver
sharper chassis dynamics and crisp handling, while 17-inch light alloy wheels shod with 225/45 R17
tyres provide enhanced grip.
CHAMPIONSHIP WHITE CIVIC TYPE R
In response to huge customer demand, Honda has created a high spec’ Type R GT in Championship
White - a version of the FN2 Civic Type R in Honda’s traditional racing colours.
Fans of the ‘Red H’ have been eager to get their hands on a Type R in White since the latest body
shape was introduced in 2007 and now their calls have been answered. This car will be available to
order from the end of the year with all models built at Honda’s manufacturing plant in Swindon.
As well as the distinctive Championship White paint finish that evokes memories of Honda’s first F1
car in 1963, this Type R gets 18” white alloy wheels, a contrasting smoke chrome finish on the
badges, door handles, fuel filler cap and lower front grille and exclusive Type R plaque.
It also gets a limited slip differential, helping the car to lay down its spine-tingling 200PS. Around our
test track in Tsukaba, Japan, the ‘white hot’ Type R shaves 1.44 seconds off the standard car’s time.
On sale in January 2009 this Championship White Civic Type R GT will be priced at £20,140 OTR and
£21,540 including Sat Nav.
THE HISTORY OF THE TYPE R
February 1992: Honda engineers, with the invaluable advice of Ayrton Senna, set about developing
the race performance of the NSX. The NSX-R is thus born. Major changes include a more aggressive
suspension and an extensive weight reduction (removing audio, electric windows, and air
conditioning) to 1230kg from the normal NSX weight of 1350kg. In addition, race spec titanium con
rods are placed into the original VTEC engine, allowing it to withstand the stresses of racing. It is
finished in Championship White paint and the Red H emblem of the RA 272, the first Honda Formula
1 car to win a Grand Prix. Production is limited to 1,995 units.
September 1995: Honda announces the launch of the DC2 Integra Type-R. The Integra Type-R is
powered by the B18C 1.8litre DOHC VTEC engine, specifically developed for the Integra Type-R, with
200bhp at 8,000rpm.
Fumiyasu Suga, the assistant chief engineer for Type R, declares that in order to make a true race
engine, some parts must be built and finished by hand; in particular, the assembly of the engine,
balancing parts, porting and polishing.
Honda engineers buff the cylinders by hand to remove any slight imperfections, resulting in an
increase in performance of 10bhp.
Standard equipment includes a helical LSD, sports suspension, a front lip spoiler, a rear spoiler, alloy
wheels, a leather-wrapped Momo steering wheel, Recaro seats, and a titanium gearshift knob.
August 1997: The EK9 Civic Type-R is launched in Japan. It is powered by an exclusively-developed
1.6-litre DOHC VTEC B16B engine that makes 185bhp at 8,200rpm. The lightweight B16B engine
features a new valve system allowing higher engine speeds, reduced engine friction, improved
breathing, and increased compression ratio.
Main improvements to handling include increased body rigidity, reduced weight, sports suspension,
torque-sensitive helical LSD, sports-tuned ABS, and Bridgestone Potenza RE010 tyres.
January 1998: The Accord Type-R goes on sale in the UK, with a tweaked H22A 2.2litre VTEC engine
on board. In addition, the Accord Type-R boasts a limited-slip-diff, 17inch alloy wheels, Recaro seats
and a stiffer chassis.
July 2001: An updated version of the Integra Type-R (DC5) is launched for sale in Japan and USA. The
special colour of Championship White celebrates Honda’s first victory in F1. The DC5 Integra Type-R
is powered by the K20A 2.0-litre DOHC i-VTEC engine with 220bhp and a new 6-speed manual
gearbox. The suspension adopts clever front suspension and reactive-link double wishbone rear
suspension. The Integra Type-R is also equipped with Recaro front seats, a leather wrapped Momo
steering wheel, aluminium pedals, aluminium shift knob, exclusive aero parts and Brembo front
October 2001: A Type-R version of the seventh generation Civic is announced. It is built at Honda in
the UK Manufacturing in Swindon, Wiltshire. The CTR – as it becomes known by enthusiasts – is
powered by a 2.0litre i-VTEC engine that produces 197bhp at 7,400rpm. The Civic Type-R goes on to
sell over 35,000 units and pick up numerous awards. February 2006: The Civic Type R Concept, based
on a three-door version of the 2006 Civic is unveiled at Geneva Motor Show.
September 2006: Honda unveils the production version of the 2007 Civic Type R at the Paris Motor
Show. The latest Civic to wear the Red H badge is more refined, easier to use everyday and features
a reworked version of the 2.0-litre i-VTEC engine. Power is marginally increased to 201PS, but
suspension is tuned to give crisp handling and sharper steering response.
