TOKYO MOTOR SHOW
TWO EXCITING NEW HONDA CONCEPTS TO BE UNVEILED
AT TOKYO MOTOR SHOW, 2007
• CR-Z hybrid sportscar concept breaks cover
• Funky ‘gel body’ fuel cell project revealed
Two striking new concept models will make their world premieres
at the 40th Tokyo Motor Show later this month.
The Honda CR-Z is a lightweight, two-seater sportscar equipped
with Honda’s petrol-electric hybrid IMA powertrain.
PUYO is a fuel cell vehicle designed to provide fun for both the
driver and his or her surroundings.
Following in the tyre prints of the Honda Remix Concept (seen at
LA Show last year), and the Small Hybrid Sports Concept
(debuted at Geneva in March), the CR-Z Concept explores the
potential of a compact, lightweight sportscar that’s exciting to
drive, but has minimal impact on the environment.
The CR-Z features the latest Honda hybrid IMA powertrain to
deliver low emissions and impressive economy.
The front of the car sits low, and is dominated by an imposing,
large bumper with gaping air intakes. Meanwhile, the smooth lines
across the glass roof and rear of the car minimise drag.
Tube shaped combination lamps at the rear improve rearward
visibility, and other design details include stylish, high-visibility
wing mirrors, LED headlights, fin-shaped sidelights and large 19-
inch wheels to enhance the sporting appearance.
Inside, the aim was to give the concept car a light, spacious and
sophisticated feel. The CR-Z’s hi-tech interior features a blue,
neon-like finish across the main dash and centre console. Mesh
material on a simple framework is used throughout, with sporty
seats to help support the driver during cornering.
According to the Japanese design team, CR-Z stands for
Compact Renaissance - Zero.
PUYO is a Japanese word that embodies the tactile traits of this
unique car. Puyo is meant to convey all that is warm and friendly,
and put a smile on the face of users and pedestrians.
This concept car has a ‘gel body’ made of soft materials that
enhance the ‘real world’ safety properties of the vehicle. Lights
beneath the body shine through the gel, to help highlight doors
and other manual functions, and notify users of the vehicle’s
PUYO represents a new idea in mobility that brings together the
principles of clean, safe and fun all into one environmentally-
responsible, people-friendly, yet minimalist design. The concept
has a small frame, is ultra-efficient and is powered by hydrogen
fuel cell technology.
One of the key goals of the project was to create a cornerless car
that was kind to both people and the environment. The
‘Seamless Soft Box’ is welcoming and inviting to look at, but
also makes the most of the box-shaped design’s spaciousness,
managing to accommodate four people within its tiny frame.
Developed to have a ‘silky feel’, the PUYO’s interior is designed
to provide a people-friendly cabin with a feeling of space
emphasised by transparent materials. Features include an
instrument panel monitor, elastic-like controls made from cloth
that rise up when the vehicle starts and luminous fluid level
The obvious omission is the steering wheel, which is replaced by
a joystick, used for operation and manoeuvring.
Debut of Japanese-market Honda Fit
Holding its own in another corner of the stand is the all-new
Japanese Fit, which goes on sale in Japan in late October. Since it
was first introduced in 2001, the Fit has been widely acclaimed for
its style, functionality, and outstanding fuel economy, with
worldwide sales topping two million units.
The new Fit will form the basis for the Jazz, which will be launched
in Europe in late 2008.
In addition, a ‘Next Energy’ display will showcase Honda’s
latest initiatives in new energy development, including technology
for producing bioethanol from rice straw and environmentally-
responsible, next-generation thin-film solar cells, which will soon
go on sale nationwide in Japan.
Elsewhere on the stand, Honda will display a range of current
production cars as well as more advanced environmental
technologies. To reflect Honda’s motorsport heritage, the latest
Formula 1 car and other racing machines will be on show. 18
vehicles representing 11 different models will be showcased in
The Honda press briefing will take place at 12.50-13.05 on
Wednesday 24 October, in the Central Hall.
ON THE HONDA STAND
World Premiere Japan Premiere
Concept vehicles CR-Z FCX Concept
PUYO Civic Type R
Planned production vehicles Inspire
Step Wagon Spada
Production vehicles J-spec Fit J-spec S2000
J-spec Fit RS Civic Hybrid
J-spec Fit special-
Motorsports F1 (RA107)
(entrant in 2007
(entrant in 2007
Exhibits i-DTEC (cutaway
IMA Hybrid System
HONDA MOTORCYCLES AT TOKYO MOTOR SHOW
Honda’s motorcycle exhibition features world premiere concept
models, pre-launch models, and a comprehensive line-up of other
motorcycles and advanced environmental and safety
Conceived around the theme Find Your Wings, this year’s
motorcycle display will feature a wide variety of engine variations
and innovative motorcycles.
Honda’s display will feature 10 world premiere models and three
Japanese premieres. With other exhibits, the total number of
bikes on show will be 33, as well as Honda’s environmental and
safety technology displays, including rider training devices.
At the forefront of the display will be the Evo6 concept model,
featuring Honda’s unique horizontally-opposed six-cylinder
Also on show are the all-new Forza Z scooter, and CB1100F and
CB1100R concept models equipped with Honda’s traditional yet
continually matured inline four-cylinder engines.
