Richard Shiozaki Senior Vice President DENSO Sales California Las Vegas, Nevada November 4, 2009 DENSO Press Conference   ...
DENSO Automotive Aftermarket <ul><li>First Time Fit   … </li></ul><ul><li>20 percent gains in the aftermarket </li></ul><u...
New Products and Services Fuel Injectors Platinum TT Spark Plug Technician Training Program
60 Years of Heritage <ul><li>Industry leader </li></ul><ul><li>Experience </li></ul><ul><li>Trusted partner with our custo...
DENSO Quality <ul><li>Products built to original equipment standards </li></ul><ul><ul><li>Incorporate the latest technolo...
Global Network <ul><li>Global expansion despite automotive industry downturn </li></ul><ul><li>Launched new Aftermarket co...
New Ejector Technology Newly Developed A/C System ECS Evaporator
Permanently Engaged Starter <ul><li>World’s First </li></ul><ul><li>Permanent connection to the engine </li></ul><ul><li>3...
DENSO Technology is Everywhere <ul><li>Ford Preferred Supplier </li></ul><ul><li>Only 82 Members </li></ul><ul><li>Supplie...
Platinum TT ®  Spark Plug <ul><li>Twin-tip design </li></ul><ul><li>Less spark interference </li></ul><ul><li>Better ignit...
New Compressor Program <ul><li>Largest supplier of A/C compressors in the world </li></ul><ul><li>Factory new compressor w...
Fuel Injector <ul><li>Meet some of the lowest emission standards in the U.S. </li></ul><ul><li>High dynamic range </li></u...
Fuel Pump <ul><li>Expanded line of 38mm replacement modules </li></ul><ul><li>Turbine technology delivers fuel with minima...
Relays <ul><li>Manufacturing relays for more than 50 years </li></ul><ul><li>Reliable and long lasting </li></ul><ul><li>M...
Wiper Blades <ul><li>New designer style blade </li></ul><ul><li>Sleek, aerodynamic design engineered for today’s newer veh...
Ignition Coils <ul><li>17 new part numbers for Toyota and 6 for Honda </li></ul><ul><li>70 percent coverage for Toyota and...
Glow Plugs <ul><li>126 new part numbers </li></ul><ul><li>Faster heat-up times and extended post-heating temperatures for ...
Technical Training Program <ul><li>Taught by real technicians </li></ul><ul><li>No sales pitch </li></ul><ul><li>Product a...
DENSO Parts Professional (DPP) Program <ul><li>24/7 online technical information for professional technicians </li></ul><u...
Aftermarket Growth <ul><li>83 new accounts </li></ul><ul><li>Industry recognition </li></ul><ul><li>18,700 registered pate...
Aftermarket Commitment <ul><li>Patented technology growing </li></ul><ul><li>More ideas in pipelines </li></ul><ul><li>Qua...
Thank You Questions & Answers
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Richard Shiozaki Senior Vice President

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  • Good morning, The government’s “cash-for-clunkers” program isn’t the only success story we’ve seen in the automotive industry lately. With a greater number of consumers keeping their cars longer, the need for vehicle repairs and replacement parts has gone up. That’s great news for the aftermarket.
  • Last year, DENSO Sales California posted gains of more than 20 percent in its aftermarket sales division. Our sales team brought in 83 new accounts. That’s a 71 percent increase from the previous year. With the introduction of hundreds of new part numbers, our First Time Fit® product lines now provide greater coverage for all major vehicle manufacturers— both imports and domestics. We are studying several new products, and we expect customer expansion to continue.
  • Earlier this year, DENSO Sales California launched two new products—fuel injectors and the Platinum TT spark plug, bringing our First Time Fit brand of aftermarket products to 15. Our new fuel injectors meet some of the lowest emission standards in the U.S., while our TT spark plug, with unique twin-tip design, offers powerful and fuel-efficient combustion. We have more to say about other, exciting new aftermarket products—which today can be purchased at thousands of outlets in North America. And, we’ll bring you up to speed on our expanding technician-service program that complements our goals to provide excellent service along with quality parts.
  • First, I want to let you know that our company is celebrating its 60th. Anniversary next month. Six decades of supplying quality parts, components and technology to the industry. With that many years of experience, we are continuously finding innovative solutions for vehicle improvements.
  • All of our aftermarket products are built to original equipment standards and incorporate the latest technological advances. As a result, DENSO First Time Fit® components provide the professional technician with quality products resulting in one of the lowest return rates in the industry!