October 2008: Championship White Type R GT debuts at Paris Motor Show, answering the cries of
‘Red H’ fans across the UK.
HONDA’S FIRST DIESEL AUTOMATIC
Honda has unveiled its first ever automatic ‘box for a diesel powertrain and it will be available in the
latest Accord from January 2009.
Honda’s come a long way since one of our chief engineers said he hated diesels. In six years we’ve
produced two generations of clean diesel engines – the acclaimed i-CTDi engine and more recently,
the i-DTEC – low in CO2, NOx and particulate emissions and now a high quality, responsive diesel
The eagerly-awaited diesel auto will appeal to a broader range of customers, particularly in the
corporate market, where user choosers munching motorway miles will often only consider an
Company car tax legislation has driven much growth in diesel sales and resulted in traditional ‘petrol
heads’ re-assessing their choice of powertrain. For many of these drivers, the final hurdle in their
transition to driving a diesel is whether or not it is available as an automatic.
From the outset, Honda’s intention was to produce a high quality automatic ’box in-house, rather
than compromise the performance of its i-DTEC engine by mating it with an externally supplied
Accord Large Project Leader, Hiroyuki Ikegami is proud of what has been achieved with the new
gearbox, commenting: “Having equipped the Accord with a newly developed engine, it would have
made no sense to compromise the exceptional flexibility of our 2.2 diesel. Therefore, despite it
taking more time, we have undertaken an extensive development programme for our gearbox in
order to bring an automatic diesel to market.”
The new 5-speed unit uses the same straight gate layout and paddle shift system as seen on the
Accord petrol automatic earlier this year. CO2 emissions are 170g/km (saloon) and 173-174g/km
(Tourer) depending on model grade, while fuel economy is 44.1mpg (combined) for the saloon and
42.8mpg (combined) for the Tourer. Both body shapes fall into VED band E and the 25 per cent BIK
The Accord i-DTEC automatic will go on sale early 2009 priced from £22,400 (Accord
2.2 i-DTEC ES saloon) and £23,700 (Accord 2.2 i-DTEC ES Tourer). All prices are correct at launch, but
for up-to-date pricing, it’s best to check the media website, www.hondauk-media.co.uk
The new Accord, launched earlier this year provides a strong challenge to the traditional premium
manufacturers in the D-sector with sporty styling, greater refinement and excellent driving
dynamics. All engines in the line up are designed to meet Euro 5 legislation, and its sector-leading
package of safety systems rivals most E-sector cars.
Honda’s low emission Civic Hybrid also gets a facelift this autumn, with cosmetic changes that
further improve the overall appearance of the car.
A sportier new front bumper creates a more aggressive appearance and now incorporates the fog
lights. The headlights have also been tweaked with a smoke chrome surround, complemented by a
redesigned grille that resembles the Civic and new Accord more closely.
The existing alloys have been replaced with newly-designed 5-spoke 15-inch alloy wheels, while the
rear lamps have a new colour treatment.
Nine paint colours are now available, including four new metallic paint colours – Crystal Black,
Polished Metal, Premium White and Urban Titanium.
Inside, the seats don a new, premium fabric design and the indicators are now ‘onetouch’ for easy
lane changing. The boot can also be opened remotely using the key fob.
The Civic Hybrid retains its petrol-electric drive train, which achieves CO2 emissions of 109g/km and
exceptional urban fuel efficiency.
Like its predecessor, the new Civic Hybrid will have an eight year warranty on the vehicle’s battery
pack and Honda will recycle any old batteries through its dealer network.
The new Civic Hybrid is available to order now and priced from £17,490.
The previous Jazz was such a successful car that creating its successor was always going to be a
challenge. But by enhancing the car’s strongest qualities, the engineers at Honda have taken Jazz on
to the next stage, producing a car with even greater flexibility, more interior space and a ‘bigger car’
• Even more spacious, more versatile interior
• Two new i-VTEC petrol engines with lower CO2 emissions
• Improvements to suspension to refine ride
• Improved i-SHIFT 6-speed automated manual transmission available
• Double-Trunk boot brings further flexibility to load space
• Magic Seats enhanced for ease of use
• Better driving position and visibility
• High quality interior materials and sharper cabin design
Value for money
Arriving at a time of high fuel prices and tightening of belts, the latest Jazz offers a range of lively,
economical petrol engines which will appeal to the increasing number of cost-conscious motorists
looking for a smaller car to meet their needs.
For those people, the Jazz could be an ideal choice, because it offers many features of a bigger car
(load space, driving feel and high-spec equipment), but in a small car package. So, you get the
practicality and comfort of a larger car, with the fuel economy, emissions and more affordable
running costs of a small one.
Jazz has achieved consistently strong residual values (RVs) since it entered CAP Monitor and Glass’s
Forecast in 2002, and the new car looks set to do even better with an uplift over and above the
current car and its competitors.
