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MEET THE MILLENNIALS Kanna Hudson
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MEET THE MILLENNIALS Kanna Hudson

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  • 1. MEET THE MILLENNIALS Kanna Hudson www.MillennialGeneration.org
  • 2. Key Facts
    • Born since 1982
    • 80 million Millennials
    • Turned age 18 in 2000
    • Currently ages 26 and younger
    • In their 50s in the 2030s
    Copyright 2008 Kanna Hudson, www.MillennialGeneration.org What is a Millennial?
  • 3. Copyright 2008 www.MillennialGeneration.org
  • 4. On generational generalizations
    • There is immense diversity within and across each generation.
    • Generational generalizations are based on social and cultural contexts and trends and do not apply to everyone.
    Copyright 2008 www.MillennialGeneration.org
  • 5. 1972: Baby Boomers, ages12 to 29
    • 1972 Honda Civic:
    • 1,500 lbs.
    Copyright 2008 www.MillennialGeneration.org
  • 6. 2007: Millennials, ages 7 to 25
    • 2007 Honda Civic:
    • 2,904 lbs.
    Copyright 2008 www.MillennialGeneration.org
  • 7. 1970: Baby Boomers, ages 10 to 27
    • 1970 largest fries:
    • 2.6 oz.
    Copyright 2008 www.MillennialGeneration.org
  • 8. 2004: Millennials, ages 4 to 22
    • 2004 largest fries:
    • 7 oz.
    Copyright 2008 www.MillennialGeneration.org
  • 9. 1950: Silent Generation, ages 8 to 25
    • Average new home:
    • 980 square feet for 3.4 people
    Copyright 2008 www.MillennialGeneration.org
  • 10. 2007: Millennials, ages 7 to 25 Copyright 2008 www.MillennialGeneration.org Average new home: 2,400 square feet for 2.6 people
  • 11. Average Household Net Worth: 1983 to 1998 Copyright 2008 www.MillennialGeneration.org
  • 12. Increases in Pre-Tax Income, 1979-2003 Copyright 2008 www.MillennialGeneration.org
  • 13. Generation X: 1970s
    • “ Latch-key kids”
    • Tripled divorce rate
    • Emergence of “quality time”
    • Escalating crime and drug use rates
    • Independence and autonomy
    • Alienated, cynical, skeptical
    Copyright 2008 www.MillennialGeneration.org
  • 14. Millennials: 1980s and 1990s
    • General prosperity
    • Soccer Moms
    • Las Vegas goes “family”
    • Protected and praised
    • Team and group activities
    Copyright 2008 www.MillennialGeneration.org
  • 15. Key Events Copyright 2008 www.MillennialGeneration.org
  • 16. Copyright 2008 www.MillennialGeneration.org
    • Their young lives are whirlwinds of activity centered on them, arranged for their benefit by adults.
        • Neil Murray
        • Director of Career Services, UC-San Diego
  • 17. Generalized Characteristics
    • Young
    • Accustomed to group and team activities
    • Respected and protected during childhoods
    • Accustomed to highly scheduled, structured lives
    Copyright 2008 Kanna Hudson, www.MillennialGeneration.org
  • 18. Key Assets
    • Technologically fluent
    • Savvy consumers of products, education, and more
    • Well-educated and goal-oriented
    • Efficient multi-taskers
    Copyright 2008 Kanna Hudson, www.MillennialGeneration.org
  • 19. Key Challenges
    • Less mature
    • Difficulty communicating through traditional channels; dislike reading and writing
    • Difficulty focusing on one activity at a time
    • Impatient; different timeframe
    Copyright 2008 Kanna Hudson, www.MillennialGeneration.org
  • 20. HR Managers Say that Millennials…
    • Feel more entitled compared to older workers
    • Expect to be paid more
    • Expect to have flexible work schedules
    • Expect to be promoted within a year
    • Expect to have more vacation or personal time
    • Expect to have access to state-of-the-art technology
    Copyright 2008 www.MillennialGeneration.org
  • 21. Demographic Growth in Washington 2000-2006 Copyright 2008 www.MillennialGeneration.org
  • 22. Undergraduate Demographic Change 1995 – 2015 (projected) Copyright 2008 www.MillennialGeneration.org
  • 23. Key Issues
    • 39% of people under 18 are people of color (compared to 28% 18+) (Census 2000)
    • 20% of Millennials have at least one parent who is an immigrant
    • More than previous generations, Millennials see race beyond black and white
    Copyright 2008 www.MillennialGeneration.org
  • 24. Going to College
    • High school graduates that went to college within a year (2003)
    • High school graduates that went to college within a year (1963)
    Copyright 2008 www.MillennialGeneration.org
  • 25. Copyright 2008 www.MillennialGeneration.org
    • Lecturing is the least effective teaching strategy to use to create a positive learning environment for the millennial student. Yet, lecturing still is the preferred teaching strategy.
        • Augustine Nicoletti and William Merriman
        • Momentum
  • 26. Copyright 2008 www.MillennialGeneration.org
  • 27. Millennial Employment Trends Copyright 2008 www.MillennialGeneration.org
  • 28. Thank you! Copyright 2008 www.MillennialGeneration.org