  • This past year, despite a downturn in the auto business worldwide, DENSO is expanding across the world. Most recently we opened an aftermarket sales company in Russia, which began operations last month. Today, DENSO operates in 32 countries and regions and employs more than 120,000 people globally.
  • In May, we made headlines when DENSO introduced the world’s first passenger-vehicle air conditioning system that uses ejector technology. The ejector, which is a small refrigerant injector, contributes to an overall reduction in power use, while producing environmental benefits. The system is featured on Toyota’s new Prius.
  • Last year, DENSO launched the world’s first permanently engaged starter for idle stop and start systems. With a permanent connection to the engine, the starter contributes to 3 percent improvement in fuel consumption, and quicker and quieter idle starts. As government has issued tougher rules for emissions and mileage, we’re continuing to put more of our development efforts on improving fuel efficiencies and reducing CO2 and other greenhouse gases.
  • Our technology presence is everywhere. DENSO products and systems are installed on all major car brands across the globe. This summer, Ford added DENSO to its preferred supplier program, a list that includes only 82 members. The new Chrysler-Fiat arrangement means more business opportunity for DENSO, including a recent deal to supply compressors, HVAC units and climate control panels on the Fiat 500, which will be produced in North America in 2011. And earlier this year, General Motors, for a 12th time, named DENSO a Supplier of the Year.
  • As mentioned, earlier this year we introduced the Platinum TT spark plug. It originates from DENSO’s latest OE technology, offering a twin-tip design to the aftermarket. The additional tip on the ground electrode results in less spark interference. This means better ignitability for a more powerful and fuel-efficient combustion. Better mileage, more power and faster starts is what consumers want. Reducing carbon emissions is what the world needs. The new Platinum TT spark plug was introduced earlier this year with Advance Auto Parts and has been a huge success. In the first six months, we have sold 1 nearly million TT spark plugs. With our new TV and radio ads, early sales have been even better than we expected.
  • If you didn’t know this already, DENSO is the largest supplier of A/C compressors in the world. Now, we’re offering the aftermarket some of our high-quality A/C compressors completely factory new. Our customers asked for this, we heard them, and we delivered. We’ve released 200 part numbers for our factory-new compressor, providing 85 percent coverage on both domestic and imports. Also new for 2010 is our “coreless” program for DENSO remanufactured compressors. For certain part numbers, we’ve eliminated the charge for cores and any costs associated with them. This makes purchasing remanufactured DENSO compressors more convenient and less expensive than before. Whether new or remanufactured, our compressors are built to meet their reputation for high output, extended reliability and reduced noise, vibration and harshness.
  • As I said a few moments ago, DENSO has introduced new fuel injectors to the market. Our new fuel injectors meet some of the lowest emission standards in the U.S.—including both Super Ultra Low Emissions Vehicle (SULEV) and Partial Zero Emissions Vehicles (PZEV). DENSO’s advanced, fuel-injector technology boasts the highest dynamic range and the smallest droplet size of any fuel injector on the market. With the fluctuating cost of gas these days, it’s an advantage to get superior performance in a fuel injector that isn’t too expensive and efficiently burns the fuel you buy. The DENSO injector’s finer fuel spray particles significantly reduce the amount of hydrocarbon in the exhaust gas. While that gives the ozone a break, our fuel injector gives you absolute leading-edge technology and economy.
  • Along with our fuel injectors, we’ve expanded our line of replacement fuel pumps for 38mm modules. Our turbine technology delivers fuel with minimal pressure pulsation for quieter operation. We’ve also upgraded our fuel pump kit, which includes everything you need to replace the pump.
  • DENSO has been manufacturing relays for more than 50 years. When buying a DENSO First Time Fit relay, you get peace of mind knowing DENSO engineered it to be reliable and long lasting. Our relays are designed with the shortest current path, making power consumption virtually nonexistent. DENSO relays are more resistant to heat-shock and arcing because they’re engineered with a non-solder process. Their precision-controlled contact force and self-adjusting air gap increase longevity of the internal parts. This ensures consistent relay performance to nearly half a million cycles. With that kind of performance, our relays will most likely outlast the life of your car … and outlast the closest competitor by a minimum of 10 times more life cycles.