Model Residual Values*
New Jazz 1.2 S (90PS) 42%
Current Jazz 1.2 S (77PS) 34%
Volkswagen Polo 1.2 E (70PS) 38%
Toyota Yaris 1.0 T2 (69PS) 34%
New Jazz 1.2 SE (90PS) 43%
Current Jazz 1.4 SE (83PS) 37%
Volkswagen Polo 1.2 SE (70PS) 38%
Toyota Yaris 1.0 T2 (69PS) 34%
New Jazz 1.4 ES (100PS) manual 44%
Current Jazz 1.4 Sport (83PS) manual 37%
Volkswagen Polo 1.4 SE (80PS) 36%
Toyota Yaris 1.3 T3 (87PS) 32%
New Jazz 1.4 EX (100PS) manual 44%
Current Jazz 1.4 Sport (83PS) manual 37%
Volkswagen Polo 1.6 Sport (105PS) 35%
Toyota Yaris 1.3 T-Spirit (87PS) 29%
One of the reasons so many people buy the Jazz is for the class-leading load space. Despite its size,
total luggage space in the new Jazz can stretch to a huge 883 litres, which betters all competition in
the supermini sector and rivals that of some in the class above! Don’t believe us? We’ve even heard
of a Jazz customer transporting her new flat pack kitchen in the back of her car.
The cinema-style Magic Seats are back by popular demand, but are now even easier to use. There’s a
new Double-Trunk boot feature (available on 1.4-litre models) which can be configured in four ways
to suit different load requirements, and as you’d expect, the new Jazz comes packed with
thoughtfully designed storage spaces to stow all the paraphernalia a modern family car requires.
The Jazz features two new petrol engines, designed to appeal to customers who might be
downsizing, as well as those looking to achieve maximum fuel economy – for which the Jazz is
In place of the two-valve i-DSI technology used in the previous Jazz, the latest range is powered by
newly-developed four-valve i-VTEC petrol engines – a 90PS 1.2-litre and 100PS 1.4-litre engine. Both
deliver lively performance with increased power and torque.
A capacity of 1198cc makes the new 1.2-litre engine slightly smaller than its predecessor yet power
rises from 77 to 90PS at 6000rpm. Similarly, torque increases from 110Nm to 114Nm at 4900rpm.
Take-off acceleration is improved as well as acceleration in higher gears, so it’s nippy enough for city
driving. The Jazz 1.2 retains its super frugal nature with fuel economy of 53.3 mpg (combined) and
CO2 emissions of 125g/km.
It’s a similar story with the new 1.4-litre engine. Compared to the previous i-DSI unit which produced
83 PS and 119Nm, power is up to 100PS at a slightly higher 6000rpm and torque is 127Nm at
Fuel economy has been improved with the 1.4-litre ES managing 52.3 mpg (combined) with CO2
emissions of 128g/km, while the EX grade achieves 51.4mpg with 130g/km emissions. Fitted with the
i-SHIFT automated manual transmission, emissions of the 1.4-litre models are reduced to 125g/km
and 128g/km respectively, while the improved fuel economy compares with the 1.2-litre model.
The new Jazz is priced very competitively, with the entry level 1.2-litre S available from £9,990 OTR.
But it is the SE grade, including air conditioning and 15-inch alloy wheels and priced from £10,990
(OTR), that’s expected to be most popular of the 1.2-litre variants.
Of the 1.4-litre models, Honda will sell most of ES grade, accounting for 25 per cent of the total mix.
Priced from £11,490 (OTR) it includes 15-inch alloy wheels, air conditioning, Double-Trunk boot,
refrigerated glovebox and VSA. Meanwhile, the premium-spec 1.4 EX with additional 16-inch alloys,
auto lights and wipers, cruise control, climate control and panoramic sunroof is priced at £12,790
Honda’s i-SHIFT automatic manual transmission costs £800 and when paired with the 1.4litre ES the
cost is £12,290 (OTR), while the 1.4-litre EX i-SHIFT is priced at £13,590 (OTR).
Manual versions of Jazz are on sale now with the i-SHIFT on sale in January 2009.
