Philippines: Automotive Industry U.S. Commercial Service U.S. Embassy Manila, Philippines www.buyusa.gov/philippines
Industry Overview <ul><li>2.3% growth in motor vehicle sales for 2006 </li></ul><ul><li>Highest new motor vehicle sales fi...
<ul><li>Average vehicle life ranges from 10 to 15 years </li></ul><ul><li>70% of the market are low-end buyers, which stro...
  Best Sales Prospects & Buyers <ul><li>Best sales prospects are: </li></ul><ul><ul><li>Replacement parts (engines and ass...
  Market Entry  <ul><li>Partner with a reliable Philippine distributor </li></ul><ul><li>Assist Philippine distributor dev...
  Market Challenges  <ul><li>Piracy – counterfeit auto parts and aftermarket products. </li></ul><ul><li>Used vehicle impo...
Philippine Trade Events <ul><li>Manila International Auto Show 2007 </li></ul><ul><li>April 6-9, 2007 </li></ul><ul><li>Wo...
Thank you & See you in the Philippines!  Judy Reinke  [email_address] Commercial Counselor Aida Miranda [email_address] Se...
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Philippines: Automotive Industry U.S. Commercial Service

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Philippines: Automotive Industry U.S. Commercial Service

  1. 1. Philippines: Automotive Industry U.S. Commercial Service U.S. Embassy Manila, Philippines www.buyusa.gov/philippines
  2. 2. Industry Overview <ul><li>2.3% growth in motor vehicle sales for 2006 </li></ul><ul><li>Highest new motor vehicle sales figure in five years (99,541 units). 2007 sales projected to breach 100,000 mark </li></ul><ul><li>C ommercial vehicle (CV) dominates motor vehicle sales with 61% share in 2006 </li></ul><ul><li>Japanese brands (Toyota, Honda, Mitsubishi, Nissan, Isuzu) dominant, but U.S. brands (Ford and General Motors) have shown consistent growth in the market </li></ul>Philippine Automotive Industry
  3. 3. <ul><li>Average vehicle life ranges from 10 to 15 years </li></ul><ul><li>70% of the market are low-end buyers, which strongly favor third party rather than OEM products. </li></ul><ul><li>ASEAN Industrial Cooperation (AICO) beneficial to the industry. </li></ul>Market Trends Philippine Automotive Industry
  4. 4. Best Sales Prospects & Buyers <ul><li>Best sales prospects are: </li></ul><ul><ul><li>Replacement parts (engines and associated parts, body and mechanical parts) </li></ul></ul><ul><ul><li>Auto Electric - Batteries, light bulbs, air conditioners and compressors. </li></ul></ul><ul><ul><li>Aftermarket products for Japanese brands </li></ul></ul><ul><ul><li>Service equipment </li></ul></ul><ul><ul><li>Biofuel technology and other environment-friendly products for the automotive industry. </li></ul></ul><ul><li>Buyers: Service stations, auto retail shops, automobile owners </li></ul>Philippine Automotive Industry
  5. 5. Market Entry <ul><li>Partner with a reliable Philippine distributor </li></ul><ul><li>Assist Philippine distributor develop the market by: </li></ul><ul><ul><li>Technology / knowledge transfer through adequate training </li></ul></ul><ul><ul><li>Support marketing efforts to introduce new product / technology (i.e. participate in exhibitions, advertising in yellow pages, sponsoring industry events) </li></ul></ul><ul><ul><li>Provide reliable after-sales support </li></ul></ul>Philippine Automotive Industry
  6. 6. Market Challenges <ul><li>Piracy – counterfeit auto parts and aftermarket products. </li></ul><ul><li>Used vehicle imports. </li></ul><ul><li>Regional initiatives (i.e. the Japan-Philippines Economic Partnership Agreement or JPEPA) which favors Asian auto manufacturers. </li></ul>Philippine Automotive Industry
  7. 7. Philippine Trade Events <ul><li>Manila International Auto Show 2007 </li></ul><ul><li>April 6-9, 2007 </li></ul><ul><li>World Trade Center, Manila, Philippines </li></ul><ul><li>http://www.worldbex.com/mias06/details.html </li></ul><ul><li>Trans Port Show 2007 </li></ul><ul><li>April 18-22, 2007 Megatrade Halls 1-3, SM Megamall </li></ul><ul><li>Mandaluyong City, Philippines http://www.tradeshow.com.ph/events-transportshow/index.html </li></ul>Philippine Automotive Industry
  8. 8. Thank you & See you in the Philippines! Judy Reinke [email_address] Commercial Counselor Aida Miranda [email_address] Senior Commercial Specialist U.S. Commercial Service U.S. Embassy Manila, Philippines
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