Elsewhere on the stand, Honda showcases its ground-breaking
technology, highlighting advances in the areas of safety and the
environment, and there will also be a display of Honda’s motor
sports racing machines, which help symbolise the company’s
spirit of challenge and the pursuit of dreams.
Overview of featured motorcycles and other exhibits
EVO6 (world premiere)
CB1100F (world premiere)
CB1100R (world premiere)
Goldwing (Japanese premiere)
CB1300 SUPER FOUR (ABS)/SUPER BOL D’OR (ABS) (world
SILVER WING (400)
FORZA Z/Z ABS
CB223S (world premiere)
LEAD (Japanese premiere)
Exhibition models: Special Import
ST1300 Pan-European (ABS)
Exhibition Model: Racing Models
RC212V (2007 MotoGP racing machine)
CRF450R (2007 All Japan Motocross Championship IA1 Class
COTA 4RT (2007 Trial World Championship Series winning
CBR1000RRW/CBR1000RR (2007 Suzuka 8-hr Endurance Road
Race racing machine)
Environmental and safety technologies
Honda Riding Simulator
Variable Cylinder Management system equipped engine for
Forza engine (cutaway model)
HONDA’S DIESEL JOURNEY
Where have we been and where are we going?
Honda firmly believes the most effective way to significantly
reduce CO2 emissions from cars in the UK is through developing
petrol-electric hybrid technology. While a lot of other
manufacturers are building small diesel engine city cars in order
to bring their overall CO2 levels down to meet European emissions
targets, Honda’s general direction is to put diesel engines into
larger, family cars and develop hybrid technology for its smaller,
more affordable and lighter weight vehicles.
In the early nineties, to meet growing demand for diesel power,
Honda employed oil-burning engines from other manufacturers
(ISUZU and Rover, for example), but they were never long-term
Honda’s involvement with developing its own diesel engine
started with Kenichi Nagahiro, the company’s chief engine
designer and the inventor of the celebrated VTEC engine. Mr
Nagahiro hated diesel engines – he thought they were noisy,
smelly and dirty. When asked to design Honda’s first diesel he
flatly refused – unless he was allowed to start completely from
scratch. The result is one of the cleanest, most refined diesel
engines on the market today, the 2.2 i-CTDi that sits in the UK
Accord, Civic, CR-V and FR-V.
Mr Nagahiro has masterminded the Honda diesel development
programme since its conception in 2002 and at the Frankfurt
Motor Show in September, he proudly presented the next exciting
stage of Honda’s diesel engine technology: i-DTEC.
This is Honda’s second generation diesel. It will debut in the next
generation Accord (due in the UK, summer 2008) and will exceed
Euro 5 emissions standards.
The i-DTEC engine boasts the latest fuel injection technology,
more efficient exhaust gas recirculation and a particulate filter to
reduce air quality emissions (NOx). It also has a greater fuel
economy and an increase in power and torque over the i-CTDi.
Not bad for just the second stage in Nagahiro’s development
While a growing number of people could tell you that diesel
engines produce lower levels of CO2 than petrol engines –not
many are aware of the comparatively high levels of particulate
matter and NOx in the exhaust gasses. It’s the one downside of
most modern diesels, but is being addressed by emissions
legislation. Euro 5 will prompt manufacturers to build engines with
cleaner exhaust gasses – but the next Euro 6 regulations, (and in
America, TierII/Bin 5 legislation) will be even stricter, especially on
For Honda building a low particulate, low NOx, low CO2 diesel has
always been part of the plan. And Nagahiro’s ‘holy grail’
engine, the third generation Honda diesel and the second i-DTEC,
will deliver on all counts.
Nagahiro’s overall aim has been to redefine “the diesel” and
the second generation i-DTEC will do just that, proving that a
diesel engine can offer more power and low environmental
The key part of the super-clean i-DTEC is an innovative Ammonia
Catalytic Converter in the exhaust system. Three-way catalytic
converters in petrol engines can reduce NOx by as much as 99
per cent, and this converter will reduce NOx at a similar
efficiency. The ammonia creates a chemical reaction that
detoxifies the NOx and turns it into harmless nitrogen using a two-
This engine will achieve a standard well above Euro 6 legislation
and complies with the even more stringent US Environmental
Protection Agency (EPA) TierII/Bin 5 emissions requirements. Euro
6 (still at planning stage) is expected to limit NOx emissions to
80mg/km for diesel engines from 2014. The earlier date of 2009
will see the introduction of the US TierII requirements which
stipulate no higher NOx emissions than approximately 43.5
Eventually, hydrogen fuel cell powered vehicles, like the Honda
FCX, will be the main form of road transport. Until then, Honda is
striving to produce the greenest and most efficient petrol and
diesel engines on the market. Diesel power is just one of the
recent challenges Honda has faced, but more importantly, is
striving to improve.
HONDA AND BIOFUELS
A recap on biofuels
Bioethanol fuel is made from plant sources such as sugar cane.
Because plants absorb CO2, the growing of such crops
counterbalances the amount of CO2 released into the atmosphere
from burning bioethanol (eg. through driving). As this does not
cause atmospheric CO2 to increase, bioethanol fuel is considered
as a potential alternative to petrol and diesel.