All prices are correct at time of print, but for up-to-date pricing, it’s best to check the media website,
TROPHY CABINET – THE LAST THREE YEARS
2007 JD Power Survey 2007 - 2nd place overall Honda JD Power
2007 Britain’s Safest Cars Honda Auto Express
2007 3rd place overall - Best Manufacturer Honda Auto Express Driver Power Survey
2007 Manufacturer of the Year Honda Midland Group of Motoring Writers
2007 Best Manufacturer - 3rd place Honda Which?
2007 Reliability Award - Winner Honda Which?
2007 Ownership Award - 2nd place Honda Which?
2006 Winner - Special Honour Honda Auto Express New Car Honours
2007 Best Estate Accord Tourer Auto Express Used Car Honours
2006 Best Estate Accord Auto Express Used Car Honours
2006 Fourth place Accord Auto Express Driver Power Survey
2006 Winner - Estate Car Accord Tourer Auto Express New Car Honours
2006 Executive Green Car of the Year Accord Saloon Environmental Transport Association
2008 Best in Lower Medium Sector Civic Business Car
2007 4th place overall - Best Model Civic Auto Express Driver Power Survey
2007 Best Compact Family Car Civic Auto Express Driver Power Survey
2007 Compact Family Car Civic Auto Express New Car Honours
2007 Hot Hatch Civic Type R Auto Express New Car Honours
2007 Best Performance Civic Type S What Diesel Car?
2007 Runner-up Best Sports/Coupe Civic Type S What Diesel Car?
2006 Winner - Compact Family Car Civic Auto Express New Car Honours
2006 Best Compact Family Car Civic Auto Express Used Car Honours
2006 Best Hot Hatch Civic Type R Auto Express Used Car Honours
2006 Overall Winner ETA Green Car Awards Civic Environmental Transport Association
2006 Small Family Green Car of the Year Civic Environmental Transport Association
2008 Green Car of the Year Civic Hybrid Business Car
2008 Small Family Category Winner Civic Hybrid ETA - The Green Car Awards
2007 Best Small Family Car Civic Hybrid Environmental Transport Association
2007 Overall Winner ETA Green Car Awards Civic Hybrid Environmental Transport Association
2008 Best Small 4x4 CR-V Business Car
2008 Best SUV CR-V Fleet World
2007 Best SUV CR-V Fleet World
2007 Runner- up Best SUV CR-V What Diesel Car?
2006 Commended - 4x4 recreational vehicle CR-V Auto Express New Car Honours
2006 Best Compact SUV CR-V Fleet News Awards/EMAP
2006 Off Road/SUV Green Car of the Year CR-V Environmental Transport Association
2008 Best MPV FR-V JD Power Survey
2008 Best Supermini Jazz JD Power Survey
2007 JD Power Survey 2007 - 1st in class Jazz JD Power
2007 JD Power Survey 2007 - 3rd overall Jazz JD Power
2007 Best Supermini Jazz Auto Express Driver Power Survey
2007 Best Supermini Jazz Auto Express Used Car Honours
2006 Third Place Jazz Auto Express Driver Power Survey
2006 Commended - Supermini MPV Jazz Auto Express New Car Honours
2006 Best Supermini Jazz Auto Express Used Car Honours
2006 Used Car Of the Year (Overall Winner) Jazz Auto Express Used Car Honours
2006 Best Supermini Jazz Fleet News Awards/EMAP
2007 3rd place overall - Best Model S2000 Auto Express Driver Power Survey
2007 Best Sports Car S2000 Auto Express Driver Power Survey
2007 Best Reliability S2000 Auto Express Driver Power Survey
2007 Best Braking S2000 Auto Express Driver Power Survey
2007 Drive Power Survey S2000 Top Gear
2006 Winner S2000 Auto Express Driver Power Survey
2007 Conde Nast Innovation and Design FCX Clarity Conde Nast
UK SALES FIGURES
Up to 11 Nov,08
Jazz (old) 21,853
New Jazz 1,193
Civic (5dr, Type S, Type R) 29,812
Civic Hybrid 2,457
Accord (old Tourer/saloon) 3,213
New Accord 2,722
Total UK sales 77,620
Honda aims to create technology that makes a difference, whether that’s shaving bolt threads off
beyond a nut to save weight, creating a new breed of aviation jet more efficient than anything else
in the sky or dreaming of technology to make every car journey safer.
The Collision Mitigation Braking System (CMBS), Lane Keeping Assist System (LKAS) and Super-
Handling All Wheel Drive (SH-AWD) are a handful of innovative technologies developed by Honda to
make car journeys safer and are available to test on the latest Accord, CR-V or Legend.
Collision Mitigation Braking System (CMBS)
Available on Accord, CR-V and Legend
One of the most common causes of accidents is the delay between the driver acknowledging a
potential collision and taking evasive action. As a result, Honda has concentrated on pre-crash
developments like CMBS, which improve the car’s response to critical situations. CMBS is particularly
effective at minimising rear-end impacts. A millimetre-wave radar sensor in the front grille
recognises a collision is imminent.
CMBS reacts in three ways; the driver is given an audio warning and a visual brake warning. If no
action is taken the alarm is given again and an E-pre-tensioner lightly tugs at the driver’s seatbelt as
light braking is applied. If still no action is taken and the system decides that a collision is
unavoidable, strong braking is applied along with strong seatbelt retraction.
