<ul><li>Online survey conducted on kbb.com </li></ul><ul><li>Performed among 406 consumers considering  </li></ul><ul><li>...
Will Toyota Overtake GM as the  Leading OEM?
Toyota’s strength spans across age groups; GM lags among younger shoppers 17% 17% 28% 30% 44% 50% 61% 55+ 10% 19% 25% 39% ...
Perception Leaders Innovative:  Toyota, Honda
Perception Leaders Economical:  Honda, Toyota, Hyundai
Perception Leaders Environmentally Friendly:  Honda, Toyota
Perception Leaders Leaders in Automotive Industry:  Toyota, Honda
Perception Leaders High Quality:  Toyota, Honda
Perception Leaders Good Value for the Money:  Honda, Toyota, Hyundai
Perception Leaders Fuel Efficient:  Honda, Toyota
Perception Leaders Safety Oriented:  Honda, Toyota
Perception Leaders Family Oriented:  Toyota, Ford, GM, Honda
Perception Leaders Stylish:  Daimler-Chrysler
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setting out to buy a car

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setting out to buy a car

  1. 1. <ul><li>Online survey conducted on kbb.com </li></ul><ul><li>Performed among 406 consumers considering </li></ul><ul><li>the purchase or lease of a new vehicle </li></ul><ul><li>Study focused on consideration, attribute </li></ul><ul><li>ratings of leading manufacturers </li></ul>Kelley Blue Book Marketing Research (Study Conducted Specifically for Feb/March 2006 Automotive Media Association Presentations)
  2. 2. Will Toyota Overtake GM as the Leading OEM?
  3. 3. Toyota’s strength spans across age groups; GM lags among younger shoppers 17% 17% 28% 30% 44% 50% 61% 55+ 10% 19% 25% 39% 37% 49% 58% 35-54 18% 19% 28% 38% 30% 59% 62% 18-34 35% Ford 38% GM 52% Honda 60% Toyota 14% 18% 27% Total Hyundai VW DCX
  4. 4. Perception Leaders Innovative: Toyota, Honda
  5. 5. Perception Leaders Economical: Honda, Toyota, Hyundai
  6. 6. Perception Leaders Environmentally Friendly: Honda, Toyota
  7. 7. Perception Leaders Leaders in Automotive Industry: Toyota, Honda
  8. 8. Perception Leaders High Quality: Toyota, Honda
  9. 9. Perception Leaders Good Value for the Money: Honda, Toyota, Hyundai
  10. 10. Perception Leaders Fuel Efficient: Honda, Toyota
  11. 11. Perception Leaders Safety Oriented: Honda, Toyota
  12. 12. Perception Leaders Family Oriented: Toyota, Ford, GM, Honda
  13. 13. Perception Leaders Stylish: Daimler-Chrysler
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