Generally biofuels are used as a blend – bioethanol with petrol or
biodiesel with diesel. Most engines can run on blends with very
low percentages of biofuels but specially adapted vehicles, like
the Honda Flexible Fuel Vehicle, can run on much higher
percentages of biofuel – up to 85 per cent in some cases.
Biofuels have come under criticism as well as praise. The true
environmental benefits of biofuels are still being debated and are
unlikely to be fully accepted until a universally recognised
certification system is established. In addition, the lack of fuelling
infrastructure, particularly in the UK and Europe means biofuel is
not a suitable alternative for every market – yet.
Doing what comes naturally
Rather than waiting for existing biofuels to become more credible
and be given the environmental green light, Honda has developed
a biofuel that could be universally accepted and certified as an
Honda believes there is a medium term role for biofuels in
motoring, and in conjunction with the Research Institute of
Innovative Technology for the Earth (RITE), has made significant
breakthroughs in the development of a second generation biofuel.
This is made from biomass (the by-product of crops such as
wheat, rice and other farming activity). The biofuel is produced
from waste products of the crop rather than from the crop itself,
which of course, offers a genuine environmental benefit.
Honda Flexible Fuel Vehicle (FFV)
Honda’s heritage is steeped in research, technological
developments, and a long-standing commitment to providing
environmentally-sustainable transport. That’s why we’ve tried
and tested all manner of options – solar powered vehicles,
electric motors, fuel cell and hybrid technology. So it comes as no
surprise that Honda is working on the development of biofuel
Honda firmly believes that the most effective way to significantly
reduce CO2 emissions in the current UK marketplace is through
petrol-electric hybrid technology. This is because the
infrastructure and product is already currently available. For the
future, our long-term solution is the fuel cell vehicle – FCX –
which runs on compressed hydrogen and emits nothing but
So you may wonder why Honda is developing an FFV? Well, in
countries like Brazil, the biofuel marketplace is well-established
and a comprehensive fuelling infrastructure already exists.
Knowing of the potential environmental gains to be reaped from
developing biofuels, in September 2006, Honda announced that it
had created a new flexible fuel vehicle (FFV) system that enables
petrol engines to operate on either 100 per cent ethanol or a wide
range of ethanol-petrol fuel mixtures.
There are two versions of FFV currently on sale in Brazil – a Civic
FFV and Fit FFV. Both can run on up to 85 per cent bioethanol.
Up to now, variations in the ratio of ethanol-to-petrol have
affected low-temperature start-up performance, and caused
variations in air-to-fuel ratio and engine output. This has made it a
challenge to maintain stable performance, fuel economy and
Based on measurements of exhaust gas concentrations, the
Honda FFV system adapts to different ethanol-to-petrol ratios in
the ethanol-petrol blend. This gives the FFV the flexibility to run on
ethanol-to-petrol ratios between 20 per cent and 100 per cent,
while still achieving outstanding fuel economy and dynamic
performance on a par with a 100 per cent petrol-powered vehicle.
To ensure reliable starts even from cold, a secondary fuel tank
has been added.
Civic FFV Fit FFV
Displacement 1.8 litres 1.4 litres
Max. Output 103kW(140PS)/6,200rp 61kW(83PS)/5,700rpm
m (ethanol1) (ethanol1)
m (gasoline2) (gasoline2)
Max. Torque 174Nm(17.7kg/m)/4,300 119Nm(12.1kg/m)/2,800r
rpm (ethanol1) pm (ethanol1)
rpm (gasoline2) pm (gasoline2)
= 100% ethanol
= 22% ethanol blend
THE 2006 FCX CONCEPT
Honda’s latest FCX Concept is based on a sleek, low-riding,
sports saloon – the purple beauty you may have seen at the
Tokyo Motor Show a couple of years ago, or the 2006 Paris Motor
Show. This version of the fuel cell car is the nearest we’ve got to
a production reality – if you want a preview of the future of
motoring, the FCX Concept is the closest you’ll get at this time.
Design gurus across the globe have expressed their admiration of
the low-floor, short-nose body of the FCX Concept, but the
futuristic packaging also houses a roomy and comfortable cabin –
and a new, more-efficient Honda FC Stack (the bit that converts
hydrogen into electricity).
In fact, the newly-developed V Flow fuel cell platform played a key
role in the design of the elegant, low-slung saloon car shape. The
latest FC Stack is smaller (by 20 per cent), lighter (by 30 per cent)
and is arranged in an innovative centre-tunnel layout. But even
though it’s a more compact unit, power output is 14kW greater.
In previous fuel cell stacks, the hydrogen and the water formed
during electricity generation have flowed horizontally, but the new
FCX Concept features a vertical-flow design. This allows gravity to
help get rid of the water that is produced, resulting in a major
improvement in water drainage – the key to high-efficiency fuel
stack performance. As a result, the power generation is much
more stable under a broad range of conditions, and higher output
is available from a smaller package.
Low-temperature startup – an issue with fuel cell cars in the past
– has also been significantly improved, and the FCX Concept can
start in temperatures 10°C lower than the current FCX – as low as
The electric drive motor has been positioned coaxially with the
gearbox, which saves some space, and output is also increased
by 15kW. Overall, the power plant is about 180kg lighter than that
of the current FCX and about 40 per cent smaller. This has
resulted in performance gains, better efficiency and more room
inside the cabin.