CMBS will not bring the car to a complete stop. Instead, it’s an aid to help the driver to avoid a
collision, or lessen the severity if an accident does occur. As with all Honda driving aids, the driver
remains in control at all times.
Lane Keeping Assist System (LKAS)
Available on Accord and Legend
Fatigue and distraction are serious issues for drivers, particularly those pounding the motorways for
long periods of time, which is why Honda originally developed the Lane Keeping Assist System
LKAS uses images from a camera mounted inside the upper front windscreen to recognise which
lane the car is travelling in. If the car begins to cross the lane markings without driver input on the
steering or indicators, it calculates the optimum steering torque to keep the car in the centre of the
A continuous warning beep is emitted when the car is about to cross the marking, and if no response
is taken the system self-steers using Electric Power Steering (EPS) to maintain the correct course.
Super Handling All-Wheel Drive (SH-AWD)
Available on Legend
With SH-AWD, the Legend corners like it’s on rails. A cliché maybe, but we’re confident it lives up to
SH-AWD is an active torque distribution system that gives the Legend the cornering prowess of a
sports car, while maintaining enviable levels of ride comfort. As well as varying torque distribution
between front and rear wheels for optimum grip, SH-AWD also shares the torque between the left
and right rear wheels to accelerate the outer wheel and provide virtually neutral handling through
While some AWD systems can distribute torque between front and rear using a centre differential,
or between left and right rear wheels using a rear differential, the Legend’s SH-AWD simultaneously
controls torque from front to back and regulates lateral torque to the rear wheels – the first of its
kind when it was introduced in 2006.
During straight line cruising and mild cornering, the system delivers up to 70 per cent of the available
torque to the front wheels, and 30 to the back. But during heavy throttle use or more energetic
driving, up to 70 per cent of torque is directed to the rear wheels for increased acceleration and
enhanced cornering ability.
At the heart of the system is a clever Rear Drive Unit, which uses twin, direct electromagnetic
clutches to distribute torque across the rear wheels. Firstly, the Legend’s ECU calculates where the
torque should go for optimum performance, based on input from engine speed, wheel speed,
steering angle and lateral G sensors.
The feed of torque is then controlled by the Rear Drive Unit, which varies the magnetic forces to
either clutch, pushing the available torque to one side or the other. Remember, up to 70 per cent of
the available torque from the V6 engine can be fed to the outer rear wheel, significantly improving
stability and reducing the effects of understeer. Equally, if the Legend is decelerating during
cornering, which might normally upset the balance of the car, the torque distribution is adjusted
accordingly to help keep the car stable.
Because the outer rear wheel follows a path that’s wider than the average path of the front wheels,
the Rear Drive Unit also includes an acceleration device, that ‘overdrives’ the rear wheel by up to
five per cent. This means the extra torque given to that wheel can be transmitted efficiently to the
The result of all this intelligent technology is dramatically-enhanced steering feel, amazing stability
and exceptional cornering performance unlike anything else in the E-sector.
Honda’s innovative and warm technologies span driver aid systems and structural technologies that
enhance safety to environmental technologies like regenerative braking, thin film solar cells and the
Home Energy Station, through to technologies of convenience such as cameras that help you park
more easily and refrigerated gloveboxes to keep drinks and snacks cool!
For a guide to all of Honda’s warm technology visit www.hondauk-media.co.uk or contact the press
BRITISH TOURING CARS AT DRIVE AND RIDE
Team Halfords delighted Honda Civic fans as Tom Chilton took his maiden victory at the final round
of the BTCC at Brands Hatch in August 2008.
Competing in Honda Civic 5-doors powered by Type R engines, Team Halfords finished third in the
2008 BTCC team championship and was the leading private outfit overall. Team Halfords driver
Gordon ‘Flash’ Shedden ended the season in seventh place, with Tom Chilton finishing tenth.
During the Drive and Ride event ‘Flash’ will be taking journalists on a spine-tingling hot lap in the
Team Halfords BTCC replica car.