  • Is there anything more irritating than the sound of cheap wiper blades screeching across your windshield? Our new designer-style wiper blades with a sleek, aerodynamic design provide superior surface pressure for a smoother, cleaner swipe of your windshield. No streaks, and no chatter. They sit low on the windshield, making them less resistant to wind and rain. No competitor has designed a blade this innovative. Featuring a rugged, all-metal arm, and high-compression, graphite-coated rubber, they’ll hold up to any kind of weather condition. Our designer blades are easy to install, and we offer application coverage from 14 to 28 inches.
  • DENSO’s direct ignition coils continue to make a spark in the market. With the addition of 17 new part numbers introduced for Toyota and another six for Honda, DENSO now provides 70 percent coverage for Toyota models and more than a third for Honda. Our First Time Fit® ignition coils are the product of more than 30 years of world-leading, engineering technology. In 1996, DENSO developed the world’s first stick coil that employed a cylindrical ignition coil. This completely eliminated the need for ignition wires. Our superior testing and inspection process ensures the highest quality ignition coils that manufacturers have come to rely on.
  • This fall, we’re introducing 126 new part numbers for DENSO glow plugs, extending coverage for Asian, European and domestic carmakers. At the same time, we’re increasing coverage with fewer part numbers. In fact, our top 10 movers now cover about 1,100 applications. Our glow plugs feature faster heat-up times from 3 seconds, and extended post-heating temperatures of up to 6 minutes—for lower emissions. DENSO’s glow plugs are competitively priced, and we’ve improved our part numbering system for easier use.
  • Earlier in our presentation, I referred to our Technical Training program, which supports those who work in automotive repair. We introduced this program in 2006, offering our classroom-style seminars focusing on the professional technician. Three years later, we’ve held more than 200 training seminars throughout the U.S. Why are they so popular? Real technicians – not sales guys – teach these seminars. With our programs, you get professional training without any of the sales pitch. People who’ve taken our seminars give us high marks—a 97 percent satisfaction rating since we started!
  • Additionally, we’ve introduced the DENSO Parts Professional program, or DPP, which offers online technical information to professional technicians 24/7. At this time, primarily OE information is available: • wiring diagrams • service bulletins • engine specs • and DENSO product information and specs. Access to our database requires a yearly subscription. You can visit the DPP web site at www.dendoaftermarket.com/support.
  • The aftermarket is becoming an increasingly important segment of DENSO’s global product mix. We would like to see the service parts business grow to at least 10 percent of DENSO’s total North American sales by 2015. Our aftermarket success is capturing more attention from industry organizations – just recently, one of the largest buying groups in the U.S. presented DENSO a third Original Equipment Supplier of the Year award. With 60 years of business under our belt, DENSO’s patented technology is expanding every year. Currently, DENSO holds about 18,700 registered patents worldwide, including approximately 5,300 in the United States. But we’re just getting started.
  • DENSO has many bright minds across the world, so we don’t plan on running out of quality ideas any time soon. In designing and manufacturing auto components, innovation and quality are the hallmarks at DENSO since our company’s start in 1949. While we’ve made many technology advances over these past six decades, one of our main challenges today is to improve cost while providing more value to our customers. Whether you’re a distributor, dealer, installer or end-user our aim is the same – meeting your needs with new and expanded premium products.
  • Thank you all for coming today. Now, if any of you have questions, I’ll try to answer them.
  • Richard Shiozaki Senior Vice President

    1. 1. Richard Shiozaki Senior Vice President DENSO Sales California Las Vegas, Nevada November 4, 2009 DENSO Press Conference AAPEX 2009
    2. 2. DENSO Automotive Aftermarket <ul><li>First Time Fit … </li></ul><ul><li>20 percent gains in the aftermarket </li></ul><ul><li>Introduced hundreds of new part numbers </li></ul><ul><li>Greater market coverage </li></ul><ul><li>Expanded customer list </li></ul><ul><li>New Technician Training </li></ul>
    3. 3. New Products and Services Fuel Injectors Platinum TT Spark Plug Technician Training Program
    4. 4. 60 Years of Heritage <ul><li>Industry leader </li></ul><ul><li>Experience </li></ul><ul><li>Trusted partner with our customers </li></ul>
    5. 5. DENSO Quality <ul><li>Products built to original equipment standards </li></ul><ul><ul><li>Incorporate the latest technological advances </li></ul></ul>The Lowest Return Rate in the Industry!