Previous incarnations of FCX have used an ultra-capacitor as an
auxiliary power source, but the FCX Concept carries a compact,
high-efficiency lithium ion battery, which gives greater power
output and helps make the power plant smaller overall.
And as the powertrain is more efficient, the car can travel further
on one tank of fuel – 354 miles – approximately 30 per cent more
than the current FCX.
It’s also incredibly energy efficient, with a rating of around 60 per
cent – that’s roughly three times that of a petrol-engined car,
twice that of a hybrid vehicle, and 10 per cent better than the
Other new features include seat upholstery and door linings made
from Honda Bio Fabric, a plant-based material that offers
outstanding durability and resistance to sunlight damage.
Meanwhile, Shift-by-Wire technology and a newly-designed
instrument panel with easy-to-read display of hydrogen fuel
consumption make the car easier to drive in everyday situations.
The FCX Concept will form the basis of a new fuel cell vehicle
planned for limited marketing in the US and Japan in 2008.
Number of 4
Motor Max. Output 129PS
Max. Torque 256Nm (189lb.ft)
Type AC synchronous motor
Fuel Cell Stack Type PEFC (proton exchange
membrane fuel cell, Honda
Fuel Type Compressed hydrogen
Storage High-pressure hydrogen tank
Tank 171 litres
Dimensions (L x W 4,760 x 1,865 x 1,445mm
Max. Speed 100mph
Energy Storage Lithium Ion Battery
Vehicle Range* 354 miles
* When driven in LA4 mode (Honda calculations)
NOT ALL HYDROGEN CARS ARE THE SAME
Hydrogen will fuel the next generation of global vehicles. It’s a
fact accepted by the entire industry. And given that it’s the most
commonly-occurring element in the universe, supply is not an
A future of cars powered by hydrogen is an exciting prospect to
consider. Not only can hydrogen help cars to emit zero CO2
emissions, but the development of technology to use the fuel
promises to change the ways cars are designed, built and run
However, there are different ways of using hydrogen as a fuel for
a car. For example, it can be burned within an internal combustion
engine or it can be used in a fuel cell to produce electricity to
power a motor.
But while the initial fuel is the same, the way that the fuel is used,
the technologies employed to use the fuel – and not least the
benefits and disadvantages of the ways in which it’s used – are
In order to inform, educate and dispel some of the myths
associated with hydrogen fuel, we’ve put together the following
fact sheet, which compares just two ways in which hydrogen can
be employed. We hope it proves useful and clears some of the
fog surrounding the issue.
Hydrogen-fuelled fuel cell technology Hydrogen-fuelled internal combustion
(as used by engine (as used
Honda FCX Concept) by BMW Hydrogen 7)
Concept Honda’s V-Flow FC Stack Hydrogen fuel is burned in an
combines hydrogen fuel with internal combustion engine,
oxygen to create electricity which creates power to drive
via a chemical reaction. This the car. It’s a tried and
powers an electric motor, tested technology that’s
that delivers drive to the been around for 100 years.
car’s wheels We know it works.
Fuel Uses only hydrogen as fuel The BMW H7 can switch
between petrol and hydrogen
fuel – but that means it is
impossible to optimise the
engine for petrol or hydrogen,
so therefore the engine is
never working at its optimum.
Also it can run solely on petrol
– meaning the user can run
the car on petrol the entire
time (with CO2 levels of up to
Reliability Relies on a chemical reaction, Continues to use moving
not moving parts – but parts, but technology is
technology is new and further proven
testing needs to be carried
Emissions A true zero harmful emissions Zero CO2 emissions, but
vehicle (only water vapour is emits nitrogen oxides (NOx) –
emitted from the exhaust) albeit low levels) – created by
the hydrogen and air mix
burned in the engine
Storage Hydrogen stored as a Hydrogen stored in liquid
compressed gas (at 35 MPa form stored at -253 Celsius
in a 171 litre tank)
Storage The down side of Liquid hydrogen is highly
qualities compressed gas is that energy intensive as it has to
energy is used in the be cooled down to -253
compressing of the gas, and Celsius and therefore it has
in-car storage tanks have to some storage problems. For
be fairly large in order to example, if left for a period of
carry sufficient amounts of time without using the car
hydrogen (currently estimated to be
9-14 days), ‘boil off’ takes
place, meaning the liquid
hydrogen warms up, is
vaporised and escapes from
the tank. As well as draining
the fuel, this also means the
car cannot be stored in a
contained area for any length
Efficiency When employed as part of a Not nearly as efficient as a
car’s powertrain, fuel cell fuel cell, but we do not have
technology is incredibly the exact data provide an
efficient at using energy. The exact comparison. It is likely
V-Flow FC Stack in the Honda that a hydrogen internal
FCX Concept is 60 per cent combustion engine is half as
efficient at using the energy efficient as a fuel cell, but that
value of its hydrogen fuel. To cannot be proven at this time.
put that into perspective, a
petrol-fuelled hybrid is 28 per
cent efficient, while a petrol
internal combustion engine is
just 18 per cent efficient at
using the fuel (all when
measured on the LA4 cycle).
Range Due to their excellent The range of the BMW’s
efficiency, fuel cells generally hydrogen tank is 125 miles
have a longer range.
Honda’s FCX Concept has a
range of 354 miles with a full
tank. With only half of the
amount of hydrogen that can
be carried by the BMW
Hydrogen 7, the FCX can
travel 250 miles.