The car - Civic BTCC Car
Chassis: Stiffened shell and bespoke safety roll cage designed &
produced by Mira and Team Dynamics
Engine: 2 litre, 4 cylinder, 16 valve, developed by Neil Brown Engineering
Engine Management: Pectel SQ6M
Data logging: Pi Delta
Power Output: 270-300bhp (restricted)
Transmission: Six-speed sequential (Xtrac)
Clutch: Carbon twin-plate (AP)
Differential: Cassette multiplate (Xtrac)
Steering: Electrical power steering
Front suspension: MacPherson Strut with four-way adjustable damper (Penske)
Rear suspension: Torsion Beam with three-way adjustable damper
Front brakes: Four-pot 332mm vented disc (AP)
Rear brakes: Twin-pot 290mm solid disc (AP)
Wheels: 17x9.0 Team Dynamics Racing Pro Race 1.3 S2000 wheel with
Dunlop 235/610R17 tyres
Length/Width: 4245 / 1718(mm)
The driver - Gordon ‘Flash’ Shedden
Date of Birth: 15/02/79 BTCC Podiums: 19
Nationality: Scottish BTCC Poles: 5
Place of Birth: Edinburgh, Scotland BTCC Fastest Laps: 15
Lives: Dalgety Bay, Fife, Scotland BTCC Career Points: 404
Marital Status: Married Team: Team Halfords
Height: 6ft Car: Honda Civic
Weight: 73kg Spec: S2000
Hobbies: Snowboarding and Golf Car Number: 52
Eye Colour: Blue
Hair Colour : Brown Racing History
Favourite food : Sushi 2007: BTCC, Team Halfords, Honda Civic
Favourite drink : Go Fast 2006: BTCC, Team Halfords, Honda
Own Car : Honda Civic Type R Integra, 4th overall, 4 wins
2003: SEAT Cupra, 2nd overall, 1 win
Racing Details 2001: BTCC, GR Motorsport, Ford Focus,
BTCC Debut: Knockhill, July 2001 (Ford Focus) Production Class, Knockhill rounds only
BTCC Races: 62 2000: Ford Fiesta Championship,
BTCC Wins: 8 CHAMPION, 9 wins
Honda has almost 40 bikes in its motorcycle range, from the fun 50cc Zoomer scooter to the air bag
equipped 1800cc Goldwing tourer.
The broad range covers Super-sports, Nakeds, Tourers, Adventure, Cruisers, 125cc and Scooters for
on-road action, with a great off-road range for motocross and enduro riding from the small and child
friendly CRF50F to the all-new and fuel injected CRF450R. The following bikes are just a few of those
in Honda’s current and new-for-2009 range.
CBR1000RR Fireblade and CBR600RR (ABS – new for 2009)
The CBR600RR and CBR1000RR Fireblade are iconic bikes in Honda’s range. Now in its 16th year, the
fifth generation Fireblade was launched in February 2008 and has already won coveted accolades
including Sports Bike of the Year 2008 (Fast Bikes), No.1 Litre Sportsbike 2008 (MCN) and Britain’s
Favourite Motorcycle 2008 (RiDER Power Survey). Since its launch in 1987 the CBR600RR has
achieved sales of over half a million, making it one of the most successful sports bikes ever and the
most successful middleweight sportsbike in the world. This year the CBR6000RR took the World
Supersport crown for the seventh consecutive year. With motorcycle safety at the forefront of
Honda’s operations, these two legendary models will be available with ABS in 2009 – the world’s
first advanced braking system designed specifically for sports bikes.
CB1000R / ABS
Honda’s new ‘naked’ motorcycle was unleashed in July 2008 to great acclaim. Combining progressive
motorcycle technology and engineering with edgy, sharp and distinctive style, it’s no wonder Motor
Cycle News (MCN) hailed it the “world’s best performance naked”.
GL1800 Goldwing ABS
Undisputed ‘King of the Road’, the Goldwing is the ultimate touring machine. Now with satellite
navigation and the world’s first ever production motorcycle air bag system fitted as standard, it’s
one of the most technically advanced and safest motorcycles ever produced.
XL700V Transalp ABS
Now 21 years old but the latest 2008 Transalp is better than ever. Its 700cc engine is robust and
smooth enough for endless fun-filled touring, with stylish GPS coordinate integrated graphics of the
Col De La Bonette, the highest paved road in Europe. A true good all-round motorbike!
The DN-01 pulls together performance, poise, comfort and practicality and boasts a revolutionary
semi-automatic HFT (Human Friendly Transmission) gearbox. With its attention grabbing and
futuristic styling, coupled with unparalleled technological advancements, the DN-01 really is a
pioneering new breed of machine.
CBF125 (new for 2009)
The small bike with a big personality! The new-for-2009 CBF125 is fun, striking, economical and
practical. Delivering well over 370 miles on one 13L tank (test conditions), the engine is a clean and
quiet air-cooled 4-stroke making it the perfect commuter, a pleasure or first-timer bike. CBF125 –
Cheap to keep. Built to last. Fun to run.
The 50cc Zoomer has a flamboyant personality, highly individualistic styling, funky colour variations
and myriad possibilities for customisation. It may be diminutive, but it has a big following. It may be
bare-bones, but it commands instant respect and attention everywhere.
New-for-2008, the Lead 110’s new, larger, fuel-injected, liquid-cooled engine gets you wherever you
need to be, quickly and safely. Its slim proportions nip through even the densest traffic, whilst its low
seat provides all-day riding comfort. With the added benefit of Combined Brake System offering
balanced and smooth operation, it’s ideal for those with a lust for life and a full agenda!