    6. 6. Global Network <ul><li>Global expansion despite automotive industry downturn </li></ul><ul><li>Launched new Aftermarket company in Russia </li></ul><ul><li>32 countries and regions </li></ul><ul><li>120,000 employees </li></ul>
    7. 7. New Ejector Technology Newly Developed A/C System ECS Evaporator
    8. 8. Permanently Engaged Starter <ul><li>World’s First </li></ul><ul><li>Permanent connection to the engine </li></ul><ul><li>3 percent improvement in fuel consumption </li></ul><ul><li>Quicker and quieter idle starts </li></ul>
    9. 9. DENSO Technology is Everywhere <ul><li>Ford Preferred Supplier </li></ul><ul><li>Only 82 Members </li></ul><ul><li>Supplier to new Fiat 500 to be Produced in North America in 2011 </li></ul><ul><li>12 Time GM Supplier of the Year </li></ul>
    10. 10. Platinum TT ® Spark Plug <ul><li>Twin-tip design </li></ul><ul><li>Less spark interference </li></ul><ul><li>Better ignitibility </li></ul><ul><li>Better combustion </li></ul><ul><li>Better mileage </li></ul><ul><li>Available nationwide in 2010 </li></ul>
    11. 11. New Compressor Program <ul><li>Largest supplier of A/C compressors in the world </li></ul><ul><li>Factory new compressor with 85 percent coverage on both domestic and import </li></ul><ul><li>New “coreless” program for remanufactured compressors eliminates core charges </li></ul>
    12. 12. Fuel Injector <ul><li>Meet some of the lowest emission standards in the U.S. </li></ul><ul><li>High dynamic range </li></ul><ul><li>Smallest droplet size of any fuel injector on the market </li></ul>
    13. 13. Fuel Pump <ul><li>Expanded line of 38mm replacement modules </li></ul><ul><li>Turbine technology delivers fuel with minimal pressure pulsation </li></ul><ul><li>Quieter operation </li></ul>
    14. 14. Relays <ul><li>Manufacturing relays for more than 50 years </li></ul><ul><li>Reliable and long lasting </li></ul><ul><li>Minimal power consumption </li></ul><ul><li>Resistant to heat-shock and arcing </li></ul>
    15. 15. Wiper Blades <ul><li>New designer style blade </li></ul><ul><li>Sleek, aerodynamic design engineered for today’s newer vehicles </li></ul><ul><li>Superior surface pressure </li></ul>
    16. 16. Ignition Coils <ul><li>17 new part numbers for Toyota and 6 for Honda </li></ul><ul><li>70 percent coverage for Toyota and more than 33 percent coverage for Honda </li></ul>
    17. 17. Glow Plugs <ul><li>126 new part numbers </li></ul><ul><li>Faster heat-up times and extended post-heating temperatures for lower emissions </li></ul><ul><li>Competitively priced </li></ul>
    18. 18. Technical Training Program <ul><li>Taught by real technicians </li></ul><ul><li>No sales pitch </li></ul><ul><li>Product areas covered </li></ul><ul><ul><li>Air Conditioning </li></ul></ul><ul><ul><li>Electrical Systems </li></ul></ul><ul><ul><li>Engine Management Systems </li></ul></ul><ul><ul><li>Hybrid Vehicle Systems </li></ul></ul><ul><li>Unique tips </li></ul><ul><ul><li>Reduce diagnostic time </li></ul></ul><ul><ul><li>Insure first-time repair success </li></ul></ul>97 Percent Satisfaction Rating!
    19. 19. DENSO Parts Professional (DPP) Program <ul><li>24/7 online technical information for professional technicians </li></ul><ul><li>OE information on: </li></ul><ul><ul><li>Wiring diagrams </li></ul></ul><ul><ul><li>Service bulletins </li></ul></ul><ul><ul><li>Engine specs </li></ul></ul><ul><ul><li>DENSO product information and specs </li></ul></ul>
    20. 20. Aftermarket Growth <ul><li>83 new accounts </li></ul><ul><li>Industry recognition </li></ul><ul><li>18,700 registered patents worldwide </li></ul><ul><li>5,300 patents in the United States </li></ul>OE Supplier of the Year and Partnership Award
    21. 21. Aftermarket Commitment <ul><li>Patented technology growing </li></ul><ul><li>More ideas in pipelines </li></ul><ul><li>Quality since 1949 </li></ul><ul><li>Anticipating future challenges </li></ul>
    22. 22. Thank You Questions & Answers

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