Technology Totally new way of powering An evolution of the
a vehicle with innovative combustion engine
technology – the ultimate
alternative fuel solution
Design Could revolutionise the car Based on existing car design
design industry: fuel cell cars
do not have to accommodate
a sizeable and heavy
combustion engine, and the
components. Plus, the FC
Stack can be house
anywhere in the vehicle,
allowing for a better centre of
gravity and improved weight
Infrastructure Requires development of a Circumvents the problems of
new hydrogen refuelling lack of infrastructure (as the
infrastructure internal combustion engine
can run on petrol – but of
benefits are lost)
Safety Honda’s FCX cars are in Should still meet current
commercial use in America safety/crash test regulations,
and Japan, which means they as hydrogen is stored within
have to go through the same tanks in existing car design
stringent crash and safety
tests as any other vehicle. As
well as protecting occupants
from front, side and rear
impact, the FCX also features
framework around the fuel
cell system and high-
pressure hydrogen tanks, to
shield them during a collision
Timing FCX to be launched as There are cars in limited
production vehicle in US and production, with fleets of test
Japan during 2008 cars being used to raise
If you’d like to discuss the future of cleaner cars in more detail,
or Honda’s approach to fuel cell development, Honda (UK)’s
Environment Manager, John Kingston will be in Tokyo.
He is also contactable by: Tel: 01753 590357 Email:
ALSO ON DISPLAY…
In addition to the engines, models and technologies already
Thin film solar cells
Also featuring in the Environment display are Honda’s thin film
solar cells. These represent just one of the ways in which Honda
is looking at alternative energy, particularly in order to address
the issue of producing hydrogen in a sustainable way.
Electricity can be generated, using solar energy, which can in turn
be used to produce the hydrogen required for fuel cells. Honda
continues to research solar cell technology in view of this and has
just begun mass production of thin film cells at its wholly-owned
solar cell subsidiary, Honda Soltec Co., Ltd.
The thin film cell – developed by Honda Engineering Co., Ltd – is
made from a compound of copper, indium, gallium and selenium
(CIGS), and generates less carbon dioxide during the production
stage than conventional technologies.
HONDA’S CRASH TEST FACILITY
HONDA R&D CENTRE, TOCHIGI, JAPAN
Honda’s extremely high safety standards reflect its total
commitment to continuously improving the real-world safety of
drivers, passengers and pedestrians. It is at Honda’s crash test
facility in Tochigi, Japan that such rigorous testing takes place,
dedicated to developing safety technology that meets and
exceeds standards worldwide.
In March 2000, Honda announced the construction of its first all-
weather, indoor crash test facility, and after an investment of 6.8
billion Yen, it was finished; the first of its kind in the world, capable
of handling not only the existing crash tests that use static
barriers, but also tests that simulate actual traffic collisions.
It’s big too! 41,000 square metres and a total of eight test tracks
are positioned in a radial shape, that when used together, can
reproduce crashes from almost any direction at 15-degree
The facility can also test crashes between two cars travelling at
different speeds, as well as those involving different sized
vehicles – such as a passenger car and a lorry. Simulated vehicle
and pedestrian accidents can also be carried out.
The indoor facilities at Tochigi allow testing regardless of the
weather (which is good, because in Japan it can rain a lot!)
shortening research and development times. This and the crash
facility’s versatility enables Honda to better reflect actual traffic
collisions and ultimately work to achieve ever-safer vehicles.
Honda has a long record of leadership in safety-related
technology. It was the first company in Japan to introduce an anti-
lock brake system and the first to provide an SRS airbag system
for cars. In motorcycles Honda recently introduced the
motorcycle airbag, now available on the new Goldwing, which can
help lessen the severity of injuries caused by frontal collisions.
Overview of the Crash Test facility
Total floor area: 41,000 square metres
Building dimensions: North-South 272 m
East-West 178 m
Roof Height 15 m
Number of test tracks: 8
Overall track length: 130 m (each track) (Extendable
to a combined maximum length
of 260 m)
Maximum hauling speed: 80 km/h (2 vehicles
What have we learned from the crash test facility?
Learning the way not to do it is just as important as learning the
right way to do it. So, not everything Honda’s learned at Tochigi
over the past seven years can be seen on the actual products.
But, here are a few that can:
Honda’s collision safety measures enhance the protection of
people both inside and outside the car. In a collision, Honda’s G-
force Control technology crumples the car body in a controlled
manner to absorb the energy of impact and maintain a survival
zone around the occupants. This technology is refined through
computer simulation and real car-to-car collision testing at the
indoor crash test facility.
Pedestrian Injury Reduction Body
Using impact-absorbing structures for the bonnet, wings,
bumpers and other parts reduces head and leg injuries in the
event of collision with a pedestrian.
Advanced compatibility body
In car-to-car collisions, the relative sizes and shapes of vehicles
significantly affect the safety of the occupants inside. To address
this issue, Honda developed Advanced Compatibility Engineering
(ACE) body technology (seen on the current Civic ans CR-V) that
enhances the protection of passengers in the Honda vehicle while
also lowering damage to the other vehicle in a collision.