CRF450R (new for 2009)
The amazing CRF450R has impressed in Supercross, Motocross, desert racing, enduro, flat-track and
Supermoto – now the updated 2009 model is set to raise the bar still further. Slimmer, lighter, and
more powerful than its predecessor with an all-new and lightweight fuel-injection and ignition
system, the CRF450R is set to take the off-road sector to a whole new level.
Honda competes in various quad races across the UK. Our main star is Paul Winrow who flies the
Honda flag in the ACU British MMX Quad Championship - which he recently won with two rounds
left to spare – making it his eighth consecutive win at the championship, the QRA Quad Endurance
Championship - which he also won, and the Weston Beach Race of which he is a past winner.
Paul rides a 450ATV alongside his new recruit Stefan Murphy, both racing under the banner of
Winrow Honda Racing. Visit www.paulwinrow.com for more information.
Paul Winrow Winrow Honda Racing
• 9 time ACU British Quad MX Champion
• 2 time QRA British Quad Endurance Champion
• Weston Beach Race Winner
• 2 time 12 Hour of Pont-de-Vaux (France) Champion
• First Le Touquet Beach Endurance Winner (France)
• 2 time Irish Supermoto Champion 2006 QRA British MX Sportsman Of The Year
Paul will be doing ATV ride-outs with journalists attending the Drive&Ride event on Friday 21
New Honda Fourtrax AT – Automatically better
Those looking for power, comfort, outstanding ease of use, value for money and rugged good looks
from a utility ATV should look no further than the latest addition to the best-selling Honda Fourtrax
range. The new automatic-transmission Fourtrax AT brings new levels of rider-centred technology
for outstanding levels of performance, handling and durability.
The new Fourtrax AT has a powerful liquid-cooled 420cc OHV engine similar to its manual cousin, but
with a new automatic transmission providing 5-speed auto-shift or push-button manual shift.
Braking power is truly inspiring, with dual hydraulic front and single rear disc brakes fitted as
standard, and pads that minimise wear from dust and sand. Engine braking also slows the bike down
automatically while travelling downhill, allowing greater stability and control on slopes.
Automatic transmission equals superior ease of use; consequently the new Fourtrax AT is a
particularly attractive option for either new or occasional users. It is also perfect to be shared
between multiple users. The gear ratio of the new model has been specifically designed for the UK
market, giving a smooth delivery of power from take-up; while the new automatic 5-speed
transmission provides the option of auto-shift or push button Electric Shift Programme (ESP) gear
change, switchable on the move. The additional benefit of being able to start the machine in gear
further adds to its convenience and usability.
HM Plant Honda rider and British Superstock Champion Steve Brogan will be on the Silverstone
Circuit on Thursday with his limited edition CBR1000RR Fireblade
Class-leading handling comes from new independent double wishbone rear suspension (IRS),
contributing to increased ground clearance, terrain-hugging grip, great handling and a responsive yet
comfortable ride that is perfect for users needing to spend hours at a time in the saddle. Combined
with the smooth change of the automatic gearbox, it allows good traction on slopes and uneven
cambers while the dual-clutch system results in less jolting when changing gear.
As with the manual option, the Fourtrax AT is powered by a 420cc, OHV longitudinally mounted
engine with direct driveshaft for maximum drivetrain efficiency, liquid cooling for increased engine
durability, Electronic Fuel Injection (EFI) for increased power and lower emissions, convenient
selectable 2WD/4WD (TraxLok ™), and Honda-patented self-cleaning front-wheel disc brakes.
In line with Honda’s recent retail price reductions on a selection of its most popular utility ATV’s, the
new ATV is competitively priced at £5,370 (excluding VAT) and comes complete with Honda’s cast-
iron two year warranty. It comes in a traditional red and black livery and is available from authorised
dealers nationwide from November 2008.
Awesome TRX700XX Sports ATV
The TRX700XX is a high end sports ATV built with performance and fun in mind. The frame, chassis,
shocks, centred chain drive, and 11-inch rear wheels combine for razor-sharp handling; while fuel
injection maximises power and efficiency; and new independent rear suspension makes the
TRX700XX agile in any situation – at turns, on straights and off-camber. It is powered by a new 686cc
SOHC liquid-cooled fuel-
injected, four-valve four-stroke engine; and features double-wishbone suspension with dual-spring
front shocks and independent rear suspension. The incredible TRX700XX is on sale now from
specialist Honda ATV Dealers in a striking metallic black and red, priced at £5,990 (inc. VAT).
