Jonny B's Custom Cars Jon Bachura


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Jonny B's Custom Cars Jon Bachura

  1. 1. Jonny B’s Custom Cars Jon Bachura Aka Jonny B
  2. 2. Type of business <ul><li>Hardcore car custom shop. </li></ul><ul><li>Doesn’t matter if you drive a Honda or a deuce coupe we can hook you up! </li></ul>
  3. 3. Competitive Advantage <ul><li>Most custom shops stick with one type of car weather it’s a old one or an brand new type of car like Hondas or Toyotas etc. </li></ul><ul><li>We got mad skills! The picture on the last slide was my actual cars. </li></ul><ul><li>I already have most of the tools needed so we wont have to be bying a bunch of stuff. </li></ul>
  4. 4. Mission Statement <ul><li>To be the only custom car shop in Kansas City by being awesome at it and running all the other stores out of business cause they cant compete. </li></ul>
  5. 5. SWOT <ul><li>STRENGTHS </li></ul><ul><li>Work on cars good </li></ul><ul><li>Do what the client wants to do unless there idea is dumb then talk them into something cool </li></ul><ul><li>WEAKNESSES </li></ul><ul><li>- We charge a lot of money so maybe people will have to use there credit card </li></ul>
  6. 6. <ul><li>OPPORTUNITIES </li></ul><ul><li>Nobody in KC does it better </li></ul><ul><li>I have the write to work on there car and not to work on it. </li></ul><ul><li>THREATS </li></ul><ul><li>Haters </li></ul><ul><li>Customers get mad and take me to court for no reason accept they don’t know what they are talkin about </li></ul>
  7. 7. List of competitors <ul><li>I dunno cause I don’t worry about them they are going down </li></ul><ul><li>Maybe Maaco? </li></ul><ul><li>That one shop down on State ave. that only does low-riders. (I don’t do hydraulics yet) </li></ul>
  8. 8. Target market <ul><li>Everybody who owns a car </li></ul><ul><li>Those suckas that think they have a bomb ride but really should check out my car </li></ul><ul><li>All the good car clubs in town </li></ul><ul><li>Maybe I even start customizing the hippy hybrids, who no’s? </li></ul>
  9. 9. 4 P’s of Marketing <ul><li>Price: Minimum of $50 per hour for my time plus materials and whatnot </li></ul><ul><li>Place: I don’t care. I’ll work on it anywhere. Until I get my own shop setup that is. I can always work on it at my dad’s house. He lets me use his garage. </li></ul><ul><li>Product: Duh …what have we been talkin about this hole time, car customs </li></ul><ul><li>Promotion: I’m gonna paint my cars with my logo on the side and drive around town and go to all the local car club meetings and show off my awesomeness! Plus every customer gets the same on there cars. It doesn’t have to be on the side of there cars. I’ll put it where ever it looks good to me. </li></ul>
  10. 10. Economics of one unit <ul><li>This analyzation don’t really work for my business cause my work is done on different types of cars and it doesn’t make sense if I say this is what one can of paint cost cause I may not use the hole thing to just put flames on there car and then sometimes I may have to paint the hole car and that can take several cans of paint and then there is all the different types of guns and tape and stuff so bring your car over and I will give you an estimate on what you want done and then if you need help deciding what to do we can work something out. OK? </li></ul>
  11. 11. Volume of sales <ul><li>I can paint an entire car in a week. Especially if it don’t need any body work. So that’s 4 cars a month at least. To paint a hole car though it might cost like 2g’s </li></ul><ul><li>I can put flames on a car in an afternoon though and I normally charge like $500 for that so I could do tons of that </li></ul>
  12. 12. Price of product <ul><li>We talked about this on the last slide already </li></ul>
  13. 13. Yearly income statement <ul><li>If all goes as planned I will make like 200 g’s my first year. Then I will hire some guys, but only the good ones, and pay them and then we can do lots more cars than I would by myself and so then with like 4 guys workin for me I could make 800 g’s in the second year, no prob. </li></ul>
  14. 14. Fixed and Variable costs <ul><li>I don’t really understand this part but I do know that you gotta pay your bills otherwise they will cut off the power and then you cant run your air compressor and then you cant put down paint and whatnot so….. </li></ul><ul><li>Phone bill $100 per month (my moms pays for this) </li></ul><ul><li>Electricity bill $? (my dad pays for this) </li></ul><ul><li>Insurance bill $3000 every six months but once my diversion is over and I turn 25 it should go down to like $300 a month unless I get a new car. </li></ul><ul><li>Loan payments: I already own all my equipment so I don’t have to worry about that and plus according to my income statement I could easily buy a garage in KCK after the first years profits. </li></ul>
  15. 15. Jonny B’s Custom Cars <ul><li>Call me for a free estimate. </li></ul><ul><li>I will make your car the coolest in the city. </li></ul><ul><li>Even better than mine! </li></ul><ul><li>913.CUSTOMS </li></ul>