Honda’s Collision Mitigation Brake System (CMBS) detects the
possibility of frontal collisions with the rear ends of other vehicles
and warns the driver to take preventative action. If the driver fails
to act on the warning, CMBS helps decelerate the vehicle and
signals E-Pretensioners to retract the seatbelts to reduce injury in
the event of a collision.
Honda’s Pedestrian Protection Pop-up Bonnet System aims to
increase safety for those outside the car.
If the car is involved in an accident with a pedestrian, an
accelerometer in the front bumper, and a wheel speed sensor
both feed information to the engine’s ECU which then triggers a
pyrotechnic actuator under the bonnet. A plunger then lifts the
bonnet by 100mm which creates clearance between the
metalwork and the unyielding engine bay, to help reduce
pedestrian head injuries.
Honda estimates that the Pop-up Bonnet System could reduce
pedestrian casualties by around 10 per cent, with the number of
seriously injured cut by around five per cent. These numbers may
not seem dramatic, but they are far more significant when
considered in the context of the almost 1000 pedestrian and
cyclist fatalities each year in Britain.
Honda’s second generation Pedestrian Dummy closely
resembles the human form. This enables technicians to
accurately estimate injury as the result of a crash. This
information is then used in the development of the pedestrian
injury reduction vehicle body.
NCAP Rating for Civic / CR-V and competitors
Adult Child Pedestrian
Civic 4 4 3
Toyota Auris 5 4 3
VW Golf 5 4 3
Renault 5 n/a 2
BMW 1 series 5 3 1
Audi A3 4 3 1
CR-V 4 4 2
Land Rover 5 4 1
Nissan X-TRAIL 4 n/a 2
Toyota RAV4 4 4 3
Nissan 5 4 2
The all-new Japanese-spec Fit may be on display at Tokyo, but
meanwhile, the Jazz is still incredibly strong in the UK. We’re on
course to sell around 30,000 cars this year in the particularly
tough B sector. Jazz is currently third in the market (year to date).
Since it was first introduced in 2001, Jazz has wowed owners and
become an international success story, with over two million units
The new Fit will form the basis for the UK version - Jazz, which will
be launched in Europe in late 2008.
THE UK STORY – FIVE YEARS ON AND STILL GOING STRONG
Five years into its model life and Jazz remains Honda’s most
successful small car. Its clever packaging, space and value for
money have been a winning formula ensuring global demand and
increased production capability.
Since launch in 2002, over 127,000 units have been sold in the
UK, enabling Jazz to retain its top five sector position despite
plenty of new product competition. In retail, Jazz has held the
number one spot amongst its competitor set for the past four
years, selling an average of 19,300 units each year.
The key to success
It was the styling, flexibility (let’s not forget, the magic cinema-
style seats) and economy that wowed customers when the car
was launched, and continues to draw new and repeat customers
“The fresh look of the current car is a testament to the model’s
original design and has attracted a loyal customer base which we
are keen to retain with an evolutionary, rather than revolutionary,
approach to the next generation model,” said Tom Gardner,
Head of Marketing, Honda (UK).
Customer satisfaction and Jazz’s excellent reliability have also
played a major role, helping to retain customers year after year,
Jazz after Jazz. Tom added: “Some of our customers are now on
their third Jazz. Honda is renowned for its customer satisfaction
and retention but Jazz has set a new benchmark with 60 per cent
repeat purchasing in the last 12 months.”
Great residuals help cost of ownership
Demand for new and used Jazz has meant that residual values
are at levels normally expected from a newly introduced car – not
one that’s five years into its lifecycle. After three years and an
average 60,000 miles, Jazz will retain 40 per cent of its value.
“The used car performance of Jazz continues to delight us. With
excellent value for money and high residuals into the bargain, the
cost of ownership proposition has remained strong.”
Jazz has led the J.D. Power Survey supermini sector for four
consecutive years, and continues to consistently win awards five
years into its model life. It topped the Which? Reliability tables this
year and has an unbeaten five top 5 category finishes in the Auto
Express Driver Power Survey. In 2006 Jazz was awarded Best
Supermini at the Fleet News Awards, demonstrating its versatility
across retail and corporate sectors.
2001 2002 2003 2004 2005 2006 2007
UK 18,584 25,20 29,40 30,79 23,922
0 4 5
Europ 553 44,701 56,62 75,572 89,02 85,99 50,182
e 0 0 0 2
W/wid 104,85 300,8 276,2 350,6 396,8 386,16 194,801
e 9 36 59 59 71 5 3
1 current to 4 October, 2007
2 current to August, 2007
3 current to June, 2007
Jazz has been the UK’s number one selling supermini in the retail
market for three consecutive years, and looks set to make it four
in 2007. That’s an outstanding achievement for a car already five
years into its lifecycle.