Geoff Matthews, General Manager of Honda (UK) Power Equipment: “Already regarded as the best
sports ATV range in the market, the new TRX700XX will only enhance our fantastic line-up. Our
current top-end model, the acclaimed TRX450R, has once again proved its calibre by winning this
year’s British Championship in the hands of nine-times champion Paul Winrow – so with an
additional 250cc to play with this model looks set for similar success. Providing customers take a
responsible approach to usage, the TRX700XX will provide years of safe and enjoyable off-roading.”
As with all Honda ATV’s, safety is paramount. As such, the TRX700XX includes within its price EASI
(European ATV Safety Institute) training – a half day course on basic safety operation. To make it
easy for new owners to put the bike through its paces as soon as the wrapping is off, the TRX700XX
is subject to a pre-delivery inspection and a full handover from the Dealer. The bike also comes
complete with Honda’s cast-iron two year warranty (subject to terms and conditions).
Honda created the original All Terrain Vehicle back in the seventies, and today, Honda is the world’s
leading ATV manufacturer. Offering the market’s most comprehensive range of All Terrain Vehicles
including two-wheel and four-wheel drive options, the Honda ATV Range offers a variety of
transmission types, plus a huge choice of engine sizes ranging from 85.8 cc to 686 cc.
FACTS ABOUT HONDA
1 Honda provided 24 EU20 generators to the Caudwell Xtreme Everest Expedition, a project that
studied hypoxia (low O2 levels) on Mount Everest to understand more about treatment for intensive
2 While there are currently no emission regulations for small turbofan engines, the HF120, which
goes on sale in 2010, is expected to surpass the future anticipated emissions standards by as much
as 20 per cent. The HondaJet has the quietest operation in its class and has a higher thrust-to-weight
ratio than most jets
3 In 2006, the Honda Racing F1 Team achieved the fastest speed by a Formula 1 car. Alan van der
Merwe reached 400kph on the Bonneville Salt Flats in Utah
4 Honda was the first manufacturer to bring hybrid technology to the mass market in 1999 with the
5 Honda has developed a solar powered refuelling station to generate hydrogen. Solar panels
produce electricity which is then used to extract hydrogen from water
6 In the last 20 years, Honda has planted over half a million trees, which absorb 4000 tonnes of CO2
while producing 3,000 tonnes of oxygen
7 Since its first appearance in the JD Power CSI in 2004, Jazz has always been rated No.1 in its
category, as well as finishing in first place overall in 2004 and 2005
8 The design of the Civic hatchback was inspired by the Japanese kimono which uses smooth lines to
create strong sweeping definition
9 There are 4,800 Associates at Honda’s HUM site at Swindon, helping to build the Civic and CR-V
10 ‘R’ stands for racing and only the purest of Honda cars – Type Rs – have the privilege of wearing
the Red ‘H’. The first red H badge was on the RA271, Honda’s first Formula 1 car
11 In the Legend, Audiopilot technology from BOSE uses ‘in-cabin noise suppression’ to cancel road,
wind and other intrusive noises by sending out an opposite phase signal through the speaker system
12 The Legend’s climate control system is linked to the GPS in the Sat Nav, and adjusts the
temperature in the car according to the position of the sun
13 The Honda Accord is the subject of the most-awarded TV advert ever: Cog
14 In a study to find out what kids most wanted from a car, after flying and driving themselves, most
just wanted to sit in the front of the car – and they can in the FR-V!
15 The six-seat FR-V can be configured in 32 different seating arrangements to accommodate
anything from a full family to family bikes
16 Over 2.5 million CR-Vs have been sold in over 160 countries – more countries than any other
Honda automotive product
17 The 2000 in the name refers to the cubic capacity of its extraordinary engine. The ‘S’ stands for
sport just as it did in the names of its predecessors (the S360, S500, S600 and S800 sports cars)
18 When the S500 (spiritual predecessor to the S2000) was launched not all of the
Japanese public approved. Its colour scheme of red and white was controversial as only the nation’s
fire engines and police cars bore those colours!
19 Since the first Civic was born in 1972, the car has maintained its position as Honda’s most
successful car, accounting for roughly one-third of total Honda sales worldwide
20 The Honda Goldwing is the world’s first ever production motorcycle to incorporate an air bag
system as standard
DRIVE&RIDE MAIN CONTACTS
Press Fleet and Events Executive
Mob: 07887 678180
PR Operations Manager
Mob: 07841 363628
HONDA (UK) PRESS AND PR CONTACTS
General Manager - Corporate Press and PR
Mob: 07774 747002
PR Communications Manager
Mob: 07748 768203
Government Affairs and Environment Manager
Mob: 07770 544656
PR Communications Manager - Motorcycles
Mob: 07872 103313
PR Communications Executive
Mob: 07872 103205
PR Operations Assistant (Press Fleet)
Mob: 07793 166672
You can download the full range of press information and images from the media website