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MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
MEET THE MILLENNIALS Kanna Hudson
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MEET THE MILLENNIALS Kanna Hudson

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  • 1. MEET THE MILLENNIALS Kanna Hudson www.MillennialGeneration.org
  • 2. Key Facts <ul><li>Born since 1982 </li></ul><ul><li>80 million Millennials </li></ul><ul><li>Turned age 18 in 2000 </li></ul><ul><li>Currently ages 26 and younger </li></ul><ul><li>In their 50s in the 2030s </li></ul>Copyright 2008 Kanna Hudson, www.MillennialGeneration.org What is a Millennial?
  • 3. Copyright 2008 www.MillennialGeneration.org
  • 4. On generational generalizations <ul><li>There is immense diversity within and across each generation. </li></ul><ul><li>Generational generalizations are based on social and cultural contexts and trends and do not apply to everyone. </li></ul>Copyright 2008 www.MillennialGeneration.org
  • 5. 1972: Baby Boomers, ages12 to 29 <ul><li>1972 Honda Civic: </li></ul><ul><li>1,500 lbs. </li></ul>Copyright 2008 www.MillennialGeneration.org
  • 6. 2007: Millennials, ages 7 to 25 <ul><li>2007 Honda Civic: </li></ul><ul><li>2,904 lbs. </li></ul>Copyright 2008 www.MillennialGeneration.org
  • 7. 1970: Baby Boomers, ages 10 to 27 <ul><li>1970 largest fries: </li></ul><ul><li>2.6 oz. </li></ul>Copyright 2008 www.MillennialGeneration.org
  • 8. 2004: Millennials, ages 4 to 22 <ul><li>2004 largest fries: </li></ul><ul><li>7 oz. </li></ul>Copyright 2008 www.MillennialGeneration.org
  • 9. 1950: Silent Generation, ages 8 to 25 <ul><li>Average new home: </li></ul><ul><li>980 square feet for 3.4 people </li></ul>Copyright 2008 www.MillennialGeneration.org
  • 10. 2007: Millennials, ages 7 to 25 Copyright 2008 www.MillennialGeneration.org Average new home: 2,400 square feet for 2.6 people
  • 11. Average Household Net Worth: 1983 to 1998 Copyright 2008 www.MillennialGeneration.org
  • 12. Increases in Pre-Tax Income, 1979-2003 Copyright 2008 www.MillennialGeneration.org
  • 13. Generation X: 1970s <ul><li>“ Latch-key kids” </li></ul><ul><li>Tripled divorce rate </li></ul><ul><li>Emergence of “quality time” </li></ul><ul><li>Escalating crime and drug use rates </li></ul><ul><li>Independence and autonomy </li></ul><ul><li>Alienated, cynical, skeptical </li></ul>Copyright 2008 www.MillennialGeneration.org
  • 14. Millennials: 1980s and 1990s <ul><li>General prosperity </li></ul><ul><li>Soccer Moms </li></ul><ul><li>Las Vegas goes “family” </li></ul><ul><li>Protected and praised </li></ul><ul><li>Team and group activities </li></ul>Copyright 2008 www.MillennialGeneration.org
  • 15. Key Events Copyright 2008 www.MillennialGeneration.org
  • 16. Copyright 2008 www.MillennialGeneration.org <ul><li>Their young lives are whirlwinds of activity centered on them, arranged for their benefit by adults. </li></ul><ul><ul><ul><li>Neil Murray </li></ul></ul></ul><ul><ul><ul><li>Director of Career Services, UC-San Diego </li></ul></ul></ul>
  • 17. Generalized Characteristics <ul><li>Young </li></ul><ul><li>Accustomed to group and team activities </li></ul><ul><li>Respected and protected during childhoods </li></ul><ul><li>Accustomed to highly scheduled, structured lives </li></ul>Copyright 2008 Kanna Hudson, www.MillennialGeneration.org
  • 18. Key Assets <ul><li>Technologically fluent </li></ul><ul><li>Savvy consumers of products, education, and more </li></ul><ul><li>Well-educated and goal-oriented </li></ul><ul><li>Efficient multi-taskers </li></ul>Copyright 2008 Kanna Hudson, www.MillennialGeneration.org
  • 19. Key Challenges <ul><li>Less mature </li></ul><ul><li>Difficulty communicating through traditional channels; dislike reading and writing </li></ul><ul><li>Difficulty focusing on one activity at a time </li></ul><ul><li>Impatient; different timeframe </li></ul>Copyright 2008 Kanna Hudson, www.MillennialGeneration.org
  • 20. HR Managers Say that Millennials… <ul><li>Feel more entitled compared to older workers </li></ul><ul><li>Expect to be paid more </li></ul><ul><li>Expect to have flexible work schedules </li></ul><ul><li>Expect to be promoted within a year </li></ul><ul><li>Expect to have more vacation or personal time </li></ul><ul><li>Expect to have access to state-of-the-art technology </li></ul>Copyright 2008 www.MillennialGeneration.org
  • 21. Demographic Growth in Washington 2000-2006 Copyright 2008 www.MillennialGeneration.org
  • 22. Undergraduate Demographic Change 1995 – 2015 (projected) Copyright 2008 www.MillennialGeneration.org
  • 23. Key Issues <ul><li>39% of people under 18 are people of color (compared to 28% 18+) (Census 2000) </li></ul><ul><li>20% of Millennials have at least one parent who is an immigrant </li></ul><ul><li>More than previous generations, Millennials see race beyond black and white </li></ul>Copyright 2008 www.MillennialGeneration.org
  • 24. Going to College <ul><li>High school graduates that went to college within a year (2003) </li></ul><ul><li>High school graduates that went to college within a year (1963) </li></ul>Copyright 2008 www.MillennialGeneration.org
  • 25. Copyright 2008 www.MillennialGeneration.org <ul><li>Lecturing is the least effective teaching strategy to use to create a positive learning environment for the millennial student. Yet, lecturing still is the preferred teaching strategy. </li></ul><ul><ul><ul><li> Augustine Nicoletti and William Merriman </li></ul></ul></ul><ul><ul><ul><li>Momentum </li></ul></ul></ul>
  • 26. Copyright 2008 www.MillennialGeneration.org
  • 27. Millennial Employment Trends Copyright 2008 www.MillennialGeneration.org
  • 28. Thank you! Copyright 2008 www.MillennialGeneration.org

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