The following table shows the number of retail sales in the
UK retail sales
2003 2004 2005
Model Units Model Units Model Units
Citroen C3 16,89 Honda Jazz 18,47 Honda Jazz 19,913
Ford Fiesta 16,83 Ford Fiesta 16,59 Ford Fiesta 16,348
Peugeot 206 14,419 Citroen C3 12,561 Toyota 12,551
VW Polo 13,45 Peugeot 206 11,938 Citroen C3 12,019
Honda Jazz 13,156 Toyota Yaris 11,849 VW Polo 10,449
Nissan Micra 10,617 VW Polo 11,538 Peugeot 9,877
Toyota Yaris 10,25 Renault Clio 7,304 Kia Picanto 7,320
Renault Clio 9,052 Nissan Micra 7,141 Skoda Fabia 5,943
Skoda Fabia 8,403 Fiat Panda 6,974 Fiat Panda 5,282
Vauxhall 7,323 Hyundai 6,295 Vauxhall 5,056
Corsa Getz Corsa
Model Units Model Units
Honda Jazz 19,801 Honda Jazz 11,079
Ford Fiesta 17,826 Ford Fiesta 10,00
Toyota Yaris 11,296 Vauxhall 7,905
VW Polo 10,421 Toyota Yaris 7,657
Citroen C3 9,852 Peugeot 207 6,305
Renault Clio 7,441 VW Polo 5,967
Skoda Fabia 6,597 Citroen C3 5,273
Suzuki Swift 6,205 Suzuki Swift 4,339
Vauxhall 6,102 Skoda Fabia 4,003
Fiat Panda 5,670 Renault Clio 3,766
Since April 2007, the UK has been supplied with Jazz from two
factories – Suzuka in Japan and Guangzhou in China. Now,
approximately 90 per cent of the UK’s supply of Jazz comes
For the period 1st January 2007 to 5th October 2007
10 MINUTES WITH TOM GARDNER
Head of Marketing, Car division, Honda (UK)
When is the new Jazz coming to the UK?
It will be 12 months or so before Jazz is brought to the UK. The
car on display at Tokyo Motor Show is the Fit for the Japanese
What made the Jazz such a success?
A combination of clever styling with functionality stunned
customers when the Jazz was first launched and continues to do
so now. Five years into its life and Jazz is still winning awards for
customer choice as well as reliability, which is fantastic given how
much new competition has come to market since 2002.
What will the UK’ s new Jazz be like?
Given the success of the current Jazz, we don’t expect that
much to change. The current design still looks fresh, and much of
the clever packaging that has made the Jazz so popular is likely
to feature on the new car.
How many do you expect to sell?
We expect volumes to match, if not exceed, those of the current
Jazz. Customer satisfaction is so high, that not only does Jazz top
surveys like J.D. Power and Which? Reliability, it also attracts a
large number of repeat customers. Sixty per cent of customers
that bought a Jazz in the last 12 months had owned a Jazz before!
Who buys Jazz?
Jazz is popular across the breadth of society – young single
people, families wanting a spacious supermini that is cheap to
run; through to retired customers who want a reliable car that’s
manoeuvrable and comfortable. Jazz is also well-accepted as a
fleet car, district nurses in particular like its spaciousness. We
expect the new Jazz to attract similar customers – young and old
alike, while continuing to capture those customers wishing to
CUSTOMER CASE STUDIES
Case study 1
Name: Miss Kathleen Gallagher
Lives: Upper Norwood, SE London
I bought my first Jazz in September 2004 and decided to
exchange it just before it was three years old. I replaced it
straight away with another Jazz.
I chose to buy my first Jazz after speaking to my friend. She said
all the press were recommending it and I thought I ought to try it.
Having a good experience with the first one and knowing that it
suits my needs perfectly meant that I bought a second and I
would never change to another model now.
I use my Jazz for leisure and social activities, shopping, going to
church and visiting friends. Mainly I’m on my own in the car, but
when I pick up friends I know I will have plenty of space to fit them
There are a number of things that I like best about the Jazz. Firstly
the seating position is high, so very good for people with arthritis
or other mobility problems. It’s not low down so I can get in and
out more easily. It’s also very manoeuvrable and very spacious. I
know I can fit my friends in and still have space for their luggage.
The best thing I’ve ever transported in my Jazz was when I went
to the Cotswolds with two friends. I bought a 60cm diameter
antique table. That went in. My friend bought a 2ft square picture.
That went in too. Plus we had enough luggage for three people on
a four night stay as well as three actual people. That’s a lot for a
small car! And, what’s more we were not uncomfortable. It was
amazing I couldn’t believe it!
I’m very, very satisfied with my Jazz. I’ve had no problems. It’s
been totally reliable.
Case study 2
Name: Dr Elizabeth Picton
Job: Doctor - GP
I’ve not owned a Jazz before, but I love it. It has been absolutely
reliable. I’m a GP so use the car for getting to work as well as
leisure and I have no trouble getting my doctor’s bag in the boot.
What do I like best about the Jazz? Well it’s nice and simple. It
isn’t overly fussy, but still has everything you need and it’s really
easy to use. My most memorable moment in my Jazz is when my
husband said to me, “Was it you that kerbed the alloys dear?”
He had found a scuff on the wheel!
Case study 3
Name: John Lockhart
My sister bought a Jazz and loved it, so I thought I’d change as
well. I bought this one in June this year. It’s a Jazz CVT. I’m very
happy with it and I’ve had a lot of Honda cars before – a Civic
and an Accord.
It’s been absolutely reliable. I’m retired, so I don’t need to use
the car for work. It has so many features. My Sport model has air
conditioning and it’s very roomy. Having downsized from Civic I
was surprised at how big it was inside. It also has self-folding
mirrors which are very useful as my garage is long and narrow.
The boot gets all my shopping in and I like the sunken well, which
stops everything sliding about. There really is a lot of room to fit in
everything you need.
Case study 4
Name: Joan Thompson
Job: District Nurse
This is my first Jazz but it’s a lease car – I get it through work.
I’m really satisfied – the boot space is probably the first thing
that impresses you. I put all my kit in there every day with no
trouble – all the essentials I need for the job like dressing, and
It's never broken down and touch wood, there have been no
other problems. Of course, we've had it serviced regularly and
there's been no trouble.
The magic seats are what I like best. The way they dive down and
fold up is very clever and very useful.
I use the car for pleasure and for work, but mainly for work. I'm
out and about most days, visiting people in their homes and
tending to their needs. I'm probably in and out of the car around
20 times a day, so it helps that the doors are big and it's easy to
get in. I've always liked Hondas, so we looked at those first. I love
the Civic, so might go for one of those next.
Since owning my Jazz, I’ve had about one and a half flat pack
kitchens in the back with all the seats folded down
JAZZ CUSTOMER STATISTICS
• A massive 60 per cent of customers that bought a Jazz in the
last 12 months, have owned a Jazz before.
• Jazz owners are most likely to be female and married (55 per
cent female, 76 per cent married)
• Jazz 1.2S drivers are likely to be younger
THE ACCORD TOURER CONCEPT
It’s not at Tokyo, but we thought it was worth mentioning again –
as it’s such an important car for Honda in the UK.
The Accord Tourer Concept gives an indication of the design
direction for the next generation Accord – on sale in the UK from
mid-2008. Its wider, lower look signals a more sporty styling
approach. Innovative chassis technology will deliver an involving
driving experience without compromising ride comfort. It will be
powered by a range of advanced, low emissions engines.
The new model has smarter, sleeker proportions than its
predecessor, yet greater width, which makes for a more spacious
cabin and also allows for an increase in the track to help give
The all-new Accord will be one of the first cars to offer an entirely
Euro 5-compliant engine line-up. Two petrol engines of 2.0 and
2.4-litre capacities and a 2.2-litre diesel engine mirror those in the
current Accord range, but power output will be boosted and
emissions and fuel economy significantly improved.
Production versions of the new Accord will debut in Saloon and
Tourer forms at the 2008 Geneva Motor Show. The car will go on
sale in summer, 2008.
2007 Sales YTD
Sales so far in 2007:
UK Year to date (Up to 30 September 2007)
Civic (5dr, Type S, 34,422
Civic Hybrid 2,290
UK sales (total) 87,907
Europe Jan-Jul 2007 (Up to 31 July)
Civic (5dr, Type S, 85,015
Civic Hybrid 6,012
European sales (total) 235,523
HONDA – GLOBAL PROFILE
• 167,231 associates (current to March ’07)
• 124 plants in 29 countries
• 31 R&D bases in 15 countries.
• World’s largest engine manufacturer
• World’s number one motorcycle manufacturer
• Largest manufacturer of ATVs
• One of the world’s top 30 brands
• The only company in the world making cars, planes and robots
HONDA (UK) - PROFILE
• Honda (UK) sold 100,000 cars in 2006/07 for the first time ever,
achieving a record market share of 4.66%
• Honda (UK) ranked second in the 2007 J.D. Power survey,
marking its fifth consecutive year in the top five
• Honda (UK) announced a record 26% increase in fleet sales
throughout the financial year ending March 31st 2007
• Honda (UK) has an extensive dealer network comprising of
Cars (200 dealerships) Motorcycles (250) and Power
Equipment – Marine, Energy, Lawn and Garden (900)
• Car dealers have achieved 22 consecutive months of dealer
profitability (current to August 2007)
HONDA OF THE UK MANUFACTURING – UPDATE
• Honda of the UK Manufacturing Ltd is a fully integrated car
manufacturing facility, producing the total car (Engine, Casting
and Pressing) on one site in Swindon
• 370 acre site (1.5million m2)
• Honda has invested £1.38 billion in its manufacturing operation
• Current Daily Production: 1,000 cars per day
• No.1 line (CR-V & Civic 5 Dr): 600 units/day (2 shifts)
• No.2 line (Civic 5 Dr & Civic 3 Dr ): 500 units/day (2 shifts)
• Total 5,000 Associates
• 190,538 cars produced (Apr ’06 – Apr ’07)
Honda of the UK Manufacturing Ltd – Milestones
1985 HUM established
1986 Pre-Delivery Inspection begins
1989 Engine Plant production begins
1992 Car manufacturing begins in Car Plant 1
Second Engine Line installed
1995 Press Facility established
1996 10th Anniversary of Operation
1998 1 Million Engines
¼ Million Civics
1999 ½ Million cars
10th anniversary of Engine Production
¼ Million Accords
2000 CR-V production begins
2001 Car Plant 2 begins production
Civic 3-Door Production begins
Civic Type-R exported to Japan
2002 10th anniversary of Car Production
Press Facility expansion
End of Accord production
CR-V exported to North America
2003 1 Million Cars
1½ Million Engines
2004 1¼ Million CR-Vs
15th Anniversary of Engine Production
2005 2 Million Engines produced
¾ Million Civics
Diesel engine assembly begins
1.5 millionth car produced
2006 20th Anniversary of Operation
½ Million CR-Vs
2007 07 Civic Type-R Production begins
Plant-2 Two Shift Operation begins
1 millionth Civic to come off line (7 November)